Wed.Jun 27, 2018

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Extend Your Online Inventory to Facebook Marketplace

BigCommerce

Starting today, BigCommerce is working with Facebook to give Pages with a Facebook Shop an easier way to extend their online product inventory within Facebook. BigCommerce merchants will now have access to this functionality and can focus on reaching a more engaged shopping audience on Facebook through Marketplace. According to Facebook data as of May 2018, one in three Facebook users in the US are already using Facebook Marketplace, giving retailers an opportunity to drive discovery and sales o

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The Billion-Customer Digital Accessibility Opportunity

Forrester eCommerce

There’s a vast population that many companies can’t reach because they design experiences without accessibility in mind — it’s large and growing by the minute. And these potential customers have money to spend: Over 1 billion people worldwide have a disability, and they have over $1.2 trillion in annual disposable income. That number balloons to […].

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How Much It Really Costs to Advertise on Facebook

BigCommerce

Everyone knows Facebook is a pay-to-play game, so then the question is: How much does it cost? The practical answer: Spend $1 for every 100 website visitors you get each month. Sounds arbitrary, I know, especially since all businesses are different. You could be selling digital products, gym memberships, or dog toys — but this will be a good starting point.

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215: The Future Of Facebook Messenger Marketing With ManyChat Founder Mikael Yang

My Wife Quit Her Job

Mikael Yang is someone who I was introduced to by Nathan Barry and we met at Andrew Warner’s whiskey party at Social Media Marketing World. He is the founder of ManyChat, the leading Facebook messenger chat software on the market and it’s actually the chat software that I’m currently using for my store and blog. Today, we’re going to pick Mikael’s brain about some of the current and future applications of Facebook chat as well as why he decided to start his business.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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The 8 Best Facebook Advertising Tools and Services for Ecommerce Brands

BigCommerce

Now that you understand why you should run Facebook ads to promote your ecommerce store, and you have some ideas on where to start, you need the tools to make it all happen. You’ll need everything, including: An ad creation platform. Facebook and product integration platform. A way to manage your store and a solid Facebook ads reporting tool. We’ll cover all that and more in this chapter.

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HubSpot CRM Review: A Strong CRM That’s Forever Free

Ecommerce Platforms

Customer relationship management is essential for ecommerce. However, we often find that cookie cutter CRMs don't have that many customizable features for the wide variety of ecommerce businesses out there. But sometimes all your company needs is a beautiful contact management dashboard, and a way to log and send out interactions with your customers and clients.

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HubSpot CRM Review: A Strong CRM That’s Forever Free

Ecommerce Platforms

Customer relationship management is essential for ecommerce. However, we often find that cookie cutter CRMs don't have that many customizable features for the wide variety of ecommerce businesses out there. But sometimes all your company needs is a beautiful contact management dashboard, and a way to log and send out interactions with your customers and clients.

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Should We Be Amped Over Google AMP for Email?

Liveintent

With more than 270 billion emails sent every day , wouldn’t people want the capability to interact from right within those messages by using Google AMP? Well, “no!” not everyone, it turns out. First, though, some background. What exactly is AMP? Google launched Accelerated Mobile Pages (AMP) in 2015 as an open-source framework to help speed up the mobile web by stripping out stuff like heavy javascript that makes over-laden web pages slow down our smartphones and drain our batt

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The Risks and Rewards of Localizing International eCommerce

ESW

For direct-to-consumer eCommerce brands and customers alike, the globe is getting smaller. Until recently, online retail mostly took place domestically, with the majority of buyers and sellers coming from the same country. That’s changing — rapidly. Increasingly, consumers are seeking out international brands to find the products that they want. In fact, 70 percent of consumers make at least one international purchase every year, according to a survey by IDC Research and ORC International.

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How to Create a Winning eCommerce Email Marketing Strategy

Prisync

Automation will lead you towards your business goals faster. In this TED talk by Rory Vaden , he claims that automation is one of his secrets for effective self-management and success. Thanks to digital advancement, almost anything can now be automated. Using an email marketing automation software will make it possible for you save time on repetitive tasks so you can focus on growing your eCommerce business.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Episode 49 – Lessons from the Best Companies on Big Commerce with Tracey Wallace

eCommerce Evolution

Tracey Wallace has a unique perspective on eCommerce. As Editor-in-Chief at BigCommerce she has the distinct privilege of rubbing shoulders with the top eCommerce brands on the BigCommerce platform. And the BigCommerce is home to some pretty impressive eCommerce stores such as Skullcandy, Cargill, Sharp, Camelbak and more…. In this podcast we talk about some key eCommerce success factors and how some of the best and brightest store owners on BigCommerce are winning.

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Jamf Now or Jamf Pro: Which is right for you?

Jamf on Retail

See the Apple management differences of Jamf Now and Jamf Pro, and discover which solution is best suited to help you address your unique goals and requirements.

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New Smile App: Stamped

Smile.io

The best way to convince your customers of the quality of your products is with social proof. Customers always trust their peers more than they trust your brand, and often make purchase decisions based on those shared opinions.

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Jamf Now or Jamf Pro: Which is right for you?

Jamf on Retail

See the Apple management differences of Jamf Now and Jamf Pro, and discover which solution is best suited to help you address your unique goals and requirements.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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4 Ways to Personalize the Customer Journey

iQmetrix

According to Accenture’s 2018 Personalization Pulse Check , 91% of consumers are more likely to shop with brands who recognize, remember, and provide relevant offers and recommendations.

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The Complete Guide to Advertising on Facebook: Strategies That Convert [in 2018]

BigCommerce

Why Advertise on Facebook? Facebook ads are the most popular form of online advertising of our time. Reports by Forrester Research and eMarketer show that 25% of total online spending in 2018 will go toward social media. And, 90% of social media users are on Facebook –– which is significantly higher than the other platforms. But beyond the famed success of Facebook Advertising for online businesses, Facebook is continually expanding its offering.

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Event Registration

Dynamic Yield

The post Event Registration appeared first on Dynamic Yield.

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CGT Hosted Webinar: Harmonizing your Data in a Digital Age within a Decentralized CPG Company

ItemMaster

The post CGT Hosted Webinar: Harmonizing your Data in a Digital Age within a Decentralized CPG Company appeared first on ItemMaster.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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E-Commerce and Physical Stores: How Do They Stack Up?

OrderDynamics

E-Commerce and Physical Stores: How Do They Stack Up? And, can one retail channel truly exist without the other in today’s omni-channel world? With traditional e-commerce giants like Amazon making the move to open brick-and-mortar locations, the trend towards an omni-channel retail experience is undeniable. Both digital and physical stores continue to play important, if not always equal, roles in the shopping journey of modern consumers.

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Our Top 3 Takeaways from Gartner’s Magic Quadrant Report

Sailthru

Any marketing leader planning to re-evaluate their multichannel campaign technologies in the next year should be referring to Gartner’s 2018 Magic Quadrant for Multichannel Marketing Hubs. Out of the thousands of technologies that enable data collection, management, and message delivery across email, web, mobile, display, and other channels, few are positioned in the Magic Quadrant.

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Will Decisions On Net Neutrality, Online Sales Tax Spell Trouble For SMBs?

RTP blog

Two developments within the last two weeks could create potential roadblocks for small- and medium-sized businesses (SMBs) within retail, particularly those operating exclusively online: The repeal of net neutrality rules , which could create a multi-lane Internet where content providers and retailers have to pay extra for better service, faster load times, etc.; and.

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