BigCommerce

DECEMBER 1, 2021

Since launching in 1998, Google has evolved from a leading search engine to a powerful sales and marketing channel that…

Channel 370

Channel Marketing Omnichannel 370

Forrester eCommerce

DECEMBER 1, 2021

In 2022, “anywhere commerce” will be the mantra as brands invest in tech to meet buyers in every possible shopping moment.

Technology 367

Technology Customer Experience Omnichannel Customer 367

Retail TouchPoints

DECEMBER 1, 2021

In another sign that Black Friday, and to some extent the entire extended Thanksgiving weekend, has ceded its position as a truly peak shopping period, Black Friday 2021 was a mixed bag for retailers. Store traffic was 47.5% higher than 2020’s, although it was not yet back up to 2019 levels (Black Friday 2021 was down 28.3% from 2019, according to Sensormatic Solutions ).

Small Business Retail 279

Small Business Retail Retail Supplies Consumer 279

Kissmetrics

DECEMBER 1, 2021

Data and analytics play considerable roles in marketing. From showing you trends to giving you insights into your target audience to helping you create effective campaigns, data is critical. This is why Google Data Studio is a program every marketer should try out. What Is Google Data Studio? Google Data Studio is a free business intelligence (BI) tool from Google.

Marketing 250

Marketing Social Media Presentation Information 250

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Retail TouchPoints

DECEMBER 1, 2021

The UK’s largest retailer, Tesco , has joined the likes of Walmart and Target by launching new advertising capabilities that will allow brands and agencies to reach its massive digital audience. The new retail media network — dubbed Tesco Media and Insight — will be powered by consumer data science company dunnhumby. “As the UK grocery sector evolves, we want to ensure we provide a more relevant and personalized offer to meet our customers’ changing needs,” said Alessandra Bellini, Chief Custome

Retail 278

Retail Operations Consumer Information 278

Kissmetrics

DECEMBER 1, 2021

All SEO is not created equal. The average cosmetic brand or fitness brand can take the usual approach with SEO. Optimize some images, start ranking for keywords. Medical SEO, on the other hand, is an entirely different animal. Search engines use different techniques to rank medical sites. There are serious limitations on both what you can and cannot say, with serious consequences if you make a mistake.

SEO 236

SEO White Paper Improvements Other 236

Forrester eCommerce

DECEMBER 1, 2021

At this point, it’s abundantly clear that if we aren’t extremely careful, AI will identify and exploit harmful biases in training data. And AI-based discrimination — even if it’s unintentional — can have dire regulatory, reputational, and revenue impacts. Knowing this, many companies, governments, and NGOs have adopted “fairness” as a core principle for ethical […].

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Customer 195

Retail TouchPoints

DECEMBER 1, 2021

There’s been a giraffe sighting at the American Dream mall in New Jersey, and this wasn’t just any old giraffe. Toys ‘R’ Us will open the doors of a new two-level , 20,000-square-foot flagship store at American Dream , just in time for the last few weeks of holiday shopping, and Geoffrey the Giraffe will be in residence. Slated to open in mid-December, the new mall-based flagship follows on a 2019 attempt to revive the toy store chain via smaller mall locations that was thwarted by the pandemic.

Toys 264

Toys Operations eCommerce Management 264

Forrester eCommerce

DECEMBER 1, 2021

Tell Us About Yourself I have a mixed academic background in communication and advertising and environmental studies, yet I somehow always end up being attracted to technology. I don’t fully identify with the infamous Millennial label, yet somehow I’m constantly drawn to all things innovation. I have a long list of languages I would like […].

Management 195

Management Technology B2C Customer 195

My Wife Quit Her Job

DECEMBER 1, 2021

Today I’m really happy to have Parth Kukreja on the show. Parth is a genius, he’s only 19, and he started a 7 Figure business selling pet jewelry online. Parth is open-minded, constantly learning and he’s willing to try any strategy. In this interview, you’ll learn how Parth grew his business to 7 figures using TikTok. What You’ll Learn Parth’s journey and how he started a 7 figure business at 19 years old How creating viral Tiktok videos grew his Jewelry busi

Jewelry 156

Jewelry Books Other eCommerce 156

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Forrester eCommerce

DECEMBER 1, 2021

With the launch of Forrester Decisions for B2C Marketing Executives last August, we recognized the opportunity to expand our media strategy coverage. One of the most common themes across dozens of CMOs we interviewed this past year is that it’s challenging for marketing leaders to keep up with the constantly changing media and tech landscape. Yet, […].

B2C 195

B2C Marketing Social Media Customer 195

Omnisend

DECEMBER 1, 2021

Reading Time: 6 minutes. Email marketing remains one of the most effective ways to convert your subscribers into loyal fans and customers. But keeping your audience engaged in this distraction-filled world is harder than ever. That’s where a soap opera sequence can save the day. Like the daytime TV shows it’s named after, a soap opera sequence uses storytelling, drama, and cliffhangers to hook your subscribers.

Blog 158

Blog Information Marketing Other 158

Forrester eCommerce

DECEMBER 1, 2021

In India, the subscription business with recurring payments was gaining traction due to its all-in-one bundle offering – Convenience, Choice, and Consent – until a major change in the Auto Debit option took effect on October 1, when the Reserve Bank of India issued a framework for how businesses and banks must handle recurring credit […].

