Mon.Jan 04, 2021

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How A Paid Media Strategy Increased This Client's Revenue By 22%

Groove

Creating and implementing an optimized paid media strategy is a great tactic to augment organic traffic and increase ROI. Continue reading to discover how we helped one client increase conversion rate by 17% and revenue by 22% by utilizing Google Shopping, Search and Display ads as well as streamlining paid media strategies for their new website. Paid Media Strategy: Increasing This Client's CVR & Revenue.

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How to Use Instagram Shopping to Drive Product Sales

Kissmetrics

Have you used shops on Instagram? With over a billion active users and growing, Instagram may already be one of your favorite places to promote your e-commerce store. However, lots of opportunities exist for marketing on the channel , so it can be a great place to build a follower base and get the word out about your products and brand. What if you could take passive interaction to the next level and actually buy and sell directly from the platform?

eCommerce 339
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Understanding the UK Value-Add Tax: How to Prepare for Brexit as an Ecommerce Business

BigCommerce

This material does not constitute legal advice and is only for general informational purposes.

eCommerce 403
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It’s Likely You Already Have Low-Code Developers. Get Them Into Your Security Neighborhood.

Forrester eCommerce

In the world of DevSecOps, a little empathy goes a long way – particularly when it comes to expectations for your developers. While security pros have been steeped in common security flaws and the OWASP Top 10 for years, most developers never took a security course at the university level. As security pros, our job […].

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Brookfield Plans to Go Private in $5.9 Billion Deal

Retail TouchPoints

Brookfield Asset Management has proposed to take its mall operator arm private in a deal valued at $5.9 billion. The company plans to offer $16.50 per share to buy out stakes that it doesn’t already own in Brookfield Property Partners LP and Brookfield Property REIT. The board of directors of Brookfield Property Partners has formed a committee of independent directors to review the proposal.

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Forrester eCommerce

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3 tips to win over millennials and Gen Z at checkout

RetailDive

To keep up with young shoppers, retailers need to provide experiences that offer both instant gratification and the flexibility to enable a frictionless shopping experience.

Retail 136
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Sportswear Brand On’s First Global Flagship Debuts With a ‘Magic Wall’

Retail TouchPoints

Swiss performance sportswear brand On has opened a global flagship store in New York’s NoHo neighborhood — its first standalone brick-and-mortar store — boasting a design-centric and technologically driven approach to the in-store consumer experience. Centered around an innovative “Magic Wall” spanning nearly the full length and height of the store, the space offers a running shoe shopping experience that combines convenience with opportunities for both fun and exploration.

Outdoor 264
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Gordon’s taps into consumer behaviour with alcohol-free spirit

TalkingRetail

Gordon’s has launched an alcohol-free variant, Gordon’s 0.0%, following an initial launch in December 2020 in Tesco. The 700ml variant retails at £14 and is made with “the same finest distilled botanicals as Gordon’s London Dry Gin”. Brand owner Diageo said low- and no-alcohol spirits is currently the fastest growing segment within the alcohol category.

Consumer 126
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MARQUE Luxury Continues U.S. Expansion with New York Showroom

Retail TouchPoints

Seeking to take advantage of a growing resale market, pre-owned designer goods reseller MARQUE Luxury has opened a New York showroom located at 261 Fifth Ave., marking the retailer’s first location in the northeast and its third on the East Coast. Throughout the U.S. and online, MARQUE showrooms carry luxury brands, including labels such as Chanel, Louis Vuitton and Gucci, among others.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Frozen grocery sales finish 2020 on a high, figures reveal

TalkingRetail

Frozen food sales finished 2020 on a high, adding another £252m in sales in the past three months, new figures reveal. The latest Kantar figures, released by the British Frozen Food Federation, show that the frozen food aisle has been the star performer of grocery retail in the past 12 months, performing better in terms.

Retail 122
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JCPenney CEO Out; New Owners Start Executive Search

Retail TouchPoints

JCPenney CEO Jill Soltau has stepped down as the retailer’s new owners, Simon Property Group and Brookfield Asset Management , begin a search for a new leader to reinvigorate the retailer. Stanley Shashoua, Chief Investment Officer at Simon, will serve as interim CEO, supported by a temporary office of the CEO that includes “key members of JCPenney’s current leadership team.”.

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Building a Modern Digital Storefront with Microservices

Fabric Blog

Your storefront is the most important page on your e-commerce site. It is the page that gets the most traffic and is often the first place your target customers interact with your business.

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Simon Completes Acquisition of Taubman Centers

Retail TouchPoints

Mall operator Simon Property Group has completed its acquisition of an 80% ownership interest in the Taubman Realty Group Limited Partnership (TRG), which owns, manages and/or leases 26 regional, super-regional and outlet malls in the U.S. and Asia. . Under the terms of the transaction, Simon — through its operating partnership Simon Property Group L.P. — acquired all of Taubman Centers Inc.’s (TCO) common stock for $43 per share in cash.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Convenience retailers recognised by the Queen

TalkingRetail

Several figures from the convenience sector have been recognised in this year’s New Year’s Honours list. Spar store manager Linda Carrington received a British Empire Medal (BEM) in The Queen’s New Year Honours for 2021. Carrington, who manages AF Blakemore’s Laceby Lodge forecourt convenience store in Grimsby, was recognised for her exceptional services to the.

