Forrester eCommerce
FEBRUARY 5, 2019
Only 16% of CMOs are responsible for leading the execution of their firm’s digital transformation. Now is the time to rethink your role. Too few CMOs actively lead or are deeply involved in digital transformation. CIOs, COOs, CXOs, and CDOs have filled the gap but don’t represent the voice of the customer or bring the […].
Kissmetrics
FEBRUARY 5, 2019
Facebook engagement is easier and more valuable than you ever imagined. I found this out the hard way. At one point, I was spending hundreds of thousands of dollars a month on Facebook Ads. Sure, I was getting some huge successes. But I was also wasting a ton of money. For example, I once spent $400,000 on Facebook fan page likes. I still feel dumb for that one… The engagement just wasn’t there.
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Forrester eCommerce
FEBRUARY 5, 2019
The Journey From Energy To Experience In the summer of 2017, I, along with my Forrester colleagues, wrote up the results of our year-long endeavor to build an analytically sophisticated, data-driven framework for emotion-led branding. In my report entitled “Emotions Fuel Your Brand Energy,” I outlined three components of a brand’s “energy” and its ability […].
Optimizely
FEBRUARY 5, 2019
Cart abandonment is one of our favorite things to write about here at Zaius. And really, who can blame us? Not only does this approach work to encourage potential customers to complete their purchase , but it also gives brands’ creativity a chance to shine. However, as cart abandonment strategies become more and more familiar to customers, online stores just like yours are asking the same question: What’s the next big thing on the ecommerce marketing horizon that’s not cart abandonment that I s
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
FEBRUARY 5, 2019
B2B marketing data provider DiscoverOrg announced on February 4th that the company is buying ZoomInfo. Our snap analysis is this is a smart move that shakes up the market and bolsters DiscoverOrg’s position in it. ZoomInfo has successfully leveraged its traditional strength as contact data specialist to build out a comprehensive data-as-a-service platform that now […].
Bootstrapping Ecommerce
FEBRUARY 5, 2019
There's one page on your website that you're probably ignoring which could majorly boost your sales & revenue: Your Thank You Page. The post Thank You Page Optimization: How Your Thank You Page Can Earn You Sales appeared first on Bootstrapping Ecommerce.
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Shopping Signals
FEBRUARY 5, 2019
You know what generally helps drive more sales for your ecommerce business? Traffic! No matter what you’re doing now, I’m willing to bet there is more you could do to drive additional traffic to your site. Fortunately, my friends over at Freeeup know all about helping ecommerce businesses grow. That’s why I’ve asked them to let us in on their top 5 recommended traffic generation strategies for this year.
Forrester eCommerce
FEBRUARY 5, 2019
Virtual Care Alleviates Key Pain Points In The Care Journey Don’t you miss summer? That time of year when there isn’t a flu epidemic or polar vortex sweeping across the country. Unfortunately, we are in the “darkest hour” of seasonality, when you and your family feel the need to wear a HAZMAT suit to avoid […].
Wiser
FEBRUARY 5, 2019
It’s the daily challenges that motivate us, make us work harder and inspire us to develop new and innovative solutions to our problems. Whether your job duties fall under sales operations, retail execution, account management, merchandising, or something similar—these daily challenges likely sound familiar. Below you’ll find four of the most common challenges facing professionals whose duties fall under brick-and-mortar sales operations, including in-store execution, shelf health, merchandising
Sailthru
FEBRUARY 5, 2019
During the first Retail Personalization Index , 57 points was enough to crack the top 10. However, that score the second time around would place a brand in 45th place. From one Index to the next, our biggest takeaway was how much more brands are prioritizing personalization. The Harvard Business Review (HBR) Analytic Services confirms it. In research sponsored by Mastercard, “The Age of Personalization: Crafting a Finer Edge,” HBR surveyed 600 business executives in various industries about pers
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
CPC Strategy
FEBRUARY 5, 2019
A well-oiled order management system can ensure a profitable, healthy and successful long-term business. It’s what keeps your customers happy, your employees on. > Read More. The post How to Master Order Management in 2019 appeared first on Retail Performance Marketing Blog - CPC Strategy.
Prisync
FEBRUARY 5, 2019
If you sell more than one product on your site, you should really consider using site search. This way, people have a much better chance of finding the type of product they’re looking for. The only thing is, simply having site search on your e-commerce website isn’t enough. You also need to think about how.
ChannelAdvisor
FEBRUARY 5, 2019
It’s no secret that consumers want to buy directly from their favorite brands. But have you heard how fast this trend is growing? A full third of consumers now plan to do at least 40% of their shopping with direct-to-consumer companies in the next five years. Given the choice between a multi-brand retailer and a brand manufacturer , 59% will opt to buy from the latter.
Shopping Signals
FEBRUARY 5, 2019
You know what generally helps drive more sales for your ecommerce business? Traffic! No matter what you’re doing now, I’m willing to bet there is more you could do to drive additional traffic to your site. Fortunately, my friends over at Freeeup know all about helping ecommerce businesses grow. That’s why I’ve asked them to let us in on their top 5 recommended traffic generation strategies for this year.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
ChannelAdvisor
FEBRUARY 5, 2019
It’s no secret that consumers want to buy directly from their favorite brands. But have you heard how fast this trend is growing? A full third of consumers now plan to do at least 40% of their shopping with direct-to-consumer companies in the next five years. Given the choice between a multi-brand retailer and a brand manufacturer , 59% will opt to buy from the latter.
Smile.io
FEBRUARY 5, 2019
There’s been a growing misconception among businesses that the success of their brand community is directly correlated to its size.
Etail Solutions
FEBRUARY 5, 2019
If you’re an experienced seller, you may think you know all about eBay. But do you know about the NEW eBay? eBay is reinventing itself as a channel for brands and experienced sellers – building product catalogs on structured data; offering a free, accelerated shipping program; and introducing pay-only-if-you sell promotional programs and tools.… The post Growing Your Business on the New eBay – Free Webinar appeared first on Etail Solutions.
Webbula
FEBRUARY 5, 2019
Webbula is thrilled to expand our products in response to the growing demand from our customers. Webbula is now proud to present leadHygiene. Marketers, defend your forms with more than. The post Say Hello to leadHygiene appeared first on Webbula.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
OrderDynamics
FEBRUARY 5, 2019
Is OOTB Retail Software the Right Fit for You? In the world of retail, the question of custom code vs OOTB retail software comes up quite often. Custom code is software developed for an application for one specific organization. OOTB stands for Out-of-the-Box software. OOTB is a system designed to be used by many different organizations, with little customization.
Onilab User Guides
FEBRUARY 5, 2019
From downed Magento websites to hacked databases to design optimizations, there’s always something you can improve in your store. But what’s the worst issue you’ve ever had with your Magento store? We became curious and decided to find out what our most frequent Magento support projects look like. Whether you are from San Francisco, New York, or Europe we bet you’ve encountered at least one of our top 5 issues that frustrate users all over the world.
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