RTP blog
OCTOBER 16, 2017
By Ryan James Dee, Interactions The world is flat…screened. According to the International Telecommunication Union, 81% of the developed world is online. And Global Digital reports more than half of the world’s web traffic comes from mobile devices. The proliferation of mobile and Internet usage is not news. The counter effect of the increase in analog, however, is.
My Wife Quit Her Job
OCTOBER 16, 2017
As part of running my Create A Profitable Online Store course, I routinely get questions about Amazon Sponsored Product Ads. Steve, my ads aren’t converting very well. What should I do? Steve, my ACOS is out of control. What should my sales targets be? Steve, I’m not getting any traffic to my products. What’s going on? Here’s the thing.
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Ecommerce Platforms
OCTOBER 16, 2017
There’s nothing more satisfying than getting your ecommerce business set up and generating your first sale. Once the sales and revenue keep coming, you begin to think of yourself as an entrepreneur. Setting up an ecommerce store isn’t as hard as it probably was earlier. With platforms such as Shopify, WooCommerce, BigCommerce, and others, you are given all the technical support you need to get your ecommerce store up and ready.
A Better Lemonade Stand
OCTOBER 16, 2017
Learn how to best measure your Shopify google analytics to understand your customers better, increase conversions and manage your business more effectively. The post Shopify Google Analytics: The First Steps To Enhanced Ecommerce appeared first on A Better Lemonade Stand.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Store Growers
OCTOBER 16, 2017
Like many I got interested in online business after reading Tim Ferriss’ book The 4 Hour Workweek. The idea of setting up a business once, and then having it make money on autopilot sounded awesome. But it’s only after trying to do exactly that many different times, I discovered what it actually takes to have passive income to pay the bills. And surprise surprise, it takes a TON of work!
Bootstrapping Ecommerce
OCTOBER 16, 2017
Drive traffic and boost conversions with these 5 top ways to make user generated content a part of your ecommerce sales strategy. The post 5 Fresh User Generated Content Strategies to Increase Conversion Rates appeared first on Bootstrapping Ecommerce.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Wiser
OCTOBER 16, 2017
This is a guest article by Devon Kelly, Sr. Director of Operations at Wiser. We’ve all heard about how the rise of eCommerce is killing the traditional brick-and-mortar store. That certainly rings true for some industries and categories more than others, but on the whole 91% of all retail is still done in-store. RetailDive notes the top two reasons customers are shopping in-store as being able to see, touch, feel, and try out the items, as well as take the items home immediately.
TradeGecko
OCTOBER 16, 2017
Demand forecasting refers to making estimations about future customer demand using historical data and other information. Proper demand forecasting gives businesses valuable information about their potential in their current market and other markets so that managers can make informed decisions about pricing, business growth strategies, and market potential.
FastSpring
OCTOBER 16, 2017
Ideally, companies that are starting an affiliate program have also considered employing an affiliate manager or a dedicated resource to overlook the program performance. In practice, the affiliate channel falls many times under the responsibility of the Online Marketing Manager or the Business Development team. And for many early software start-ups, typically product driven businesses, the company owner is also doing the affiliate’s management.
ecomdash
OCTOBER 16, 2017
Once you've taken advantage of Amazon’s FBA program to expand your business, use this helpful guide to understand how to create an FBA shipment. Read more. The post Create an FBA Shipment in Three Steps appeared first on ecomdash.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Salsify
OCTOBER 16, 2017
Ever wish there was an easy button to get product content to every retailer you work with? Who doesn’t? Unfortunately, you can’t simply send one version of product content to every retailer. And those retailer requests for differentiated content are by design, as Salsify co-founder Rob Gonzalez explains in a short video about the complex, messy state of product syndication.
ChannelSale
OCTOBER 16, 2017
EBay has produced more millionaires than one could remember. And the extraordinary live that these top sellers live alone is sufficient to motivate the beginners. Travelling, working hard and enjoying. Want this lifestyle of eBay millionaires? Here are 5 ways to pull this successfully even way before your stores have made the first million. Like they say—fake it till you make it!
Dynamic Yield
OCTOBER 16, 2017
Often expressed as 1:1, one-to-one marketing implies a more personal approach to customer relationship building by narrowing broad communications down to individualized experiences. Once a lofty idea that felt out of reach, this is marketing’s ‘new normal’ as technology has ushered in the ability to tailor experiences for customers based on a variety of information […].
