Wed.Apr 14, 2021

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Future Fit Technology Strategy – Learning from Amazon

Forrester eCommerce

The future fit challenge applies today, not just tomorrow CIOs and technology leaders have a core objective to develop and improve the technology foundations and innovation their firms need to win, serve, and retain customers. They must also enable their employees with the capabilities to achieve this customer obsession in an efficient and effective way. […].

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What Is Domain Authority and How Can I Improve It?

Groove

When trying to improving your eCommerce SEO strategy, have you ever though to yourself what is domain authority? In this blog, we cover what it is and what businesses can do to improve their domain authority. What Is Domain Authority? Domain authority is a concept developed by Moz that predicts how likely a website is to rank on search engine results pages (SERPs).

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Three Seismic Shifts In Buying Behavior From Forrester’s 2021 B2B Buying Survey

Forrester eCommerce

Forrester’s 2021 B2B Buying Survey, with more than 950 respondents from around the world, reveals significant changes in buying behavior.

B2B 523
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How to Use the LinkedIn Marketplace as a Freelancer

Kissmetrics

Annually, 59 million Americans take on freelance projects, making up 36 percent of the workforce. This trend shows no signs of stopping. 73 percent of hiring managers plan to continue or boost their reliance on freelancers. Historically, freelancers have had a number of platforms to connect with potential employers, including Upwork and Fiverr. As the demand for freelance work increases, it stands to reason that the number of platforms mirrors this growth.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Forecasting In Uncertainty: Despite The Pandemic, US Tech Jobs Grew In 2020 Led By Data And Security Positions

Forrester eCommerce

The US Bureau of Labor Statistics on March 31 released its 2020 Occupational Employment Survey. We use this data for our estimates and forecast of US business and government spending on tech staff, utilizing both the data on tech jobs by industry and on average annual salaries for different tech positions. But the OES survey […].

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The 10-Step Guide to Creating a Profitable Google AdWords Campaign from Scratch

Kissmetrics

Launching a new Google Ads search campaign is an exhilarating process. Excitement, anxiety, fear, and hope are emotions that come to mind when I’m about to click the Enable button on a new campaign. If you are just getting started, you might be afraid of messing it up. I get it. The steps I’ll walk you through will ensure you’re depositing more money into your own bank account, rather than just funding Google’s empire.

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adidas Debuts Dubai Flagship Featuring 60+ Digital Touch Points

Retail TouchPoints

Athleticwear brand adidas unveiled a global flagship store in Dubai that the retailer calls its most digitally connected and sustainable store in the Middle East. Opening its doors in February 2021, the store is located in the sprawling 15 million-square-foot Dubai Mall mega-complex and is the retailer’s first flagship across the Middle East, India and Africa region.

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Tackle Five Challenges Of Tech Experience Improvement

Forrester eCommerce

With vaccine rollouts continuing en masse in many countries, companies are starting to get greater clarity on their return-to-work strategy. Forrester’s research has been clear on the return to work: 30% of companies will return to the office “as normal,” 60% will operate in a hybrid model, and 10% will transition to an “anywhere work” strategy, in which employees primarily work remotely.

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In Shakeup Bid, Legion Partners Nominates 7 Candidates to Genesco Board

Retail TouchPoints

Legion Partners Asset Management LLC , representing itself and other shareholders that own approximately 5.6% of the outstanding common shares of Genesco Inc. , wants to hold the current Board accountable for what it calls “years of chronic underperformance” by nominating its own new members. Genesco is a footwear and accessories retailer operating more than 1,475 stores in the U.S., Canada, the UK and the Republic of Ireland under banners including Journeys , Schuh , Little Burgundy and Johnsto

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The Rising Bar For Retailer Mobile App Experiences — Are You Ready?

Forrester eCommerce

Use best-in-class examples to prioritize your retail mobile app development.

Mobile 251
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Stitch Fix President to Move into CEO Role as Founder Katrina Lake Steps Down

Retail TouchPoints

Stitch Fix Founder and CEO Katrina Lake will step down from the helm of the apparel subscription service on August 1, 2021, and current President Elizabeth Spaulding will move into the top role. Lake will transition to the role of Executive Chairperson of the Board, focusing on Stitch Fix’s social impact efforts. She also will continue to be involved in brand and merchandising partnerships and offer guidance to the leadership team on hiring.

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350: How To Outsource Inventory Management To A 3PL With Aaron Rubin

My Wife Quit Her Job

Today I’m thrilled to have Aaron Rubin on the show. Aaron is the shipping expert on the Ecommerce Fuel forums. He runs his own 3PL or 3rd Party Logistics firm and warehouse software company called ShipHero. And he built a 7 figure online store at 19 years of age. In this episode, we do a deep dive into Aaron’s experiences with eCommerce along with every question that I could think of related to using 3PL to handle inventory for your shop.

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Former Macy’s CMO Martine Reardon Joins NRF Executive Team

Retail TouchPoints

Macy’s veteran Martine Reardon has taken on a new role at the N a tional Retail Federation as CMO and EVP of Content and Membership, following a 32-year tenure at the department store chain. Reardon served as Macy’s CMO from 2012 through 2016, leading the company’s 1,300-person marketing organization covering more than 800 stores and Macys.com. She also presided over a number of banner brand events, including the Macy’s Thanksgiving Day Parade, Fourth of July fireworks shows and tentpole fashion

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5 Strategies to Convert Price Sensitive Shoppers

UpSellIt

Are you wondering how you can win over shoppers with tight purse strings? You’re not alone! Price sensitivity is a complex phenomenon that varies from person to person and is influenced by a variety of factors. Luckily, there are some excellent strategies that you can employ to convert price sensitive shoppers. Let’s take a closer look at what price sensitivity is and which strategies are right for you.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Q&A with Formation.ai CEO: How Offers and Rewards can Cement Customer Loyalty

Retail TouchPoints

The pandemic ushered in new norms for retailers and brands as they learned how to deal with the aftermath of closed storefronts, whether temporary or permanent. Christian Selchau-Hansen, CEO and Co-Founder at Formation.ai, works with leading retailers and large brands like United Airlines and Starbucks by implementing individualized and automated customer loyalty offers. .

