RTP blog

DECEMBER 6, 2017

It’s no secret that retailers and their employees have a history of rocky relationships in the U.S. A recent New York Times article, titled: “Retail Jobs Don’t Need to Be Bad. Here’s Proof.” argues that retail employment conditions could be significantly improved if American employers followed European retailers’ lead. For example, the article indicated that while 42% of U.S. retail workers earn a low hourly wage — defined as less than two-thirds of the median wage across the economy — only 23%

Retail 150

Retail Article Improvements Other 150

Steve Dennis

DECEMBER 6, 2017

Since the Whole Foods deal, more than a few industry analysts and pundits have weighed in on which retailers might be on Amazon’s shopping list. Various theories underpin the speculation. Some say Jeff Bezos wants to go deeper in certain categories, so Lululemon or Warby Parker get mentioned. Foursquare (is that still a thing?) crafted its own list from analyzing location data.

Home Furnishings 98

Home Furnishings eCommerce Fashion Apparel 98

Retail Technology Review

DECEMBER 6, 2017

By Declan Kennedy, StitcherAds CEO. Historically, the Internet's ability to rapidly disseminate news has made newspapers and magazines obsolete, with the demise of print ads following suit.

Magazine 93

Magazine Retail 93

ROI Revolution

DECEMBER 6, 2017

By now you’ve probably heard the news: This year’s Cyber Monday was the largest online shopping day in history. According to Adobe Insights , online sales reached $6.59 billion , which marks a 16.8% increase from a year ago and for the first time, mobile sales reached over $2 billion. These record breaking numbers reaffirm what ecommerce experts have been predicting for quite some time.

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Mobile Payment Services PayPal Customer Experience 79

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Wiser

DECEMBER 6, 2017

This is a guest article by Rick Patsos, Manager of the Lead Generation team at Wiser. In the era of smartphones, shoppers are armed with more information than ever before. Not only are they doing research on your products before they leave their house, they are checking reviews and making comparisons at the shelf. The store has become a must-win battleground for brands.

Improvements 74

Improvements Demo Channel Social Media 74

TradeGecko

DECEMBER 6, 2017

Alberto Rodrigues and Alex Smee from TradeGecko recently presented at the New Zealand Chamber of Commerce in Singapore, at their Launch Pad event. They were there to share their knowledge on how startups can leverage SEO & SEM to accelerate their business growth.

SEO 68

SEO Presentation Events 68

FastSpring

DECEMBER 6, 2017

If you own an online business or website and have been looking for ways to improve your conversion rate, chances are that you have stumbled on the term “conversion optimization.”. Simply put, conversion optimization involves methods to get more people to click the “Buy” button, sign up for your email list, or any other goals you may have set for your business.

Conversion Optimization 60

Conversion Optimization Improvements Other eCommerce 60

PFS

DECEMBER 6, 2017

Conflict is on the rise in commerce today – and I am referring to a particularly pernicious type that sows confusion and strains sales: Channel conflict. Paths to purchase are increasingly multi-directional. Goods can be bought online, picked up in stores, acquired over marketplaces, purchased through dealers, sold directly to consumers. The possibilities are endless.

Channel 56

Channel B2B Multi-channel B2C 56

ChannelAdvisor

DECEMBER 6, 2017

Wondering where to focus your digital marketing in 2018? Drowning in data in your efforts to decide? If so, take heart: Recent research indicates that honing in on a few select metrics may be all you need to supercharge your eCommerce conversions in the coming months. One report that caught our attention is E-Commerce KPI Benchmarks 2017 from Wolfgang Digital.

eCommerce 49

eCommerce Marketing Multi-channel Comparison Shopping 49

Bronto

DECEMBER 6, 2017

The post It’s official. Quite a few of us would prefer to spend #BlackFriday shopping from our couches: [link] appeared first on Bronto Blog.

Blog 48

Blog 48

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

ChannelAdvisor

DECEMBER 6, 2017

Wondering where to focus your digital marketing in 2018? Drowning in data in your efforts to decide? If so, take heart: Recent research indicates that honing in on a few select metrics may be all you need to supercharge your e-commerce conversions in the coming months. One report that caught our attention is E-Commerce KPI Benchmarks 2017 from Wolfgang Digital.

eCommerce 40

eCommerce Marketing Multi-channel Comparison Shopping 40

Smile.io

DECEMBER 6, 2017

Over the last few years, many high profile online brands have achieved crazy growth with referral programs. That is why we allow you to run a referral program on its own or in conjunction with a points or VIP program.

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iQmetrix

DECEMBER 6, 2017

Wireless payments are quickly rising in popularity, and since you probably have a mobile phone within reach right now, it's easy to see why. The smartphone has quickly become the go-to device for anything and everything. Now that smartphones integrate so many smart features into the fabric of everyday life, it's only natural to expect them to handle wireless payments as well.

Mobile Payments 24

Mobile Payments Mobile Retail 24

SellBrite

DECEMBER 6, 2017

There’s a well-known moral exemplified in the tortoise and the hare fable – “slow and steady wins the race.” The same is true in ecommerce marketing. Customers aren’t always easy to engage — the average cart abandonment rate is 69.2%. It takes persistence and a variety of marketing strategies to reach your audience and increase sales. The alternative of slamming customers with aggressive marketing at once overwhelms buyers or, even worse, irritates them.

Social Media 165

Social Media Marketing PPC eCommerce 165

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Demac Media

DECEMBER 6, 2017

Let me start by saying that until Pela Case had this piece “dialled in”, we were a floundering startup that was struggling to find its ideal market. In case you missed it, I have two other posts on building Pela – our in-house product – from the ground-up, check them out below or continue reading to learn about finding your ideal market: How We’re Leveraging Facebook and Instagram to Scale a 7 Figure eCommerce Business.

Customer 53

Customer Outdoor Marketing Channel 53

Kissmetrics

DECEMBER 6, 2017

“Wash. Condition. Rinse. Repeat.” Sound familiar? It’s a common morning routine. And we all know how things run when we settle into a comfortable routine: it feels like life is on autopilot. Sometimes, that works. However, you might perform your routine so well that you forget to look for improvements. Perhaps your hair would look better without conditioner, but if you never stop to question your routine, you’ll keep going down the same path.

Social Media 262

Social Media Toys Blog Channel 262