Forrester eCommerce
NOVEMBER 8, 2018
Our Predictions 2019 guide, “Transformation Goes Pragmatic,” is live. What do we mean by pragmatism? A sense of realism, practical steps, a desire for tangible outcomes. It’s a good description for what we are seeing in a market that carried ambitious strategies into 2018 but ran afoul of internal headwinds. Don’t get me wrong, the […].
BigCommerce
NOVEMBER 8, 2018
Commerce-as-a-Service (CaaS) allows your customers to avoid having to choose between their rich content and a robust ecommerce platform.
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Forrester eCommerce
NOVEMBER 8, 2018
Last year, Forrester predicted that cloud computing would radically accelerate enterprise transformation everywhere. After a decade of powering small and medium business success — and giving disruptive companies the tools and technologies they needed to compete head on with the world’s largest firms — cloud was poised to drive significant enterprise change in the very firms being […].
My Wife Quit Her Job
NOVEMBER 8, 2018
Today I’m excited to have Ben Jabbawy on the show. Ben is the founder of Privy and we randomly met at the Shopify Unite conference several years ago. At the time, I had no idea who this guy was and what he did. And likewise, I’m sure he’d never heard of the number 1 hankie vendor on the Internet. But we kept in touch and today, I’m a loyal user of Privy and he’s been a great email marketing resource for me.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
NOVEMBER 8, 2018
For some time, the burning question has been: Will robots replace humans? While the proliferation of robotic process automation (RPA) has reduced headcount in the back office, it’s a different story for customer service and sales. In a Forrester survey, 46% of companies said sales and marketing are leading the investment in and adoption of […].
RTP blog
NOVEMBER 8, 2018
By Jessica Bergmann, Salesforce Here’s how important the month of November is to the holiday season — by Cyber Monday, one-third of all holiday shopping will be complete. That’s a huge chunk of a multibillion dollar pie. In addition, more than 60% of traffic during the month of November will come from mobile, which means retailers must absolutely bring their mobile A game.
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My Wife Quit Her Job
NOVEMBER 8, 2018
Today I’m excited to have Ben Jabbawy on the show. Ben is the founder of Privy and we randomly met at the Shopify Unite conference several years ago. At the time, I had no idea who this guy was and what he did. And likewise, I’m sure he’d never heard of the number 1 hankie vendor on the Internet. But we kept in touch and today, I’m a loyal user of Privy and he’s been a great email marketing resource for me.
Forrester eCommerce
NOVEMBER 8, 2018
Many attendees of our B2B Marketing 2018 Forum remarked how the energy was high and the focus was driven — the marketing and sales leaders who joined us in Austin were on a mission to overdeliver on business expectations for their practice and figure out how to manage the conflicting priorities that 31% of respondents to […].
TradeGecko
NOVEMBER 8, 2018
As we touched upon in the last article of our product manufacturing series , creating a Bill of Materials (BOM) is a critical step in the manufacturing process. A BOM gives you a complete overview of the quantities of raw materials, components, and parts needed to manufacture each end product, as well as supplementary materials like user guides and packaging.
Forrester eCommerce
NOVEMBER 8, 2018
B2B buyers increasingly expect contextual content tailored to their unique circumstances, which means an ongoing challenge for B2B technology marketers is crafting engaging content that appeals to customers across different touchpoints. However, most technology vendor content falls short of these expectations. In our recent study, 60% of buyers stated that vendors give them too much content, […].
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Wiser
NOVEMBER 8, 2018
Is your brand on Amazon? If so, you are far from alone. As much as 53 percent of paid units sold on Amazon in Q3 2018 were sold by third parties. There are more than 5 million sellers across the marketplace, and total sales brought in as much as $118 billion in 2017. . Amazon is a behemoth. The marketplace’s scale can be one of its greatest strengths in retail, but it can also be a weakness for brands and manufacturers selling on the platform. .
Forrester eCommerce
NOVEMBER 8, 2018
As we move into 2019, Forrester sees digital transformation as a continued driving force for the software industry, pushing teams to accelerate their innovative efforts. Last year, Forrester predicted that a host of enabling technologies, such as serverless computing, integrated DevOps tools, AI+ML, and low-code platforms, would enable digital transformation efforts.
Sailthru
NOVEMBER 8, 2018
While today’s marketers can’t and shouldn’t ignore the promise of marketing automation solutions, marketing automation is not a silver bullet. Implementing automation software won’t automatically increase engagement and conversions. To achieve those results, marketers have to optimize both their marketing automation and communications. Optimization can be thought of as a blend of art and science.
Forrester eCommerce
NOVEMBER 8, 2018
“I get knocked down, but I get up again.” — Chumbawamba Halfway through the 20-year-long age of the customer, empowered consumers are more informed about their purchases, demand data privacy, and dictate the experiences that they want. Brands have been beaten down with every misstep, many of which snowballed into broad PR crises: United Airlines, Wells Fargo, Starbucks, […].
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
CPC Strategy
NOVEMBER 8, 2018
NOTE: This post was updated on 11/8/18. For the first time, using Amazon Attribution, brands can measure the impact of display, search, and. > Read More. The post What is Amazon Attribution? [Update] appeared first on Retail Performance Marketing Blog - CPC Strategy.
Forrester eCommerce
NOVEMBER 8, 2018
Africa is home to 20% of our planet’s land and 16% of its people, but none of the hyperscale public clouds run from data centers there — yet. Microsoft will offer Azure from data centers in Cape Town and Johannesburg later this year, and Amazon recently announced plans to follow suit with an Amazon Web Services […].
TradeGecko
NOVEMBER 8, 2018
As we touched upon in the last article of our product manufacturing series , creating a Bill of Materials (BOM) is a critical step in the manufacturing process. A BOM gives you a complete overview of the quantities of raw materials, components, and parts needed to manufacture each end product, as well as supplementary materials like user guides and packaging.
Forrester eCommerce
NOVEMBER 8, 2018
Like the opening sequence of The Fresh Prince of Bel-Air, the social media landscape is getting “flipped-turned upside down” by the ascendance of stories. Well, that may be a bit dramatic, but they are certainly starting to make waves. Stories are growing in popularity as a mode of sharing and consuming content on social media. […].
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Wiser
NOVEMBER 8, 2018
Third-party sellers thrive on Amazon. However, not everyone is playing by the rules. For brands that sell on this online marketplace, it’s a priority to protect brand image and reputation from less-reputable sellers. Wiser CEO Andy Ballard, in an article published by Internet Retailer , explained how you can do just that with competitive pricing, MAP monitoring, and Amazon’s Brand Registry.
Forrester eCommerce
NOVEMBER 8, 2018
I am excited to announce the publication of The Forrester Wave™: Marketing Measurement And Optimization Solutions In Asia Pacific, Q4 2018. In our first 36-criteria evaluation of marketing measurement and optimization solutions in Asia Pacific (AP), we identified the seven most significant vendors — Analytic Partners, Data2Decisions, Datalicious, Fractal Analytics, Impact, Neustar, and Nielsen […].
Salsify
NOVEMBER 8, 2018
With the rise of voice technology and chat bots, consumers now expect the ability to ask specific product questions whenever and wherever they shop. Conversational commerce allows brands to interact with customers directly during their buying journey. Shoppers can ask questions and get personal and direct response and recommendations. This immediate feedback can go a long way to nurturing long-term relationships and driving sales and loyalty.
Liveintent
NOVEMBER 8, 2018
There’s no greater sign of the retail apocalypse than those sad images of defunct Blockbusters , abandoned Toys ‘R’ Us stores , and empty Sears shelves. (RIP millennials’ childhoods.). While ecommerce is also increasing at a rapid rate, the truth is that the retail apocalypse is, well, not so apocalyptic. Because in-person retail isn’t ending.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
CPC Strategy
NOVEMBER 8, 2018
Every brand’s growth depends on its ability to attract new customers and drive sales from existing customers. Attracting more first-time buyers requires a. > Read More. The post Custom Acquisition Strategy: How To Attract More First-Time Buyers appeared first on Retail Performance Marketing Blog - CPC Strategy.
Lemonstand
NOVEMBER 8, 2018
Customers are the lifeblood of your eCommerce shop, but you wouldn’t get that feeling if you look at the support copy of the average eCommerce website. Too many companies still look at customer support as a cost center , and this shines through in their website support – whether it’s website, email, or helpdesk copy. How does your website support copy make your customers feel when they are looking for support?
ChannelAdvisor
NOVEMBER 8, 2018
This blog post is part of our 2018 Holiday Planning series. Be sure to check back often or, better yet, subscribe to the blog to stay updated with this year’s latest holiday trends, tips, best practices, reports and more! Last year, Deloitte’s annual holiday shopping survey made big waves when researchers predicted, for the first time ever, that more shopping would be online than in-store.
CPC Strategy
NOVEMBER 8, 2018
Thinking of launching (or re-launching) your store’s online shopping app? Just need help finding those holiday gifts on the go? We’ve got you. > Read More. The post 7 Examples of the Best Shopping Apps in 2019 appeared first on Retail Performance Marketing Blog - CPC Strategy.
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Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.
OrderDynamics
NOVEMBER 8, 2018
Get Loud! Stop Keeping Your Click and Collect Program Such a Secret. About a third of online shoppers have not tried Click and Collect. Why? The reason may be as simple as unawareness. With only 57.1% of omnichannel retailers calling out their click and collect program on the front page of their website, many consumers simply do not know that the option exists!
Kibo
NOVEMBER 8, 2018
We’re proud to share that Kibo was recently named a Strong Performer in […]. The post Kibo eCommerce recognized as a “Strong Performer” among B2C platforms appeared first on The Omni Channel.
ChannelAdvisor
NOVEMBER 8, 2018
Google’s parent company Alphabet released its Q3 results last week and also crossed several significant milestones (more on that in a bit). Overall revenues increased 21% versus last year (22% on a constant currency basis), which represented a deceleration from last quarter’s 26% growth. While numerous controversies have swirled around Google of late (accusations of bias, European regulatory penalties, employee walkouts) the business continues to grow significantly and, in the words of CFO Ruth
Prisync
NOVEMBER 8, 2018
If you’re going to start a bottled water business, when is the best time to start? When will you make the most sales? When can you increase your prices significantly? During the summer (on the beach) of course. This is because of supply and demand. As the demand increases, so do your prices. In this.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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