Thu.Apr 08, 2021

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Three Human-Centered Imperatives For Our Tech-Enabled Future

Forrester eCommerce

My previous blog noted that “technology has been modernized separately, to a meaningful degree, from the people and processes interacting with that technology.” This phenomenon has been driven primarily from the outdated managerial approach that the application of technology simply supports the efficiency of a given product or service. Organizations can no longer use this mindset and […].

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Inventory Optimization Solution Provider Trax Secures $640M in Fresh Funding

Retail TouchPoints

Trax , a cloud-based solution that helps CPG brands and retailers optimize their inventory strategies through data and analytics, has secured $640 million in Series E funding. The round was led by SoftBank Vision Fund 21 and technology-focused funds managed by existing investor BlackRock. The Trax suite of solutions is aimed at accelerating the digital transformation of grocery retail by providing granular visibility of inventory and store conditions.

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A Brand’s Values Must Withstand The Pressure Of Politics

Forrester eCommerce

When MLB Commissioner Rob Manfred announced the league’s decision to relocate the All-Star Game out of Georgia, it triggered a partisan firestorm — there was support and there was opposition. While some government leaders in the US are advising CEOs to stay out of politics, 68% of US adults believe that CEOs are best positioned […].

Games 461
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What is IaaS? How Does it Affect Your e-Commerce Site?

Kissmetrics

Cloud computing has taken over in recent years, and it offers many opportunities for businesses and users. The terminology can be a little complex though, and like with many IT-related things, there are lots of acronyms that get thrown around. IaaS is one acronym you might have seen, but what does it mean, and how can it affect your e-commerce store?

eCommerce 258
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Four Steps To Overcome The Audience-centric Transformation Paradox

Forrester eCommerce

Even with the best intentions and C-level support, it is difficult to transform a B2B organization from having a product-centric to an audience-centric go-to-market strategy.

B2B 323
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rue21 Expands Size-Inclusive Product Offerings to 36 More Stores

Retail TouchPoints

Specialty retailer rue21 continues to invest in its size-inclusive product offering, extending its plus-size fashion to an additional 36 stores. This move makes its XS-4X clothing now available in 444 stores, or more than 65% of its brick-and-mortar locations. “We care about our customers and believe that our brand plays a key role in their life when it comes to promoting body positivity and inclusivity — this is part of rue21’s DNA,” said Catherine Morisano, Chief Merchandising Officer of rue21

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Store Tours: Why Cuts Clothing Took a Bet On Brick-and-Mortar

Retail TouchPoints

Join us live today at 4:00 PM ET / 1:00 PM PT. Also streaming at : LinkedIn • Facebook • Twitter. While many retail businesses were assessing and scaling back on their store investments, Cuts Clothing saw it as the perfect time to break into brick-and-mortar. The direct-to-consumer (DTC) athleisure brand for men built a strong following online, largely thanks to its innovative product design and aspirational content.

Clothing 200
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BigCommerce Annual Report: A Letter From CEO Brent Bellm

BigCommerce

BigCommerce was founded to help merchants sell online.

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Hatch Opens New Dispensary with ‘High-Design’ Experience

Retail TouchPoints

Cannabis brand Hatch has opened a new location in Wheeling, Ill., featuring a reimagined high-design setting rooted in comfort and care, with added amenities for a host of new in-store opportunities. The new location will be “adult-use only,” while Hatch’s existing Addison, Ill. store served both medical and adult-use guests. (Hatch also offers both in-store and online shopping).

Seminar 237
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How To Increase Conversions With Wishlist For WooCommerce?

MakeWebBetter

Wishes are the inner desire with the restricted possibility of immediate fulfillment. However, wishes are always linked with some hope of fulfillment in the future. Fortunately, marketers have found a way to use this wish factor to boost sales and increase conversions. Many store owners are already using it and converting their store visitors; increasing […].

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Serta Simmons Embraces Digital by Adding Two Tuft & Needle Executives to C-Suite

Retail TouchPoints

Serta Simmons Bedding (SSB) will promote two Tuft & Needle executives to C-level positions at the parent organization to drive the retailer’s DTC efforts. Melanie Huet, Chief Marketing Officer and EVP of Marketing and Innovation at Tuft & Needle, will become Chief Commercial Officer of SSB; Shelley Huff, CEO of Tuft & Needle and EVP of Direct to Consumer, will become Chief Operating Officer of SSB.

Supplies 180
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The Top 3 Mistakes Companies Make in Implementing B2B Ecommerce

GetElastic

B2B ecommerce has exploded to become a major force in the US Economy, and an exciting new selling channel in many traditional industries. Forrester Research reports that the B2B ecommerce market totaled $889 billion in 2017. By 2020, that number is projected to eclipse $1.2 trillion. B2B ecommerce has quietly grown to surpass the size of the more visible B2C ecommerce marketplace, today accounting for 2.5 the volume of B2C online purchases.

B2B 148
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Best Buy Trials New Membership Program Combining Support and Free Shipping in 60 Stores

Retail TouchPoints

Best Buy is piloting a new membership program called Best Buy Beta that will offer customers an array of benefits, including: exclusive pricing; unlimited Geek Squad technical support; up to two years of protection on most product purchases; free standard shipping and delivery; and free installation on most products and appliances. Best Buy Beta costs $199.99 per year — $179.99 per year for Best Buy credit card holders.

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Digital Wallet vs. Credit Card: What Payment Methods Should You Accept?

