Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. So it will come as no surprise that even after growing a staggering 42% in 2021, the influencer market is expected continue that trajectory in 2022 reaching $15 billion by the end of the year, according to projections from influencer marketplace Collabstr. “ These content creators own consumers’ attention, so it̵

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Marketing Social Media Consumer Other 310

Forrester eCommerce

MARCH 15, 2022

Luxury brands continue to grapple with their evolving digital go-to-market strategies in the face of ingrained traditions, placing a premium on the in-store customer experience. But it is not a case of digital versus store. Year on year, Forrester’s consumer surveys show that luxury consumers are more digitally mature than their mainstream counterparts.

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Customer Experience Customer Consumer Marketing 195

Retail TouchPoints

MARCH 15, 2022

Originally developed by Google in 2015, accelerated mobile pages (AMP) is open source technology designed specifically to boost how fast pages load on smartphones and tablets. Three years later, Google introduced AMP for email, which enables senders to include AMP components to create interactive email experiences for recipients. AMP for email has continued to improve functionality, providing email marketers with a slew of personalization and interactivity capabilities — adding loads of features

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Marketing Document Payment Services Shopping Carts 289

Forrester eCommerce

MARCH 15, 2022

Technology executives face an age-old dilemma when it comes to tech services partners: They need partners that can help with business and customer solutions, that have strong relationships with relevant industry providers, and that can align with their company’s core values and culture. Tech executives also need the old standbys from their partners: Bring more […].

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Technology Customer 195

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Retail TouchPoints

MARCH 15, 2022

Inflation was already running hot even before Russia’s invasion of Ukraine, reaching 4.7% for 2021 — the highest annual rate since 2008’s 3.8%. Then war and corresponding economic sanctions sent prices of oil and other commodities soaring. Retailers trying to identify the appropriate actions to take as their costs rise can find themselves in a bind.

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Retail Customer Loyalty Consumer Supplies 276

Forrester eCommerce

MARCH 15, 2022

Endpoint security and extended detection and response (XDR) vendor SentinelOne today announced the acquisition of Attivo Networks for just over $600 million. Attivo was a darling of deception technology, but SentinelOne was really after its Active Directory protection portfolio, including ADAssessor and ADSecure. Enterprise identity plays a critical role in the Zero Trust world mandated […].

Technology 195

Technology Management Customer 195

Forrester eCommerce

MARCH 15, 2022

Should you choose a B2C-focused advertising platform to advertise to consumers and a separate B2B-focused advertising platform to advertise to business buyers? Or, are there advertising platforms that can do both and do it well enough to cover the range of B2C and B2B use cases across your company?

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B2B B2C Consumer Marketing 195

Retail TouchPoints

MARCH 15, 2022

Cra-Z-Art has partnered with The Toy Foundation (TTF) to provide approximately $250,000 in goods to children and families who have been directly impacted by the conflict in Ukraine. The retailer will donate premium markers, colored pencils, crayons, coloring books, activity kits and puzzles, and working with the foundation will ensure 100% of donations support emergency relief efforts in Ukraine and neighboring countries that are serving as safe havens for families seeking refuge from the ongoin

Toys 264

Toys Arts Books Supplies 264

Forrester eCommerce

MARCH 15, 2022

In 2021, I predicted that WebAssembly (sometimes known as Wasm) would “help devs achieve painless global scale for workloads” and “that a major package in use today will get ported to WebAssembly and incorporated in a JavaScript library.” While it’s too early to declare victory on these predictions, I am confident that bytecode is back […].

Technology 195

Technology 195

Retail TouchPoints

MARCH 15, 2022

Starbucks is expanding its commitment to become a more inclusive and accessible company with plans to operate 1,000 Starbucks Community Stores globally. The retailer has already developed nearly 150 locations that provide community-relevant programming, economic opportunities and pathways for employees. To reach the 1,000 -store mark, Starbucks will open new stores or designate existing locations as Community Stores.

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Reference Technology Operations Customer 263

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Forrester eCommerce

MARCH 15, 2022

Most tech execs still function as cost centers — utilities and suppliers driven by cost efficiency. But this is changing as your firm’s business strategy becomes more fast-moving, customer- led, insights-driven, and connected. Value effectiveness is becoming paramount and your tech organization must become future fit to support the effective flow of value creation across […].

Customer 195

Customer 195

Wiser

MARCH 15, 2022

In the world of retail, actionable data collection and analysis are essential to making logical, evidence-based decisions that could improve your products’ health on the shelf. Since you rely heavily on consumer shopping behavior and shelf insights, collecting as much information as possible on what goes on inside stores is crucial. But just collecting the data isn’t enough.

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Information Recommendation Customer Experience Consumer 147

Digital Doughnut

MARCH 15, 2022

When the world was thrown into chaos with Covid-19, many changes occurred not only to our physical environment but also emotionally. People feared for their lives day after day. The times were terrible, yet it didn't stop the world from progressing either. In fact, it gave rise to newer digital avenues, boosted ecommerce, and allowed people to explore the wonders of digital marketing.

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Marketing eCommerce Operations 135

Ecommerce Platforms

MARCH 15, 2022

The Shopify Experts marketplace provides a way for you to connect with Shopify professionals from multiple categories. It's Shopify's way of offering a simple hiring website where merchants can seek out assistance, filter based on expert type, and check out rates and reviews. Shopify Experts makes it significantly easier to hire a developer, online marketer, or writing professional than sifting through search engine results.

Web Design 104

Web Design Shopify Beauty and Health Marketing 104

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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RetailDive

MARCH 15, 2022

During the latest round of earnings, companies discussed how they navigated a quarter (and year) full of operational challenges.

Operations 125

Operations Supplies Retail 125

RetailWire

MARCH 15, 2022

Walmart plans to hire 5,000 technology associates and open new hubs in Atlanta and Toronto this year. The company’s tech team, which grew 26 percent last year, is looking to add people to fill rules in architecture, cybersecurity, data science, data engineering, development, product management, software engineering and technical program management.

Technology 98

Technology Management Article 98

RetailDive

MARCH 15, 2022

Virtual demonstrations, metaverse shops and livestream shopping are key areas for growth as brands try to engage people outside of physical stores.

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Omniconvert

MARCH 15, 2022

Read our interview with André Morys on the current eCommerce landscape, becoming customer-centric and using emotional resonance as a differentiator. The post André Morys: “The emotional resonance you create with your audience is the only differentiator” appeared first on Omniconvert Ecommerce Growth Blog.

Blog 78

Blog eCommerce Customer 78

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

RetailDive

MARCH 15, 2022

The department store is turning to veterans of the mass merchant's design team as it aims for its own bullseye in private label.

Department Stores 109

Department Stores 109

Digital Doughnut

MARCH 15, 2022

So, you’ve made the decision to move Marketing Automation platforms, and selected a vendor to move to. Well done! But the hard work isn’t over yet….

Marketing 98

Marketing Customer Experience B2C Technology 98

RetailDive

MARCH 15, 2022

The DTC brand closed its New York pop-up at the start of the pandemic. Now, the company is jumping back into brick and mortar.

Retail 112

Retail 112

Digital Doughnut

MARCH 15, 2022

Those working in the marketing and creative industries can now get a glimpse into the next year’s job market following the release of the 2022 salary guide figures from marketing and creative recruiter, Aquent. The data, which has been compiled from 2021 UK placements, has shown that salaries are surging across the board as the economy gets back to its feet and companies engage in the hiring ‘rush’ that has continued to gain momentum since spring of last year.

Marketing 52

Marketing 52

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

RetailDive

MARCH 15, 2022

The effort is part of the Unilever brand's "Noticeably Smooth" campaign, which also features a quirky mafia-themed spot that will air during the tournament.

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RetailWire

MARCH 15, 2022

Terry Boyle has been named president and CEO of Zulily. Mr. Boyle succeeds Jeff Yurcisin who has been in the role since May 2018. Mr. Boyle led the design and launch of Nordstromrack.com and served as president of the site and Hautelook.

Article 52

Article 52

RetailDive

MARCH 15, 2022

The former leader of Trunk Club is taking over at the e-commerce site, which has suffered steep losses and an 11% sales decline.

eCommerce 70

eCommerce 70

RetailWire

MARCH 15, 2022

Companies based in the West that have announced partial withdrawals from the Russian market are coming under public pressure to completely cut the chord in light of that country’s attack on neighboring Ukraine. “We’re trying to starve the regime of their resources,” said William F. Browder, a hedge fund manager who worked in Russia and is a critic of corruption on the country.

Management 52

Management Marketing Article 52

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Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

Customer Data

Ecommerce Guru

MARCH 15, 2022

As we all know that the Covid times are by far the most disrupted years in the history of humankind, it affected almost every section of our society across the world. But the sector that was most afflicted was the “educational sector.” Initially, many were unaware of the future impacts of the COVID-19 pandemic or the challenges that the education industry might face.

eCommerce 52

eCommerce Blog 52

RetailWire

MARCH 15, 2022

Meal-kit delivery companies have seen sales increase over the past couple of years with the novel coronavirus pandemic affecting everyday life in the U.S. As things normalize, however, these same companies are being challenged to keep the momentum going. Some consumers who bought meal kits have improved their culinary skills and essentially outgrown the services.

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Improvements Consumer Other Article 52

RetailDive

MARCH 15, 2022

The new line, Go, features apparel items for men and women and comes as more DTC brands try to capitalize on the athleisure market.

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Apparel Marketing 62

Customer Communications Group

MARCH 15, 2022

Loyal customers spend more, shop more and advocate for your brand. Here’s what you need to know increase your customer loyalty, including how to leverage customer loyalty programs. The post The Definitive Guide to Customer Loyalty appeared first on CCG.

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Customer Loyalty Definition Customer Blog 45

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

Retail