Banking 195

Banking Subscription Customer 195

GetElastic

DECEMBER 1, 2021

Prior to the emergence of the COVID-19 pandemic, we saw a shift in customer buying habits, as more and more shoppers were in search for convenience and preferred to complete their purchases online. So it’s no surprise that after the COVID-19 stay-at-home measures were implemented, the demand for online subscription services spiked. Shoppers fell in love with the ease and convenience of online shopping for their favorite products and having it automatically delivered to their door steps, without

Subscription 148

Subscription Payment Services Payments eCommerce 148

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

MakeWebBetter

DECEMBER 1, 2021

Technology is changing and so is the eCommerce industry. Grab the opportunity and grow your business with the trending game-changing tools. You have your eCommerce store up and running. You’ve identified a need with your target audience, set your price based on market research, and have your eCommerce landing page or website built. But your […]. The post Skyrocket Your eCommerce Sales With These 5 Game-Changing Tools appeared first on MakeWebBetter.

Games 136

Games eCommerce Technology Marketing 136

Inflow Insights

DECEMBER 1, 2021

Editor’s note: This blog was originally published in 2019 and has been updated for accuracy. If you want your eCommerce brand to retain its competitive edge in the PPC space today, Google’s automated ad types are practically required. Google’s move toward automation has been a long time coming for a few reasons: As more people use Google’s search engine for shopping, Google wants to find the most relevant ad type depending on how those people are searching.

eCommerce 120

eCommerce PPC Recommendation Information 120

Liveintent

DECEMBER 1, 2021

Third-party cookie deprecation and how the industry can prepare and adapt for their eventual departure from the Chrome browser have been the hottest topics of the last few years. Of course, Google isn’t the only tech giant contributing to significant shifts in digital advertising in recent years. Tech scandals have done more than raise eyebrows (remember Cambridge Analytica ?

Channel 125

Channel Other Technology Improvements 125

RetailDive

DECEMBER 1, 2021

Whether it's fast delivery, a focus on local products, or building out great private labels, c-stores have some lessons to teach other retailers.

Other 138

Other Retail 138

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Ecommerce Guru

DECEMBER 1, 2021

Are you stuck with the question that how to do email automation and is thinking about from where to begin? As email automation runs the personalized messages at flexibility, with it also needs some pre-work and planning to attain positive outcomes. One can also attain multiple advantages with email automation, no matter if you are just getting started with it.

Marketing 98

Marketing eCommerce 98

RetailDive

DECEMBER 1, 2021

Industry averted a major cyber incident amid warnings from the FBI and CISA, though home furnishings retailer Ikea fought to contain a sophisticated phishing attack.

Home Furnishings 120

Home Furnishings Retail 120

eCommerce CEO

DECEMBER 1, 2021

Thinking about starting an ecommerce business? There are multiple business models you can choose from. Dropshipping is one of the most popular. Not sure what. Read more.

eCommerce 96

eCommerce 96

RetailDive

DECEMBER 1, 2021

In an Instagram post, the singer said she had finished her last collection with the retailer. The joint private label is a top performer at Dick's.

Retail 122

Retail 122

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Omniconvert

DECEMBER 1, 2021

Discover how to calculate the RFM score for each customer and identify different segments based on their score. The post How to calculate the RFM score for each customer appeared first on Omniconvert Ecommerce Growth Blog.

Customer 78

Customer Blog eCommerce 78

RetailDive

DECEMBER 1, 2021

The retailer's Soma lingerie continues to stand out, even outpacing the market, as lean inventories in Q3 added to the namesake brand's struggles.

Marketing 116

Marketing Retail 116

Smile.io

DECEMBER 1, 2021

Traditional, untargeted marketing strategies lead to around a three percent conversion rat e. Not only is this scattergun method incredibly wasteful, but there are more effective approaches out there. In this article, we’ll look at some of them. Targeted outreach methodologies connect businesses with the right kind of contacts. This means you’ll be reaching customers who boost ROI and drive conversions across various sales channel strategies.

B2B 73

B2B Social Media Reference Information 73

RetailDive

DECEMBER 1, 2021

The two-story, 20,000-square-foot store is set to open in December and marks yet another brick-and-mortar comeback for the brand.

Toys 125

Toys 125

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Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

Customer Data

RetailWire

DECEMBER 1, 2021

Toys R Us is opening a new U.S. flagship store at the American Dream mall in New Jersey. The store will feature more than 10,000 toys, a two-story slide and an ice cream parlor. “Toys R Us is back and it’s back in a mega way,” said Yehuda Shmidman, WHP Global and Toys R Us chairman and CEO. “This is going to be our largest format store in America.

Toys 75

Toys Article 75

RetailDive

DECEMBER 1, 2021

The Snap Holiday Market and new augmented reality shopping Lenses are the platform's latest efforts to merge commerce with social media.

Social Media 115

Social Media Marketing 115

Shopping Signals

DECEMBER 1, 2021

Or, maybe both!?! There is no disputing the fact that an ecommerce company’s visibility on the Internet is essential to their commercial success. One highly effective way to generate qualified traffic is to show up on the first page of Google for keywords your target customers are searching for. 92% of users don’t look past the 1st page of Google results.

SEO 52

SEO eCommerce Presentation Definition 52

RetailDive

DECEMBER 1, 2021

The brand is continuing its store expansion, something many DTCs have come to do as the limitations of selling online become increasingly apparent.

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Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

Retail