FastSpring

Remember when PayPal first came on the scene? Well, you might not because you were probably in high school … or maybe even elementary school. But 2000 was a big year for PayPal. In March of 2000, they hit 1 million users. Then by September of the same year, they reached 5 million users. Well, that was 20 years ago. Now, Elon Musk is going to space, and there are tons of digital wallet options available to online consumers.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Verizon Media, Catalina Partner to Deliver User-Level Marketing Insights

Retail TouchPoints

Verizon Media has entered a partnership with Catalina that will integrate Verizon Media’s first-party data with Catalina’s sales insights to power new solutions. The tools focus on real-time analysis to help retailers keep up with rapidly changing trends and maintain proper inventory levels. One of the key capabilities is Inflight Sales Analysis, which is designed to match media exposures to observed purchase events on a daily basis.

Marketing 166
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Retail in a post-COVID world: We need to go back to the way we were

RetailDive

While it's easy to blame the pandemic for its toll on retail, it merely accelerated changes that were already happening, writes Carl Marks Advisors' Howard Meitiner.

Retail 137
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How to Overcome 4 Common Obstacles to Ecommerce Growth

ecomdash

In order to move forward in ecommerce, you have to stay relevant. Here's how to overcome the most common obstacles to ecommerce growth. The post How to Overcome 4 Common Obstacles to Ecommerce Growth appeared first on Ecomdash.

eCommerce 119
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Ban on ‘harmful’ paper receipts suggested

TalkingRetail

Paper receipts should be banned to stop them from heading to landfill, waste collection company BusineseWaste.co.uk suggests. More than 11.2 billion paper till receipts are printed each year by retailers in the UK and consumers are “overwhelmingly” unaware that they are not only non-recyclable in most cases, they’re also potentially harmful.

Consumer 130
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Using an allow list and want to increase your revenue? Consider switching to a block list

Liveintent

One could argue that brand identity is everything. How your audience views your brand can make or break your business. That’s why marketing teams spend hours obsessing over copy and messaging – the right phrasing can help take a campaign viral. The opposite is also true; one dubious tagline or advert and your audience’s attention is gone—and maybe even your brand equity.

Travel 117
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Barefoot gears up for summer with boxed wine range

TalkingRetail

Wine brand Barefoot is launching a bag-in-box range ahead of the summer season. The Barefoot on Tap range is rolling out this month in 1.5-litre packs, available in Pinot Grigio and White Zinfandel variants (£12.50 each). The packs are designed to “appeal to consumers who are looking for refreshing wines for summer in a convenient, This story continues at Barefoot gears up for summer with boxed wine range.

Consumer 121
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Tailored Brands left bankruptcy and quickly unravelled. What's next?

RetailDive

The menswear retailer is searching for its footing after running into liquidity problems and legal fights immediately after exiting Ch. 11.

Retail 131
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Morrisons becomes first supermarket to completely remove plastic carrier bags from store

TalkingRetail

Morrisons is to remove all plastic bags for life from all of its stores, saving 3,200 tonnes of plastic per year. Customers will be able to purchase paper bags, which are reusable, recyclable, water-resistant, tear-resistant, and can hold up to 16kg. Paper bags will cost 30p and be available alongside other reusable options including string, This story continues at Morrisons becomes first supermarket to completely remove plastic carrier bags from store.

Other 120
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Best Buy pilots $200 membership

RetailDive

Best Buy Beta comes with perks, including free installations, member pricing and unlimited Geek Squad technical support.

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Typhoo supports firefighters with on-pack partnership

TalkingRetail

Typhoo Tea is partnering with The Fire Fighters Charity to “help to raise awareness of its ongoing work” ahead of International Firefighters’ Day on 4 May. The “Brew with a Crew” campaign aims to raise money to support the physical and mental health of the UK’s fire services community. It is running across packs of. This story continues at Typhoo supports firefighters with on-pack partnership.

Retail 105
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Teen love for Nike appears to be unshakable

RetailDive

The brand continues to rank No. 1 among this cohort, which is also concerned about racial equality and the environment, Piper Sandler found.

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Q1 2021 Paid Search News + Trends

ROI Revolution

Published April 8, 2021. Google Products + iOS 14 Update. The latest iOS 14 update mainly pertains to apps, which aren’t a significant portion of Google Advertising traffic, so the impact to paid search tracking has not been significant. Google Search app: No change! Google Ad Settings remains the primary place for users to control their ad experience across Google properties and the web.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Spar Scotland extends its Snappy Shopper network

TalkingRetail

Spar Scotland is extending its partnership with Snappy Shopper with four additional stores adding the home delivery app. The symbol group has been working with Snappy Shopper since 2020 and there are now 23 stores across its company-owned and independent estate using the home delivery app. Spar stores in Abronhill, Halbeath, Stonehouse, and Glamis Centre in.

Retail 89
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Apple iOS 14.5 Update: Impact on Digital Marketing & Ecommerce Brands [April 2021]

ROI Revolution

Published February 3, 2021. Updated April 8, 2021. With iOS 14, Apple will require users to provide explicit permission for apps to collect and share data. To collect permission, Apple is enforcing a Tracking Transparency Prompt (ATT) in the App Store. Apps that do not adopt the prompt will be blocked from the App Store. Long-term impacts will include reduced tracking capabilities and reduced personalization for users.

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Nisa posts strong trading figures

TalkingRetail

Nisa posted strong trading figures for the 52-weeks to 2 January, with sales up 10.8% to £1.6bn. During 2020, the symbol group signed up 624 new stores, building on strong recruitment figures in 2019. In its annual results, Co-op said: “We’ve seen significant sales growth for our Nisa partners, who’ve benefited from the broader range. This story continues at Nisa posts strong trading figures.

Retail 83
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Retail defaults to decline — but will still be high: Moody's

RetailDive

Bankruptcies hit record highs in 2020. The pace already slowed, but uncertainty remains, and weaker retailers are still vulnerable.

Retail 88
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib