Forrester eCommerce
NOVEMBER 15, 2021
Sales technology vendors often use the GPS analogy to describe how they help sellers reach their goals. Enter your destination, and let the system guide you. While this analogy makes sense, these vendors have spent more time talking about the route than their ability to get where you’re going on time. Companies that are not […].
Kissmetrics
NOVEMBER 15, 2021
As marketers, our job is to capitalize on what’s popular in the “here and now.” One great way to figure out what is popular is with Google Trends. This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. This article will help you understand how to use Google Trends and the specific steps you can take to maximize your efforts.
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Forrester eCommerce
NOVEMBER 15, 2021
The metaverse has arrived — or that was the vibe last week, anyway, at the 2021 installment of the Augmented World Expo (AWE) conference. Many speakers also acknowledged that the metaverse is still in its early days, but the consensus was that after decades of gestation, the metaverse is now born. Since 2013, AWE has […].
Retail TouchPoints
NOVEMBER 15, 2021
Casper Sleep has entered into a definitive agreement to be acquired by Durational Capital Management LP , which will take the mattress retailer private. Additionally, Co-Founder and CEO Philip Krim has left the company, with President and Chief Commercial Officer Emilie Arel stepping into the position. Durational Capital will pay $6.90 for each outstanding Casper share, a 94% premium over the closing price on Nov. 12, 2021.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
NOVEMBER 15, 2021
The past 18 months have seen B2B events undergo the most profound period of change this century. At the start of the pandemic marketers were forced to adopt virtual events. As protective vaccines became available, we’re now starting to see initial signs of in-person event activity returning. But what does the future hold? To help […].
Retail TouchPoints
NOVEMBER 15, 2021
Communication and payments platform Podium has raised $201 million in a Series D funding round led by YC Continuity , joined by Durable Capital Partners , Arpex Capital , Accel , Album VC , IVP , Sapphire Ventures , Summit Partners and Sorenson Capital. This latest round brings the company’s valuation to over $3 billion. The additional funding will help Podium expand to offer its services to more small businesses.
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Retail TouchPoints
NOVEMBER 15, 2021
Fresh off its rebrand , Meta has introduced a series of new tools to make shopping and buying easier on its flagship platforms Facebook and Instagram. The company is aiming to commercialize its community features with new shopping tools within Facebook Groups and linked product recommendations, and also is expanding its livestream offerings with the testing of live shopping capabilities for creators.
Ecommerce Platforms
NOVEMBER 15, 2021
There are multiple ways for online sellers to keep their brand at the forefront of their customer's minds, including social media, blogging, email and SMS marketing, loyalty programs, and more. However, a common oversight is to ignore the importance of branded, custom packaging. It's a chance for customers to physically see your brand's aesthetic- often for the first time if you don’t have a physical retail outlet.
Retail TouchPoints
NOVEMBER 15, 2021
Video is taking over our social feeds, and it’s no wonder: as content goes, it’s the most dynamic, engaging and perhaps the best for demanding consumer attention at several different intervals. That includes advertising content — 86% of consumers say they’d like to see more videos from brands. Yet many believe that video content is too expensive to produce, can weigh down web or mobile performance and is too cumbersome to host, manage and distribute.
My Wife Quit Her Job
NOVEMBER 15, 2021
Unlike a traditional online store that carries inventory, a dropshipping store has very different requirements when it comes to choosing the best ecommerce platform. Because the margins for dropshipping are extremely low at 10-30%, it is in your best interests to pay as little as possible for your ecommerce platform to maximize your profits. Here are the most important things to consider when choosing an ecommerce platform for dropshipping.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Retail TouchPoints
NOVEMBER 15, 2021
Amid ongoing product shortages and the rapid return of weddings and special events, David’s Bridal has rolled out a new dress collection that centers not on the season’s hottest designs or colors but rather item availability. The new Guaranteed in Stock and Ready to Ship collection features dresses starting at $89.95 that are certain to arrive on time for the big day.
Forrester eCommerce
NOVEMBER 15, 2021
Understand three things about quantum computing before you read IBMs 127-qubit Eagle announcement.
