Forrester eCommerce
SEPTEMBER 10, 2018
Influencer marketing is often characterized as a trendy tactic for B2C marketers to tap into the far-reaching audiences of the Insta-famous. As a result, the practice regularly receives negative coverage for short-term-oriented, poorly executed B2C campaigns where consumer brands pay vapid lifestyle influencers outrageous sums in exchange for questionable ROI.
RTP blog
SEPTEMBER 10, 2018
By Aaron Roy, Bond Any retailer knows the importance of customer loyalty. According to recent research from EY , almost nine out of 10 retailers believe a loyalty strategy is key to their business success. But contrary to what the industry seems to believe, the truth is that loyalty isn’t built with points — nor the discounts, free shipping or exclusive offers that come with them.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Forrester eCommerce
SEPTEMBER 10, 2018
What’s the first thing that comes to mind when you think about marketing planning? An annual rite of corporate governance? A forced march of endless meetings and spreadsheets? Guessing what your customers will want and where they will want it in 18 months? Existential dread? The exact opposite of why you became a marketer in […].
Fastr
SEPTEMBER 10, 2018
As New York Fashion Week continues this week, the events and headlines get bigger and bigger. Aside from rappers Cardi B and Nicki […]. The post New York Fashion Week: Capitalizing on the Runway appeared first on Zmags.
Advertisement
Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
SEPTEMBER 10, 2018
In Episode 154 of CX Cast (subscribe!), we were excited to have our colleague, Principal Analyst Emily Collins join us to talk about loyalty programs, and their influence on customer experience. Here are 5 things I learned during our conversation: Airlines started it. Loyalty programs started 30 plus years ago in the airline industry, as a reaction to deregulation.
Sailthru
SEPTEMBER 10, 2018
When it comes to mobile , there are a few key features that can set a brand’s experience apart from the rest. Push notifications, in-app messaging, and rich message centers are table stakes. Today, brands must think of mobile as the great connecter between their digital channels — we all check email, browse web, and use apps from our phones — as well as the means for connecting digital and offline experiences.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
|
Rishi Rawat
SEPTEMBER 10, 2018
A couple of weeks ago, we wrote an article ( link ) explaining how you can improve product descriptions by studying submitted reviews. Reviews are a great way to see why customers actually “like” the product you are selling. We received some very interesting comments and questions: — What happens if your product page doesn’t have a lot of reviews?
TradeGecko
SEPTEMBER 10, 2018
In an age where information can be accessed instantly, it’s all too common for customers to pull out their phones in stores to see how the prices on the shelves compare with competitors’ prices. And, as more brands develop custom pricing strategies for different sales channels, savvy customers are even beginning to compare how a business’ prices differ in-store vs. online.
UpSellIt
SEPTEMBER 10, 2018
In business, there is nothing more exciting than seeing the impact or growth that a new campaign generates. Whether the goals are engagement, sales, or lead generation, the excitement still translates. However, how are you to measure the results if there aren’t any factors to test against? Well, that’s where control groups comes into to play. What is a control group?
CPC Strategy
SEPTEMBER 10, 2018
Amazon sellers know that optimizing amazon listings is an intentional strategy that directly impacts their rank. What most sellers don’t know is how. > Read More. The post Amazon SEO | How to Optimize Listings for the A9 Algorithm appeared first on Retail Performance Marketing Blog - CPC Strategy.
Advertisement
In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
TradeGecko
SEPTEMBER 10, 2018
In an age where information can be accessed instantly, it’s all too common for customers to pull out their phones in stores to see how the prices on the shelves compare with competitors’ prices. And, as more brands develop custom pricing strategies for different sales channels, savvy customers are even beginning to compare how a business’ prices differ in-store vs. online.
Salsify
SEPTEMBER 10, 2018
As if you couldn’t already feel the pulsating pressure… here’s a reminder: Q4 is mere weeks away. Even sooner is a very important deadline. September 21, which is when applications are due for Amazon Lightning Deals.
CPC Strategy
SEPTEMBER 10, 2018
In preparation for our second annual AdDiego event, CPC Strategy asked our registrants to take a poll: “What is your boldest Amazon prediction. > Read More. The post What Are The Boldest Amazon Predictions [For The Next 5 Years]? appeared first on Retail Performance Marketing Blog - CPC Strategy.
iQmetrix
SEPTEMBER 10, 2018
My friend—and iQmetrix Wireless Marketing Manager—Megan Howse has already given you 5 reasons you should attend this year’s Mobile World Congress Americas. In case that wasn’t enough, I’m here to highlight some hidden gems that you need to experience when you attend this #MWCA18.
Advertisement
Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Payoneer
SEPTEMBER 10, 2018
Amazon has become essential to eSellers’ success. If you are selling goods online, dedicating time and energy into selling on Amazon can help you maximize your profit. The following is an overview of key strategies, insights and tips to help you amplify your sales success and drive more business from Amazon. Push Product Reviews. Positive brand reviews and ratings are one of the most important factors affecting consumer purchase decisions on Amazon.
BigCommerce
SEPTEMBER 10, 2018
BigCommerce is excited to announce the achievement of a major platform milestone: Our Checkout SDK is now generally available. What is the BigCommerce Checkout SDK? The Checkout SDK is a JavaScript library that makes it easy to consume the new Checkout APIs. The Checkout SDK is intended for partners, developers and brands who want to build a custom checkout front-end experience.
Expert insights. Personalized for you.
366 
Let's personalize your content