Retail TouchPoints
APRIL 1, 2022
Fabletics is partnering with Grammy Award-winning artist Lizzo to launch YITTY , a new shapewear brand. Lizzo has been developing the business for three years and will put an emphasis on inclusivity, with fits for all body types from size 6X to XS. YITTY aims to blur the lines of inner and outerwear with intentional-meets-functional designs and bold colors.
Groove
APRIL 1, 2022
Introduction Because you’re reading this eBook, you’re likely an eCommerce retailer selling consumer packaged goods online, or you own a brick-and-mortar store and want to transition to eCommerce. No matter whether you’re just getting started with your eCommerce store or are a mid-market or Enterprise business with years of eCommerce experience, the tactics discussed in this guide will help you when it comes to selling consumer packaged goods online.
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Retail TouchPoints
APRIL 1, 2022
Corporate awareness of diversity, equity and inclusion practices (DE&I) in retail has grown over the last few years, but within many companies actual progress has been slow or nonexistent. For Bumbershoot CEO and CMO Kimberly Minor — also President and Founder of Women of Color in Retail and President and CCO of Bandier — reflecting on a 25-year career in retail and branding as a woman of color has afforded great insights into the DE&I needs of the industry.
Forrester eCommerce
APRIL 1, 2022
The landscape for Account Based Marketing (ABM) continues to evolve and mature, but what does it mean to do ABM? For some organizations, it is a subset of the business that focuses on a select few accounts, for others it is a set of tactics driven by tools and technologies.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Retail TouchPoints
APRIL 1, 2022
Lifestyle discovery store SHOWFIELDS has overhauled its New York City NoHo location with a new curation themed “Rebirth.” Focusing on “fantasy visions of the future,” the store currently features more than 100 brands and a range of experiences centered on the “desire for living a more inspired, full and layered life.”. Each of the three floors of the retailer’s Bond Street location has been redesigned to represent a different time of day: 1 st Floor: Sunrise.
Forrester eCommerce
APRIL 1, 2022
Data deprecation is here, forcing marketers to stop hoovering up consumer data for opaque use cases. Consumers’ privacy-protecting behaviors are one of the four forces shaping this new marketing reality, but not every consumer has the same expectations, preferences, or concerns around information sharing. To quote Ted Lasso, “Different people are … different.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Forrester eCommerce
APRIL 1, 2022
One of the first questions every marketing leader must be able to answer for every major effort they oversee, and even some they do not, is: “What are the tools, processes, data, resources, and measurements I need to have in place to be as effective and efficient as possible?” To answer this question, marketing leaders […].
Retail TouchPoints
APRIL 1, 2022
A recent focus on digital strategy in ecommerce has changed what the customer journey looks like, from how brands attract customers to how they continue to reach them after a purchase. The pandemic has shifted post-purchase expectations — consumers expect a more personalized, relevant-to-them experience that goes beyond checkout. For retailers, this creates ample opportunity to engage their customers using untapped touch points.
Ecommerce Platforms
APRIL 1, 2022
Struggling to make the choice between Sendinblue vs Constant Contact? Both of these tools have earned a lot of attention over the years for their ease-of-use, feature-rich packages, and powerful approach to email marketing. So, which is best? Ultimately, the ideal email marketing solution for you will depend on what you want to accomplish. Some brands are committed to building omnichannel marketing campaigns with email at the core.
Retail TouchPoints
APRIL 1, 2022
Unionization votes at Amazon distribution center facilities in New York and Alabama are drawing closer to their conclusions. The Staten Island, N.Y. workers have voted to unionize with a slight majority, while the Bessmer, Ala. DC’s results are too close to call, according to The Wall Street Journal , Reuters and other media outlets. A hearing regarding contested ballots in Alabama will be conducted by the National Labor Relations Board (NLRB) at some time in the coming weeks.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Digital Doughnut
APRIL 1, 2022
If you want your business to have good online visibility, you need to take the necessary steps to rank high in search engines simply because most people search for answers using search engines. In addition, businesses seeking traffic to their websites do so via two traffic sources: paid search and organic search. And there are only two methods for acquiring traffic from these sources: Search Engine Marketing (SEM) and Search Engine Optimization (SEO).
RetailDive
APRIL 1, 2022
At the e-retailer's warehouse in Bessemer, Alabama, an initial union vote tally Thursday seemed to favor the company, but the union will file challenges.
GetElastic
APRIL 1, 2022
Since spearheading the Composable Commerce movement and advocating for its game changing tenets and architecture, we’ve made it our mission to reimagine eCommerce for leading brands. By definition, Composable Commerce refers to a modular digital commerce approach utilizing composable ?architecture. The API-first, microservices -based architecture powers solutions to achieve unique business needs in a customized tech stack.
