BigCommerce

JULY 26, 2018

By 2020, online videos will make up more than 80% of all consumer internet traffic. But if you’re looking around the social media landscape now, you’re probably noticing that video’s already taking over your newsfeeds a few years ahead of schedule. It’s not just video sites like YouTube, either. Facebook and Instagram are focusing more on video, especially with Stories and IGTV rapidly growing in popularity.

Social Media 287

Social Media BigCommerce Demo Events 287

Forrester eCommerce

JULY 26, 2018

Today’s marketers are distracted by new technology and more data promising more efficient and personalized advertising. So they forget that adtech — in a vacuum — is no match for how people today consume media, interact with advertising, or think about their experiences with brands. In fact, we know that consumers’ opinions vary widely about how they […].

Technology 249

Technology Consumer Marketing B2C 249

Optimizely

JULY 26, 2018

Ecommerce is more competitive than ever. Marketers everywhere are all hyper-aware that the cost of paid ads is rising across platforms, Amazon continues to gobble up the market, and new ecommerce brands pop up each day. In such a competitive market, you can’t keep doing what you’re doing and expect to succeed forever. It’s simply not realistic to continue to rely on new customer acquisition alone to drive your revenue growth.

Webinar 150

Webinar eCommerce Customer Retention B2C 150

Forrester eCommerce

JULY 26, 2018

I recently answered a client question regarding an application that could be based on either business intelligence (BI) or text analytics technology. Question: “We receive quarterly and yearly account statements for our investments. Each statement will contain key pieces of information, such as total contributions, expenses, interest income, etc.

Technology 210

Technology Information 210

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Ecommerce Platforms

JULY 26, 2018

For smaller online stores, the Ambassador referral software probably hasn't been on your radar. It doesn't have a direct Shopify or Bigcommerce app, and the main customer base seems to be large companies like Logitech, Zillow, and Hulu. That said, plenty of lesser known brands are also utilizing the referral software, and there are integrations with platforms like Shopify (even though you can't get them in the public app stores).

eCommerce 116

eCommerce Multi-channel Shopify Payment Services 116

Forrester eCommerce

JULY 26, 2018

Changing Of The Guard: RASP Is Gradually Killing WAF In last year’s RASP Vendor Landscape, I noted that eventually RASP would eventually take over WAF as the best way to combat web app attacks. They have deeper knowledge of applications they protect than WAFs, and they can virtually patch vulnerabilities and weaknesses. In an upcoming […].

Customer 199

Customer 199

Forrester eCommerce

JULY 26, 2018

With apologies to Juliet and to Will, let me ask, “What’s in a name? that which we call a rose by any other name would smell as sweet. ” Romeo And Juliet (II, ii, ll. 46–47) Juliet meant that it didn’t matter that Romeo was from a family enemy, the Montagues; she […].

Other 186

Other Customer 186

Omniconvert

JULY 26, 2018

– A Guest Post by Plannable.io – There’s no doubt that social media and eCommerce are as linked as it gets these days. At least I hope there’s no doubt. If you have or are part of an eCommerce business, … Continued. The post How To Launch a Profitable eCommerce Business on Social Media appeared first on Ecommerce Growth Marketing Blog.

Social Media 94

Social Media eCommerce Blog Marketing 94

Forrester eCommerce

JULY 26, 2018

US tech consulting services spend is growing at 8.3%– but that’s not good news for all services firms. Twice a year my colleague Andrew Bartels publishes Forrester’s US Tech Market Outlook, covering tech spending on everything from CIO staff salaries to systems integration for licensed apps. For the first time, Liz Herbert and I published […].

Marketing 186

Marketing Customer 186

Wiser

JULY 26, 2018

What can you do with in-store crowdsourcing? What kind of data can you collect? There are many uses for in-store crowdsourcing , and we’ve got the answers you’re looking for. Every day, Wiser’s crowdsourced shoppers are visiting independent retailers to assess display types and condition, product condition, employee knowledge, stock level per SKU, and more.

Operations 74

Operations Mobile Fashion Information 74

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Forrester eCommerce

JULY 26, 2018

When business or technology executives ponder improving company results with digital transformation, it’s safe to say that investment in product lifecycle management (PLM) solutions isn’t the first thing that pops into their heads. Instead, they gravitate to IoT initiatives or improving customer experience. But what senior stakeholders often miss is that to enable many of […].

Customer Experience 170

Customer Experience Improvements Technology Management 170

Kibo

JULY 26, 2018

With store closures skyrocketing in recent years, the retail sector is poised to […]. The post 5 Ways for Retailers to Increase Foot Traffic appeared first on The Omni Channel.

Retail 78

Retail Channel Fulfillment Omnichannel 78

Sailthru

JULY 26, 2018

Sailthru’s brilliant Strategy & Optimization team has created a benchmarking tool that quantifies the millions of emails we send every minute — yes, every minute. The team looks across our entire client base and compiles the open and click-through rate for each email. However, they split them into two buckets, segmenting them by our retail and media customers.

Magazine 68

Magazine Shopping Carts Recommendation Games 68

Steve Dennis

JULY 26, 2018

It would be hard to calculate the crazy amount of media and analyst time spent anticipating, covering and then trying to dissect the implications of this year’s Amazon Prime Day event. In fact, each year it seems like the breathless coverage moves closer and closer to the media frenzy that surrounds Black Friday. It’s mostly a complete waste of time.

Events 68

Events Article Retail Other 68

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Lemonstand

JULY 26, 2018

The MailChimp integration for LemonStand is now live, and we’re going bananas over what it makes possible for our store owners! MailChimp is a powerful marketing platform that allows you to manage contacts, create marketing campaigns and track results. Helping online retailers grow. We share a lot in common with our friends at MailChimp. Like us, they’re passionate about helping businesses be successful by using smart approaches to marketing.

Online Retail 76

Online Retail Document Recommendation Marketing 76

CPC Strategy

JULY 26, 2018

We’ve compiled 51 of the most well-known Amazon Seller tools and services ranging from inventory management to repricing solutions and multi-channel selling. This list is. > Read More. The post 51 Indispensable Amazon Seller Tools in 2018 appeared first on Retail Performance Marketing Blog - CPC Strategy.

Multi-channel 70

Multi-channel Blog Channel Management 70

TradeGecko

JULY 26, 2018

Order fulfillment is an integral part of every eCommerce business. Once your business has grown to the point where you can no longer keep fulfillment in-house and you are ready to outsource it, working with the right third-party logistics (3PL) provider can help you tremendously. Partnering with a 3PL can save you time, money and allow you to free up resources to focus on more strategic tasks, such as marketing and product development.

Order Fulfillment 60

Order Fulfillment Fulfillment eCommerce Marketing 60

Profitero

JULY 26, 2018

What if you could boost your brand’s category placement and increase Amazon sales by as much as 86% with just a few simple enhancements to product content? Too good to be true? Not so for Profitero customer Mars Petcare, which did just that. Learn how in this real-life case study. It’s certainly something to chew on. Situation. With U.S. sales reaching close to $200 million in 2017 — and growing fast — there’s a big prize to be won in the Pet Treats category on Amazon.

Download 60

Download Improvements eCommerce Other 60

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Sailthru

JULY 26, 2018

Sailthru’s brilliant Strategy & Optimization team has created a benchmarking tool that quantifies the millions of emails we send every minute — yes, every minute. The team looks across our entire client base and compiles the open and click-through rate for each email. However, they split them into two buckets, segmenting them by our retail and media customers.

Magazine 60

Magazine Shopping Carts Recommendation Games 60

ecomdash

JULY 26, 2018

With an alarming 77.3 percent of orders abandoned in online carts, merchants must focus on optimizing each stage of the customer journey. Encouraging customers to add a product to their shopping cart is only half the battle. There are other traps and pitfalls in the checkout process that can make your customer leave. Having gained the reputation of a sophisticated and feature-rich ecommerce platform, Magento 2 offers merchants the ability to sell different product types with customizable checko

Magento 60

Magento Merchant Services Shopping Carts Payment Services 60

TradeGecko

JULY 26, 2018

The concept of selling through multiple channels online and offline is nothing new to the world of commerce – but the omnichannel strategy takes it a step further.

Omnichannel 60

Omnichannel Channel eCommerce 60

OrderDynamics

JULY 26, 2018

European Use of In-Store Pickup Lockers. Periodically taking a break, and going on holiday is a good idea. It gives you a chance to catch your breath. Perhaps rebalance your priorities, and even recalibrate your plans. Being in retail, it also gives you a chance to see a few new places, complete with fresh new ideas and inspiration. Funny enough my biggest observation during my holiday in Nordic Europe, was the use of in-store pickup lockers.

Omnichannel 50

Omnichannel Definition Technology Management 50

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

CPC Strategy

JULY 26, 2018

In a perfect world, we’d all receive the organic traffic that our websites deserved. Many new business owners have likely wondered what would. > Read More. The post Why Paid Branded Search Matters (Or How To Lose $40k in Two Weeks) appeared first on Retail Performance Marketing Blog - CPC Strategy.

Blog 44

Blog Marketing Retail 44

Smile.io

JULY 26, 2018

Customer interactions are the lifeblood of your business because it humanizes your brand. When customers feel they’re engaging with a person rather than a faceless corporation, they enter an emotional relationship with your brand that fosters a strong sense of loyalty. As a result, finding ways to interact with customers on an emotional level is what allows you to build a vibrant and growing community.

Customer 43

Customer 43

CPC Strategy

JULY 26, 2018

If you’re a grocery retailer and you haven’t explored selling on Amazon, it could be time to stop fighting for that eye-level shelf space. > Read More. The post Is AmazonFresh Leading the Ecommerce Grocery Movement? appeared first on Retail Performance Marketing Blog - CPC Strategy.

eCommerce 43

eCommerce Blog Marketing Retail 43

ChannelAdvisor

JULY 26, 2018

[This post is part of our ongoing back-to-school and seasonal selling blog series ]. If you had to guess, how much would you say the average family spends to prepare a student for the upcoming school year? $50? $100? $250? How about $510? Yes, that’s $510 per child. The family preparing three kids for classrooms will spend more than $1,500 on clothing and supplies by late August.

eCommerce 40

eCommerce Home Furnishings Department Stores Webinar 40

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Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

Customer Data

PERQ

JULY 26, 2018

The post Understanding AI in a Consumer’s Online Research Journey with Big-Ticket Buys appeared first on PERQ.

Home Furnishings 55

Home Furnishings Automotive Technology Retail 55

PERQ

JULY 26, 2018

The post Better Manage Furniture Sales Staff with CRM appeared first on PERQ.

Management 31

Management Technology Marketing 31