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How Apple’s iOS 14 Update Impacts Email Marketing

Omnisend

Reading Time: 4 minutes. Ecommerce brands today utilize every marketing channel at their disposal, from paid search and social to email marketing and direct mail. More often than not, these channels work in conjunction with one another, with data points from one activity informing the next. Take the online store, for example, who utilizes Facebook ads to help increase awareness and sales.

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Urban Outfitters Hires 26-Year Nordstrom Vet to Lead Anthropologie

Retail TouchPoints

Urban Outfitters has named Tricia Smith as Global CEO of Anthropologie. She replaces Hillary Super, who stepped down on April 10, 2021. Smith brings decades of retail experience to the role, including 26 years with Nordstrom. Smith was most recently EVP, Chief Merchandising Officer at Tilly’s , a role she has held since 2019. Prior to that she held multiple positions at Nordstrom, culminating in the title of EVP, General Merchandise Manager of Women’s, Young Contemporary, Designer and Specialize

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The 7 Best Ecommerce Courses We’ve Ever Seen

Omnisend

Reading Time: 6 minutes. Ecommerce is big business, especially right now. It’s predicted that retail ecommerce in the United States will rise to more than $843 billion in 2021 and 1.2 trillion by 2024, with ecommerce reports showing that conversion rates increased more than 100% in 2020 compared to 2019. Image source. More and more established businesses are pivoting to an ecommerce model in the wake of the pandemic.

eCommerce 137
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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How 5 companies are tackling issues with sustainable packaging this year

RetailDive

From changing how products are shipped to what containers they're sold in and the product packaging itself, here's how retailers are tackling a myriad of issues.

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Digital transformation – a survival imperative for retailers

iVend

Ask any retailer about the most important strategic imperative they have right now and the chances are that ‘Digital Transformation’ will be at the top of the priority list. Some retailers are already some way down the digital transformation path, whilst others are only just starting their journey. But all agree that it is no longer a ‘nice to have’, but an ‘absolute essential’ for survival in the post-pandemic retail world.

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Dollar General to hire 20K new employees across its business

RetailDive

As the discounter expands its footprint and offering, it's looking to add staffers for its stores, warehouses, trucks and customer support center.

Customer 121
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When Should You Migrate from Shopify to a Different E-Commerce Platform?

Fabric Blog

Shopify is a widely popular e-commerce platform, particularly among smaller businesses. Unlike open source e-commerce platforms , it is a hosted solution, making it easy for sellers to get up and running quickly as they do not need to worry about configuring web hosting. The platform itself is designed to provide a complete out-of-the-box solution. Businesses simply need to choose a theme, add their products, and start selling.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Bed Bath & Beyond keys into homes' evolving role with new positioning

RetailDive

"Home, Happier" lays the groundwork for a three-year transformation roadmap that aims to further solidify the retailer's authority in the $180 billion category.

Retail 108
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One Stop store opens in rapidly expanding Welsh community

TalkingRetail

Retailer Paul Thomas has opened his second One Stop franchise store on the former Mole Valley Farmers site in Coity, Bridgend, Wales, which has been transformed into a 2,900sq ft outlet. The local Coity community is expanding rapidly, with more than 1,500 brand new houses in the area. Situated at the front of the store. This story continues at One Stop store opens in rapidly expanding Welsh community.

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West Elm launches influencer ambassador program

RetailDive

The retailer is tapping into a network of content creators and industry leaders to highlight products and drive sales.

Retail 119
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2021 Deep Dive: Home Goods Industry Data, Trends, + Stats to Know

ROI Revolution

Published April 6, 2021. The home goods and furniture industry has seen massive growth over the past year, due in part to the COVID-19 pandemic and stay-at-home mandates. With people spending more time inside their homes over the past year, redecorating and remodeling became common among many consumers. As coronavirus cases continue to decline, what does the future hold for the home goods industry?

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Stitch Fix founder to step down as chief executive

RetailDive

Former Bain partner Elizabeth Spaulding, who arrived early last year, will replace Katrina Lake, who will move on to lead the board.

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NFRN’s partnership with Jisp reaches milestone

TalkingRetail

Jisp, the grocery shopping app, has signed up 100 stores with the NFRN. The app launched its partnership with NFRN in May 2020 when six stores trialled its delivery and collection services, including a contact-free in-store shopping solution that enables customers to skip queues by scanning QR codes and barcodes to add products and checkout. This story continues at NFRN’s partnership with Jisp reaches milestone.

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REI pushes on climate neutrality, doubles used gear sales in 2020

RetailDive

Far from shaking its foundations, the pandemic led the retailer to double down on environmental causes, including launching an activism platform.

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Consumers focusing on quality, research reveals

TalkingRetail

Consumer focus on quality is at its highest level recorded, driven by higher earners who have the disposable income to “trade up”, new research reveals. The latest IGD Shopper Confidence Index reveals consumer focus on quality (18%), rather than saving money (14%), in the year ahead is at the highest level recorded. The data shows. This story continues at Consumers focusing on quality, research reveals.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib