Forrester eCommerce
APRIL 7, 2021
Crisis-Driven Innovation — A Wake-Up Call There is nothing like a crisis to fuel innovation. In a crisis, people and businesses can behave in extraordinary ways. Throughout the COVID-19 pandemic in 2020, innovation and invention jumped to the fore as industry pivoted. Distillers and brewers repurposed alcohol for hand sanitizers, and engineering companies made ventilators. […].
Kissmetrics
APRIL 7, 2021
There are thousands of conversion rate metrics you could track. But which ones are really important? If your website isn’t hitting its goals, which ones should you pay attention to and work to improve? The sheer number of metrics can be overwhelming, but in this piece, I’ll show you the eight most important conversion rate metrics. Measure and optimize for these, and you’ll start to see an uptick in how well your site does.
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Forrester eCommerce
APRIL 7, 2021
Jump scares are those crazy moments in films, video games, horror films, or haunted attractions that are usually preceded by a quiet moment and have you involuntarily jumping. You are responding to a rush of adrenaline. Here’s an unexpected one in the movie “The Lord of the Rings: The Fellowship of the Ring,” where scary […].
Kissmetrics
APRIL 7, 2021
Regardless of how seasoned a marketer you are, you can always benefit from the wisdom of those who have walked similar professional routes. A good way to learn from seasoned professionals is to check out some of the books they’ve written about different facets of marketing. Often, these books offer philosophical approaches that apply to circumstances far beyond the realm of marketing, while simultaneously providing insight into some of the most successful campaigns of our time.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Retail TouchPoints
APRIL 7, 2021
The Collected Group Company (TCG), a women’s fashion retail group with brands including Joie , Equipment and Current/Elliott , has filed for bankruptcy protection. The company plans to reduce its debt and give senior lenders additional ownership as it seeks to reverse its fortunes or, potentially. sell off brands. The retailer plans to use this as an opportunity to negotiate with landlords as it restructures its finances, according to court papers.
Kissmetrics
APRIL 7, 2021
Imagine being the next Seth Godin, Gary Vaynerchuk, or Tim Ferriss. Just like these notable figures, a big reputation can attract profitable clients, opportunities to speak in conferences, and success in current business ventures. Thought leadership marketing is a powerful thing. Now, how do you transition from being a nobody to becoming a reliable thought leader?
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Kissmetrics
APRIL 7, 2021
Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Unlike a seasonal ad, they can run throughout the year, even without edits or updates. Plus, they guarantee your paid ads can generate leads every day with minimal effort on your part.
Retail TouchPoints
APRIL 7, 2021
Join us live on April 13th, 2021 at 2:00 PM ET / 11:00 AM PT. Add To Calendar. Have you seen “associate livestreaming” in the headlines lately, but aren’t quite sure what it is, why it matters, or how it could apply to your business? The first episode of our new video miniseries, Making It Work, digs into all details you need to know, including how you can get up and running with your very own strategy.
Ecommerce Platforms
APRIL 7, 2021
If you're on the lookout for some free email marketing software, then you're in the right place! In this comparison, we have six of the very best tools for you! These are the leading free email marketing services that are making their mark in 2021. We'll look at their features, free plan limitations, the price of an upgrade, and overall pros and cons.
Retail TouchPoints
APRIL 7, 2021
Success in retail depends on understanding and meeting the needs of shoppers. As we move into a second pandemic year marked by unprecedented shifts in consumer preferences and behaviors, one trend stands out: shoppers are turning to resale more than ever to optimize their at-home lifestyle. This is not just a passing phase — it’s a mindset and a lifestyle that is likely to last.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
RetailDive
APRIL 7, 2021
The mall vacancy rate hit 11.4% in the first quarter, a 90-point jump from last quarter and a 0.4% hike over last year, according to Moody's Analytics.
Retail TouchPoints
APRIL 7, 2021
Online discount apparel retailer MandM Direct , which had previously relied on standard rules-based recommendations to guide website visitors through the shopper journey, has generated impressive improvements in multiple KPIs with real-time, personalized recommendations. Results from delivering AI-powered deep learning Google Recommendations through Google Cloud AI and via the Qubit platform include: 2.4% increase in overall revenue; 114% jump in overall product recommendation click-through rate
RetailDive
APRIL 7, 2021
The retailer intends to add products from over 500 Black-owned businesses in several categories and launch resources to help vendors scale their operations.
Retail TouchPoints
APRIL 7, 2021
New York-based luxury womenswear brand Maison De Papillon is reimagining the future of fashion with Its newest initiative, Project Gaia NYC. The multi-brand concept store, which is designed by Co-founders Shriya Bisht Misra and Danielle Salinas, will feature purpose-driven brands and artists. Project Gaia NYC’s mission is to influence meaningful connections and collaborations among global brands that share the ethos of sustainability and philanthropy.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
RetailDive
APRIL 7, 2021
Google's ad business is most threatened by Amazon's growth as marketers shift their search spending to reach online shoppers.
Retail TouchPoints
APRIL 7, 2021
Signet Jewelers — parent company of Kay , Zales , Jared and Piercing Pagoda — is expanding its digital offerings with the acquisition of jewelry rental subscription platform Rocksbox. The move is part of a push to accelerate the growth of the company’s services category, a key component of Signet’s “Inspiring Brilliance” growth strategy. The acquisition will also add another point of entry for self-purchasing women customers — a segment where Signet said it is currently underdeveloped — and give
RetailDive
APRIL 7, 2021
Over the past year, retail's share of Facebook advertisers has grown from 15% to 17%, with 64% of retail advertisers returning.
Retail TouchPoints
APRIL 7, 2021
In an effort to support diversity and change in the retail industry, Target has committed to spending more than $2 billion with Black-owned businesses by the end of 2025. The retailer also is pledging to add products across its multi-category assortment from more than 500 Black-owned businesses, and to engage more Black-owned companies to enhance its retail operations and shopping experience.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
ecomdash
APRIL 7, 2021
Amazon is planning to raise fulfillment fees, Twitter and Snapchat are experimenting with ecommerce, plus other important ecommerce news. The post Ecommerce Lately April 2021 appeared first on Ecomdash.
Fabric Blog
APRIL 7, 2021
In this episode of Coffee + Commerce, we break down Target's e-commerce site with Faisal Masud and Libby Chennell. Faisal is our CEO at Fabric and was previously the director of AmazonBasics and CTO at Staples. Libby was previously a product and enterprise strategy manager at Target where she delivered a $120M private label business and analyzed opportunities to gain market share.
RetailDive
APRIL 7, 2021
What does the Dollar Store opening craze say about retail?
TalkingRetail
APRIL 7, 2021
James Hall & Co, Spar wholesaler and distributor for the north of England, will be hosting one of the North & Western Lancashire (NWL) Chamber of Commerce’s ‘Meet the Buyer’ sessions. The event sees local suppliers invited to speak with James Hall & Co’s trading team, who are responsible for procuring product ranges for 600. This story continues at James Hall partners with Lancashire Chamber of Commerce.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
RetailDive
APRIL 7, 2021
The move, part of a recently announced growth strategy, expands the retailer beyond its largely brick-and-mortar, mall-based operations.
TalkingRetail
APRIL 7, 2021
Unitas managing director, Darren Goldney, is to join wholesaler Pricecheck. Goldney, who is due to leave Unitas in late April, will join Pricecheck as commercial director. He brings a wealth of varied industry experience having led the merger to form Unitas after joining Today’s Group in 2017. Previous to that, he had held leadership roles at. This story continues at Goldney to join Pricecheck.
IntelligenceNode
APRIL 7, 2021
Table of Contents Introduction: Adapting to the ‘New Normal’ of the CPG Industry 5 Key CPG eCommerce Challenges Top CPG Trends In The New Age Retail Economy Best Practices to Win the Evolving Online CPG Market Conclusion: The Way Forward is Digital There is not one industry or business that wasn’t impacted by the pandemic […]. The post Navigating the Changing CPG Retail Landscape – Challenges, Trends, & Best Practices appeared first on Blog.
TalkingRetail
APRIL 7, 2021
The Association of Convenience Stores has told the government that it is vital that new state aid rules do not penalise retailers. The comments come in response to a Department for Business, Energy and Industrial Strategy consultation on establishing new rules around government subsidies. The consultation was launched following the end of the transition period.
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Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.
Liveintent
APRIL 7, 2021
In a recent post for AdExchanger , LiveIntent CMO Kerel Cooper recalled how publishers learned an important lesson within the last few years: that they need to diversify their marketing and revenue streams to survive. Even before the pandemic, many publishers found themselves treading water after trusting Facebook to drive all their traffic. Once they realized the social giant manipulated their reach and owned their audience data, they were back at square one.
TalkingRetail
APRIL 7, 2021
Thatchers Cider is launching a “British Cider Time” campaign ahead of the “start of a summer of UK holidays”. The campaign is kicking off on 12 April includes a TV advert showcasing “the portfolio of bottled ciders Gold, Haze and Rosé”, running across TV channels and supported by a video-on-demand campaign featuring Thatcher’s Cloudy Lemon. This story continues at Thatchers kicks off a new campaign for summer 2021.
ChannelAdvisor
APRIL 7, 2021
The following case study features a global sporting goods brand that leverages ChannelAdvisor’s Managed Services for Marketplaces to help achieve its business goals. THE CLIENT. As a global sporting goods company offering high-performance equipment and trendy apparel, this ChannelAdvisor client has a lot of e-commerce activities to manage. With millions in annual revenue on the line in a competitive market, the brand says it attracts athletes across a wide range of sports with a singular mission
TalkingRetail
APRIL 7, 2021
Time is running out for serving postmasters to vote for who they want to be elected as non-executive directors on the Post Office board. The electorate, made up of around 8,000 serving postmasters as well as multiple partners, has five days left until the poll closes at 9.30am on Monday 12 April, to select up. This story continues at Postmasters running out of time to vote for new non-executive directors.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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