BigCommerce
MAY 31, 2018
When you’re a B2B company in a traditional industry and you don’t sell the world’s most intriguing products, the very idea of selling online is often met with resistance. In many cases, internal stakeholders don’t believe customers even want to buy from them online, so the time, expense, and complexity of launching an ecommerce site can seem both daunting and a waste of resources.
Forrester eCommerce
MAY 31, 2018
Take another not-so-random walk with me, this time as my colleague Peter Wannemacher and I explore what makes USAA a standout performer in our Mobile Banking Benchmark assessment. As we did before when exploring The Home Depot’s success in our “The Forrester Retail Wave: US Mobile Web, Q4 2017” report, we invited executives from USAA […].
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Optimizely
MAY 31, 2018
Looking to maximize your marketing campaign performance and get the most out of your ad budget? For that, you need a refined and targeted AdWords remarketing strategy that can both acquire new buyers and engage existing customers. Through smart remarketing tactics, B2C companies are able to bring back previous visitors to complete their sales journey and make a new purchase. .
Forrester eCommerce
MAY 31, 2018
The White House requires federal agencies to “provide a modern, streamlined, and responsive customer experience across government, comparable to leading private sector organizations.” Unfortunately, results from Forrester’s 2018 US Federal Customer Experience Index (CX Index™) show that federal CX remains weak and uneven. The 15 US federal agencies and programs that we rated in this […].
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
RTP blog
MAY 31, 2018
By Marc Gingras, Foko Retail Industry analysts have prophesied a forthcoming “retail apocalypse” in recent years, and with good reason — since 2017, formerly infallible retailers like Foot Locker, Best Buy, Bon-Ton, Sears and Macy’s have either filed for bankruptcy protection or shut down stores. If you’re still looking for proof that we’re living in one of the most transformational times in retail since the 2008 financial crisis, look no further than the recent demise of Toys “R” Us.
My Wife Quit Her Job
MAY 31, 2018
Today I brought my buddy Chandler Bolt on the show. Chandler is someone I met at a Fincon meeting in San Francisco. Then I saw him briefly again at Social Media Marketing World and knew I wanted to have him on the podcast. Chandler runs Self Publishing School where he teaches others how to write and self publish your first book in 3 months working 30 minutes per day.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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ecomdash
MAY 31, 2018
If you’re an online retailer, your biggest focus is probably on maximizing sales. The catch is that even with great sales numbers, your business can still go under if you don’t keep a close watch on liabilities. Liabilities are debts or obligations that pile up in the daily activities of any business large or small, and no successful ecommerce seller is immune from dealing with them!
Sailthru
MAY 31, 2018
Nothing is harder for online retailers to swallow than abandoned carts. Unfortunately, they are a fact of the business: According to research from Baymard Institute, almost 70% of online shopping carts are abandoned. For a situation that arises so frequently, strategies to convert a full cart into a completed transaction abound. Pushing customers to finish their business isn’t the only way, however, to get value from an abandoned cart.
Lemonstand
MAY 31, 2018
Return policies were traditionally only used as a way to guarantee product quality. Interestingly, return policies are now being used as a marketing tool by eCommerce retailers to build trust and genuine relationships with customers. Customers have started taking a keen interest in knowing about return policies before engaging with an eCommerce brand.
Kibo
MAY 31, 2018
Reports of the death of stores have been greatly exaggerated. In fact, savvy […]. The post 3 Tips to Getting the Most from Your In-Store Fulfillment appeared first on The Omni Channel.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
SheerID
MAY 31, 2018
The post The ROI of Exclusive Offers – Infographic appeared first on SheerID.
Smile.io
MAY 31, 2018
When you consider who your best customers are, how do you define them? For most businesses it’s safe to assume that the best customers are the ones with the highest level of engagement. From referrals to social shares to click-through rates, these shoppers are committed to the brand and are always happy to get involved.
Kissmetrics
MAY 31, 2018
Is anyone having deja vu? Every time a new marketing tactic becomes more mainstream, marketers and researchers inevitably wonder if it has peaked and started to lose its effectiveness. We’ve seen this before with SEO, email marketing, Facebook marketing, and many others. It’s a fair question to ask, though. After all, each year brings new trends in marketing, and some tactics can go out of style.
OrderDynamics
MAY 31, 2018
How Flexible is Your Order Management Process? . Did you know the attention span of an average human is 8 seconds ? This has fallen from 12 seconds in the year 2000. Why is this important to a retailer’s Order Management process? The way a customer might buy is changing just as fast. If you are not able to change with them you are endangering your retail business.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Kissmetrics
MAY 31, 2018
Is anyone having deja vu? Every time a new marketing tactic becomes more mainstream, marketers and researchers inevitably wonder if it has peaked and started to lose its effectiveness. We’ve seen this before with SEO, email marketing, Facebook marketing, and many others. It’s a fair question to ask, though. After all, each year brings new trends in marketing, and some tactics can go out of style.
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