RetailDive
APRIL 1, 2022
The DTC company is looking to grow sales and its brand stable, but losses have expanded and it has warned it could suffer without sufficient capital.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Profitero
APRIL 1, 2022
Retail media is exploding. One in every six pounds spent on digital ads globally in 2021 went to retail media ( eMarketer ). Brands are expected to spend £2.4 billion on retail media in the U.K. by 2024 ( GroupM ).
Kibo
APRIL 1, 2022
Earlier this week, several of our Kibonauts attended Shoptalk US 2022 at Mandalay Bay in Las Vegas. Our team was excited to engage with Shoptalk US attendees, including many of our customers, in person again as we slowly return to normal post-pandemic. Touted as “Retail’s Big Reunion,” event organizers for Shoptalk US 2022 expected 10,000 attendees to come out to participate in a full, action-packed agenda including 250+ speakers, 80+ sessions, lots of networking opportunities, and of course, 20
RetailDive
APRIL 1, 2022
After adding more modern shopping features and functionalities to its app, the retailer saw average order value rise 27% from a year earlier.
Canadian Special Events
APRIL 1, 2022
Toque Catering Takes Gourmet Into the Wild. The wedding was in the making for over a year. The bride asked for a 100-person long table dinner in the middle of the Cowichan Lake Wilderness Forest with harvest tables running alongside the river. To do this the Toque team literally took over a bridge that bled into the forest flats with the Cowichan Lake river flowing in the background.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
RetailWire
APRIL 1, 2022
Marc Rosen, the new CEO of JCPenney, is focusing the company on delighting its core customer base instead of engaging in a Quixotic attempt to gain new ones. The department store chain is focusing on customers with median household incomes between $50,000 and $75,000 who are looking for affordable clothing and items for their homes. “The biggest difference this time is we are loving those who love us.
Digital Doughnut
APRIL 1, 2022
Nowadays, people on Instagram and WhatsApp are using stylish fonts for their bio, stories, and posts. If you are wondering how they change the font style for their posts, then you are at the right place.
RetailWire
APRIL 1, 2022
The U.S. government plans to put 180 million barrels from its strategic petroleum reserve on the market over the next six months to mitigate the rising cost of gas that has spiked with Russia’s unprovoked attack on Ukraine. The release will add 10 percent to oil production in the U.S.
RetailDive
APRIL 1, 2022
Carrie Baker has been at the brand for more than a decade, holding various positions including executive vice president, chief of staff and communications chief.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
RetailWire
APRIL 1, 2022
Looking for a job as a cat herder? That’s a faux assignment being advertised on CareerBuilder today. It’s one of many, including Kotex Chocolate Pads, Connor & Ady’s Baked-Hard La Souxfle Seltzer from FreshDirect and Beef Jerky Soap from Dr. Squatch.
RetailDive
APRIL 1, 2022
In a week full of announcements, the company also introduced a swim category and debuted a shapewear brand by Lizzo.
RetailWire
APRIL 1, 2022
At times last year, there were not enough COVID-19 tests to go around in the U.S. Now there are too many. “We are not in a position of normal market dynamics, and we’re finding that these surges are making forecasting very difficult for everyone,” said Sean Parsons, CEO of Ellume. “Retailers have a whole lot of product that is sitting on shelves and that is not moving.”.
RetailDive
APRIL 1, 2022
The home goods retailer is staffing up for spring while Kohl's urged shareholders to vote for its board nominees.
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Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.
RetailWire
APRIL 1, 2022
The U.S. economy added 431,000 jobs in March with unemployment falling to 3.6 percent, the lowest level since the pandemic began in 2020, according to the Bureau of Labor Statistics. The number of people working from home in March fell to 10 percent from 13 percent in February.
Store Growers
APRIL 1, 2022
Last Updated on April 1, 2022. Having your Google Merchant Center account suspended can be a death sentence for your business. Because if you can’t use Merchant Center, it also means you won’t be able to use Google Shopping. Unfortunately, an increasing number of advertisers are facing this challenge. Most of the time, they are also clueless as to why their account got suspended.
RetailWire
APRIL 1, 2022
In a second vote ordered by the National Labor Relations Board, 875 employees at an Amazon.com warehouse in Bessemer, AL, voted in favor of a union and 993 against, with 400 ballots being challenged. The story is different at a warehouse in Staten Island, NY, where 57 percent of workers appear to be voting to make the Amazon facility the first in the U.S. to be unionized.
Steve Dennis
APRIL 1, 2022
On Thursday $20billsfor$15 announced that it is preparing to debut on Wall Street through an initial public offering. The company said it has applied to list its Class A common stock on the Nasdaq exchange under the ticker symbol CASH. The news comes amid growing concerns that other so-called digitally native vertical brands (DNVB’s) have found it difficult to achieve profitability as they grow.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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