Mon.Dec 31, 2018

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Creating a Custom HubSpot BigCommerce Application

Groove

Executive Summary. In late 2018, Cutter & Buck approached us with two separate challenges. First, they wanted to increase friends and family engagement. Second, they needed a scalable solution to distribute discount codes at industry events. Although these were separate problems, our team realized we could resolve both by creating a formal Cutter & Buck Friends & Family program.

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ShipStation Review: Is It the Best Shipping Solution for You?

Ecommerce Platforms

Even though small and mid-sized businesses enjoy the online shopping boom, a good majority struggles to keep up with the increased fulfillment demands that come with growth. For this reason, a third party solution such as ShipStation could be the missing ingredient to streamline your shipping process. After all, shipping is the key element where consumer expectations and the ecommerce experience converge.

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Ecommerce Sales Funnel: How to Use Content Strategy After a Sale

ecomdash

This article is part of our series about tailoring your content strategy for the ecommerce sales funnel. Check previous installments for an in-depth look at how to cater your content for each individual stage of the funnel. The AIDA model of the sales funnel — Attention-Interest-Desire-Action — has served merchants for over a century, giving them a reliable framework to understand their customer’s journey throughout the sales process.

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Don’t Let Amazon Eat Your Lunch

Rishi Rawat

We can’t force shoppers but we can certainly gently nudge them. If a visitor to your site leaves for your Amazon page you are basically paying an affiliate tax that was yours to keep. Can this be prevented? Let’s look at a product page on Headsets.com: They have an impossible to miss Buy from Amazon.com button. On click, you are taken to their Amazon page.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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What Is Conversational Commerce & Why You Should Care

CPC Strategy

The ways consumers communicate with businesses are fast changing. Consumer expectations of speed and convenience have spurred new innovations that are opening up a. > Read More. The post What Is Conversational Commerce & Why You Should Care appeared first on Retail Performance Marketing Blog - CPC Strategy.

Blog 68
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Did You Know This Happened in Retail 2018?

OrderDynamics

Did You Know This Happened in Retail 2018? In a couple of hours, another year will be done. And as always there has been plenty of ups and downs when it comes to retail. But what were the major shifts that happened in Retail 2018? Here is a couple that we saw, did you know they happened this year? 1. Experience is Even More Important. This has been a litany for a couple of years now.

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Guide for Retail Forecasting and Replenishment Solutions

Retalon

The rapid expansion of unified commerce is forcing retailers to accelerate the maturity of their demand planning. Fortunately, the advancements of technology provider capabilities can help retailers. Retail supply chain leaders who recognize the importance of planning can use this research to benefit their search for forecasting and replenishment solutions from providers such as Retalon.

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How to Sell on Amazon UK

CPC Strategy

One of the best things about selling on Amazon UK is that you don’t just get access to all of Amazon.co.UK’s shoppers. With. > Read More. The post How to Sell on Amazon UK appeared first on Retail Performance Marketing Blog - CPC Strategy.

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Passing Trend or Future Proof: The Truth About Pop-Up Shops

iQmetrix

These days, where there are crowds of eager shoppers, there is likely a pop-up shop. These temporary storefronts have been on the rise since the early 2000s —and not just in the retail industry. Pop-up restaurants, bars, concerts, workspaces, and even cat cafes have achieved a strong footing in today’s competitive market, yet it’s in the retail sector that the concept truly thrives.

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Unconventional Marketing: Turn Public Complaints Into Gold And Boost Your Sales Up To 40%

RTP blog

By Jaakko Timmonen, No No No Are you one of the marketers who is constantly asking how to create authentic content that would build stronger emotional connections with customers that go beyond a transactional relationship? The answer to that question might be counterintuitive. Have you ever considered what would happen if you published resolved complaints on your web site?

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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How Will the Holiday Season Impact Shopper Behaviors In 2019?

RTP blog

During the hustle and bustle of the holiday season, consumers don’t tend to shop how they would on a normal day. Their time is stretched, they have shopping lists to check off and while they’re always looking for the best deal, they tend to spend more than usual. Despite these nuances, the holiday season is a prime time for new trends to emerge. In 2011, for example, the term “Couch Commerce” first emerged to illustrate mobile’s impact on holiday shopping behaviors and sales.

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