Retail 96
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December 2020 COVID-19 + Ecommerce Update

ROI Revolution

Published January 4, 2021. Q1 2021 has finally begun. As we put 2020 behind us, marketers and executives aren’t leaving behind their concerns about COVID-19. Let’s take some time to review last month’s COVID-19 + ecommerce news as we prepare to move ahead into January. Visit this blog post for more COVID-19 news about where the world of ecommerce has gone since last March when the pandemic started.

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Nisa retailers support consumers’ New Year’s resolutions

TalkingRetail

Nisa retailers are supporting consumers’ New Year’s resolutions with deals on superfoods and snacking. Retailers are being encouraged to highlight the healthy ranges in their stores using eye-catching POS, while the healthy living event will also be promoted in Nisa consumer leaflets, as well as on social media channels. The campaign includes a feature on.

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It's a done deal

RetailDive

Several retail mergers, acquisitions and partnerships closed at year's end.

Retail 135
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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James Hall unveils £60,000 giveaway

TalkingRetail

James Hall & Co, Spar wholesaler for the north of England, has launched a £60,000 giveaway designed to help families in what traditionally can be a financially tough period. Customers will have the chance to win £100 every day, redeem 1,000s of vouchers across the majority of products in north of England Spar stores, and.

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New J.C. Penney holds on to key officers as Soltau departs

RetailDive

CFO Bill Wafford is among the executives staying on at the retailer as it searches for a chief executive under new owners.

Retail 115
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Budweiser kicks off Dry January initiative with footballer support

TalkingRetail

Budweiser is running a #TeamZero initiative this month to “encourage consumers to make smart drinking choices”. The initiative aims to help consumers use Dry January as a “springboard to focus on their health, wellbeing and personal ambitions for the year ahead with fewer distractions – starting 2021 the way they mean to go on”. The.

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Online shoppers more concerned about deliveries than personal security, according to PCI Pal survey

Retail Technology Review

A recent survey of 2,000 online shoppers in the UK, commissioned by PCI Pal, found that shoppers are more concerned about prices, speed and cost of deliveries or being able to find specific products over and above security of their personal data.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Maltesers cake bars available to One Stop

TalkingRetail

Mars Chocolate Drinks and Treats has launched a Maltesers cake bar variant, in a move designed to “reinvigorate” the cake bar category. The cake bar is available now to One Stop stores and consists of a malt-flavoured sponge, topped with a malt cream containing Maltesers pieces. The brand said the cake bar category has grown.

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Booming e-commerce with wine & spirits requires new logistics concepts

Retail Technology Review

Europe is one of the most important markets for wines and spirits. In 2019, almost a third of the world's wines were produced here. Due to the Corona crisis, the already growing e-commerce in this sector has continued to expand heavily during this year.

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Veganuary 2021 is biggest yet

TalkingRetail

More than 440,000 people have already signed-up for Veganuary 2021 – the 31-day vegan challenge – making it the biggest cohort since the pledge began in 2014. Veganuary is urging everyone to embrace this unique opportunity to reshape the future and sign-up to try vegan this month.

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Orchestrate digital customer journeys with Dynamic Yield and Optimove

Dynamic Yield

Ensure each customer receives the most relevant experience throughout the lifecycle with your brand using Dynamic's Yield Optimove integration. The post Orchestrate digital customer journeys with Dynamic Yield and Optimove appeared first on Dynamic Yield.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Weetabix encourages healthy breakfasts with TV advert

TalkingRetail

Weetabix is bringing back its “Have You Had Yours?” campaign to “encourage the nation to start the day right”. The £2m campaign is set to reach 70% of the UK population across TV, video-on-demand, online, and social media platforms throughout January and February. The campaign is supported by a “Start the year with an Original.

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Site seeks to help Canadian merchants fight the Amazon effect

RetailWire

More than 4,000 businesses across Canada have signed on to Not-Amazon.ca. The site provides a directory of local merchants that have a website and offer pickup or delivery. Small and medium-sized businesses represent more than half of the gross domestic product of Canada. Forty percent of those have laid off workers during the pandemic and 20 percent have put off rent payments.

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Hovis adds vitamin D to Best of Both loaves

TalkingRetail

Hovis is rolling out a new recipe for its Best of Both loaves featuring added vitamin D to support shoppers’ immune systems. The recipe will “provide added nutritional benefits to the tasty loaf to support consumers in their quest for food with more added nutrients”, including vitamin D and calcium, and is low in fat.

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Penny co-owner could go private

RetailWire

Brookfield Asset Management has made an offer valued at $5.9 billion to take Brookfield Property Partners private by acquiring any shares in the company that it doesn’t already control. Brookfield Property owns malls and other commercial properties. It also has equity stakes in J.C. Penney and other retail chains that are tenants in its facilities.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib