Tue.May 05, 2020

article thumbnail

COVID-19 Accelerates Digital Adoption For European Consumers And Businesses

Forrester eCommerce

The COVID-19 crisis means European B2C firms are broadly in one of three response modes right now: Survivors (travel, hospitality, and some nonessential retailers) have been massively disrupted by the current lockdown. Adapters (many financial services firms or utilities) have seen severe disruption, but parts of their business may only see minor disruption or even an […].

article thumbnail

Welcome to SEO Unlocked: Your Free SEO Training Course

Kissmetrics

I learned SEO by starting my own website and just testing a lot of different tactics out. Some of these tactics worked well and others didn’t. But the way I’ve learned SEO isn’t right for everyone. Some people prefer learning by practicing like me. Others prefer learning by reading dozens of different strategies and tactics. And if you don’t have the time, you can learn SEO by creating a project on Ubersuggest.

SEO 363
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Now Is The Perfect Time To Negotiate Cost Reductions With Software Vendors

Forrester eCommerce

For companies looking for short-term cost reductions during the economic slowdown, negotiating lower prices on software contracts with vendors can provide much-needed relief.

article thumbnail

303: How To Sell Oversized Goods And Manage Your Supply Chain With Liz Mercer

My Wife Quit Her Job

Today, I’m thrilled to have Elizabeth Mercer on the show. Elizabeth helped start Jungle Scout with her husband Greg but she’s since stepped down to start a 7 figure ecommerce business selling ergonomic furniture over at SleekForm.com. Now in order to sell products that are large and heavy, you must manage your supply chain efficiently which happens to be Elizabeth’s specialty and in this episode, she teaches us the tricks of the trade.

Supplies 156
article thumbnail

Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

article thumbnail

Dive Into Moments-Based Marketing At CX North America

Forrester eCommerce

When it comes to vying for consumers’ attention and share of wallet, brands face an increasingly varied mix of competitors. Take Netflix, for example: its investor FAQ page explains that its competition is not merely other streaming services, but also other leisure activities like reading a book. Similarly, in a shareholder letter last year, Netflix […].

Leisure 292
article thumbnail

What should eCommerce Managers do right now? 25 amazing tips from World-Renowned Marketing Experts

Omniconvert

In today’s eCommerce world, a world shattered and remodeled by the undeniable impact of the COVID-19 pandemic, eCommerce managers have. The post What should eCommerce Managers do right now? 25 amazing tips from World-Renowned Marketing Experts appeared first on ECOMMERCE GROWTH Blog.

More Trending

article thumbnail

What is Product Cannibalization?

Wiser

Launching a new product or version of an existing product is one of the most exciting parts of competing in retail. Creating something that excites consumers and takes market share away from competitors? That’s hard to beat. Of course, there’s a lot that goes into bringing a product to market. Understanding the competitive landscape, determining how the new product fits into your portfolio, developing a pricing strategy—these are just a few of the key steps in a launch.

Reference 131
article thumbnail

Developer Engagement Recognizes The Developer As Your Newest Customer

Forrester eCommerce

Digital technology is enabling unprecedented connection between people, companies, and devices. Connecting them all lies at the hands of the developer, a role with increasing power in an organization. In the age of open banking, simply providing access to APIs, documentation, and a sandbox is not enough. Developer engagement builds long-term bridges between a firm […].

Banking 275
article thumbnail

3 Valuable Ways to Brand Your Shipping Process

ecomdash

Customer loyalty and rentention can evolve from good branding. Learn how to add value to your brand with these tips about shipping. The post 3 Valuable Ways to Brand Your Shipping Process appeared first on Ecomdash.

Shipping 104
article thumbnail

Plant-Based: A Buzzword or a Newfound Staple in Grocery?

Wiser

If you’re like me, it feels natural to almost block anything to do with “COVID-19” in order to remain focused and concentrated on the daily tasks at hand. Here at Wiser Solutions, we’ve been strategizing about how to offer valuable communications with both our current and prospective customers during this time of what seems like ambiguity accompanied by evolving uncertainty.

article thumbnail

The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

article thumbnail

Growth Story: How Appizy Added FastSpring to Their Single Page Application

FastSpring

We love to see when a seller finds a unique way to customize our full-service ecommerce platform to deliver a great experience to their customers. Take a look at the Q&A below to hear from Nicolas Hefti, Founder, and Lead Developer at Appizy about his experience with adding Fastspring to their single page application. Can you tell us a bit more about the company and the product?

article thumbnail

Top 10 B2C Online Marketplaces to Watch in 2020

Algopix

COVID-19 has triggered a significant transition to online purchasing, creating ideal conditions for online marketplace growth. What makes some models more successful than others, and what should you be doing to make your own marketplace stand out? While Amazon , Walmart and eBay still hold more than 60% of the eCommerce market in the US, growing demand translates into greater opportunities. .

B2C 78
article thumbnail

5 Tips for Beauty and Health Brands to Compete With DNVBs | Salsify

Salsify

Stagnation is a concern for any legacy brand, especially in the $532 billion beauty industry where successful digitally native vertical brands (DNVBs) — like Glossier, Prose, and Thrive Causemetics – have established stiff competition.

article thumbnail

Metapack enables retailers to keep trading during COVID-19 disruption with Ship-from-Store solution

Retail Technology Review

Metapack, the eCommerce delivery technology provider, has announced that over 10 retailers have now deployed its Ship-from-Store solution, enabling them to transform physical stores into mini distribution centres and keep trading during the disruption caused by the COVID-19 crisis.

article thumbnail

Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

article thumbnail

[Guest Blog] Tips for a Smooth Returns Process During COVID-19 Disruptions

ChannelAdvisor

The last month has been one of the most testing in recent memory for the retail industry. Both retailers and carrier services alike are facing unprecedented challenges and pressure across their business, and may continue long into the summer. . Brick and mortar stores have shut across the world and distribution centers have slowed or ground to a halt.

Blog 66
article thumbnail

Go Instore partners with Currys PC World to deliver the instore shopping experience to their online customers during lockdown

Retail Technology Review

Go Instore is powering the Currys PC World ShopLive experience to enable staff to work from home, serve customers remotely and support the transition of store re-openings as lockdown restrictions are lifted.

article thumbnail

Webinar: COVID-19 Customer Experience Roundtable

Dynamic Yield

COVID-19 Customer Experience Roundtable: A conversation with Dosenbach, User Conversion, and Stellar Labs Currently available on demand About the Webinar Following our recent webinar on COVID-19 and the Customer Experience, we wanted to open up the discussion to Dynamic Yield customers and partners, as well as other eCommerce leaders in the space, in hopes of […].

Webinar 69
article thumbnail

Move Past Customer Personas to Focus on Personalization

PERQ

Businesses create personas to place the consumer at the center of decision-making. Customer personas work when designing products and services, yet do they still serve a purpose in marketing and sales? Marketing, the process of identifying, anticipating and satisfying customers’ needs and wants, essentially. The post Move Past Customer Personas to Focus on Personalization appeared first on PERQ.

article thumbnail

How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

article thumbnail

Webinar: COVID-19 Customer Experience Roundtable

Dynamic Yield

COVID-19 Customer Experience Roundtable: A conversation with Dosenbach, User Conversion, and Stellar Labs Currently available on demand About the Webinar Following our recent webinar on COVID-19 and the Customer Experience, we wanted to open up the discussion to Dynamic Yield customers and partners, as well as other eCommerce leaders in the space, in hopes of […].

Webinar 36
article thumbnail

How to Sell on Facebook with Product Syncs and Customer Chat 2020 – The Ultimate Guide to Selling on Facebook

Ecommerce Platforms

An urban hat store owner decides that he wants to reach more customers. He's embraced email marketing , social media, abandoned cart emails, a rewards program , and many other options that bring back loyal customers. But what about finding new channels to sell through? How about social media selling? It's common for any business to have a Facebook Business Page, but not everyone learns how to sell on Facebook, with product galleries and checkouts, just like your online store.

article thumbnail

Distributed Logistics for Digital Commerce Part V: Dynamic Inventory Publishing VIDEO

Etail Solutions

Distributed logistics for digital commerce (DL4DC) is about yield management – maximizing the opportunity to drive the most sales and profit from the inventory you have available. Dynamic Inventory Publishing is a way of exposing your inventory to as many shoppers as possible across all your sales channels while eliminating the risk of overselling.… The post Distributed Logistics for Digital Commerce Part V: Dynamic Inventory Publishing VIDEO appeared first on Etail Solutions.

Channel 28
article thumbnail

Why is Real-time Reporting so Important?

iQmetrix

As someone in charge of wireless retail operations, you’ve got a lot on your plate.

article thumbnail

The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

article thumbnail

Filling the Top of the Funnel With Zaius

Optimizely

When we announced our new App Directory a couple of weeks ago, we also released a few powerful, new integrations. Among these was Criteo , a personalized retargeting solution. Criteo joined existing integrations Google and Facebook/Instagram , providing a broader range of opportunities for brands to find new prospects and drive repeat purchase across advertising platforms.

article thumbnail

How to Create a Welcome Series That Fits Your Brand

Omnisend

Reading Time: 6 minutes. Welcome series messages are some of the most profitable lifecycle marketing messages in a retailer’s email toolbox. But are they as effective as they can be? Chances are they are not, and here’s why. The purpose of a welcome series is to onboard new email subscribers with messages that turn them into customers. Most retailers who look to conventional welcome email best practices try to do this by sending messages that showcase their brand’s authenticity, only to wind up

article thumbnail

Immediate Personalization Wins for Grocery Stores

Kibo

Grocery brands are scrambling to keep their businesses running amid the COVID-19 pandemic, and part of that scramble includes a massive increase in digital activity. Last year, eMarketer predicted online food and beverage sales to grow 18.9% by the end of 2020. And then, on March 19 , downloads of Instacart, Walmart’s grocery app, and Shipt grew considerably, as all three platforms saw gains of 218%, 160%, and 124% respectively when compared to prior year activity.

article thumbnail

Amazon Prime Day Deals Accepted Through June 5, Other New Deals Suspended

ROI Revolution

Published May 5, 2020. Late last week, Amazon stopped accepting new deal submissions from vendors and sellers, with the exception of Amazon Prime Day deals. After Amazon Prime Day was pushed out past July , further news on how brands should prepare for the shopping event was highly anticipated. We’re happy to relay the announcement that the Amazon Prime Day deals submissions deadline has finally been extended to June 5. .

Other 78
article thumbnail

The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

article thumbnail

Retail Merchandise Management Buyer’s Guide

Mi9

Who is this document for? This guide is written for professionals in retail organizations in a variety of verticals who are involved with retail technology solutions. This may include senior executives, information technology, merchants, finance, and more. What will I learn about? Rapid changes in technology and business strategy have led to a digital transformation in recent years, with nimble merchandising platforms replacing the monolithic legacy systems of the past.

article thumbnail

How Coronavirus Is Impacting Ecommerce

ROI Revolution

Published March 12, 2020. Last updated May 5, 2020. On top of health concerns, brands across the globe are worrying about how coronavirus (COVID-19) will impact ecommerce as a whole. According to consulting and research firm Technomic , 52% of consumers are avoiding crowds and 32% are leaving their house less often because of coronavirus. And the stock market has become increasingly volatile.

eCommerce 131
article thumbnail

Three low cost ways to increase conversion rates through Agile Product Storytelling

Talkoot

The financial strains of COVID-19 have many direct to consumer brands looking for low- or no-cost ways to increase revenue. That usually means either driving more traffic to your website or converting more of the traffic you already have into paying customers. Most tactics focus on one at the expense of the other. But an approach you can take now—with little or no upfront investment—can have significant impact on conversion rates while also helping organic SEO: crafting more consumer