4 Ways Google is Making it Easier to Shop (and Sell)
Retail TouchPoints
APRIL 8, 2022
Google is not a retailer or a marketplace, and it doesn’t want to be — the company is very clear about that. And yet the tech giant continues to roll out new features that feel very marketplace-esque. Some of the latest include a price optimization tool for online sellers, AR try-on for beauty products and advanced data insights for merchants. But there is one big difference between Google and the leading online marketplaces— Google offers all this to merchants for free.
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