Thu.Apr 05, 2018

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Four Forces Drive The Consumer’s Tech Stack

Forrester eCommerce

Today I’m on stage in New York speaking to hundreds of marketing executives at our Consumer Marketing Forum 2018. I’m there to unveil the 2018 US Benchmark Data Overview, which for the first time ever we are making available to all Forrester clients. See the report here: The Consumer Tech Stack. The research is exciting. […].

Consumer 323
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How to Integrate BigCommerce Orders with Criteo & Rakuten

Groove

Marketing platforms like Criteo and Rakuten help eCommerce brands build personalized shopping experiences. These tools collect order information from eCommerce sites to retarget audiences across multiple devices and platforms to drive conversions. However after working with several of our clients, we realized Criteo and Rakuten integrations for BigCommerce are not always what they should be.

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Walled Garden No More: Digital China Goes Global

Forrester eCommerce

As China battles the US for global digital leadership, Chinese digital giants like Alibaba and Tencent are taking the first beachhead: Southeast Asia (SEA). My latest report, Walled Garden No More: Digital China Goes Global, tells how China’s global digital expansion is changing the digital ecosystems in SEA and how marketers should prepare for success. […].

Marketing 295
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Should Your B2C Brand Switch to Direct-to-Consumer?

Optimizely

It’s a slight understatement to say that retailers are struggling. There were 21 retail bankruptcies in 2017 alone — dubbed the “retail apocalypse” — and there doesn’t seem to be a turnaround in sight. Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year.

B2C 170
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Modernize Your Martech Stack for Moments

Forrester eCommerce

The world is changing and with it, consumers’ expectations of experiences and communication from brands. The paradigm for customer engagement is shifting from large, monolithic experiences that serve everyone to smaller, more contextual experiences served to consumers in just the moment they need them. Marketers must adopt the right strategy, operational best practices and technology […].

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How to Increase Your Reach with Influencer Marketing Strategies

Ecommerce Platforms

Influencer Marketing Strategy – An Introduction. Word of mouth has always been one of the best ways to get people to buy or at least consider buying from a particular business. While it is hard to get everyday people to talk about a particular product, getting a group of say 100 people to mention a product to the 500 or so combined people they interact with frequently is rather easy — it's traditional word of mouth.

Marketing 163

More Trending

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The GDPR: Its Impact on Brands and Benefits to Consumers

GetElastic

Online activities generate data that can be collected, stored, and shared. Shopping online, interacting with social media, installing mobile apps – all these actions leave a trail of data. Depending on the consumer’s location, these practices have remained largely unregulated – until now. Starting May 25th, all businesses that engage with European citizens must adhere to new data privacy practices in Europe.

Consumer 155
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Merchant Risk Council 2018 Vegas Recap: The Business Model for Fraud Prevention Technology Is Shifting

Forrester eCommerce

Not surprisingly, machine learning technology was on full display this year at MRC Vegas. Using new self-directing machine-learning models, merchants are increasingly outsourcing significant but noncore operational tasks like writing fraud rules, case management, and even the financial risk itself. Why?

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Spam Traps: Ignorance is NOT Bliss

Webbula

Imagine how frustrating it is putting a ton of time and hard work into creating your next marketing campaign, growing your email list, only to have it blow up in. The post Spam Traps: Ignorance is NOT Bliss appeared first on Webbula.

Marketing 129
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Sending Out an SMS: Treat Your Best Subscribers Like BFFs

Bronto

An SMS program is a great way to engage with your brand's BFFs – those customers who truly love your brand and want the inside track on all the latest. The post Sending Out an SMS: Treat Your Best Subscribers Like BFFs appeared first on Bronto Blog.

Blog 78
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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How to Grow Your B2B Brand’s Market Share This Year

Salsify

Business buyers now shop like consumers do: researching products and buying them online in the most convenient way possible. As a result, business-to-business brand manufacturers and distributors have to transform their traditional go-to-market processes into something that can keep pace with these digital demands. As daunting as it seems, this is your opportunity to grow market share and gain new organizational efficiencies.

B2B 68
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Six Points To Be Aware of Before Selling on Jet

ecomdash

From the listing process to the act of selling products, Jet can be intimidating for new sellers. To help, we've made a list of six things to be aware of before selling on Jet. Read more. The post Six Points To Be Aware of Before Selling on Jet appeared first on ecomdash.

Blog 68
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The eCommerce Platform Agility Test: Can Your Brand Jump These Conversion Hurdles?

Kibo

Despite double-digit growth, eCommerce still accounts for a small percentage of total retail […]. The post The eCommerce Platform Agility Test: Can Your Brand Jump These Conversion Hurdles? appeared first on The Omni Channel.

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Gen XYZ and the New Retail Reality

Talkoot

The gods of generation differentiation don't agree on what separates Millennials from Gen Z, especially as it relates to buying habits. Perhaps this is because there is more overlap than there is difference in shopping behavior. Yes, millennials and Gen Z are both incredibly tech savvy with nimble fingers that move swiftly and seamlessly between Instagram, Snapchat and texting.

Retail 60
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Do Dog Food Sales Show Retailers how to Claw Back Against Amazon’s Dominance?

Jumpshot

Is There Any Way to Overcome Amazon’s Dominance? It’s no doubt that Amazon rules e-commerce. It’s been reported that the retail giant nabbed almost 44% of all e-commerce sales in 2017 and will account for half of all online sales in the next five years. And they show no sign of slowing down. Jumpshot data shows that in last 2 years Amazon has seen 43% annual growth of total products sold.

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Omnichannel Meets Luxury: Q&A with Keep.com CEO Stacie Henderson

Sailthru

We frequently talk about the importance of omnichannel shopping experiences. They’re crucial for every retailer to master, given how complicated today’s customer journey is. But more than that, as Keep.com CEO Stacie Henderson points out, no normal person uses the word “omnichannel.”. To a consumer, an experience is an experience and if yours isn’t good enough, another brand’s will be.

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The Rise of Converged Commerce

OrderDynamics

The Rise of Converged Commerce. Over the past few years the retail / brand industry has been talking about Unified Commerce. However, most smart retailers saw this strategy as a brick of Swiss cheese. It has a lot of holes along the road to reaching the consumer. However, buying a complete package from one company could have some internal benefits.

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How to Make Your eCommerce Store More Appealing Than Your Competitor's

Smile.io

eCommerce has brought us into a golden age of consumerism, but it’s also made every industry much more competitive. Whether you sell a unique product, or you stock items that can be found elsewhere, differentiating your online store will play a key role in determining if it succeeds.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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InsiderInbox with Content Marketing Expert – Michele Linn

Powerinbox

Happy Spring, everyone! We have a very special treat for you this month in our InsiderInbox series. Michele Linn is a widely recognized content marketing expert whose insight and influence have earned her a spot on Folio’s Top Women in Media, as well as numerous speaking engagements and hundreds of byline articles over the last 10 years. One of the first employees and former head of editorial content at Content Marketing Institute, she was instrumental in building the platform from the ground up

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Weebly Website of the Month: MOCHISU

Weebly

There are many elements that go into an awesome eCommerce website. You need great photos of your merchandise, a clean and intuitive design and a seamless checkout experience. At MochiSu , entrepreneurs Krystie Bastidas and Travis Mondesi have done all of this and more. MochiSu specializes in selling handwoven bags crafted by Wayuu artisans, the largest indigenous ethnic group in Colombia and Venezuela.

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LinkedIn Pulse: A Complete Guide (+ Examples)

Kissmetrics

You blog because you want Internet users to discover your content and engage with it. But sometimes, your reach just isn’t large enough. That’s why it’s good to diversify your content. Creating more content and putting it in more places gives you as many views, readers, and customers as possible. If you want to boost brand awareness and engagement, you need to be active on as many platforms as you can to spread your brand across the web.

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Leading department store chooses Bamboo Rose to revamp its backend

Bamboo Rose

Department stores have notoriously long, complex supply chains – take it from a leading specialty retailer with more than 30 brands offered in-store and online. The store’s brands, which should act as a cohesive unit, were acting independently of each other and using disparate systems to manage their supply chain processes. With the influx of […].

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Digital Marketing Faux Pas: The 5 Social Mistakes You Need to Stop Making

ChannelAdvisor

It’s no surprise just how much social media has changed our lives in just a few years — from how we keep in touch with old friends and colleagues to how we get our news. But for digital marketers, social continues to revolutionize the way we promote our products, interact with consumers and think about our ad campaigns. Why? Because social media platforms are where consumers are spending their time.

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Customer Showcase: Printcloud – Customized Print Products for SMBs

Lemonstand

Toronto based web-to-print provider and LemonStand customer Printcloud launched their business selling to small and midsized businesses on LemonStand’s previous v1 server product back in 2013. They decided to refresh their technology and upgrade to LemonStand’s current cloud-based platform in 2017. Their flagship products are highly customizable branded print products for their customers, so they leveraged LemonStand’s built-in support for unlimited product options and variant