Kissmetrics

JULY 29, 2021

Getting traffic to your site is nice, but there’s not much of a point if those visitors don’t convert. There’s one tactic I use above all others to generate new leads: A lead magnet. They aren’t some newfangled tech trend. They’ve been an essential marketing tool for decades. With lead magnets, you give people something for free in exchange for an email address and permission to send them more offers—for example, a free ebook or an SEO checklist.

Customer 360

Customer Books PPC White Paper 360

Retail TouchPoints

JULY 29, 2021

Dollar General is expanding its pOpshelf offering into a store-in-a-store format at two DG Markets in the Nashville, Tenn. area. The concept, which launched in October 2020 and has since expanded to 16 stores, offers a rotating selection of items at price points of $5 or less. “Through this combined format, we aim to deliver the value and products customers trust from a DG Market with the continually-refreshed merchandise, including beauty and seasonal products, home décor and arts and crafts th

Consumer 306

Consumer Arts Supplies Apparel 306

Forrester eCommerce

JULY 29, 2021

Whether it’s a ransomware attack, data breach, or another unnamed method that exposes and exploits private, sensitive, or proprietary data, 2021 is shaping up to be the “year of the breach,” with healthcare orgs among the prime targets. Last week, Humana became the latest healthcare org to fall victim to cyberattack when hackers leaked medical […].

Management 265

Management 265

Retail TouchPoints

JULY 29, 2021

Remember Toys ‘R’ Us? A toy shop that gave the world Barbie, Mr. Potato Head and other wonderful creations. The toy seller, which at its peak had more than 1,500 stores around the world, was part of the fabric of American childhood for more than half a century. In many countries, it was the go-to store for birthday gifts and special treats — a magical wonderland of toys where, as children, we happily spent hours exploring.

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Toys eCommerce Omnichannel Gifts 306

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Kissmetrics

JULY 29, 2021

Are you searching for a new digital advertising opportunity that can help you reach new audiences and widen your overall reach? If you answered yes to that question, you should consider Reddit ads. Reddit has a very specific user base and culture, though, so you need to thoroughly understand the platform before you start advertising on it. Why Should You Advertise on Reddit?

Banking 239

Banking Mobile Marketing Management 239

Retail TouchPoints

JULY 29, 2021

Qubit has launched Qubit CommerceAI , a tool that leverages AI, deep learning and machine learning to deliver advanced 1:1 personalization techniques. The Qubit CommerceAI models are designed to understand and react instantly to customer context in order to unlock more value from retailers’ entire product catalog. . Qubit CommerceAI combines customer data, including intent, and design tools with the goal of driving conversion rates and customer lifetime value while reducing abandonment.

Retail 306

Retail Customer Data eCommerce Management 306

Retail TouchPoints

JULY 29, 2021

Carolyn Bojanowski has been with Sephora since the days when “Friendster was the social media channel of choice,” as she puts it. For those who are a bit fuzzy on social media history, that equates to 16 years. In that time, Bojanowski has seen her fair share of shifts and transformations in the business, but even still 2020 stood out, as it did for many retail executives.

Live Chat 279

Live Chat Omnichannel Social Media Payment Services 279

Inflow Insights

JULY 29, 2021

To help your eCommerce business prep for the 2021 holiday season, we’re publishing a multi-part blog series with digital marketing tips you need to implement today. Today, we’re focusing on PPC. Paid search advertising can be a huge boon to your business during the holiday shopping season, but it can be difficult to know exactly where to put your money to beat out competitors and maximize customer purchases.

PPC 166

PPC Toys Gifts SEO 166

Retail TouchPoints

JULY 29, 2021

Last mile delivery solution provider PICKUP has launched PICKUP Fusion, an end-to-end omni-delivery solution designed to support PICKUP’s partners with the delivery of big, heavy and high-value items. PICKUP Fusion aims to help meet consumers’ ever-increasing expectations for fast and convenient delivery services with a deep concentration on creating seamless experiences.

Channel 264

Channel Technology Consumer Customer 264

Omnisend

JULY 29, 2021

Reading Time: 6 minutes. Shopping around for your ideal ecommerce marketing platform can be a daunting experience—there are just so many to choose from! To make sure you come to the right decision, you need to consider your options carefully. Outline the unique requirements and preferences of your own business, and narrow down your list accordingly.

Article 148

Article Live Chat Omnichannel Marketing 148

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

RetailDive

JULY 29, 2021

Rapid development and distribution of vaccines promised to halt the pandemic, but new surges brought on by viral mutations threaten progress.

Retail 136

Retail 136

TalkingRetail

JULY 29, 2021

Carling has launched an on-pack giveaway offering consumers the chance to win tickets for an at-home football experience. The brand has hidden 20 golden tickets inside special Carling cans in promotional four-can multi-packs. Each ticket is worth more than £4,500 and offers shoppers the chance to win “everything a football fan will need to enjoy. This story continues at Carling kicks off Golden Ticket competition.

Consumer 119

Consumer Retail 119

RetailDive

JULY 29, 2021

The Shop Module feature, which allows businesses to display products on their profiles, will initially be available to a few U.S. companies.

