Thu.Jan 16, 2025

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Is A $7 Million Super Bowl Ad Worth It? Probably Not

Forrester eCommerce

Is a Super Bowl ad worth it? A 30-second spot at this years Super Bowl will set you back a cool 7 million bucks. And even if you wanted one of those spots, you cant have it theyve been gone for a while.

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Pacsun’s TikTok marketing won over Gen Z. What’s next amid ban anxiety?

RetailDive

At NRF, CEO Brieane Olson was optimistic that TikTok’s model could be replicated elsewhere in the case of a shutdown but feared for creators.

Marketing 112
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Introducing Forrester’s Brand Experience Index — Drive Growth With Both Brand And Customer Experience

Forrester eCommerce

Enhancing both brand experience and customer experience has a multiplicative revenue impact. Learn about our new framework for measuring and analyzing the two and how it can point you toward avenues for growth.

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Memorable quotes from NRF’s 2025 Big Show

RetailDive

Retail executives discussed the future of AI, the store experience and personalization at this year’s conference.

Retail 109
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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New Ecommerce Tools: January 16, 2025

Practical eCommerce

This week's rundown includes tools for cross-border selling, online advertising, generative AI, post-purchase journeys, and B2B and B2C platforms. The post New Ecommerce Tools: January 16, 2025 appeared first on Practical Ecommerce.

eCommerce 108
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Target taps new execs to lead store and digital teams

RetailDive

Two longtime company veterans are retiring as part of the changes, which came as the retailer reported encouraging sales growth in the holiday season.

Retail 109

More Trending

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Ulta Beauty has big plans for its personalization efforts in 2025

RetailDive

The company’s strategy includes putting a customer-centric lens on operations and investing in methods that can drive customer lifetime value.

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Burger King Patron Goes Viral After Claiming She Received Marijuana With Her Order

RetailWire

Burger King is getting some attention for a surprise in a customer's order.

Customer 105
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A.k.a. Brands names CEO

RetailDive

Ciaran Long, who has been chief financial officer since 2021, takes on the top spot, while the company’s Global Controller, Kevin Grant, has been named CFO.

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Latest Boar’s Head Report Shows Slime, Blood Puddles Contaminating the Plants

RetailWire

Boar's Head recently faced a nationwide listeria contamination.

98
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The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

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Hydro Flask maker builds inventory, bracing for tariff impact

RetailDive

Helen of Troy is continuing to pursue diversified sourcing despite uncertainty around U.S. trade policies.

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FDA Proposes Lowering Nicotine Levels in Cigarettes

RetailWire

The FDA has proposed to lower nicotine levels in cigarettes.

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At NRF, 40,000 humans contemplate AI

RetailDive

Artificial intelligence is useful to many areas of retail, from sourcing to customer service, making it a hot topic during this year’s Big Show.

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Tesla Cybertruck Deemed a ‘Flop’ as Discounts Begin, Despite Outselling Ford and Rivian EV Trucks

RetailWire

Cybertruck sales slump as the model is deemed a "flop" by one analyst.

69
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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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Five Trends Poised to Shape the Future of Digital Experiences in 2025

Retail TouchPoints

As digital experiences have evolved over the past few years, personalization and emotional connection have become central to customer engagement strategy for companies. According to Forresters U.S. Customer Experience Index (CX Index ) rankings , only 3% of companies are currently customer-obsessed and put their customers needs front and center. Which is completely counterintuitive.

Consumer 298
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Spirit Airlines Axes 200 Jobs in Bid To Stay Afloat Amid Financial Woes

RetailWire

Spirit Airlines continues to struggle and has announced job layoffs.

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Target Names New Leaders for Stores and IT Divisions

Retail TouchPoints

Target has made several changes to its executive team, prompted by the retirements of long-serving leaders in store operations and information technology. Mark Schindele, EVP and Chief Stores Officer, will be retiring after 25 years with the retailer, and he will be replaced by Adrienne Costanzo, currently SVP of Store Operations, effective Feb. 2, 2025.

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Target Triumphs With Unexpected Holiday Sales Surge but Struggles To Boost Profits

RetailWire

Target predicts decent sales gains for the fourth quarter.

Retail 52
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Modernizing the Frontend Experience on Salesforce Commerce Cloud

Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

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DTLR, Shoe Palace Shift to Mobile POS at 450 U.S. Stores

Retail TouchPoints

Lifestyle retailer DTLR and footwear and apparel chain Shoe Palace both owned by JD Sports will deploy mobile POS and inventory orchestration solutions from Jumpmind across their combined 450 stores in the U.S. The UK-based JD Sports acquired Shoe Palace in December 2020 and DTLR in February 2021 as part of a push into U.S. retail. In North America, the JD Sports family of brands now also includes The Finish Line and Hibbett Sports.

POS 273
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White Castle’s Big, Bold, and Steamy Love Kit On Sale Now

RetailWire

White Castle's Valentine's Day-themed meal, the Love Kit, is available now.

52
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Michaels Appoints Trio of Interim Leaders as CEO Search Continues

Retail TouchPoints

Michaels board of directors has established an interim Office of the CEO that will be led by three of the retailers existing leaders, as the company continues to search for a replacement for former CEO Ashley Buchanan, who left Michaels earlier this month to lead Kohls. Michaels current President, Heather Bennett; Chief Merchandising Officer, Stacey Shively; and CFO Perry Pericleous will jointly lead the interim Office of the CEO, working together with the other members of the executive leaders

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Papa Johns Admits Serious Mistake: Skipping Local Ads Was a ‘Big Miss’

RetailWire

Papa Johns moves back into local markets for ad spend.

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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The Unifying Power Of Rebranding: HCLTech’s Strategic Transformation

Forrester eCommerce

HCLTech was recognized as Forresters 2024 B2B Program Of The Year Awards winner for marketing executives, thanks to the impressive results from its comprehensive rebrand and digital transformation. Rebrands are expensive, time-consuming, and not without risk, but when done right, a company can see substantial results.

B2B 195
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TikTok Ban: MrBeast Expresses Interest in Purchasing Popular App

RetailWire

The TikTok ban will take effect shortly if the sale doesn't take place.

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Some Good News In The World Of IoT Security: The FCC Launches The US Cyber Trust Mark Program

Forrester eCommerce

The US government is doing something positive around IoT security. With the launch of the US Cyber Trust Mark program, the Federal Communications Commission (FCC) authorized a program and developed rules that bring forward a voluntary labeling standard to inform consumers about the cybersecurity impact of wireless IoT devices they may bring into their homes.

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Research pinpoints UK shoplifting hotspots

TalkingRetail

New research by business insurance experts at Bionic , aided by the nations police forces, reveals the UKs shoplifting hotspots. The study shows that shoplifting cases surged by 26% in the UK in one year from 2022-23, with an average of 7.

Retail 105
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Infographic: Peak Season Unwrapped

ESW

Retail Holiday Shopping Season Results – 2024 Another peak season is behind us. As we look back, we see that holiday spending is up, ecommerce is still growing, international expansion is driving growth and mobile shopping is only getting more popular. Whats more, our clients saw significant average year-over-year growth and we couldn’t be more proud to have helped them get there.

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ACS welcomes Bill to reduce business rates multiplier for retailers

TalkingRetail

ACS has welcomed the progress of a Bill in parliament that could introduce a permanently lower business rates multiplier for convenience stores and other retailers.

Retail 104
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How Smart Car Trackers Enhance Driver Safety Beyond Theft Protection

365 Retail

Smart car trackers have revolutionised how we manage and monitor our vehicles. Through highly advanced technology, they provide real-time information to protect our vehicles from theft and misuse. They also play a crucial role in enhancing driver safety by monitoring vehicle and driver performance as well as external conditions. There are many different types of car tracker on the market to suit all budgets and requirements, most of them insurance-approved and certified by Thatcham Research.

Travel 52
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Christie & Co report includes convenience retail reflections and forecasts

TalkingRetail

Specialist business property adviser, Christie & Co, has launched its 'Business Outlook 2025' report which reflects on 2024 and forecasts what 2025 might bring across the industries in which it operates, including the convenience retail sector.

Retail 64
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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.