Thu.Oct 15, 2020

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Predictions 2021: Technology And Customer Obsession Help Firms Emerge From Crisis Mode

Forrester eCommerce

It has never been more important for organizations to anticipate change, strengthen resilience, and become truly customer obsessed. Heading into 2021, technology — both new and existing — will help firms achieve these aims and emerge from the crisis on sound footing.

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eCommerce Gift Cards: How We Integrated Givex With This BigCommerce Store

Groove

When evaluating eCommerce platforms, like BigCommerce vs. Magento for example, it's important to consider the native apps and integrations for each platform. In this blog, we're sharing how we helped a restaurant leverage a third-party tool so that they can sell (and let customers make purchases with) eCommerce gift cards. eCommerce Gift Cards: Givex Integration For BigCommerce.

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Europe Predictions 2021: Disruption And Opportunity For Technology Leaders

Forrester eCommerce

Every autumn at Forrester, we look ahead to predict how we think the world will unfold in the coming year. It’s that time again now. The art of prediction isn’t new, and as Europeans, we’ve excelled in it for centuries. Millenia even. Kings and queens, chieftains and war leaders would consult the wise, hoping for […].

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Givex Integration For BigCommerce: Creating Gift Card Functionality For A Client

Groove

When evaluating eCommerce platforms, like BigCommerce vs. Magento for example, it's important to consider the native apps and integrations for each platform. In this blog, we're sharing how we helped a restaurant leverage the Givex Integration for BigCommerce so that they can sell (and let customers make purchases with) eCommerce gift cards. Givex Integration For BigCommerce.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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The Smaller, Smarter Future Of Agencies

Forrester eCommerce

The future of the “agency” is being shaped by technology. The belief that artificial intelligence and machines will displace human labor is pervasive across many industries. For agencies, embracing artificial intelligence (AI) and intelligent automation (IA) comes with trepidation that the human side of creativity will be forever lost. Even though AI tantalizes marketers with […].

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How Pinterest Story Pins Can Improve Your Marketing

Kissmetrics

Instagram, Facebook, and Snapchat tend to dominate the social media marketing discussion. Pinterest, it seems, is tired of being underestimated. They’ve recently launched a new feature that has the opportunity to change the world of Pinterest marketing. So, what is it, and what do you need to know about the latest Pinterest feature? Whether you’re a seasoned Pinterest veteran or new to the social media platform, Pinterest Story Pins offer an exciting opportunity to interact with your

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Walmart Advertising 101: How to Make Walmart Marketplace a Part of Your Growth Strategy

BigCommerce

Walmart is one of the largest retailers in the world.

Customer 422
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Europe Predictions 2021: Marketers Must Craft Experiences To Retain Contradictory Customers

Forrester eCommerce

Every autumn Forrester looks ahead to predict the major consumer, business and technology trends that will shape the marketing landscape for the following year. 2020 has been a year of unprecedented political, social, economic and healthcare disruption – and 2021 shows no signs of any of these trends slowing down. How then should European consumer […].

Marketing 349
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How Does Latent Semantic Indexing Affect SEO

Kissmetrics

In SEO, you’ll hear plenty about keywords and how they affect your content rankings. But you don’t hear so much about Latent Semantic Indexing (LSI) and the influence it may have on SEO. If you’re not familiar with the term, Webopedia.com defines LSI as an “algorithm used by search engines to determine what a page is about outside of specifically matching a search query text.

SEO 216
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Europe Predictions 2021: Manufacturers Will Accelerate Their Digital Transformations

Forrester eCommerce

In 2021, European manufacturers will leverage emerging technology to accelerate the digital transformation efforts.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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NRF Foundation Adds Two Credentials to Enhance COVID-19 Safety

Retail TouchPoints

The NRF Foundation has launched two new credentials in its RISE Up program in response to the coronavirus pandemic: COVID-19 Retail Operations and COVID-19 Customer Conflict Prevention. The credentials focus on developing skills to ensure associates and shoppers remain safe in-store, with the overall goal of keeping the economy open. The new training modules seek to streamline best practices from retailers and the Centers for Disease Control and Prevention (CDC) to create a more comprehensive tr

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Holiday 2020: India’s Festive Season Will Generate $6.5 Billion In Online Sales

Forrester eCommerce

Holiday 2020: India’s Festive Season Will Generate $6.5 Billion In Online Sales Online retailers in India are expected to generate about $6.5 billion in sales during this year’s festive month (October 15 to November 15), with around 55–60 million online buyers participating (see Figure 1). About 75% of these sales will occur from October 15 […].

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Oberlo Review (Oct 2020): Super Dropshipping, the Way it Should Be

Ecommerce Platforms

Dropshipping sounds easy, but it's often a hassle to contact suppliers, find reasonable prices and update products on your website. At the end of the day, you end up with small margins and a frustrating situation. However, in this Oberlo review, we'll see that they seek to change that. Free Webinar: How to Quickly Start a Profitable Dropshipping Store.

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Predictions 2021: Strong CMOs Will Own Their Companies’ Regrowth

Forrester eCommerce

In 2021, we expect to see an obvious separation of CMOs who are leaders -- those who recognize that 2020 launched a new chapter for the way commerce works, from CMOs who are outdated -- those content to run promotions, sales support or media buying teams. Companies without a CMO leader won't survive. .

Customer 312
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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326: How To Make 7 Figures Affiliate Marketing With Deacon Hayes

My Wife Quit Her Job

Today I’m thrilled to have my friend Deacon Hayes on the show. Deacon is someone who I have known for a very long time and I have watched this guy go from making very little money to running a very successful blog within the span of several years. Today he runs WellKeptWallet.com, which is a personal finance site that makes over 7 figures from affiliate marketing alone.

Marketing 196
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Europe Predictions 2021: Digital Leaders Widen The Customer Experience Maturity Gap

Forrester eCommerce

In 2020, for the first time in more than five years we saw two financial services companies achieve an “Excellent” score in our Customer Experience Index (which measures how successfully a company delivers customer experiences that create and sustain loyalty). But even as these digital leaders begin to pull away, the mainstream banks are stagnating. […].

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Macy’s Names Permanent CFO

Retail TouchPoints

Macy’s has appointed Adrian Mitchell as its new CFO, effective Nov. 2. Mitchell will take on responsibility for leading all finance functions and will report to Macy’s Inc. Chairman and CEO Jeff Gennette. Felicia Williams, who has served as interim CFO since June 2020, will join CEO Action for Diversity & Inclusion as a Macy’s Inc. Fellow. This group brings together more than 1,300 CEOs and presidents of America’s leading businesses, academic institutions and nonprofits representing more tha

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Europe Predictions 2021: Digital Acceleration In Financial Services

Forrester eCommerce

2020 has been a challenging year for financial services. First, COVID-19 hit insurers with business interruption and travel insurance claims. Then, banks’ profits took a hit as banks set aside billions for loan loss provisions. Given this and the protracted period of low interest rates, investors have taken a dim view of the industry’s prospects, […].

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Bed Bath & Beyond to Sell Several Non-Core Assets

Retail TouchPoints

Bed Bath & Beyond has entered into separate agreements to sell its Christmas Tree Shops retail banner, its institutional Linen Holdings business and a distribution center located in Florence, N.J. The company expects to generate a total of approximately $250 million in aggregate from the monetization of these assets as it continues to optimize its portfolio, potentially including the sale of additional non-core assets, as it seeks to further increase its financial strength and enhance share

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Europe Predictions 2021: With Volatility Comes Opportunity

Forrester eCommerce

European organizations can expect consumer contradictions, regulatory upheaval, and more cross-border remote work.

Consumer 235
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The Importance of Shipment Insurance During the 2020 Holiday Shopping Season

BigCommerce

Butterflies. We all know that feeling.

eCommerce 295
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Q&A: How ABC Fine Wine & Spirits Managed A 2,000% Spike in Ecommerce Demand

Retail TouchPoints

The closure of bars and restaurants at the start of the COVID-19 pandemic meant demand at alcoholic beverage merchants, which were designated as essential retailers, spiked just as hard as it did for grocery retailers. These retailers also had to contend with a similarly sudden shift toward ecommerce — which in the case of ABC Fine Wine and Spirits meant a 2,000% YoY increase between early spring and mid-summer.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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How to Launch a Successful Etsy Shop

ecomdash

Etsy's marketplace was created for handmade and vintage items. Learn how to launch a succesful shop and start sharing your creations. The post How to Launch a Successful Etsy Shop appeared first on Ecomdash.

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The 2020 Ecommerce Holiday Playbook

FastSpring

While the holidays may look very different this year, it’s still a great time to boost your sales and increase your brand awareness by following a plan that supports a global campaign for your company. Our guide will provide all the information you need to be successful during the holidays, including: A high-level overview of the 2020 holiday season.

eCommerce 146
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Ascena to Sell Justice Assets at Auction as Bankruptcy Proceedings Continue

Retail TouchPoints

Ascena Retail Group has entered into an asset purchase agreement with Premier Brands Justice to sell the intellectual property, ecommerce business and other assets of the Justice brand. Premier Brands will serve as the stalking horse bidder in a court-supervised auction process. “A significant number” of Justice stores closed when Ascena entered Chapter 11 bankruptcy in July, and the outcome of the auction will determine the fate of the remaining locations.

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Afterpay Review (Oct 2020): Lifesaver or Scam?

Ecommerce Platforms

Afterpay is a new financing solution for clothing retailers and their customers. It provides shoppers some much-needed wriggle room with its buy-now, pay-later service. In theory, this should make clothing more affordable, right? In this Afterpay review, we're going to explore exactly that. Is this payment service too good to be true, or is it just another way to fall into debt?

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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PetSmart Canada Partners with DoorDash to Offer Same-Day Delivery

Retail TouchPoints

PetSmart Canada is now offering on-demand, same-day delivery service powered through the DoorDash Drive fulfillment platform. Shoppers can place their orders for contactless same-day delivery on PetSmart.ca or via the PetSmart mobile app. “We’re here to provide Canadian pet parents with the essential products they need, so they can shop with us safely, securely and in a way that fits their lifestyle,” said Alan Blundell, President of PetSmart Canada in a statement. “The

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How to Pivot If Your Ecommerce Business Has Suffered During COVID-19

Omniconvert

It is an understatement to say that COVID-19 has changed the way we live. In many countries, businesses, schools, and. The post How to Pivot If Your Ecommerce Business Has Suffered During COVID-19 appeared first on ECOMMERCE GROWTH Blog.

eCommerce 125
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Three Ways to Increase Revenue in Quarter 4

UpSellIt

In any normal year, aiming to increase revenue in Q4 is a given. In addition to the holiday season, which creates as much as 30% of retail sales for the entire year, it’s also a business’s last opportunity to hit KPIs for the year. Of course, this is not a normal year. While staggered re-openings have taken place around the country, the data is clear: more people are shopping online than ever before.

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Campo Viejo champions Spanish heritage with latest campaign

TalkingRetail

Wine brand Campo Viejo is launching a marketing campaign to “bring to life the Spanish way of life”. The campaign includes a 20-second advert launching on 19 October and will run for four weeks across video-0n-demand channels, including All 4, ITV Player, and Sky Player, as well as on digital displays and social media platforms.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib