Forrester eCommerce
MAY 24, 2018
The American showman P.T. Barnum understood the value of online consumer reviews well before the arrival of the internet when he said, “Nothing draws a crowd quite like a crowd.” While consumer reviews generate buzz, they stop just short of being a circus because they’ve won immense levels of consumer trust. But two of the […].
Kissmetrics
MAY 24, 2018
Do you work hard to earn great reviews for your business? If so, you’re not alone. Most businesses strive to get as many five-star reviews as possible. And it’s not hard to imagine why. Before you buy something online, drive across town to a restaurant you’ve never tried, or download an app, what’s the first thing you do? You probably check the reviews.
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Forrester eCommerce
MAY 24, 2018
The GDPR (or General Data Protection Regulation), Europe’s new data privacy regulation applicable to all organizations – including publishers– doing business with residents of the EU, takes effect on May 25th. To learn more about the regulation, please have a look at this post, or listen to our May 2017 podcast: Countdown to GDPR The purpose […].
Optimizely
MAY 24, 2018
For a B2C brand, selling through Amazon is both a blessing and curse. With 55% of all online product searches starting on Amazon , you can snag a high volume of new buyers through the site. But at the same time, you have next to zero control over the buyer experience. Amazon has a million regulations for B2C brands, only allowing certain types of product features, descriptions, and pictures on your pages.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
MAY 24, 2018
Manage your organization’s content explosion with digital asset management. In our most recent Forrester Wave™ evaluation, we took a look at the most important vendors in the space.
My Wife Quit Her Job
MAY 24, 2018
Today I’m thrilled to have Alisa Meredith on the show. Alisa is the content marketing manager over at Tailwind and she’s a Pinterest expert. Now Pinterest is one of my top social media traffic sources but over the past year or so, Pinterest has made a bunch of changes to their ranking algorithms. So I asked Alisa to come on the show today to talk about what’s working today in Pinterest land.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Klaviyo
MAY 24, 2018
The post 11 Top Moments from the LA #KlaviyoWorkshops appeared first on Klaviyo.
Inflow Insights
MAY 24, 2018
Every eCommerce business will need to remove a product from its inventory at some point. Many businesses make the mistake of either deleting the product page, redirecting the page to their homepage or leaving hundreds or even thousands of out-of-stock pages online without actually looking into how this could benefit or hurt their website. This post and the accompanying flow chart should help provide a general best practice framework for eCommerce teams on how to treat out of stock products in va
Salsify
MAY 24, 2018
38% of Amazon shoppers prefer it to other retailers because of its selection of product, compared to only 25% that are enticed by free shipping. Amazon is not just a sales channel - it is where shoppers learn about products to inform buying decisions online or in store. Brands need to see Amazon as an extension of merchandising efforts and optimize product information to fit the needs of the digital shopper.
Klaviyo
MAY 24, 2018
The post Target Forms to Minimize Disruption & Maximize Conversions appeared first on Klaviyo.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Kibo
MAY 24, 2018
The biggest brand in retail, Walmart, is continually announcing plans to further invest […]. The post Three Ways To Entice BOPIS Customers To Shop In-Store appeared first on The Omni Channel.
Prisync
MAY 24, 2018
The customer journey is an essential part of your sales process because it’s ultimately your sales funnel. Understanding the exact process that a customer undergoes when they are researching, deciding, and purchasing from you is critical to knowing which buttons you need to push along the way. Today, customers are more fickle and demanding than ever before- and this is not a trend that’s going away anytime soon.
Sailthru
MAY 24, 2018
The intersection of content and commerce is the sweet spot that many brands are aiming for these days. Content on its own is challenging to monetize. Commerce on its own can be challenging to differentiate. Bring these two ingredients together and you have the means to build long-term relationships. One brand that has cooked up a leading strategy for this is Food52.
Lemonstand
MAY 24, 2018
Call-to-action (CTA) buttons are among the most powerful tools in your arsenal. A CTA button serves to guide your customers, users and readers to participate, engage, and communicate. But CTA buttons go much further than that, they are tools that allow you as an eCommerce merchant to encourage these actions in ways that benefit you directly. Let’s take a look at how eCommerce businesses can get the most out of the CTA button below.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
OrderDynamics
MAY 24, 2018
Sales Tax 101 for Omnichannel Retailers. Whether you sell online, in-store, or through resellers, sales tax compliance can be tricky to keep up with. Omnichannel retailers have more avenues to capture market share than ever before. However, it also means you’ve got more tax exposure than you probably realize. Sales Tax 101. Sales tax is something that affects all businesses.
Smile.io
MAY 24, 2018
If I told you that customers are looking for more than discounts and coupons from a loyalty program, would you believe me? Surveys show that the average shopper is part of 9 loyalty programs , but what prompts them to join all of them? Is it really just to save money, or do they have other expectations?
Powerinbox
MAY 24, 2018
Data sharing is a hot button topic across the world, especially in the last few years where technological advancements have made accessing sensitive personal data far easier than ever before. In America, data privacy is not especially legislated or regulated, making it easy for third parties to buy and sell personal data. Some regulations exist, but, there are is no overarching law to regulate the procurement, storage, or dissemination of personal information.
Bamboo Rose
MAY 24, 2018
In retailers’ quest for increased visibility and efficiency, digitization has been a godsend. Advancements like machine learning, automation and artificial intelligence have begun to seep into multiple facets of the supply chain, from sourcing to purchase management and every step in-between. As a result, it’s getting increasingly difficult to find an area of the […].
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
ItemMaster
MAY 24, 2018
What factors stop people from making choices that improve their lives? This is a central question for public health leaders, doctors, and nurses—not to mention behavioral economists and policymakers. In healthcare, one long-standing goal has been to guide consumers toward making better choices in their diet. Based on the assumption that people need to understand which choices are better in order to be able to choose, nutrition-guidance programs have been central to public health strategy.
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