Wed.Aug 24, 2022

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CX Leaders Are Overly Optimistic About Their 2023 Budgets

Forrester eCommerce

Forrester contends that CX leaders are overly optimistic about their budget prospects. Learn where to trim your CX budget in 2023 and key areas to increase investment dollars.

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Slurpees, T-Shirts and Car Accessories: 7-Eleven Launches Merchandise Site

Retail TouchPoints

7-Eleven has launched the 7Collection site, giving the retailer’s customers and fans a place to purchase apparel, travel mugs, graphic T-shirts and a wide range of memorabilia. For its first seven days of operation, shoppers will receive an 11% discount by using the 7Collection11 code. The convenience store giant is kicking off the online shop with two product drops: The Cars of 7-Eleven Collection , including apparel, trucker hats, car decals and the iconic coffee-scented air freshener that deb

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Debating The Metaverse At Forrester’s Technology & Innovation Event

Forrester eCommerce

Over the past year, Forrester’s diligently covered the state of the metaverse and what it means for marketing, technology, and other business executives. On Thursday, September 29 at 11:15 am CDT, we will debate the future of the internet (Metaverse, NFTs, and Web3) at Forrester’s Technology & Innovation event. I’ll be joined by Jam3’s Rachel […].

Events 360
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Opterus Helps Retailers Access Relevant Data from POS and Workforce Management Systems

Retail TouchPoints

Communications and task management solution provider Opterus has launched OPSEngine, a packaged set of APIs designed to provide retailers access to all of the OPSCENTER cloud solution’s features through a seamless integration into brands’ internal systems. OPSCENTER is a multi-modular solution created to help retailers manage and execute store tasks and communications.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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B2C Marketing Executives: Focus Your 2023 Marketing Plans On High-Value, Customer-First Strategies

Forrester eCommerce

Read Forrester’s advice on where to invest, where to cut, and where to experiment to create a smart B2C marketing budget in 2023.

B2C 369
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How ‘Retailtainment’ Multiplies the Impact of Experiential Spaces

Retail TouchPoints

Are “retailtainment” and “experiential retail” essentially different names for the same thing? Not really, although they do share a number of elements. Retailtainment concepts tend to downplay a key element of retail — actually selling products — and amplify a partnership or association with a well-known pop culture, hospitality or even food brand. “Experiential retail,” in contrast, is typically used to describe how brands and retailers are using technology, visual storytelling and other method

Arts 313

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Ahead of the Holidays, Here’s What Ecommerce can Learn from Self-Checkout Shortcomings

Retail TouchPoints

As ecommerce has become a part of everyday life, customers have felt empowered to take control of their checkout experiences both in-store and at home. A recent study found shoppers of all demographics are warming up to the idea of self-checkout, seeing it as a faster option that eliminates the need to wait in line. However, that doesn’t mean it’s without its drawbacks.

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10 recession planning tips for brands

Profitero

Despite the state of the economy not yet officially being declared a “recession,” there are plenty of telltale signs — e.g., weakening consumer confidence , escalating inflation , more value-seeking behaviors — that we need to be operating like we’re in one.

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Qurate Retail Group Appoints Interim CFO, Creates Chief Transformation Officer Role

Retail TouchPoints

Qurate Retail Group has appointed James Hathaway as interim CFO following the resignation of former financial chief Jeffrey A. Davis. The parent company of brands such as QVC , HSN and Zulily also has created a new Chief Transformation Officer role and promoted William Hunter, currently SVP of Business Transformation and Shared Services, to the post.

Retail 301
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Mid-year checkup: What retail execs are saying about inflation, inventory and more

RetailDive

In Q2, retailers touted “aggressive” actions to mitigate hurdles and prepare for the holidays. Will that be enough?

Retail 120
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Why Sustainable Ceilings Must be a Priority in Eco-Retail Design

Retail TouchPoints

The Helen Bernhard Bakery in Portland, Ore. refreshed its 97-year-old business with a new ceiling that was intended to have a vintage look. The business selected a sustainable thermoformed ceiling that resembles the stamped tin ceilings from more than a century ago. Photo courtesy of Hele Bernhard Bakery. Sustainable design means making a building healthier for both the planet and the individuals who occupy it.

Retail 289
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Shoppers await price hikes, seek discounts ahead of the holidays: survey

RetailDive

Consumers say they are stressed about purchasing gifts due to inflation, and 56% want to buy during sales events like Labor Day and Black Friday.

Gifts 108
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Peloton Launches Key Products in U.S. Amazon Stores

Retail TouchPoints

Peloton had made its Peloton Bike, Guide and select accessories and apparel available for purchase in U.S. Amazon U.S. stores. Prior to this partnership, Peloton products were sold exclusively through the brand’s own ecommerce site, inside sales channels and showroom. This collaboration will enable Peloton to expand its distribution and engage millions of Peloton Members (and prospective Members) in a new channel for the brand.

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Nordstrom beats expectations in Q2 but lowers outlook

RetailDive

The retailer is scrambling to work through inventory at both of its banners, and its higher-income customers may not show up in coming months.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Top Tech Trends of Customer Loyalty Programs for eCommerce in 2022

Prisync

What are some of the most successful technologies that will be shaping the E-Commerce loyalty programs in 2018 and beyond? Find out more in this post.

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Peloton starts selling on Amazon in a shift away from DTC

RetailDive

It's the first time the at-home fitness company has sold products outside of its own channels, and comes amid financial stumbles and inflationary pressure.

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The future of shopping is phygital

365 Retail

AI assistants, social media shopping, immersive shopping experiences aided by augmented reality, click and collect…The number of new shopping formats and possibilities boosted by the development of technologies is long and has been increasing, both inside and outside the physical store. If at the very beginning some experts predicted that online stores would grow at the expense of physical stores, today it is clear that the future of shopping is phygital (physical + digital), and therefore

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Major FedEx Ground contractor to stop delivering if agreement isn’t reached by Black Friday

RetailDive

Spencer Patton, who operates 225 routes in 10 states, has publicly pushed for better contract terms for delivery providers to account for inflationary pressures.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Four Steps That CMOs Can Take To Prepare For An Economic Downturn

Forrester eCommerce

Marketing leaders should focus on what can be done to combat an economic downturn without damaging the long-term capabilities of the marketing organization.

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As others battle inflation, Dick’s says its shopper is ‘holding up very well’

RetailDive

The sporting goods retailer sounded a positive note on several issues challenging the rest of the industry, including inventory and labor.

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The Benefits of Using Printed Booklets to Market Your Brand

365 Retail

A great way to promote your business is to have informative booklets printed. Booklets are easy to distribute, cost-effective and digestible. Additionally, they provide longevity, establish authority in your industry and build trust with your target customers. The good news is that dozens of excellent booklet printing services are available to help you, many of which operate online.

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Bed Bath & Beyond snags a much-needed loan: WSJ

RetailDive

The retailer needs all the cash it can get to pay suppliers, deal with looming maturities and try to right a struggling business.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Beyond the Pitch: Data and Sports Marketing

Digital Doughnut

Alongside our celebrations of England’s Lionesses bringing football ‘home’ with their Euros 2022 win, more conversations than ever around the investment needed in women’s football from grassroots up to the national and international levels are taking place.

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SOS Web Augmented Reality

Canadian Special Events

SOS is working with event organizers and producers to create commercial activations that will provide guests with an immersive augmented reality (AR) experience in virtual, hybrid, and live contexts. The idea for SOS WebAR first surfaced a few years ago when they were thinking about how to advance the branding for their SOS Charging Solutions, and it was nominated this year for “Big Idea of the Year.” OS WebAR allows users to experience immersive augmented reality using just their mo

Events 52
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Safety Stock: How To Calculate It And Importance For Retail Stores

Korona

The loss of revenue due to stock-outs is often associated with customers who find the items elsewhere and never return to your business. And even though some stock-outs are inevitable (especially with current supply chain issues), they should be minimized. It is almost impossible to predict how much stock will be needed for a given sales period. And to avoid any unpleasant situations down the road, safety stock, sometimes called buffer stock, is necessary to maintain a high level of customer ser

Retail 52
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AI answers phones and books restaurant reservations

RetailWire

A growing number of restaurant operators are using artificial intelligence technology to answer phone calls at a time when many businesses are short-staffed. Sixty-five percent of restaurant operators say they don’t have enough employees to meet customer demand, according to a recent survey by the National Restaurant Association.

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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

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Safety Stock: How To Calculate It And Importance For Retail Stores

Korona

The loss of revenue due to stock-outs is often associated with customers who find the items elsewhere and never return to your business. And even though some stock-outs are inevitable (especially with current supply chain issues), they should be minimized. It is almost impossible to predict how much stock will be needed for a given sales period. And to avoid any unpleasant situations down the road, safety stock, sometimes called buffer stock, is necessary to maintain a high level of customer ser

Retail 52
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Amazon may have a tough new competitor on its way

RetailWire

The Chinese e-commerce company, Pinduoduo, is looking to repeat the success that Sein has enjoyed in the U.S. The cross-border platform plans to bring its combination of social and video-game elements to online shopping. “Shein and Pinduoduo do have a lot in common, since while PDD had great hacks for growing the demand side, what it really figured out was how to take advantage of the supply side,” Rui Ma, China tech analyst and host of the Tech Buzz China podcast, wrote on Twitter.

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Walmart unveils rewards program for Walmart+ members

RetailDive

Walmart Rewards allows shoppers to accumulate savings on select items and then redeem them in stores or online.

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Nordstrom cuts its forecast under the weight of excess inventory

RetailWire

Nordstrom cuts its full-year financial forecast as the retailer looks to move excess inventory at a time of slowing demand. “Customer traffic and demand decelerated significantly beginning in late June, predominantly at Nordstrom Rack,” Nordstrom CEO Erik Nordstrom said. “We are adjusting our plans and taking action to navigate this dynamic in the short term, including aligning inventory and expenses to recent trends.”.

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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions? Join us to gain a better understanding of the current retail landscape and learn what you can do to translate personalization strategies into practical implementatio