Mon.Sep 09, 2019

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How to choose an ecommerce chatbot (14 solutions reviewed)

GetElastic

Chatbots are HOT. Gartner predicts chatbots will power 85% of customer service interactions by next year, and 31% of marketers believe that virtual personal assistants will have more impact than any other AI technology. Analyzing over 20 years of live chat transcripts, LivePerson found 69% of chats and calls could be handled quickly by bots, and Nielsen found 56% of online shoppers say they prefer to resolve issues through messaging apps than call customer service.

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Three Tips to Help Your Business Top Last Year’s Holiday Sales

RTP blog

By Stuart Blake, BlueVine Every year, America’s 30 million small businesses work incredibly hard to earn their slice of the $700 billion+ holiday season sales pie. With issues like tariffs, growing competition from e-Commerce giants, and not to mention a potential recession that has 80% of small business owners concerned, it’s critical that small retailers start preparing for the holiday rush well before temperatures begin to drop.

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Marketers: Don’t Fit Your Strategy to AI, Fit AI to Your Strategy

Sailthru

A writeup from eConsultancy lists 15 different categories of AI in Marketing — yikes! From best offer predictions to social listening to smart segmentation to facial recognition, vendors have sprinkled AI across nearly every stage of the customer lifecycle. And in many cases, marketers are working backwards, getting sold on new AI offerings that may carry risks and may not be the best fit or provide the biggest improvement in performance.

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Meet Your Newest B2C Martech Analyst

Forrester eCommerce

Do you work with marketing resource management (MRM) or mobile engagement automation (MEA) tools? If yes, I want to hear from you! I’m Steph, the newest member of Forrester’s B2C martech research team. I’ve been at Forrester for four years, first as a research associate and most recently as a researcher on the B2C marketing […].

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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CBD Banking and Financing Your CBD Venture: Where are the CBD-Friendly Banks?

BigCommerce

Hemp-derived CBD products: you can’t avoid them anymore.

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The $5 Billion Funding Frenzy: There’s Never Been A Better Time To Rethink Your HCM Investments

Forrester eCommerce

Estimates of venture capital funding for HR technology point to record levels of more than $5 billion in 2019. Some of the recent activity in talent acquisition includes: Entelo acquired ConveyIQ along with new funding and management changes; HireVue received another round of funding via new majority investor The Carlyle Group; Jobvite received a $200M […].

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The Forrester Wave™: ECM Content Platforms, Q3 2019

Forrester eCommerce

Forrester is excited to announce the recent publication of “The Forrester Wave™: ECM Content Platforms, Q3 2019” report. Watch the video below to learn how this refresh of two classic Forrester Wave evaluations merged into one and what to expect from it. Forrester included 14 vendors in this assessment: Alfresco Software, Box, GRM Information Management, […].

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How to Sell Books Online: Everything You Need to Know

Ecommerce Platforms

Whether you love books or you just love selling online, there’s no doubt that selling books online can be a profitable sideline or full-on business. You just need to do your research and work hard at it. The book industry remains quietly successful in the face of enormous competition. Not least because there are tons of different formats we read the written word in.

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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

Le Tote Buys Lord + Taylor — A Most Peculiar Way To Buy Growth Fashion subscription company Le Tote agreed to acquire the storied (if tired) department store Lord + Taylor. We have several questions. For starters, the price. Le Tote, a popular yet relatively nascent rental company, has raised $62.5 million in venture capital […].

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Why Back-to-School is Important for All Retail Marketers

Optimizely

My Total Retail. The post Why Back-to-School is Important for All Retail Marketers appeared first on Zaius.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Sucuri Spotlight: Essential Security for Online Businesses & Websites

A Better Lemonade Stand

Protect your online store with Sucuri. In this Sucuri review, we dive into how they help merchants safeguard their stores and maintain PCI compliance. The post Sucuri Spotlight: Essential Security for Online Businesses & Websites appeared first on A Better Lemonade Stand.

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The Power Of “Now” CX

Forrester eCommerce

The value of real-time CX: differentiation, growth, and better retention. Learn more about the next frontier of CX and why Forrester developed FeedbackNow 2.0.

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[Case Study] FOAL, LLC Grew Margins and Increased Market Share with Automated Pricing Intelligence, Repricing

Wiser

The world of online retail is hyper-competitive. Merchants that operate in this space must be agile, informed, and confident in their decision-making process. For FOAL, LLC, operator of OneStopEquineShop.com , a better solution was needed for its pricing intelligence and rule-based repricing goals. The online merchant was expanding into larger marketplaces such as Amazon and eBay, which required increased automation and better competitor pricing data.

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How to hire an ecommerce virtual assistant & scale your store

AcquireConvert

It not only automates certain areas of your business, but it frees up your time to focus more on growth. There are many sites out there where you can find eCommerce virtual assistants and eCommerce freelancers as you scale your business. FreeeUp is a marketplace that specializes specifically for eCommerce remote talent while there are […]. The post How to hire an ecommerce virtual assistant & scale your store appeared first on AcquireConvert.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Tying a Bow on Your Brand’s 2019 Holiday Strategy

ROI Revolution

From strategizing in September to decking the halls in December, the holiday season is a wild ride for digital marketers. What are the shopping trends of consumers throughout late Q3 and Q4, and what should your brand be doing to engage with them? Let’s look at a high-level overview of how the holiday season looks for consumers and marketers alike to help you ensure your brand will be feeling jolly by the end of the year.

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Right to Repair and eCommerce: What Brands Need to Know

ESW

For the last few years, manufacturers in a variety of industries have been confronted by consumer groups over the inability to repair their devices. From farming equipment to consumer tech, manufacturers currently control the repair process and are legally able to void warranties if consumers use third parties to repair their products. This could all be about to change, however.