ChannelSale
OCTOBER 16, 2017
Even after years, online selling seems like an uncertain idea. No wonder many people start on this journey as a part-time seller. And we get it! Yes, it’s a booming market but how can one leave her/his full-time, high-paying job for something that provides no assurance even after hard work. For online sellers with full-time job, the biggest challenge is time management—to keep their day-job but also invest well in stores that eventually yield decent returns at the beginning.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Dynamic Yield
OCTOBER 16, 2017
The desired outcome of any brand looking to optimize the conversion funnel, next best action marketing (NBA) supplements the decision-making process with data such as customer attributes and behavioral signals to decide on what the ‘best’ next action might be on behalf of the marketer. For example, will the customer receive a notification once on-site […].
ChannelSale
OCTOBER 16, 2017
Optimize your stores, get reviews, send emails…. Grr. How many times have you heard such clichéd advices to boost your online sales? Many times? And how well have they worked out to jump your revenue? Good? Bad? Regardless! To make things even better and take your online stores to the next level, here are LESS POPULAR tips to improve your online sales: Get on Comparison Shopping Engines.
Dynamic Yield
OCTOBER 16, 2017
Based on the foundation of hypothesis testing, in a Bayesian setting, the statistician has some basic prior knowledge which is being assumed: for example, that the average height is somewhere between 50cm and 250cm. Bayesian hypothesis testing, itself, would then involve measuring the height of specific American citizens, and with each measurement, distribution would become […].
iQmetrix
OCTOBER 16, 2017
This holiday season you're going to have increased traffic. Are you prepared to maximize your sales with this influx of store traffic? Let’s say 30% of visitors to your wireless store make a purchase. That means that you have the chance to influence 70% of your customers to buy! While the exact percentage may vary in each of your stores, the key point is this: you need to take advantage of the opportunity to sell more in your stores.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Dynamic Yield
OCTOBER 16, 2017
Let’s say a user lands on a page on your website and then navigates to a few additional pages. Exit rate marks the percentage of users who left your site from the last within the session. These multiple page views are what makes exit rate different than bounce rate, which is calculated based on only […]. The post Exit Rate appeared first on Dynamic Yield.
Heartland
OCTOBER 16, 2017
You would be hard pressed to find a retailer who wouldn't LOVE a high sell-through rate. A high turnover rate means you're doing something right and leads to fresh merchandise and happy customers! Here's a brief primer on sell-through and a couple of techniques that savvy retailers use to move their merchandise!
Dynamic Yield
OCTOBER 16, 2017
Used to explain a user clicking on a search query and quickly navigating back to the results, the act of pogo sticking signals to search engines the page visited did not provide the information sought after on behalf of the user. Pogo sticking is commonly confused with bounce rate, in which a user lands on […]. The post Pogo Sticking appeared first on Dynamic Yield.
Kissmetrics
OCTOBER 16, 2017
Tactics don’t necessarily fail because they’re bad. They fail because of the context around them. The customer segment was off. The timing was bad. Or the attempt was half-assed. It all works. SEO works. Facebook ads work. Conversion optimization works. But the degree to which they deliver depends wildly on other factors. And the only way to ensure success is to get those things right, first, before jumping head-first into the tactics.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Sailthru
OCTOBER 16, 2017
Sailthru’s first-ever Retail Personalization Index is based off an in-depth examination of the personalization strategies of 100 well-known retail brands. While many brands have made some great progress in using digital data to improve the customer experience, we also found a few areas where we might see major improvement over the next few years.
ChannelSale
OCTOBER 16, 2017
One of the best things about selling on Sears marketplace is low competition. Unlike the scenario is on the likes on Amazon and eBay, things are much relaxed here. And even more lucrative if vendors are selling appliances! No wonder, while newbies buy into the hype of popular marketplaces, smart sellers go for channels like Sears that are often underrated.
ChannelAdvisor
OCTOBER 16, 2017
As you may or may not know, auto and powersports sellers can use eBay’s product catalog to specify vehicle compatibility. While this can be an easy solution for many sellers, there are limitations to the eBay product catalog. It may not be available in your country, your parts may not be included in the catalog information, or details included in the catalog listing may not be appropriate for your selling situation.
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