GetElastic
NOVEMBER 15, 2021
We’ve all been through the RFP process from vendor to customer. The hours of research and preparation, template creation, and ultimately a fair amount of cutting and pasting. Is a one size fits all approach effective to an RFP when selecting an eCommerce partner? Here’s our take…. Less static, more speed and agility. Traditional RFPs look more like a series of boxes to check; from the must haves to the nice to haves, peppered with timelines, the players involved for approval, pricing, and demos/
RetailDive
NOVEMBER 15, 2021
The largest retailers are spending fortunes repurchasing their own shares. Taxpayers are footing part of the bill while workers and investment may be suffering.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
GetElastic
NOVEMBER 15, 2021
We’ve all been through the RFP process from vendor to customer. The hours of research and preparation, template creation, and ultimately a fair amount of cutting and pasting. Is a one size fits all approach effective to an RFP when selecting an eCommerce partner? Here’s our take…. Less static, more speed and agility. Traditional RFPs look more like a series of boxes to check; from the must haves to the nice to haves, peppered with timelines, the players involved for approval, pricing, and demos/
RetailDive
NOVEMBER 15, 2021
Shoppers are already out and about. But an unreliable supply chain and lingering pandemic have retailers and their customers changing their behavior.
365 Retail
NOVEMBER 15, 2021
This festive season is going to be like two Christmases rolled into one – and deservedly so! As the nation prepares to get its homes ready for guests, Homebase is launching its Christmas advert. It features Channel 4’s most iconic DIY-loving couple, Dick and Angel Strawbridge, to show how we can bring a bit of showtime sparkle to our homes. The heart-warming advert sees Dick and Angel sneak past security into a Homebase store to give the place a full festive makeover.
RetailDive
NOVEMBER 15, 2021
After its IPO in 2020, the brand will go private again through a deal with Durational Capital Management, as its co-founder exits the chief executive role.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
ChannelAdvisor
NOVEMBER 15, 2021
Imagine a one-stop shop for pricing on Amazon — one location displaying solid data you can use to analyze pricing decisions across the marketplace giant. Sound too good to be true? It isn’t. . The Pricing Console is a feature in the ChannelAdvisor platform that provides a snapshot of your products’ pricing on Amazon, including comparisons to your competitor’s products and data indicating your current sales according to SKU and Buy Box performance.
RetailDive
NOVEMBER 15, 2021
DeMonty Price is retiring, and the retailer promoted three executives to take on some of his responsibilities — including naming a chief supply chain officer.
RetailWire
NOVEMBER 15, 2021
The cost to move containers from Pacific nations to the U.S. fell by 26 percent last week, but that hasn’t had any effect on the number of ships waiting offshore at ports. “It could be months before the logjams ease, but if we don’t get more closures at ports, the volumes should become more manageable after Chinese New Year,” said Lars Jensen, CEO of Vespucci Maritime.
RetailDive
NOVEMBER 15, 2021
The combo, which brings together two decades-old, sports-focused names, aims to be a go-to for student athletes.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
SheerID
NOVEMBER 15, 2021
Read excerpts from a podcast in which Sai Koppala, CMO of SheerID, discusses the power of identity and how marketers use it to engage customers.
RetailDive
NOVEMBER 15, 2021
For retailers, emerging work-from-anywhere habits bring new opportunities to attract shoppers.
ChannelAdvisor
NOVEMBER 15, 2021
Imagine a one-stop shop for pricing on Amazon — one location displaying solid data you can use to analyze pricing decisions across the marketplace giant. Sound too good to be true? It isn’t. . The Pricing Console is a feature in the ChannelAdvisor platform that provides a snapshot of your products’ pricing on Amazon, including comparisons to your competitor’s products and data indicating your current sales according to SKU and Buy Box performance.
RetailDive
NOVEMBER 15, 2021
Piotr Szulczewski will remain on the company's board of directors and hold his role until a replacement is found or no later than Feb. 1.
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Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.
Smile.io
NOVEMBER 15, 2021
A VIP program is an amazing way to encourage every member of your community to engage with your brand. Not only does it show your best customers some extra appreciation, but it can also motivate your regular customers to pursue that elevated status. When it comes to actually building a VIP program, the conversation too often stops at the topic of which rewards you offer.
RetailDive
NOVEMBER 15, 2021
You can't improve what you can't measure. Want better value recovery? Then you need better data.
Liveintent
NOVEMBER 15, 2021
Lookalike modeling has been around for a while, and for good reason. It’s a powerful targeting tool that’s proven its worth by honing in on particular audiences, especially those of high value, to drive impressive ROAS. Lookalike Audiences is LiveIntent’s lookalike modeling solution that helps marketers reach and acquire new customers with precision targeting.
365 Retail
NOVEMBER 15, 2021
Garden Centre retailer Dobbies has announced three senior appointments, strengthening its team as it continues to develop its platform for growth. Richard Hodges is appointed as Dobbies’ Commercial Director. He joins from Sainsbury’s where he was Head of UK Wholesale and International Growth. Richard will take responsibility for all trading, as well as leading the rollout of the company’s small store format, little dobbies, and growth plans for dobbies.com.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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