Forrester eCommerce
APRIL 23, 2018
Sometimes questions are the fastest path to solutions By nature, people like to help. Anyone who has ever networked their way into a new job by doing a round of purposeful informational interviews knows this.
Optimizely
APRIL 23, 2018
Data, data, data. You can barely move (or read any articles online — this site included ) without hearing about the importance of data in ecommerce. Are you collecting the right information? How are you using it? Are you getting actionable insights that you can use to improve your B2C marketing efforts? And are you doing this in an efficient and effective way, or are you spending all day staring at an Excel spreadsheet wishing you’d paid a bit more attention in math class?
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My Wife Quit Her Job
APRIL 23, 2018
Most people who start their own ecommerce stores are often hesitant to import their goods from overseas. And their fear is understandable. After all when you’re dealing with a vendor that is over ten thousand miles away, every little bit of miscommunication is magnified by 10X. And if you factor in the language and cultural barriers, it can be quite intimidating to pay a large sum of cash to someone in a completely different country.
Optimizely
APRIL 23, 2018
Data, data, data. You can barely move (or read any articles online — this site included ) without hearing about the importance of data in ecommerce. Are you collecting the right information? How are you using it? Are you getting actionable insight that you can use to improve your B2C marketing efforts? And are you doing this in an efficient and effective way, or are you spending all day staring at an Excel spreadsheet and wishing you’d paid a bit more attention in math class?
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
RTP blog
APRIL 23, 2018
By Jennifer Dawson, Contributing Writer Retail is changing. Gone are the days when consumers had limited choice of shopping outlets. In their analysis of shopper trends over the recent holiday period, ShopperTrak reported Americans are spending more online — an increase of 18% compared with the previous year. Also due to the freedom of online shopping , a customer is only one click away from buying a product from a competitor.
A Better Lemonade Stand
APRIL 23, 2018
If you’re interested in elevating your ecommerce business’ Instagram feed and creating beautiful branded content to entice followers, likes and comments, then read on to discover the top 25 Creative Market Instagram templates. The post 25 Gorgeous Instagram Templates for Your Online Business appeared first on A Better Lemonade Stand.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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TradeGecko
APRIL 23, 2018
You come across a Chinese supplier online. The organization looks alright. There’s potential for a business opportunity that could really take off. BUT there are many scams, fakes, and just plain bad Chinese suppliers out there to watch out for. So how do you make sure you’re doing business with a legitimate supplier you can trust ?
Rishi Rawat
APRIL 23, 2018
Companies typically show pricing plans to desktop users as a table. This helps with Cognitive Ease. Wait, what’s Cognitive Ease? It’s the measure of how easy it is for our brains to process information. Anyway, back to the post. This is how sites typically show pricing plans to desktop users: The challenge is, how do we show that pricing plan on the mobile page?
Salsify
APRIL 23, 2018
This Wednesday, April 25, Wayfair is planning a specialized holiday called Way Day to help consumers save on more than 70,000 of the store's products. It's a bit of an answer to Amazon's recent Prime Day, and likely not the last type of retail holiday we'll see. What techniques can you use to help your web page stand above competitors on Wayfair, Amazon or other furniture retailers?
Canadian Special Events
APRIL 23, 2018
by Stacy Wyatt. Three extraordinary examples of how to use experiential marketing to cut through the clutter and connect directly with the end user. Best Experiential Marketing Event – Mandell Entertainment, Toronto, ON for Roots Northern Lights. The boom in experiential marketing may lead many to think this is a relatively new marketing strategy but the truth is, the concept has been around for a long time.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
iQmetrix
APRIL 23, 2018
For businesses' omnichannel strategies to succeed, they need professionals who are well-versed in omnichannel marketing. While this seems simple enough, many brands are only now getting up to speed. Throughout the customer lifecycle, there are more opportunities to engage a consumer than ever before—from acquisition to retention. Naturally, this means that retailers need to adapt to the new trends , innovate more often, and respond faster to the hyper-connected consumer who demands better servic
Canadian Special Events
APRIL 23, 2018
A collection of products specially curated to appeal to busy event professionals. You can’t always take a real break, you travel often, you don’t eat properly… so these little gems will help keep you up and on the go. 1. LYFT – Energy To Go . Anytime you need a coffee but are not in the mood or can’t get to one, pureLYFT is the perfect solution.
Kissmetrics
APRIL 23, 2018
If you’re looking to take your business to the next level and help your products stand out, you can’t afford to ignore the power of product tutorials. Ever tried to use a product without any instructions? It’s not a fun process, is it? Product tutorials solve that problem by helping current and future customers understand the value of what you’re selling because they showcase exactly how to use it.
Payoneer
APRIL 23, 2018
It is tempting to rest on your laurels in eCommerce after you achieve a high volume of traffic to your business. After all, it takes a lot of site development and marketing effort to do so. However, having thousands of followers that do not convert does not pay the bills. You still need a strong plan to persuade visitors to buy after they show up. The following is an overview of helpful strategies and tips for optimizing eCommerce landing pages to win business from your site visitors.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Etail Solutions
APRIL 23, 2018
In ten years the ecommerce industry will look nothing like it does now. Improved efficiency will soon become a basic competitive requirement. Many merchants know their businesses need to evolve. Your business needs to evolve too. Eliminating waste isn’t enough. Sustained competitive advantage only comes from bridging the gap between supply and demand with integration.… The post Creating a Single Source of Truth For Your Sales, Inventory and Order Data appeared first on Etail Solutions.
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