Forrester eCommerce
OCTOBER 25, 2018
Alexa Enters Healthcare Amazon was recently issued a new patent that will push its Alexa personal assistant into the health care realm. The patent, filed October 9th, describes a relatively straight-forward idea: program Alexa’s speech recognition to identify coughs and sniffles, then use that information to upsell cold medicine and chicken soup.
Optimizely
OCTOBER 25, 2018
Is sooner really better than later? Plenty of hit songs have articulated the problem of choosing between now or never , now and later , sooner or later … you get the idea. This common dilemma can also apply to ecommerce marketing—especially when it relates to the psychology behind how customers think. You’ve undoubtedly seen deals for refrigerators, home theatres, and even mattresses that encourage you to purchase a product now, without having to pay for it until a later date.
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Forrester eCommerce
OCTOBER 25, 2018
What bubble? The size of the influencer market on Instagram alone is set to grow $2.38 billion next year. Accordingly, our Forrester Analytics data shows that 75% of marketers have already implemented or are planning to implement a solution to manage this market in 2018, and seventeen percent of B2C marketers consider influencers one of […].
Bootstrapping Ecommerce
OCTOBER 25, 2018
Use these Shopify themes that have been created with a streamlined user-experience & website design in mind to boost your conversion rate optimization! The post The Best Shopify Themes for Conversion Rate Optimization appeared first on Bootstrapping Ecommerce.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
OCTOBER 25, 2018
To shift from brand monologues to two-way dialogues, many brands are embracing live chat and piloting marketing initiatives on new conversational interfaces such as chatbots and voice-based assistants. However, conversational marketing is not new: It is simply based on listening to your customers, incorporating feedback into your marketing strategy, and communicating back to them in […].
Sailthru
OCTOBER 25, 2018
“Is Digital Killing the Luxury Brand?” asked a September Adweek headline. The article focused on luxury retailers’ reluctance to embrace digital , concerned that their exclusivity could be compromised by the Internet’s inherent accessibility. Oh, that headline was from September 2011. Since then, the luxury landscape has changed quite a bit. Gucci allocated more than half its advertising to digital channels this year.
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Prisync
OCTOBER 25, 2018
If you want to win at e-commerce one of the crucial things you need is intelligence on your competition. Making intelligent decisions relies not only on your assumptions but using real competitor data to see how your competitors are performing. You’ll want to learn about: Your competitor’s prices Your competitors SEO strategy Your competitors PPC.
Salsify
OCTOBER 25, 2018
It takes more than competitive pricing and brand recognition to win market share on the digital shelf. Consumers look for detailed product pages and content that provide in depth information about the products they are purchasing and it requires brands to be constantly improving their digital presence. Leading brands are taking note--99% of brand leaders agree that quality product content is important to sales growth digital channels, but will need to overcome the common roadblocks associated wi
ecomdash
OCTOBER 25, 2018
You’re agonized over which dropshipping suppliers to pair up with, painstakingly researched all your options, and, after a grueling search finally narrowed them down. Now comes the next challenge in your path — actually working with them. In the dropshipping business , communication with suppliers is no less than necessary for success. You are two separate links of the supply chain, so your business as a whole is only as strong as how well you work together.
Kibo
OCTOBER 25, 2018
Manufacturers may hesitate to invest in eCommerce because of potential channel conflict with […]. The post 3 Steps Manufacturers Need to Take to Sell Directly to B2B Buyers appeared first on The Omni Channel.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
TradeGecko
OCTOBER 25, 2018
The advent of eCommerce has seen many entrepreneurs trying their hand at developing and pushing products into the consumer market.
CPC Strategy
OCTOBER 25, 2018
Founded in 2010, Instagram stands as one of the younger social media networks – particularly in its advertising endeavors – and has seen an. > Read More. The post Instagram Ad Specs in 2018 appeared first on Retail Performance Marketing Blog - CPC Strategy.
OrderDynamics
OCTOBER 25, 2018
What Exactly are Retail Preorders? Retail preorders are the sales of an item you do not currently have in inventory. This happens when new products are announced, but not yet released for sale. An example is in the video gaming industry. Often new games will be announced long before they are released to the public. However, the gaming vendor may already want to sell systems to its following.
Liveintent
OCTOBER 25, 2018
You’ve read and heard it repeated throughout the media: The retail apocalypse is looming. Physical stores are shutting down and ecommerce is taking over. These facts seem to be justified (#ripsears). Ecommerce sales had a 17% year-over-year growth in 2017 and accounted for 13% of total retail sales in the United States. At least 94 million square feet of retail space was shuttered as of May 2018, and in the first quarter of 2018, mall vacancies reached a six-year high.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Smile.io
OCTOBER 25, 2018
If you look at someone’s social profiles, you can typically guess what brands they love. Or, if I mention owners of Harley Davidson, LuluLemon, or John Deere, a certain type of person comes to mind.
Dynamic Yield
OCTOBER 25, 2018
Create cross-touchpoint personalization campaigns and experiments at scale Coordinate independent personalization experiences to deliver a cohesive, consistent customer journey from start-to-finish. One experiment, guaranteed consistency throughout the entire customer journey Build cohesive campaigns that include multiple experiences of different types and span across different pages and touchpoints in the customer journey.
Heartland
OCTOBER 25, 2018
It’s late October, and perhaps you didn’t get around to remodeling your store again this year. The back room is full of today’s deliveries, boxes of holiday merchandise that your staff is pricing and placing on shelves and tables across from the fall-colored pumpkin spice displays. Your sale section is starting to look a little thicker too. It must be Q4!
Dynamic Yield
OCTOBER 25, 2018
Always recommend the right content, even as user preferences change over time Encourage content consumption with predictive content recommendations across desktop, mobile apps, and email. Serve real-time content recommendationsContent recommendations are always updated and instantly deployed to every reader, leveraging their real-time behavior, browsing history, geo-location, category affinity, and more.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Weebly
OCTOBER 25, 2018
As a new business owner, you need to make do with what you have. But what if you are starting from scratch? What if you don't have funds to build a website or eCommerce store? Worry not. You can build an professional website without spending a fortune by following the steps below. 1. Start with royalty-free images. While it is tempting to download and decorate your site with the best photos found on Google Images, you're better off going with shots that have been verified as royalty-free.
Ecommerce Platforms
OCTOBER 25, 2018
Do you currently have the option for your customers to submit forms on your website? This could be a registration form for an event you are running, or a form to gather feedback from your customers based on the usability of your website, or how satisfactory they found your checkout and delivery process. If you do (and you should be) then how is that data collected currently?
Lemonstand
OCTOBER 25, 2018
There’s this damaging belief in some eCommerce circles that buying online is a sacred process. That every step of the process, from PPC ad to product page to post-checkout order confirmation, should be orderly and official and officious — because placing an online order is a Big Deal that requires Real Trust. And, well, because people are not as smart as we’d like to think they are.
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