Thu.Jan 16, 2025

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Is A $7 Million Super Bowl Ad Worth It? Probably Not

Forrester eCommerce

Is a Super Bowl ad worth it? A 30-second spot at this years Super Bowl will set you back a cool 7 million bucks. And even if you wanted one of those spots, you cant have it theyve been gone for a while.

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Pacsun’s TikTok marketing won over Gen Z. What’s next amid ban anxiety?

RetailDive

At NRF, CEO Brieane Olson was optimistic that TikTok’s model could be replicated elsewhere in the case of a shutdown but feared for creators.

Marketing 114
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Introducing Forrester’s Brand Experience Index — Drive Growth With Both Brand And Customer Experience

Forrester eCommerce

Enhancing both brand experience and customer experience has a multiplicative revenue impact. Learn about our new framework for measuring and analyzing the two and how it can point you toward avenues for growth.

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New Ecommerce Tools: January 16, 2025

Practical eCommerce

This week's rundown includes tools for cross-border selling, online advertising, generative AI, post-purchase journeys, and B2B and B2C platforms. The post New Ecommerce Tools: January 16, 2025 appeared first on Practical Ecommerce.

eCommerce 112
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Breaking The Commerce Bottleneck: Your SAP Exit Plan Starts Now

Speaker: Jason Cottrell and Gireesh Sahukar

Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.

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Memorable quotes from NRF’s 2025 Big Show

RetailDive

Retail executives discussed the future of AI, the store experience and personalization at this year’s conference.

Retail 110
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Krispy Kreme Drops 9 ‘More Faves to Crave’ Flavors

RetailWire

Krispy Kreme continues to surprise its customers with limited-release treats.

Customer 105

More Trending

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Burger King Patron Goes Viral After Claiming She Received Marijuana With Her Order

RetailWire

Burger King is getting some attention for a surprise in a customer's order.

Customer 105
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Ulta Beauty has big plans for its personalization efforts in 2025

RetailDive

The company’s strategy includes putting a customer-centric lens on operations and investing in methods that can drive customer lifetime value.

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Latest Boar’s Head Report Shows Slime, Blood Puddles Contaminating the Plants

RetailWire

Boar's Head recently faced a nationwide listeria contamination.

98
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A.k.a. Brands names CEO

RetailDive

Ciaran Long, who has been chief financial officer since 2021, takes on the top spot, while the company’s Global Controller, Kevin Grant, has been named CFO.

98
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Humans + Agents = Rethinking Enterprise Commerce with AI

AI agents already analyze trends, draft content, and trigger actions across leading commerce platforms. Yet most organizations still rely on workflows built for human‑only teams, losing speed, margin, and customer loyalty. Humans + Agents: Rethinking Enterprise Commerce in the Age of AI Collaboration shows how to close that gap. In one concise read you’ll see where agent gains surface first, how early adopters prove ROI, and which lean controls keep innovation moving without risking data or bran

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FDA Proposes Lowering Nicotine Levels in Cigarettes

RetailWire

The FDA has proposed to lower nicotine levels in cigarettes.

72
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Hydro Flask maker builds inventory, bracing for tariff impact

RetailDive

Helen of Troy is continuing to pursue diversified sourcing despite uncertainty around U.S. trade policies.

98
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Tesla Cybertruck Deemed a ‘Flop’ as Discounts Begin, Despite Outselling Ford and Rivian EV Trucks

RetailWire

Cybertruck sales slump as the model is deemed a "flop" by one analyst.

69
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At NRF, 40,000 humans contemplate AI

RetailDive

Artificial intelligence is useful to many areas of retail, from sourcing to customer service, making it a hot topic during this year’s Big Show.

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What Your Financial Statements Are Telling You—And How to Listen!

Speaker: David Worrell, CFO, Author & Speaker

Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.

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Spirit Airlines Axes 200 Jobs in Bid To Stay Afloat Amid Financial Woes

RetailWire

Spirit Airlines continues to struggle and has announced job layoffs.

59
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Five Trends Poised to Shape the Future of Digital Experiences in 2025

Retail TouchPoints

As digital experiences have evolved over the past few years, personalization and emotional connection have become central to customer engagement strategy for companies. According to Forresters U.S. Customer Experience Index (CX Index ) rankings , only 3% of companies are currently customer-obsessed and put their customers needs front and center. Which is completely counterintuitive.

Consumer 304
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Target Triumphs With Unexpected Holiday Sales Surge but Struggles To Boost Profits

RetailWire

Target predicts decent sales gains for the fourth quarter.

Retail 52
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Target Names New Leaders for Stores and IT Divisions

Retail TouchPoints

Target has made several changes to its executive team, prompted by the retirements of long-serving leaders in store operations and information technology. Mark Schindele, EVP and Chief Stores Officer, will be retiring after 25 years with the retailer, and he will be replaced by Adrienne Costanzo, currently SVP of Store Operations, effective Feb. 2, 2025.

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Cut Costs & Complexity: Smarter Fulfillment for Home, Furniture & DIY Brands

Late deliveries. Split shipments. Spiraling freight costs. For home, furniture, and DIY brands, fulfillment has never been more complex—or more critical. This report outlines how a smarter, AI-ready order management system (OMS) helps you reduce shipping costs, streamline project-based fulfillment, and ensure accurate inventory across every channel.

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White Castle’s Big, Bold, and Steamy Love Kit On Sale Now

RetailWire

White Castle's Valentine's Day-themed meal, the Love Kit, is available now.

52
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DTLR, Shoe Palace Shift to Mobile POS at 450 U.S. Stores

Retail TouchPoints

Lifestyle retailer DTLR and footwear and apparel chain Shoe Palace both owned by JD Sports will deploy mobile POS and inventory orchestration solutions from Jumpmind across their combined 450 stores in the U.S. The UK-based JD Sports acquired Shoe Palace in December 2020 and DTLR in February 2021 as part of a push into U.S. retail. In North America, the JD Sports family of brands now also includes The Finish Line and Hibbett Sports.

POS 278
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Papa Johns Admits Serious Mistake: Skipping Local Ads Was a ‘Big Miss’

RetailWire

Papa Johns moves back into local markets for ad spend.

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Michaels Appoints Trio of Interim Leaders as CEO Search Continues

Retail TouchPoints

Michaels board of directors has established an interim Office of the CEO that will be led by three of the retailers existing leaders, as the company continues to search for a replacement for former CEO Ashley Buchanan, who left Michaels earlier this month to lead Kohls. Michaels current President, Heather Bennett; Chief Merchandising Officer, Stacey Shively; and CFO Perry Pericleous will jointly lead the interim Office of the CEO, working together with the other members of the executive leaders

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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TikTok Ban: MrBeast Expresses Interest in Purchasing Popular App

RetailWire

The TikTok ban will take effect shortly if the sale doesn't take place.

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The Unifying Power Of Rebranding: HCLTech’s Strategic Transformation

Forrester eCommerce

HCLTech was recognized as Forresters 2024 B2B Program Of The Year Awards winner for marketing executives, thanks to the impressive results from its comprehensive rebrand and digital transformation. Rebrands are expensive, time-consuming, and not without risk, but when done right, a company can see substantial results.

B2B 195
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Research pinpoints UK shoplifting hotspots

TalkingRetail

New research by business insurance experts at Bionic , aided by the nations police forces, reveals the UKs shoplifting hotspots. The study shows that shoplifting cases surged by 26% in the UK in one year from 2022-23, with an average of 7.

Retail 105
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Some Good News In The World Of IoT Security: The FCC Launches The US Cyber Trust Mark Program

Forrester eCommerce

The US government is doing something positive around IoT security. With the launch of the US Cyber Trust Mark program, the Federal Communications Commission (FCC) authorized a program and developed rules that bring forward a voluntary labeling standard to inform consumers about the cybersecurity impact of wireless IoT devices they may bring into their homes.

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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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ACS welcomes Bill to reduce business rates multiplier for retailers

TalkingRetail

ACS has welcomed the progress of a Bill in parliament that could introduce a permanently lower business rates multiplier for convenience stores and other retailers.

Retail 104
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Infographic: Peak Season Unwrapped

ESW

Retail Holiday Shopping Season Results – 2024 Another peak season is behind us. As we look back, we see that holiday spending is up, ecommerce is still growing, international expansion is driving growth and mobile shopping is only getting more popular. Whats more, our clients saw significant average year-over-year growth and we couldn’t be more proud to have helped them get there.

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Christie & Co report includes convenience retail reflections and forecasts

TalkingRetail

Specialist business property adviser, Christie & Co, has launched its 'Business Outlook 2025' report which reflects on 2024 and forecasts what 2025 might bring across the industries in which it operates, including the convenience retail sector.

Retail 64
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How Smart Car Trackers Enhance Driver Safety Beyond Theft Protection

365 Retail

Smart car trackers have revolutionised how we manage and monitor our vehicles. Through highly advanced technology, they provide real-time information to protect our vehicles from theft and misuse. They also play a crucial role in enhancing driver safety by monitoring vehicle and driver performance as well as external conditions. There are many different types of car tracker on the market to suit all budgets and requirements, most of them insurance-approved and certified by Thatcham Research.

Travel 52
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!