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127

Fabric Blog

JULY 29, 2021

Digital marketplaces have grown rapidly in recent years. In 2020, e-commerce received a major boost as movement restrictions became commonplace. In the United States alone, e-commerce revenue jumped to $432.6 billion in 2020 from $360 billion a year before. But even before 2020 there was a notable upward trajectory for online shopping, with marketplaces making up half of all global online sales.

eCommerce 105

eCommerce Article 105

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

TalkingRetail

JULY 29, 2021

The government’s latest plan to cut crime has received a mixed response from retailers after its publication last week. Some, including Onkar Sandhu, of Sandhu Stores in Tamworth, Staffordshire, and Amit Puntambekar of Ash’s Shop in Fenstanton, Cambridgeshire, were critical. Puntambekar described the plan as “lip service” and Sandhu said that “it does nothing for.

Retail 105

Retail 105

Fabric Blog

JULY 29, 2021

E-commerce businesses are using microservices to build a set of reusable components for their stores. These services make it easier to deliver your content to multiple channels at scale by operating independently from the frontend.

eCommerce 105

eCommerce Channel Operations Article 105

TalkingRetail

JULY 29, 2021

Biscuit brand Mikado has launched a social media campaign to support on-the-go biscuit sales. The campaign is running across Facebook and Instagram, showcasing the brand’s products in out-of-home locations, including Milk Chocolate Biscuits, Mikado Daim Chocolate Biscuits and Mikado & Go Milk Chocolate Biscuits. The campaign is supported by branded POS materials, including a gutter.

Social Media 105

Social Media POS Retail 105

eCommerce CEO

JULY 29, 2021

Marketing strategies are the backbone of every successful business. Print media, email, and digital marketing had their fair share of being at the top when reaching out to people. In today’s business landscape, a lot of business owners think that digital marketing is enough to survive in this competitive scene. But some think otherwise. Entrepreneurs … 7 Benefits of Experiential Marketing (Examples & Ideas) Read More ».

Marketing 105

Marketing eCommerce 105

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

RetailDive

JULY 29, 2021

The Galina Signature offering is one of five owned brands as the company leverages its supply chain to respond quickly to trends.

Supplies 123

Supplies 123

Fabric Blog

JULY 29, 2021

The complex nature of B2B transactions requires merchants to offer flexible payment options. Compared to B2C transactions, B2B orders are usually much larger in volume. Companies buy items in bulk, resulting in high order values per transaction. These high-order values lengthen the B2B payment cycle.

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Merchant Services B2B B2C 98

RetailDive

JULY 29, 2021

Retail Dive's senior editor discusses the past and alternate histories of the brand that once topped even Nike.

Retail 124

Retail 124

Algopix

JULY 29, 2021

In eCommerce, your product catalog is everything. A customer should be able to quickly find and purchase whatever products they want, regardless of platform or marketplace. This has always been true of online retail. The ongoing Coronavirus pandemic, however, has changed the game. Now more than ever, consumers demand that their buying experience be as seamless, intuitive, and convenient as possible.

Management 78

Management Customer Experience Information eCommerce 78

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

RetailDive

JULY 29, 2021

The announcement comes only a month after the off-price retailer's online business was separated into a stand-alone entity.

eCommerce 119

eCommerce Retail 119

ROI Revolution

JULY 29, 2021

Published July 29, 2021. Google Releases the July 2021 Core Algorithm Update. Google warned us that the June core algorithm update was only the first of a two-part update, and we saw part 2 hit hard and fast on July 1. As with all algo updates, we don’t know exactly what was included, but it is likely that Google is incorporating more relevance and quality signals.

SEO 78

SEO Shopify Blog Recommendation 78

RetailDive

JULY 29, 2021

The e-commerce services provider also announced what it said was its largest investment ever in its online store platform.

eCommerce 118

eCommerce Shopify 118

Salsify

JULY 29, 2021

“At its core, Workflow is going to help you drive operational excellence, ensure data integrity, and increase speed to market.”. —Todd Buffum, Group Product Manager, Salsify. Implementing any new process can be a challenge for a team. Switching to something new can make even the most agile teams stubborn. However, once the benefits of a new process have been established, that can all change.

Operations 78

Operations Management Marketing Omnichannel 78

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Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

Customer Data

RetailDive

JULY 29, 2021

New in-app shopping features have enticed consumers to shop as they scroll.

eCommerce 145

eCommerce Consumer 145

TalkingRetail

JULY 29, 2021

Mars Petcare is launching a Natural Goodness range under its Cesar dog food brand, in a move designed to tap into the trend for premium and natural products across the pet care category. The range is available now in three flavours: Cesar Natural Goodness rich in chicken, garnished with sweet potato, peas and cranberry –. This story continues at Cesar taps into ‘natural’ ingredients trend with new dog food range.

Retail 64

Retail 64

365 Retail

JULY 29, 2021

CBRE Global Investors has today announced the recent appointment of Adam Cummins, as the new Centre Manager at leading London leisure and retail destination, Angel Central. He joins the team at Lambert Smith Hampton, appointed by CBRE Global Investors as the managing agents for the destination. Adam has over 18 years’ experience in standalone, multi-site, and area manager roles and joins the team from Selfridges London where he managed a £56m retail business within the iconic department store.

Management 63

Management Leisure Department Stores Workshop 63

TalkingRetail

JULY 29, 2021

Unitas Wholesale has partnered with Mars to produce a guide for independent retailers on how to best display and sell confectionery. The guide is the latest in the Unitas ‘Plan for Profit’ series, which focus on particular categories that feature in a typical convenience store. Tracey Redfearn, Plan for Profit category controller, said: “Throughout the.

Retail 59

Retail Management 59

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

Retail