Thu.Dec 03, 2020

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Do You Know The $-Value Of Improving CX?

Forrester eCommerce

We just updated our calculations for how much business growth you can expect from improving CX. We did this for the 14 industries we cover in our CX Index survey. For all the details, you can check out our new report “How Customer Experience Drives Business Growth, 2020.” But for now, here’s a… Sneak Peek […].

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How to Hire SEO Freelancers

Kissmetrics

Ranking a website or web page today is not as easy as it was a couple of years ago. Not only is the competition stiffer, but the constant changes in the algorithms that determine rankings also make it more challenging to stay on top of your SEO game. As a business owner, keeping up with all these changes and regularly updating your website is something you might not have time for.

SEO 362
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Using The Right Metrics For The Subscription-Based Business Model

Forrester eCommerce

The subscription model offers new opportunities for businesses to enhance the value of their offerings as they become more embedded in the changing context of their clients’ customer journeys. But companies need to have the right metrics in place to be able to support the shift of the underlying value equation. Processes and systems for […].

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13 Reasons Why Direct Mail Isn’t Dead

Kissmetrics

In an increasingly digital world, direct mail seems old and boring. You wouldn’t drive a horse-drawn carriage to work or use a pager to contact your friends, would you? Of course not. Direct mail feels outdated. But direct mail is still a great way to reach your audience, grab their attention, and connect with them on a personal level. In 2016, The Data & Marketing Association reported that the direct mail customer response rate increased by 43%.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Key Takeaways From The Forrester Wave™: Hybrid Cloud Management, Q4 2020

Forrester eCommerce

This week, we published “The Forrester Wave™: Hybrid Cloud Management, Q4 2020” evaluation to help infrastructure and operations professionals understand the nine most relevant vendors in this space. This is a refresh from our previous evaluation in 2018. You’ll find there’s a number of familiar faces: BMC Software, Flexera (acquired RightScale), Micro Focus, and VMware. […].

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Automated Workflows: Attract, Engage & Delight Your Audience

Groove

eCommerce automation improves the accuracy and relevancy of messaging and helps businesses save time by reducing redundant tasks. If you're not using an automated workflow to streamline your marketing efforts, continue reading to discover how eCommerce automation can be used to attract, engage and delight customers at any stage of the buyer's journey.

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7-Eleven Adds Mobile Wallet to its Loyalty App

Retail TouchPoints

7-Eleven has launched an app-based mobile wallet that will enable contactless payment at participating U.S. stores. The 7-Eleven Wallet is integrated directly into the 7-Eleven app and it lets shoppers securely load funds to use at checkout without any loading or transaction fees. Shoppers can load their wallet using debit and credit cards, Apple Pay, Google Pay and prepaid 7-Eleven gift cards from anywhere, and add cash to the wallet at 7-Eleven stores.

Mobile 207
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Facebook Looks To Monetize Messaging By Acquiring Kustomer And Extend Into Customer Service

Forrester eCommerce

Facebook announced its intention to acquire Kustomer for $1B, adding digital customer service to its portfolio. Why the focus on customer service? It’s because customers hold the power in interactions with companies. Customers demand easy, effective service that values their time, and provides them with personal experiences that are in context of their actions.

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5 Holiday Trends to Watch Include Rise of ‘Couch Commerce,’ Curbside Pickup

Retail TouchPoints

Retailers and industry experts have been forecasting a 2020 holiday season dominated by ecommerce almost since the world started taking COVID-19 seriously, and results from “Cyber Weekend,” or BFCM (Black Friday/Cyber Monday), effectively made their case. In fact, the behavioral shifts that occurred during the first wave of COVID-19 are being reinforced as many areas navigate a second wave of the virus.

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Announcing The Updated-For-2020™: Multicloud Managed Services Providers

Forrester eCommerce

Today, we released the “The Forrester Wave™: Multicloud Managed Services Providers, Q4 2020.” We looked at the top 11 vendors — Accenture, Capgemini, Cognizant, Deloitte, HCL Technologies, IBM, Infosys, NTT DATA, Rackspace Technology, Tata Consultancy Services (TCS), and Wipro — in the market and evaluated them across 24 criteria. As workloads migrate to the cloud, […].

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Intersection Extends Digital Marketing to City Streets Via Smart Screen QR Codes

Retail TouchPoints

Smart cities media and technology company Intersection has launched new digital storefronts to help brands bridge the gap between digital and physical retail experiences for the holiday season. The expansion of Intersection’s out-of-home offerings seeks to enable brands to create interactive QR code-driven ad campaigns across street kiosks, digital bus shelters, digital walls and digital urban panels in major cities, with the goal of reaching consumers on the path to purchase.

Marketing 171
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A Guide to Voice Commerce, the Future of Ecommerce

SellBrite

Seventy-two percent of consumers use voice search through personal digital assistants, and 25% of consumers have made a purchase using a digital assistant. The latter may seem like a small number in the grand scheme of all that ecommerce has to offer, but it shows a trend of voice commerce adoption among the global community. Voice commerce is gaining ground as the next frontier of ecommerce, and ecommerce sellers need to be aware of how to leverage it for their stores, especially as the race fo

eCommerce 141
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Inmar Intelligence Launches Integrated Omnichannel Payment Platform

Retail TouchPoints

Inmar Intelligence , a data-driven technology-enabled services company, has launched InmarPay, a unified omnichannel payment platform. InmarPay aims to drive profitability by connecting consumer engagement and payments for retailers, pharmacies and CPG manufacturers. The platform is powered by Aurus and was designed to handle all merchant non-cash transactions seamlessly across in-store and digital sales channels as well as contactless payments.

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Full Suite Monolith or Best-of-Breed Solution- Part 2: Digital Maturity

GetElastic

Choosing between a Full Suite Monolith or Best-of-Breed Solution can be a difficult discussion. Some brands are looking for an all in one solution while other brands are looking for a more customizable solution. So which will be the right fit for you? In this episode of Taco 'Bout Composable Commerce, Devon Hillard from Black Magic Consulting gives us the first consideration for choosing full suite monolith or best-of-breed solution: Digital Maturity.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Don’t Let the Grinch Steal Your Holiday Sales — 7 Tips for IT Teams to Avoid Digital Downtime

Retail TouchPoints

As the pandemic continues to drive shoppers away from brick-and-mortar, online retail sales are expected to grow 33% this holiday to a staggering $189 billion. Online sales will surpass $2 billion every day between November 1-21, and increase to $3 billion a day from November 22 to December 3. According to Adobe Analytics, almost half of these sales (42%) will be made on smartphones.

Mobile 180
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eComm Weekly: Walmart's New Test Stores

GetElastic

Walmart is experimenting with a lot in their new test stores focused on efficiency and the consumer! I lay it all out in this quick overview. eCommerce Weekly. What's new and what's noteworthy? Now, Walmart has clearly been listening to their customers because with their newly rolled out stores, they'll be implementing things like Augmented Reality, Mobile and a new check out process.

Mobile 122
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Walgreens Launches Personalization-Driven Advertising Group

Retail TouchPoints

Walgreens has launched its own advertising offering, dubbed Walgreens Advertising Group (wag). It’s designed to help brands maximize ROI through data-led execution and optimization on Walgreens-owned platforms and through other external brand-safe channels. . By combining the scale of more than 9,000 stores and 100+ million loyalty members with advanced data modeling, the retailer’s full-service personalization-driven advertising offering can deliver custom-built audiences tailored to brand goal

Channel 151
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L Brands on track to separate Bath & Body Works, Victoria's Secret in 2021

RetailDive

The personal care brand is committed to moving many more stores out of the mall, CEO Andrew Meslow also said during a Morgan Stanley conference.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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One Stop introduces roast dinner offer

TalkingRetail

One Stop is offering its customers a half-price roast dinner in the run-up to the festive season. Customers can buy One Stop’s own-label whole British Chicken, potatoes, carrots, broccoli, and Bisto Chicken Gravy for £4.56 between the 4-13 December. For the roast deal, customers will get a One Stop Whole Chicken 1.5kg (was £5 now.

Customer 114
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Express reduces corporate headcount by 10%, again

RetailDive

The retailer scaled back its corporate staff once more following a 10% cut in January after reporting "steep declines" in work and event apparel.

Apparel 122
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How To Use Location Extensions In Google Ads

Store Growers

Last Updated on January 13, 2021. If you have a physical store location, using it as a location extension with your Search ads is a no-brainer. They might bring you extra foot traffic and they help to build trust with people that haven’t heard from you. That also is true if your address is just an office or warehouse, having it there shows that you’re not just a little business on the internet.

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5 Subscription Marketing Strategies You Should Implement

FastSpring

Businesses are constantly trying to figure out how to increase customer retention rates. But what if your business model is designed to create repeat customers. Essentially, that’s the beauty of subscription business models. Subscription businesses get to profit from recurring purchases, and customers benefit from long-term savings and convenience. In a recent study , Zuora found that 71% of adults across 12 countries have subscription services.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Consumers may buy less this holiday. Could retailers actually make more?

RetailDive

At some stores, Black Friday markdowns weren't as steep as years past, in part due to the pandemic's supply chain disruption. There may be a lesson there.

Consumer 130
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12 Amazing Customer Value Optimization (CVO) Strategies

Omniconvert

All the successful brands you see around, be it Amazon, Best Buy, McDonald’s, Beachbody, or others, they all have their. The post 12 Amazing Customer Value Optimization (CVO) Strategies appeared first on Omniconvert Ecommerce Growth Blog.

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30 minutes with Adore Me's marketing and design chiefs

RetailDive

Helen Mears and Chloe Chanudet talk about how they've built the DTC brand's marketing and product strategy over the years.

Marketing 120
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Mars Wrigley reduces plastic packaging by 10%

TalkingRetail

Mars Wrigley UK is reducing the amount of plastic in the packaging of some of its popular products, in a move designed to “save 51 tonnes of plastic per year”. The company’s standard and More to Share pouches, including M&M’s, Galaxy Counters, Galaxy Minstrels, Revels, Maltesers Buttons, Skittles and Starburst, will be narrower from April.

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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

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Pandemic tees up dollar stores for favorable post-crisis future

RetailDive

Dollar Tree, Dollar General and Five Below benefited from stockpiling into Q3, but stand to gain no matter how long the outbreak continues.

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Supermarkets hand back business rates relief

TalkingRetail

Many supermarkets and discounters have decided to return the full value of their business rates relief following criticism. Chancellor Rishi Sunak announced in March that all retail, hospitality and leisure businesses in England would be given a business rates holiday for 12 months to help them through the pandemic. However, yesterday (2 December) Tesco said.

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FedEx to acquire ShopRunner

RetailDive

The deal, which aims to help the carrier expand its e-commerce capabilities, is expected to close by the end of the year.

eCommerce 113
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Forecourt crime jumps 43% in third quarter, research shows

TalkingRetail

Incidents of forecourt crime increased by 41% during the third quarter of 2020, new research reveals. The latest Forecourt Crime Index from the British Oil Security Syndicate (BOSS), based on the three months following the easing on the spring lockdown restrictions, saw the BOSSIndex reach 145. The figures show the total number of forecourt crimes.

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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions? Join us to gain a better understanding of the current retail landscape and learn what you can do to translate personalization strategies into practical implementatio