Wed.Dec 08, 2021

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What Small Ecommerce Sellers Need to Know About Economic Nexus

BigCommerce

Not long ago, small ecommerce sellers were in a pretty sweet spot when it came to sales tax because they…

eCommerce 373
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Party City Uses AI-Enhanced Emails to Drive 4% In-Store Sales Increase

Retail TouchPoints

AI and brand language optimization are playing increasingly important roles in ecommerce, but Party City has leveraged these tools to boost its brick-and-mortar foot traffic and sales. Party City began using AI-powered copywriting platform Phrasee to increase the engagement and open rates of its customer email campaigns earlier in 2021. The COVID-19 pandemic had created a greater need to connect with customers online, particularly since more than 80% of Party City’s sales come from in-store shop

Channel 316
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EDR: Only Mostly Dead?

Forrester eCommerce

What comes up in conversations on endpoint detection and response (EDR) lately? A slightly different *DR. It’s impossible to deny that extended detection and response (XDR) has taken hold of the security market as the successor to EDR. In the debut Forrester report on XDR, we even described EDR as “dead” — but perhaps a better phrase […].

Marketing 284
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How to Create Viral Content That Generates 2,500 Visitors Per Day

Kissmetrics

Ever wondered how content goes viral ? You’re not alone. In fact, it’s what we’re all aiming for as content marketers. After all, what company doesn’t want to see thousands of people sharing and enjoying their content? The good news is that “viral status” is totally achievable. It’s not something you need to leave to chance, but you don’t need to be a content marketing expert to create viral content, either.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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How Your Brand Can Reward Holiday Shopping Procrastinators

Retail TouchPoints

It’s become known as Panic Saturday. You know the one, that final Saturday before Christmas when all the last-minute shoppers descend on the nearest mall to snap up remaining gift items. But what are Panic Saturday shoppers likely to find when they show up this December 18? In light of well-publicized shipping delays and inventory shortages, they may find some empty shelves.

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Examples of Sites with Great Content & What You Can Learn From Them

Kissmetrics

Sites with great content are the types of things you know when you see them. You don’t even know why you love them. You just do. Creating it can be a different story. It’s easy to get lost in the trappings of a great site and lose focus on what makes it great. No matter what your brand is about and what you’re trying to sell or convert, you can create a site with great content.

More Trending

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How to Convert Curious Customers with FAQ Pages

Kissmetrics

FAQ pages may not be the first page you think of when building content for your website. However, if you don’t have one or if the ones you do have aren’t working, now is the time to get them right. Whether you realize it or not, your customers have a lot of questions. If you watch and listen, you may notice the same ones come up frequently.

Customer 278
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On The Eve Of Another COVID-19 Year, Planning Matters More Than Ever 

Forrester eCommerce

Amid lingering uncertainty, it may be tempting to question the value of long-range planning. The post-COVID landscape will look very different from the landscape pre-COVID — and B2B leaders who are unprepared will lose out. .

B2B 195
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7 Reasons Why Yandex Matters for SEO

Kissmetrics

If you’re looking to break into the Russian online market, you’ve probably come across the search engine Yandex. At this point, you likely already want to optimize your site for Yandex SEO. However, before you start loading your site with Russian backlinks, let’s take some time to break down this search engine. Just because you’ve optimized for Google doesn’t mean you’re fully optimized for Yandex.

SEO 218
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384: This Abusive Practice Is Killing Your Margins And How To Fight Back With Kathleen Booth

My Wife Quit Her Job

Today I have a very special guest, Kathleen Booth. Kathleen is the VP of Marketing over at Clean.io, a company that helps ecommerce companies protect their revenue and brand. In this episode, we discuss a problem that has plagued ecommerce entrepreneurs for a very long time. In fact, thousands of online store owners face this problem everyday, and with the help of Kathleen, we can finally fight back.

Books 156
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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How to Increase E-commerce Conversions During the Holiday Season

Kissmetrics

Holiday shopping season is quickly approaching, so now is a great time to start thinking of ways to attract shoppers to your online store and increase e-commerce conversions during the holiday season. Since 2020, e-commerce seasonal holiday sales in the United States have amounted to nearly 186 billion dollars , with most spending occurring on Cyber Monday.

eCommerce 185
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How to Use a Digital Marketing Audit to Improve Your Strategy

Inflow Insights

Editor’s note: This blog was originally published in 2020 and has been updated for accuracy and best practices. As websites and online businesses grow in complexity, so do the marketing audits needed to keep them up to speed. Today, it’s not enough to conduct a single search engine optimization (SEO) audit to analyze your business’s digital health. Instead, you need a comprehensive audit that includes several smaller audits of individual aspects of your digital marketing strategy.

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'Consumers crave experiences': How AR has evolved beyond mere try-ons

RetailDive

Dynamic activations are increasingly vital during the pandemic as people connect with brands on mobile — and they're likely key to future metaverse environments.

Consumer 114
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HIVE: Ecommerce Logistics Startup Following $34M Investment

Ecommerce Guru

As it continues to develop its technology to provide direct-to-consumer companies with an alternate method to managing operations, German company Hive secured a fresh investment of $34 million on Wednesday. Hive was established in 2012 in Berlin. It was formed by Oskar Ziegler and two others with the goal of providing software and operational services, such as clear pricing structures, distinctive features, and environmentally friendly packaging and delivery systems, among other things.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Stitch Fix faces harsh reality of apparel retail in 'messy' Q1

RetailDive

The shift to traditional e-commerce was bumpier than expected. Meanwhile, Chief Product Officer Sharon Chiarella, who arrived in March, is leaving.

Apparel 122
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Agri-Food Markets: A Guide To This Emerging Industry In The UK

365 Retail

We feel we would be right in saying that so many different industries dominate the UK landscape. Throughout history, both past and recent, industries have emerged in line with the changing world around it. With the technological world developing drastically throughout recent decades, there are no doubt industries that have been created as a result. At the same time, new and innovative products and methods have also been created to put these forms of technology to good use.

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Nordstrom leverages pack and hold inventory to mitigate supply chain risk

RetailDive

The retailer is revisiting an inventory strategy that helped it during an expansion period when it needed enough items for new store openings.

Supplies 121
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Dyson’s AI Success Story: A New DTC Playbook for Consumer Brands

IntelligenceNode

Key Lessons from Dyson to Boost Your Direct-To-Consumer Retail Growth Content Summary : Why Dyson’s DTC Strategy Works Take Back Control of Your Brand’s Online Presence How Digitally Advanced Brands Use AI as a Differentiation Strategy How to be a DTC Trailblazer in 2022 Futureproof your Digital Growth with Dyson’s Data Best Practices The strongest […].

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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How money shapes retail

RetailDive

A close look into the many ways financial interests and players shape the industry and the lives of companies.

Retail 136
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AV in retail: Putting the customer first

365 Retail

Even before the pandemic, the bricks and mortar aspect of the retail sector was undergoing major changes as the battle to attract people into stores, rather than shop online, intensified. As shoppers return to malls and high streets, this trend shows no signs of abating, as retailers look to provide unique, interactive and frictionless experiences that tie in with digital offerings.

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Solo Brands beats expectations in Q3 with revenue up 138%

RetailDive

The company — which operates Solo Stove, Chubbies, Oru Kayak and Isle — saw strong growth in both its DTC and wholesale channels.

Channel 118
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What is the Net Promoter Score (NPS)?

Omniconvert

Discover what Net Promoter Score (NPS) is and how to calculate it. Find if you have a good NPS and learn to create the best NPS surveys. The post What is the Net Promoter Score (NPS)? appeared first on Omniconvert Ecommerce Growth Blog.

Blog 78
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Uber to deliver holiday goods from Rite Aid, GoPuff other retailers via Uber Eats

RetailDive

The new holiday shop will also offer Christmas tree and wreath deliveries in select cities across the country.

Other 125
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Why Modern Solutions Break Business Model Boundaries - An Analysis of Subscriptions

GetElastic

Information technology is a sea of techno babble, three letter acronyms (TLAs) and jargon, which is not helped by our human condition driving us to compartmentalise and classify everything neatly into clearly aligned boxes, which I have successfully extended with my own lexicon of buzz words over the years. The most common TLAs are focussed on defining transactional business relationships B2C, B2B, D2C. and the list goes on.

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2021 Holiday Shipping Deadlines

ChannelAdvisor

E-commerce merchants are in the midst of holiday shipping rush and this holiday season has a few more hurdles than in previous years. With supply chain holdups and longer shipping times impacting holiday delivery, 2021 may see peaks in shipping volume. Below are the deadlines for the 2021 holiday season. . USPS HOLIDAY SHIPPING DEADLINES IN THE US FOR 2021.

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Is the clock ticking on the Christmas ad as we know it?

365 Retail

Say what you will about modern retail brands, but you can’t accuse them of not putting enough effort into the festive season. The Christmas advert has, over the years, become something of an institution, especially in British life. While they might have the ultimate goal of boosting sales at this peak shopping period, the ads have themselves come to take on the characteristics of presents themselves: grandly unveiled, more narratively-driven, and more lusciously-produced than what we see on our

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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30 Best Shopify Developers for Your New Store in 2022

eCommerce CEO

If you’re starting an ecommerce business or want to revamp your current website on the Shopify ecommerce platform, there’s a lot you can do on. Read more.

Shopify 81
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As Economy Recovers, Kibo’s Q3 2021 Ecommerce Quarterly Reports New Benchmarks

Kibo

The global economy continues to grow in Q3, and customers are headed into the holidays with high expectations shaped heavily by the pandemic. These savvy digital customers have spent nearly two years shopping online for everything from groceries to clothing, and—with a sharp uptick in desirable behaviors recently—they look poised to do the same this holiday season.

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2021 Holiday Shipping Deadlines

ChannelAdvisor

E-commerce merchants are in the midst of holiday shipping rush and this holiday season has a few more hurdles than in previous years. With supply chain holdups and longer shipping times impacting holiday delivery, 2021 may see peaks in shipping volume. Below are the deadlines for the 2021 holiday season. . USPS HOLIDAY SHIPPING DEADLINES IN THE US FOR 2021.

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A Christmas shopping story – from online to retail store and back

iVend

As Christmas stories go, the one I am about to share is not quite as traditional as ‘A Christmas Carol’ or ‘It’s a wonderful life’, but as a story about shopping in 2021, it’s a really illustrative tale of the power of retail technology systems. iVend Digital Commerce iVend powers smooth and seamless customer experiences. Learn how online/offline integration can enhance your shoppers’ journeys.

Retail 52
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib