Forrester eCommerce
OCTOBER 10, 2018
Personas and journey maps have become key tools for the modern marketer. As my colleague Lori Wizdo expertly explains: It is the job of marketing to guide the buyer through the buying journey. Becoming a journey marketer is essential in this digital age. (Lori can help you get there – check out her workshop at […].
Optimizely
OCTOBER 10, 2018
The popularity of subscription boxes isn’t slowing down. There are boxes for everything from foods to wines to clothes to makeup. Consumers love them because they’re a great way to discover new products. Ecommerce business leaders love them because of the reliable monthly recurring revenue. But because subscription boxes are such a successful business model, the market has also gotten far more competitive.
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Forrester eCommerce
OCTOBER 10, 2018
It may not seem like it yet, but climate change is altering the world so drastically that all enterprises will need to undergo a transformation to avoid going extinct. Earlier this week, the UN’s Intergovernmental Panel on Climate Change (IPCC) reported (with high confidence) that at the rate we’re going, global warming of 1.5°C is likely […].
RTP blog
OCTOBER 10, 2018
With the unemployment rate reaching 3.7% in September 2018 — the lowest rate since December 1969 — retailers are likely feeling the heat to fill positions with qualified candidates. Now, that pressure has been amplified: Amazon raised its minimum wage to $15 per hour and is lobbying for an increase in the U.S. federal minimum wage, signaling to the rest of retail that it’s time to pony up.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
OCTOBER 10, 2018
This blog post is part of Forrester’s Holiday 2018 retail series. Despite news of brands such as Nike, Adidas, Allbirds, and SeatGeek successfully selling on social networks, social media is still not a place that consumers buy products and services. Our Forrester Social Technographics® data uncovers that consumers scored the lowest in the buy stage of the […].
My Wife Quit Her Job
OCTOBER 10, 2018
For most of us, our choices in life are heavily influenced by our environment. We are born into a society that tells us what we want in a career and we’re often too young to know any better. We are given a set of rules and goals at an early age, and these rules often determine our path in life. For example, I was born into a strict Asian household where I was expected to excel academically.
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Sailthru
OCTOBER 10, 2018
Far more in-depth than the first one, Sailthru’s second annual Retail Personalization Index involved the exhaustive analysis of more than 250 brands. One thing that impressed us across the board was retailers’ commitment to personalized experiences on their websites. Of the top 100, only 4% of brands earned fewer than half the available points on the website category.
Forrester eCommerce
OCTOBER 10, 2018
Sitecore finally got its DAM. In the latest example of the convergence and consolidation in the digital experience market, Sitecore bought DAM vendor Stylelabs. The addition of DAM to the Sitecore portfolio (dubbed an Experience Platform)–which started with web CMS, then progressed to eCommerce and customer profile management–means that Sitecore has a stronger ‘omnichannel’ story, […].
FastSpring
OCTOBER 10, 2018
Developing a strategy to effectively scale a fast-growing company is hard. Throw in plans to expand into international markets and you have an even more complicated situation. Is my digital business liable for international taxes? How can I improve the shopping experience for customers whose native language isn’t English? And what is the best strategy to maximize sales?
Forrester eCommerce
OCTOBER 10, 2018
I am very excited to have been invited for the third time to give the opening keynote speech at One To One – a great marketing conference taking place on October 10, 11, and 12 in Biarritz in the South West of France. To summarize my talk in a few points, I have shared some […].
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
TradeGecko
OCTOBER 10, 2018
For General Manager Gray Borrell and the team at Novii, lighting is more than a product; it’s an immersive technology. That’s why they’ve spent the last three years designing lighting solutions with innovative technology at the heart of everything they do.
Wiser
OCTOBER 10, 2018
Amazon, Walmart, and other online marketplaces are a competitive hotbed of brands and resellers. It doesn’t take much to create a seller profile and start listing products online. The challenge for brands is managing those sellers—and preventing any unauthorized sellers from causing problems. . For instance, your brand can sell on Amazon. You may also have several authorized resellers on the marketplace.
TradeGecko
OCTOBER 10, 2018
For General Manager Gray Borrell and the team at Novii, lighting is more than a product; it’s an immersive technology. That’s why they’ve spent the last three years designing lighting solutions with innovative technology at the heart of everything they do.
Salsify
OCTOBER 10, 2018
Standing out the digital shelf requires engaging images, videos, and marketing content that speaks to shoppers' concerns and tells your brand story. On many retailers pages, this means going beyond providing the minimum amount of data for a product page listing and investing in the enhanced content -- also known as A+ content or rich media -- that your retailer partners allow below the fold.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
TradeGecko
OCTOBER 10, 2018
One element of eCommerce business that’s rarely spoken about but should be a key concern for almost everyone operating in the digital retail market, is the ghost economy – yet many won’t have heard of the term.
CPC Strategy
OCTOBER 10, 2018
When it comes to social media conferences, 2019 is full of them. There’s one virtually every month, in every state across the nation. > Read More. The post Top Social Media Conferences for 2019 appeared first on Retail Performance Marketing Blog - CPC Strategy.
Bronto
OCTOBER 10, 2018
Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle Bronto Guest: Pete & Allison Behringer, Owners, Sweet Pete’s Candy Candy may be fun, but business can be hard. Viewers of the. The post The Commerce Marketer Podcast: The Tricks – and Treats – of Being an Entrepreneur appeared first on Bronto Blog.
CPC Strategy
OCTOBER 10, 2018
According to recent reports, Amazon is leveraging a new feature called the Amazon Accelerator Program to expand their “exclusive product offerings” and “help. > Read More. The post What is the Amazon Accelerator Program? appeared first on Retail Performance Marketing Blog - CPC Strategy.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
eCommerce Evolution
OCTOBER 10, 2018
This episode is a treat both in terms of topic and guest. I have my long-time business partner Chris Brewer on to talk about the most important topic of the year for most eCommerce companies – Holiday Sales. . For most eComm companies the Holiday season will determine whether you have a good year or a not so good year. For some companies every day of holiday sales is the equivalent of a week or two the rest of the year.
CPC Strategy
OCTOBER 10, 2018
According to recent reports, Amazon is leveraging a new feature called the Amazon Accelerator Program to expand their “exclusive product offerings” and “help. > Read More. The post How to Become an Amazon Private Label Brand Manufacturer appeared first on Retail Performance Marketing Blog - CPC Strategy.
ChannelAdvisor
OCTOBER 10, 2018
Ever wonder how outdoor retailer REI manages to sustain hugely popular marketing initiatives and connections with its customers? ChannelAdvisor went in search of the answer. In our latest 12-minute Commerce Cast episode, we sat down with REI’s Marketing Program Manager Robert Dawson for insights into the online retailer’s success. In this episode, you’ll hear more about REI’s decision back in November 2015 to do something truly disruptive in the e-commerce industry: The outdoor retailer c
Dynamic Yield
OCTOBER 10, 2018
A breakdown of the main motivators driving both sides of the argument, our own experiment(s), and the other options available when it comes to lead nurturing. The post It’s personal — why it’s time to deflate the great gated content debate appeared first on Dynamic Yield.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Heartland
OCTOBER 10, 2018
There’s a lot to consider when it comes to the signage for your brick-and-mortar store. New store owners often start off right, investing in their branding, a fancy logo, and one large sign above the front window. And then they stop. But consider this: Your physical store is your brand story. It’s your best (and most expensive) marketing platform. Why waste it when you can maximize on the investment that you have already made?
Weebly
OCTOBER 10, 2018
A bad website is a real a turn-off for potential customers. In fact, nearly 60% of consumers said they would be less likely to purchase something from a small business based on a bad impression of its website, according to a 2017 Vistaprint survey. Luckily, beautiful, informative websites are easier to build than ever. Companies from all sectors — including fitness , fashion , home design , and even food and beverage — are turning to user-friendly tools like Weebly to build visually-stunning web
Bamboo Rose
OCTOBER 10, 2018
100 percent organic cotton. Contains no CFCs. Farm fresh from free-range animals. Chances are you’ve seen some variation of these claims wherever you shop – in the supermarket, buying apparel or selecting a new suite of wooden patio furniture. Marketing claims based on the environment were nonexistent a few decades ago; why are they so […]. The post Green marketing: Consumers buy according to their values appeared first on Bamboo Rose.
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