Breaking up with Best Practices: How to Distinguish Your Brand in a Competitive Ecommerce Landscape
Retail TouchPoints
NOVEMBER 24, 2022
Ecommerce businesses are always looking for ways to boost visibility and generate high-volume sales. Unfortunately, the industry’s long-held “best practices” are holding them back. These practices create a frictionless commerce experience that is efficient but unoriginal, making one brand indistinguishable from the next. Shoppers’ expectations have evolved, and it’s time ecommerce practices do so as well.
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