Tue.Feb 05, 2019

The New Digital Model For Brand Experience

Forrester eCommerce

The Journey From Energy To Experience In the summer of 2017, I, along with my Forrester colleagues, wrote up the results of our year-long endeavor to build an analytically sophisticated, data-driven framework for emotion-led branding.

17 Hidden Facebook Marketing Tools That Will Increase Your Engagement by 154%

Kissmetrics

Facebook engagement is easier and more valuable than you ever imagined. I found this out the hard way. At one point, I was spending hundreds of thousands of dollars a month on Facebook Ads. Sure, I was getting some huge successes. But I was also wasting a ton of money.

DiscoverOrg Shakes Up B2B Data Provider Market With Acquisition Of ZoomInfo

Forrester eCommerce

B2B marketing data provider DiscoverOrg announced on February 4th that the company is buying ZoomInfo. Our snap analysis is this is a smart move that shakes up the market and bolsters DiscoverOrg’s position in it.

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Think Beyond Cart Abandonment Emails

Zaius

Cart abandonment is one of our favorite things to write about here at Zaius. And really, who can blame us? Not only does this approach work to encourage potential customers to complete their purchase , but it also gives brands’ creativity a chance to shine.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Learn The Key Players Making Virtual Visits A Reality In Healthcare

Forrester eCommerce

Virtual Care Alleviates Key Pain Points In The Care Journey Don’t you miss summer? That time of year when there isn’t a flu epidemic or polar vortex sweeping across the country.

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CMOs: To Get A Seat At The Digital Transformation Table, Command Your Customer’s Experience

Forrester eCommerce

Only 16% of CMOs are responsible for leading the execution of their firm’s digital transformation. Now is the time to rethink your role. Too few CMOs actively lead or are deeply involved in digital transformation. CIOs, COOs, CXOs, and CDOs have filled the gap but don’t represent the voice of the customer or bring the […].

E-Commerce Site Search: ASOS’s Best Practices

Prisync

If you sell more than one product on your site, you should really consider using site search. This way, people have a much better chance of finding the type of product they’re looking for. The only thing is, simply having site search on your e-commerce website isn’t enough. You also need to think about how. E-Commerce Strategy E-Commerce Site Search

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Marriott’s Bonvoy Boasts “Better” Loyalty, But Can It Deliver?

Forrester eCommerce

After more than two years of loyalty program limbo and “will they, or won’t they” debates, Marriott unveiled the name of its unified loyalty program: Bonvoy. This final step in the world’s largest hospitality merger brings together over 100 million members, billions of records, and 6,700 properties in over 130 countries. For Marriott, the stakes […]. age of the customer B2C marketing loyalty b2c marketing customer loyalty hospitality loyalty rewards

How to Master Order Management in 2019

CPC Strategy

A well-oiled order management system can ensure a profitable, healthy and successful long-term business. It’s what keeps your customers happy, your employees on. Read More. The post How to Master Order Management in 2019 appeared first on Retail Performance Marketing Blog - CPC Strategy. Ecommerce

Top 5 Magento Support Requests We Get – and How We Solve Them

Onilab User Guides

From downed Magento websites to hacked databases to design optimizations, there’s always something you can improve in your store. But what’s the worst issue you’ve ever had with your Magento store? We became curious and decided to find out what our most frequent Magento support projects look like.

Is OOTB Retail Software the Right Fit for You?

OrderDynamics

Is OOTB Retail Software the Right Fit for You? In the world of retail, the question of custom code vs OOTB retail software comes up quite often. Custom code is software developed for an application for one specific organization. OOTB stands for Out-of-the-Box software.

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3 Signs It’s Time for a Manufacturer to Sell D2C on Marketplaces

ChannelAdvisor

It’s no secret that consumers want to buy directly from their favorite brands. But have you heard how fast this trend is growing? A full third of consumers now plan to do at least 40% of their shopping with direct-to-consumer companies in the next five years. Given the choice between a multi-brand retailer and a brand manufacturer , 59% will opt to buy from the latter. The game is clearly changing.

Your Existing Brand Community is Not Effective

Smile.io

There’s been a growing misconception among businesses that the success of their brand community is directly correlated to its size. Commerce Tips

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3 Signs It’s Time for a Manufacturer to Sell D2C on Marketplaces

ChannelAdvisor

It’s no secret that consumers want to buy directly from their favorite brands. But have you heard how fast this trend is growing? A full third of consumers now plan to do at least 40% of their shopping with direct-to-consumer companies in the next five years. Given the choice between a multi-brand retailer and a brand manufacturer , 59% will opt to buy from the latter. The game is clearly changing.

Growing Your Business on the New eBay – Free Webinar

Etail Solutions

If you’re an experienced seller, you may think you know all about eBay. But do you know about the NEW eBay? eBay is reinventing itself as a channel for brands and experienced sellers – building product catalogs on structured data; offering a free, accelerated shipping program; and introducing pay-only-if-you sell promotional programs and tools.… … The post Growing Your Business on the New eBay – Free Webinar appeared first on Etail Solutions. Blog posts

3 Takeaways from Harvard Business Review’s Age of Personalization Survey

Sailthru

During the first Retail Personalization Index , 57 points was enough to crack the top 10. However, that score the second time around would place a brand in 45th place. From one Index to the next, our biggest takeaway was how much more brands are prioritizing personalization.

4 B&M Sales Operations Problems Driving Pros Crazy—and How to Fix Them

Wiser

It’s the daily challenges that motivate us, make us work harder and inspire us to develop new and innovative solutions to our problems.

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Say Hello to leadHygiene

Webbula

Webbula is thrilled to expand our products in response to the growing demand from our customers. Webbula is now proud to present leadHygiene. Marketers, defend your forms with more than. The post Say Hello to leadHygiene appeared first on Webbula.