Tue.Nov 10, 2020

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Website Design Before & After: Transitioning To BigCommerce

Groove

B2B eCommerce businesses require a platform that allows for a positive user experience, taking into consideration factors like fast site speed and mobile optimization. When this client turned to Groove to switch platforms, we were happy to help. Continue reading this case study to see the website design before & after for our client, Curtain Call, and how we updated their eCommerce store to improve the customer experience.

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How to Get Verified on Social Media

Kissmetrics

Getting verified on social media is one of the first steps to building a successful social media marketing strategy. Whether it’s your personal account, your business account, or both, getting that little checkmark next to the profile name is massively important. And not so that you look like one of the ‘cool kids.’ A verified social media account provides instant social proof and credibility when anyone looks up to you or your company online.

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Live-Streaming Commerce Lands In Europe

Forrester eCommerce

Live-streaming commerce is arriving on European shores. Here's what European marketers can expect.

Marketing 427
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VF Corporation to Acquire Streetwear Brand Supreme for $2.1 Billion

Retail TouchPoints

VF Corporation will acquire Supreme for $2.1 billion in a deal expected to close this calendar year. Supreme will leverage VF’s expertise and resources, including its global supply chain, to maximize growth. VF is the parent company of Vans , Dickies , Timberland. and The North Face , and the addition of Supreme will offer it ”deeper access to attractive consumer segments” that apply to many of these brands, according to a company statement.

Apparel 298
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Online Grocery Investments: Going In Fits And Starts

Forrester eCommerce

There were three interesting grocery developments in the last few days, all pandemic related and all reflective of the fact that digital transformation in grocery is still a work in progress and hardly a home run: Nestlé bought Freshly. This was probably the most predictable in that we’ve seen many big traditional companies buy startups […].

Retail 349
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Five Pandemic-Driven Trends Reshaping Retail CX Strategy

Retail TouchPoints

The COVID-19 pandemic has upended the retail sector. From household name brands declaring bankruptcy, to Amazon consolidating its ecommerce dominance, to curbside delivery options becoming a coveted competitive differentiator across categories ranging from electronics to grocery to fashion, the landscape for retailers looks radically different than it did 12 months ago.

Retail 289

More Trending

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Holiday 2020: With $189 Billion in Online Sales on the Line, Transparency and Social Outreach are Essential

Retail TouchPoints

Retailers have reason for cautious optimism this holiday season: shoppers are expected to spend an average of $997.79 on gifts, holiday items and additional “non-gift” purchases, according to data from the National Retail Federation and Prosper Insights & Analytics. While this figure is down $50 from 2019, given 2020’s overall uncertainty, such a slight decline would represent a significant victory.

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Spotify Adds Megaphone To A Long List Of Podcast Acquisitions

Forrester eCommerce

Yet another big move today in the podcast space as Spotify acquired Megaphone for its podcast advertising technology. The acquisition for $235 million continues Spotify’s 3-year buying spree in the podcast market, and further solidifies Spotify’s dominant position here. Spotify adds Megaphone to bolster monetization of its podcast content In addition to giving Spotify’s web […].

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Product Directory: Complement Your On-Site Personalization Efforts

Optimizely

With the holiday shopping season only a few weeks away, you’ve probably been bombarded with campaign optimization tips and email best practices from all your martech vendors… including us, at Zaius. (For example, have you checked out our Holiday Recipes yet?) Fingers crossed that you’ve had the opportunity to make your campaigns more powerful and personalized by implementing some of these suggestions into your holiday campaigns.

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Adobe Buys Workfront To Boost Upstream Creative Support

Forrester eCommerce

Adobe announced yesterday it’s shelling out $1.5 billion to acquire work management tool Workfront, cementing a longstanding partnership between the two companies. Together, Adobe and Workfront can spin a tale of coupling a Forrester Wave™ Leader digital asset manager (DAM) and a work management tool that can handle all the planning and collaboration aspects of […].

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Herman Miller Unveils New Concept Stores in L.A. and NYC

Retail TouchPoints

Design and furnishings retailer Herman Miller has opened its first experiential retail concept store at Westfield Century City in Los Angeles, with a second location to follow at The Shops at Hudson Yards in New York on Nov. 20. These stores are the first brick-and-mortar locations dedicated to selling the Herman Miller high-performance task chairs and products that support the home office and small business worker.

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7 Ways to Find New Content Ideas for Your Ecommerce Brand

ecomdash

Need inspiration for your ecommerce content? Here are 7 ways to find new content ideas for your blog, social media, and all your other channels, catered to you. The post 7 Ways to Find New Content Ideas for Your Ecommerce Brand appeared first on Ecomdash.

eCommerce 138
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Casper Partners with Nordstrom as Part of Multichannel Strategy

Retail TouchPoints

Casper is partnering with Nordstrom to offer its mattresses and sleep accessories online at Nordstrom.com , and in-store at select Nordstrom retail locations. Casper will initially be available at. 31 of Nordstrom’s full-line stores across the country. The mattress brand now has partnerships with 23 leading retailers, in addition to Casper’s 66. owned retail stores and ecommerce channel.

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10 Must-Use Social Media Marketing Strategies for eCommerce Marketers

Ecommerce Guru

The e-commerce market is more competitive by the day, and to develop a loyal customer base, e-commerce organizations need to understand innovative ways to establish relationships with their customers. Web traffic is the most important segment for any e-commerce sector, and yet it is the most challenging one. In the evolution of online shopping, social media marketing strategies for eCommerce plays a very important role today.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Target, Ulta Beauty Partner to Launch New Concept In-Store and Online

Retail TouchPoints

Target and Ulta Beauty have announced a strategic long-term partnership to launch a shop-in-shop concept, dubbed Ulta Beauty at Target, that will offer both established and emerging prestige brands online and in select Target locations nationwide beginning next year. Ulta Beauty at Target will debut at more than 100 Target locations starting in 2021, with plans to scale to hundreds more over time.

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Ulta to open 100 Target shop-in-shops

RetailDive

The two powerhouses have ambitious plans for "hundreds more" as they look to meld specialist category experience with ease and convenience.

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Imperial Tobacco boosts sales with Embassy Signature launch

TalkingRetail

Imperial Tobacco is set to expand its Embassy cigarette range with an Embassy Signature range, in a move designed to “unlock sales amongst shoppers seeking out top brands”. The Embassy Signature range will be available at the end of November and consists of Gold and Silver variants in packs of 20 for £9.30. Embassy Signature.

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What a vaccine could mean for retail

RetailDive

There's finally hope of an end to a pandemic that has destroyed lives and livelihoods and upended consumer behavior. For now, uncertainty still rules.

Retail 130
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Retailers aim to be carbon neutral by 2040

TalkingRetail

Spar and Musgrave are among more than 60 leading retailers that are supporting the British Retail Consortium’s Climate Action Roadmap, which aims to bring the retail industry and its supply chains to Net Zero by 2040. The roadmap sets out five areas of action: putting decarbonisation at the core of all business decision making, reducing.

Retail 105
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What is SKU Rationalization and How Can You Get It Right?

Wiser

One of the clearest signs that a brand is growing is when it can release new products, new variations on the old favorites, and entirely new product lines from the brand. Being in a position to release new products is great, but as your assortment grows, so too does the complexity of your inventory management processes. Keeping track of product performance, profitability, sales volume, and other key metrics become vastly more difficult.

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Nordstrom ties up with Casper to sell products in stores, online

RetailDive

The move adds another DTC brand to the department store's roster and allows it to capitalize on the boom the home category has seen in recent months.

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Coca-Cola celebrates Christmas with new TV advert

TalkingRetail

Coca-Cola is set to launch a new Christmas campaign to “encourage people to be truly present with one another”. The campaign will kick-off in December with a TV advert called “The Letter”, which will run alongside the “Holidays Are Coming” advert. Kris Robbens, marketing director at Coca-Cola Great Britain, said: “This year, the Christmas season.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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J.C. Penney's deal with Simon and Brookfield is almost done, but its retail struggles aren't

RetailDive

The retailer's plan to sell itself to landlords has won court approval. Yet operating losses, market share erosion and traffic declines persist.

Retail 106
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5 Ways Poor Logistics Management Can Affect Your Business

RetailMinded

It’s true that every business is different. As such, each one has different supply chains and faces issues when their business requirements need to change or grow. Add to that not being on top of your logistics management, and you can be facing disastrous consequences on the health of your business as a whole. As the spinal column of any business, logistics management is crucial because it serves to make sure that the entire supply chain management, including shipping and delivery, are conducted

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Top Sports and Outdoor Product Detail Page Examples | Salsify

Salsify

Standing out on the digital shelf for sports and outdoor brands starts with telling your product story. Brands that use enhanced content, also called rich media, A+ content, or below-the-fold content, on product detail pages (PDPs) can see sales increase by 10% across categories. Sports and outdoor products are technical — and are often seasonal or lifetime investments.

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Nisa retailer creates in-store foodbank

TalkingRetail

The Nisa Local in Greenock, Scotland, has introduced an in-store foodbank. The store’s team has been making up packages for those in the local community who are struggling and have been supported by customers who have also made donations. Nisa Local Greenock, a 1,500sq ft shop in the heart of the community, is operated by.

Retail 90
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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

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7 Tips to Relaunch Your Website in 2021

Smile.io

No matter what industry you work in, we can all agree that 2020 has thrown us a lot of curveballs. Whether you’ve had to figure out ecommerce , navigate working remotely for the first time or determine how to keep your business afloat in the unpredictable global climate, it hasn’t been easy. Nevertheless, it’s always possible to make the best of a bad situation.

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Food and drink items to be among the most popular Christmas gifts, poll finds

TalkingRetail

Food and drink items will be among the most popular gifts this year, new research reveals. Research by the Fashion Retail Academy finds that 40% of people say they will buy edible goods for their family. In addition, 34% of consumers say they will buy their family beauty products, while 27% of respondents say they.

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Astound Commerce designs digital transformation for fashion & lifestyle brand, Hush

Retail Technology Review

Fashion and lifestyle brand, Hush, has broken its daily sales record, with transactions exceeding £1m, for the first time with a new mobile-first ecommerce platform developed in partnership with digital commerce agency and systems integrator Astound Commerce UK.

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Tropicana unveils festive packaging

TalkingRetail

Fruit juice brand Tropicana has launched a Christmas pack design across its range. The design is available now across the brand’s 950ml, 1.4-litre, and 1.6-litre bottles, in Smooth Orange, Original Orange, Orange Extra Juicy Bits, and Pressed Apple flavours. Caroline Wilding, marketing manager for Tropicana UK, said: “During the festive season, chilled fruit juice category.

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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions? Join us to gain a better understanding of the current retail landscape and learn what you can do to translate personalization strategies into practical implementatio