Forrester eCommerce
JUNE 17, 2021
“When you look forward two years and think about your aspirations for your consumer digital experiences, what will inhibit you from reaching those goals?” Dozens of digital business and experience executives across numerous industries and geographies shared their thoughts with us about digital experience’s current state, emerging tech, priorities, and inhibitors.
Retail TouchPoints
JUNE 17, 2021
In 1902, Reverend Edgar Helms began collecting used goods that were being discarded in wealthy Boston neighborhoods and redistributing them to people in need. Helms quickly realized that by employing those same people to repair and resell the products, he could give them something much more valuable than a handout — he could give them a job. The rest, as they say, is history. 120 years on, the unambiguously named Goodwill remains a mainstay on the American retail scene, with an enviable 94% name
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Forrester eCommerce
JUNE 17, 2021
B2B marketing strategy development isn't a one-size-fits-all process. To build a marketing strategy that drives business growth, understand these six factors.
Retail TouchPoints
JUNE 17, 2021
The Miva ecommerce platform is designed to evolve with business needs to help retailers drive sales, maximize average order value, cut overhead costs and increase revenue. Miva can fill the gap between traditional “one size fits all” boxed-in SaaS platforms and large enterprise platforms. The platform offers basic ecommerce functionality natively in order to promote ease of use and stability while still allowing for customization.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Groove
JUNE 17, 2021
It can be tough to measure the success of advertising campaigns when you lack important data, like how customers interact with your business. That’s why we love Google Ads - because it allows businesses and marketing teams to make data-driven decisions based on what happens after a customer interacts with an ad. In this blog, we will be going over the benefits of Google Ad conversion tracking and how it works.
Retail TouchPoints
JUNE 17, 2021
Amazon has deployed its Just Walk Out technology for the first time in a full-size grocery store with the opening of its new Amazon Fresh location in The Marketplace at Factoria in Bellevue, Wash. In addition to Just Walk Out Shopping, customers also can choose to check out using traditional checkout lanes staffed by Amazon Fresh employees. The Just Walk Out technology is based on computer vision, sensor fusion and deep learning capabilities.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Retail TouchPoints
JUNE 17, 2021
Visual AI platform renovai offers real-time solutions that help retailers create inspiring, personal interactions with shoppers. The company leverages its correlated deep tagging technology to hyperpersonalize the shopping experience, by making products more discoverable and improving the tagging accuracy with computer vision AI. Correlated deep tagging can improve filtering based on the categories shoppers want to explore by adding in context when creating a match.
Omniconvert
JUNE 17, 2021
Discover what eCommerce Brands around the globe do to nail Customer Experience and get inspired by 20 examples from industry experts. The post 20 examples of Ecommerce Brands that Nail Customer Experience appeared first on Omniconvert Ecommerce Growth Blog.
Retail TouchPoints
JUNE 17, 2021
Seeking to provide the same depth of product information that’s available online in a brick-and-mortar environment, Purina has partnered with Perch to create interactive endcaps in the pet sections of 200 Meijer stores. The solution provider’s “lift-and-learn” computer vision technology senses when a shopper picks up an item, and this triggers displays of videos and information related to the product without requiring any further action by the shopper.
GetElastic
JUNE 17, 2021
The recent release of Account Management for Elastic Path Commerce Cloud empowers B2B brands with the core functionality needed to support the account structures that their businesses require to perform at scale and the B2B shopping experiences that their buyers expect. Account Management. This release provides the following capabilities. Ability to create, view, and edit accounts (Seller Admin).
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Retail TouchPoints
JUNE 17, 2021
Staples CEO Alexander (Sandy) Douglas will step down effective June 18, 2018. John Lederer, Executive Chairman of the Board, will take on the role of interim CEO as the company begins to search for a permanent replacement. “On behalf of the Board, I would like to thank Sandy for his commitment and dedication to the company,” said Lederer in a statement.
Omniconvert
JUNE 17, 2021
This is a guide for you on how to use video marketing throughout your customer journey to create and maintain loyalty. The post How to Build Customer Loyalty Using Video appeared first on Omniconvert Ecommerce Growth Blog.
Retail TouchPoints
JUNE 17, 2021
Fabletics is partnering with global sports and active lifestyle brand Tough Mudder to offer its activewear to the more than 6 million members of the Tough Mudder community, through a series of retail pop-up shops, custom apparel and experiential offerings. As the “official active lifestyle partner” of Tough Mudder, Fabletics will bring custom apparel to Tough Mudder events through on-site pop-up shops.
Ecommerce Platforms
JUNE 17, 2021
If you're an online business owner, you’re likely to have heard of the payment platform Stripe.com. It's used by thousands of eCommerce retailers to process payments and is one of the most popular eCommerce tools for merchants worldwide. . But, what you may not know is that in October 2020, Stripe launched Stripe Climate. With a few simple clicks, this empowers businesses to divert a small portion of their earnings to help grow carbon removal technologies.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Retail TouchPoints
JUNE 17, 2021
Albertsons Companies has appointed former PepsiCo executive Jennifer Saenz as EVP, Chief Merchandising Officer. In her new role Saenz will be responsible for all areas of merchandising within the company, including owned brands, as well as strengthening the company’s relationships with its brand partners. She will join the company on July 12, 2021, reporting to President and CEO Vivek Sankaran.
