Bootstrapping Ecommerce
APRIL 16, 2019
After helping hundreds of websites with their exit popup strategy, this author thought it was time to share what he learned about exit popups along the way. The post 7 Exit Popup Tips to Get Your Store’s Exit-Intent Popups Right appeared first on Bootstrapping Ecommerce.
Prisync
APRIL 16, 2019
If you’re running a Shopify store, you’re most likely interested in how you can increase sales and grow your revenue. The best way to do this is through conversion rate optimization. Shopify conversion rate optimization involves identifying how customers currently interact with your store and making adjustments in order to improve the number of sales.
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Omnisend
APRIL 16, 2019
Running an ecommerce store in the ‘hotly contested’ digital marketplace is a tricky affair. Everyone is working hard to outdo each other – investing in the best ecommerce platform software, employing ‘topnotch’ marketing strategies and offering the best customer experiences. Businesses want to stand out. They want to dominate our competitors. But most importantly, they Read more The post How to Increase Your Ecommerce Revenue by Leveraging Social Commerce appeared first on Ecommerce Marketing Au
Forrester eCommerce
APRIL 16, 2019
Leading companies recognize that complacency is the enemy of success. They also recognize that, to maintain a differentiated advantage over their competitors, they must do more than incrementally fix and improve existing experiences. Companies gunning to capture more market share or create new markets must innovate just like a startup — and this begins with […].
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Optimizely
APRIL 16, 2019
KPI dashboards are flashing in the office; flash reports are flush with beautiful data viz; and you’ve even got a job req open for your very own data scientist (I bet it has been open for a while, too). You’ve successfully progressed to become a data-driven marketer. At the same time, your customers are providing a veritable treasure trove of interesting data.
Forrester eCommerce
APRIL 16, 2019
On Monday, Publicis Groupe officially announced its plans to acquire marketing services agency and loyalty provider Epsilon-Conversant from Alliance Data Systems for USD $4.4 billion. We predicted this acquisition months ago, since IPG’s purchase of Acxiom and Dentsu Aegis Network’s (DAN) purchase of Merkle left Publicis as the only holding company without a significant data […].
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Forrester eCommerce
APRIL 16, 2019
On April 4, IBM announced plans to sell its marketing technology (martech) assets to investment management firm Centerbridge Partners. Upon completion of the deal, likely mid-year following the customary regulatory and closing requirements, Centerbridge will form a new, standalone company based around the former IBM tech. Current IBM Watson Marketing leadership and staff will continue […].
Webbula
APRIL 16, 2019
If you’ve never heard of Click Farms, then you are in for a shock. Almost no one is immune from click fraudsters no matter if you’re a small business running. The post Here’s How Click Fraudsters are Hurting the Email Industry appeared first on Webbula.
Forrester eCommerce
APRIL 16, 2019
The hype around 5G is growing. Governments are auctioning off the necessary spectrum; telcos are testing the first 5G networks; handset vendors are announcing the first 5G smartphones; business users are exploring potential 5G use cases; and consumers are seeing media reports about the possibilities of super-fast broadband. And yet, are you familiar with the […].
ecomdash
APRIL 16, 2019
Video is an amazing way to capture the attention of your target audience, whether you’re growing your company organically or with paid acquisition strategies. Stop Motion specifically is a great way to create compelling looping videos for your ecommerce business. And the best part? You don’t need to hire an expensive videographer or buy fancy cameras.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
FastSpring
APRIL 16, 2019
The best thing about a subscription program is the reliable revenue it generates. The worst thing about it is that a healthy chunk of that “reliable” revenue is actually pretty unreliable. Yes, we’re talking about churn. What is churn? Customer churn happens when an existing customer stops doing business with you. Your subscription churn rate is the number of subscribers you lose over a given period.
Salsify
APRIL 16, 2019
“Success is pegged to speed to market. The faster you launch, the faster you sell, turn and increase your ROI.” These wise words are from Rachel Davis, Retail Product Data Manager, Ecommerce at Hollander, who is among the first users of Salsify’s new direct connection to Overstock. Now brands can automatically submit product content to Overstock and other key furniture and home goods retailers like Houzz, Shipt, Amazon, and Walmart through Salsify.
Sailthru
APRIL 16, 2019
It’s winter. We’re all laying low as the weather remains cold and our bank accounts recover from the holiday season. Except that “the holidays” doesn’t just mean Christmas, Chanukah, Kwanzaa… and OK, Black Friday and Cyber Monday. They’re also Easter, Mother’s Day and Halloween. While not all of these have traditionally been occasions for gift-giving, the fact is that brands will be having sales and customers will be shopping.
CPC Strategy
APRIL 16, 2019
ONE Brands, formerly known as Oh Yeah! Nutrition, was founded in 1999 by Ron McAfee. With roots in sports nutrition, ONE has always. > Read More. The post ONE Brands Sweet Selling Success on Amazon appeared first on Retail Performance Marketing Blog - CPC Strategy.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
AcquireConvert
APRIL 16, 2019
Update your ecommerce legal documents including shipping policies and GDPR compliance. Learn more here. Otherwise, your traffic will slowly but surely migrate to your competitors’ websites. That said, you can’t always offer everything for free and expect to stay solvent in the long run. Sometimes, it just doesn’t make financial sense. So here are six […].
PERQ
APRIL 16, 2019
The post PERQ Announces 2018 FATWIN Sweepstakes Winner appeared first on PERQ.
Payoneer
APRIL 16, 2019
If you have a growing business and finally have the resources to invest in marketing, you’ll want to ensure that you advertise in a way that maximizes your budget and ROI using optimal advertising channels. For most businesses, the must natural advertising channel is social media, and rightfully so. Experts believe that by the end of 2019, over 2.77 billion people will be on social media networks , and by 2021 that number will exceed 3 billion.
Etail Solutions
APRIL 16, 2019
For 35 years, Targus – a brand leader in mobile computing accessories from laptop bags, tablet cases, docking stations and other computer peripherals, had grown to enjoy a worldwide market, selling in more than 100 countries. But the world was moving to ecommerce, and Targus felt it was falling behind. “For us to really win,… The post TARGUS: Global Brand Reinvents its Ecommerce Strategy with Etail appeared first on Etail Solutions.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Heartland
APRIL 16, 2019
Although it can be tricky to measure the specific ROI of using social media to promote your retail business, there is no denying that there is a direct correlation between a strong social media presence and increased web traffic, foot traffic, and sales. If your site and store have the content to back up what you promote in your social media accounts, you’re sure to drive more business.
iQmetrix
APRIL 16, 2019
If you're a new user of RQ or you're looking to perfect the basics, Bootcamp has exactly what you need to confidently complete the fundamental tasks in RQ without a hitch.
eCommerceFuel
APRIL 16, 2019
Today I’m bringing you a bit of a shorter episode between full-length shows to give you an update on the eCommerceFuel Job Boards. It’s time to come full-circle on the series I began last summer when I started this project and keep my commitment to giving you a transparent, non-polished look at what it’s like launching a new venture. In this episode, you’ll hear the final update as I share the messy, slightly embarrassing story behind what’s going on with our job boards.
iQmetrix
APRIL 16, 2019
In 2012, Dave Luba and Kalen Emsley came up with a simple idea to sell clothes: for every item sold, their company plants 10 trees. The two Saskatchewan business students would go on to found Tentree. Later, they successfully pitched their idea on Dragons Den and built a multi-million dollar brand synonymous with sustainable retail. More and more, shoppers buy based on their personal values and social trends.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Inflow Insights
APRIL 16, 2019
In this piece we’re going to take a systematic look at how we optimize Google Ads (formerly known as AdWords) eCommerce campaigns to find the best performing strategies. We’ll be covering a total of 16 different strategies that apply for Google Shopping ads and Smart Shopping Campaigns, Dynamic Remarketing, Search Ads, In-Market Audiences and finally Dynamic Search Ads.
iQmetrix
APRIL 16, 2019
The following blog was written by iQmetrix integrated partner, Tracpoint.
Ecommerce Platforms
APRIL 16, 2019
The ultramodern order fulfillment platforms cant be overlooked at. A global logistics solution needs to be far-reaching and fruitful. It's clear to me that most solutions strive to offer a real-time integration point to all reputable channels. The solution ought to be seamless for lack of a better word. If I put myself in your shoes, I feel the imminent pressure to get things done extensively.
ChannelAdvisor
APRIL 16, 2019
Do you ever find yourself wishing for an easier way to keep your prices competitive on Amazon? Are your stock levels typically on target, or could you use more accurate inventory forecasts? And when it comes to shipping, we don’t even need to ask: There will probably never be a time when you won’t want to speed up handling times or process orders faster.
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Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.
Ecommerce Platforms
APRIL 16, 2019
The ultramodern order fulfillment platforms cant be overlooked at. A global logistics solution needs to be far-reaching and fruitful. It's clear to me that most solutions strive to offer a real-time integration point to all reputable channels. The solution ought to be seamless for lack of a better word. If I put myself in your shoes, I feel the imminent pressure to get things done extensively.
OrderDynamics
APRIL 16, 2019
FAQ: Distributed Order Management Systems. Distributed order management systems are relatively new in the supply chain landscape. Many retailers, 3PLs, and distributors are still not entirely clear about how or why to use them. There is also quite a bit of confusion resulting from vendors distorting the truth to suit what they sell. Although we too are a vendor, we want to answer the many questions that come to us, honestly. .
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