Mon.Feb 24, 2020

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eCommerce Homepage Best Practices To Increase Conversions

Groove

Think about yourself as a consumer. How do you recognize a poorly-designed, overly-cluttered website? Would you purchase from a website that doesn't appear to be trustworthy? Now, consider your eCommerce website. Is the homepage designed well enough to gain consumer trust? Would you feel comfortable, as a consumer, entering your credit card information on that site?

eCommerce 315
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The Good And The Bad Of US Federal Website UX

Forrester eCommerce

We recently evaluated seven of the most-visited US federal websites. Here’s a sampling of the good and the bad from what real users of these websites told us: “I found the website very easy to navigate. Everything was on the home page. The links were easy to understand.” “Each page has a lot of information, […].

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Why You Need an Advanced Search Engine for Your Ecommerce Store

Ecommerce Platforms

Are you an e-commerce merchant, if so, have you ever heard of advanced search engines? If you nodded yes to the first question and said no to the latter, never fear. In this brief article, we're going to explain exactly what an advanced search engine is, how it could benefit you, and provide an example of a high-quality solution (hint – it's Doofinder ).

eCommerce 138
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“Alexa, stop leaking my data.” – How Consumer Smart Devices Threaten Company Assets

Forrester eCommerce

We’ve all heard the stories about how smart devices can enable hackers to spy on, and communicate with, unsuspecting victims. But while governments struggle to standardize security protocols for the IoT market, employees, and companies by extension, remain vulnerable to a slew of unsecured devices entering their home networks and expanding their attack surface. […].

Consumer 294
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Sujan Patel video: Build the brand so that you never have to do marketing

Omniconvert

In this week’s episode of Growth Interviews, we invite you to join our conversation with Sujan Patel, a data-driven marketer. The post Sujan Patel video: Build the brand so that you never have to do marketing appeared first on ECOMMERCE GROWTH Blog.

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Why The Private Sector Will Play An Increasingly Bigger Role In Climate Change And Sustainability

Forrester eCommerce

In 2017, the US, famously and controversially, made the decision to withdraw from the Paris climate change agreement. And some of the 187 countries that remain in the agreement are struggling to meet their commitments. Recently, Australia came under international criticism for proposing to use a dubious accounting method to meet its 2030 carbon reduction […].

More Trending

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Legacy Brands Take Note: FTC Won’t Protect You From DTC Competition

Forrester eCommerce

The Federal Trade Commission (FTC) recently sued to block Edgewell’s acquisition of shaving direct-to-consumer (DTC) company Harry’s, fearing industry consolidation since Edgewell owns Schick and Wilkinson blade brands. A disappointment to Harry’s founders and VC investors to be sure. Perhaps even a deterrent to further VC investment in DTC disruptor companies.

Consumer 248
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Competitive Pricing Intelligence – Popular Use Cases

Algopix

No online website is an island. It is surrounded by many thousands of other websites offering competitive products. An enterprise’s pricing strategy is a crucial factor to its survival, so there is no room for guesswork. Acquiring real-time competitive pricing intelligence is vital because competitors’ prices for similar products to yours are highly dynamic.

Demo 78
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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

Don’t Read This Before Dinner There are some things that can’t be unseen. Chief among them, a Whopper decomposing in high definition to demonstrate that Burger King plans to remove artificial colors, flavors, and preservatives from the burger. Industry pundits are all abuzz with opinion (ahem!) and Burger King is the toast of media town, posed for ad award glory.

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5 Sailthru Product Updates From the Last 6 Months

Sailthru

The Sailthru product suite is all about class-leading personalization at scale and making it easy to implement. From our AI-driven product recommendations to flexible data reporting, everything ultimately enables our clients to build an emotional connection with their customers, and increase loyalty, engagement and revenue. How are we doing that? Every quarter, our Senior Director of Product Management David Studinski hosts a webinar outlining the most recent Sailthru product enhancements.

Webinar 78
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Constant Contact vs Mailchimp vs Omnisend: Which is the Best for Ecommerce?

Omnisend

Are you interested in learning about the differences between Constant Contact and Mailchimp? They are two of the biggest juggernauts in the autoresponder industry. Each offers unique key strengths that help you decide which is the right one for your business. Choosing the right email service ensures you’re able to maximize the earning potential of Read more The post Constant Contact vs Mailchimp vs Omnisend: Which is the Best for Ecommerce?

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Customer Experience Starts with Customer Care

Heartland

The argument for a memorable customer experience is everywhere today.and rightfully so. But your AR mirrors, in-store coffee bars, and other bids at experiential retail are nothing without attentive, knowledgeable, on-brand customer service. It is still the core of any positive retail experience. We're excited to welcome Honor Code Creative founder Rachel Solomon to the blog today, sharing her insight on creating lifetime evangelism through customer care.

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Why Cellphone Retail is An Opportunity for Revenue Growth

iQmetrix

We’ve been here before. Cables operators have been eyeing up opportunities to jump into the wireless game. But is something different this time?

Games 26
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Customer Experience Starts with Customer Care

Heartland

The argument for a memorable customer experience is everywhere today.and rightfully so. But your AR mirrors, in-store coffee bars, and other bids at experiential retail are nothing without attentive, knowledgeable, on-brand customer service. It is still the core of any positive retail experience. We're excited to welcome Honor Code Creative founder Rachel Solomon to the blog today, sharing her insight on creating lifetime evangelism through customer care.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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What Makes a Customer Loyal to a Wireless Store

iQmetrix

When your customer needs a new phone, is it your store they think of?

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The Forrester Readiness Index: eCommerce: 2020 Will Provide Insights For Global Investment Needs

Forrester eCommerce

While no single tool can provide all the answers when examining potential expansion opportunities, the Forrester Readiness Index (FRI) for eCommerce uses a wide breadth of data to aid retailers in identifying key markets for investment and potential growth opportunities. The 2020 version of the FRI report features an updated framework that evaluates 15 quantitative […].

eCommerce 303
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5 Ways to Authentically Promote Eco-Friendliness in Retail

retailnext

The retail world is a highly competitive environment. Business owners and managers face competition from area stores, big-box retailers, and internet giants. Promoting eco-friendliness could create a strong competitive advantage for brick-and-mortar stores. But the marketing tactic has its pitfalls. When many companies try to promote eco-friendly practices or products, they sometimes get accused of “greenwashing,” or claiming to be following green-practices when, in reality, they are