RetailDive
JUNE 17, 2021
While online marketplaces offer digitally natives benefits like reaching new customers, brands may forfeit control over key aspects of the customer experience.
Retail TouchPoints
JUNE 17, 2021
As Accenture notes , the retail industry is quickly reaching the peak of the AI hype curve, as 86% of retailers are experimenting with it to forge new paths to growth. We are now seeing the boldest of retailers tackle a new frontier when it comes to AI adoption: data-scarce demand forecasting. Forecasting in situations with rich historical data continues to be a top-performing use case for AI in retail, as we’ve seen stronger adoption in the grocery and fast-moving consumer goods spaces.
RetailDive
JUNE 17, 2021
The brand's board will be almost totally female, and its angels have been replaced with a collective of powerful women. Will the turnabout work?
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
TalkingRetail
JUNE 17, 2021
Wagon Wheels is kicking off a six-month campaign with advice website Dadsnet. Launching on Father’s Day (20 June), the partnership will feature a series of “Real Talk” videos hosted on Dadsnet’s platforms, tackling topics including gender stereotyping and Covid-19. Kate Needham, marketing director at brand owner Burton’s Biscuit Co.’s “In the last year, support for.
ROI Revolution
JUNE 17, 2021
Published June 18, 2021. In Part 1: What Is Conversion Optimization? , we learned that optimizing your website for conversions is a crucial part increasing both sales and the lifetime value of your customers. Any brand selling online should be including conversion rate optimization in their strategy to be on the path to profitable growth. As with most decisions in our data-driven digital world, effective conversion rate optimization starts with data gathering.
TalkingRetail
JUNE 17, 2021
Treasury Wine Estates is adding a rosé wine to its 19 Crimes line-up. 19 Crimes Rosé is a dry-style rosé with a 13.5% ABV and will be available to independent convenience stores from August in a 750ml bottle (£9). The bottles feature AR technology to bring to life its Living Wine Label, depicting an image. This story continues at 19 Crimes expands into rosé wine.
FastSpring
JUNE 17, 2021
The most persuasive B2B SaaS proposals focus on the customer, their problems, and how you will address them. B2B SaaS companies have had to handle the changes in buyers’ habits. Customers are purchasing products easier than ever before. Do not follow behind by not adapting to the rapidly changing commerce environment. That’s why we created this easy-to-follow checklist that visually outlines the key steps your B2B SaaS sales team should follow when creating a winning proposal.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
RetailDive
JUNE 17, 2021
The partnership gives FedEx a last-mile solution to complement its other investments like drones and delivery robots.
Omniconvert
JUNE 17, 2021
Hi guys, June is almost over and everyone is slowly waking up to other news and changes in digital marketing and, well, the arrival of Q4 and the holiday sales craze. Yes, Q3 passes like a breeze when you are focusing on the wrong s**t. I want to talk to you guys about a few […]. The post The future of eCommerce is not siloed appeared first on Omniconvert Ecommerce Growth Blog.
Wiser
JUNE 17, 2021
Amazon was one of the pioneers in the booming online marketplace model. It’s a must to explore all options when looking for new sales channels, and one opportunity to simplify logistic processes is with Fulfillment by Amazon (FBA). With web traffic of more than 180 million visitors and a conversion rate that can exceed 7 percent, Amazon is almost a must for any eCommerce seller.
Omniconvert
JUNE 17, 2021
It's vital to optimize your customer journey to prove that you are trustworthy and help customers get the best of your products and services. Here are 8 steps to follow. The post 8 Simple Steps to Boost Your Customer Journey Optimization appeared first on Omniconvert Ecommerce Growth Blog.
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Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.
Omnisend
JUNE 17, 2021
Reading Time: 7 minutes. Let’s paint a picture of an ecommerce dream world. Attracting new customers is easy. Current customers stay consistent with orders. Over time, brand loyalty soars. Subscriptions can make this dream world a reality. But how do you pair them with an omnichannel approach to create a fantastic customer experience? A huge component of creating and maintaining these relationships is communication.
Liveintent
JUNE 17, 2021
Newsletters focused on automotive and education show fastest growth. New York, NY, June 17, 2021 — LiveIntent , the people-based marketing platform powered by the email address which connects 2,500 publishing and advertising brands with over 250MM logged-in users every month, today released a study examining the types of newsletters that benefited most from the programmatic demand seen this year as publishers lean into email like never before.
Omnisend
JUNE 17, 2021
Reading Time: 4 minutes. If you want to know how the iOS 15 update will look without wanting to take the plunge and update with the beta version, no worries. We’ve got you covered. We’ll give you a screen-by-screen walkthrough of the biggest changes in iOS 15 so can understand what options your Apple recipients will have when iOS 15 is released this fall.
eCommerce CEO
JUNE 17, 2021
Comparing BigCommerce to Shopify at first seems like splitting hairs. But once you learn which user base each ecommerce platform targets, the differences start to become more apparent. For the most part, BigCommerce is geared towards larger online stores and brands. Content and managing tons of SKUs is better with BigCommerce than Shopify. On the … BigCommerce vs Shopify: What’s Best For Selling Online Read More ».
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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