Fri.Jan 29, 2021

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Consumers Are On Social Media, But That Doesn’t Mean They Want To Hear From You

Forrester eCommerce

It’s 2021. Social media is ubiquitous, from social networks to forums to brand-created communities to messaging apps. Brand marketers shouldn’t be asking if their consumers are on social media, but rather, “Do they want to hear from my brand?” Our new Landscape report in the Forrester Social Marketing Playbook breaks down the four types of […].

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What is Passage Indexing & What Does it Mean for SEO?

Kissmetrics

There are few things Google likes more than updating its ranking signals. If you’ve heard about passage indexing, there’s a good chance you have questions. What is passage indexing? Is it a significant update that will tank your website traffic? Or is it just another small change in Google’s ever-evolving algorithm and ranking factors?

SEO 308
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In 2021, Banks Must Sustain The Digital Momentum

Forrester eCommerce

We’re hitting the end of January. So, let me ask you, how is that New Year’s resolution coming along? Each year, many consumers vow to change their behavior come January 1, resolving to cut down on social media, eat more healthily, sort out their finances, or — for those in lockdown — go for a […].

Banking 491
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NRF: 52% of Shoppers Celebrating Valentine’s Day, Spending a Combined $21.8 Billion

Retail TouchPoints

Just over half ( 52% ) of U.S. adults plan to celebrate Valentine’s Day this year, spending a total of $21.8 billion , according to a survey by the National Retail Federation (NRF) and Prosper Insights & Analytics. The holiday may be serving as a form of release for pent-up consumers: nearly three-quarters ( 73% ) of shoppers celebrating Valentine’s Day this year feel it is important to do so given the current state of the pandemic.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Privacy And Security: We Need Both For Communications, And There’s An App For That

Forrester eCommerce

Our communications need to be both private and secure. The recent uproar about WhatsApp’s changes to its privacy policy is a good reminder of that fact. While the changes had implications for consumers who use WhatsApp, the concerns also made their way into the enterprise. I heard from CISOs who saw the discussions quickly morph from personal concerns about privacy to enterprise security concerns about using WhatsApp for business […].

Consumer 363
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5 SEO Tips For Bonanza E-Commerce Sellers

Kissmetrics

As an e-commerce seller, your business depends on your relationship with search engines. Search engines are one of the first stops potential buyers make before purchasing an item. When your store is invisible to search engines, you simply don’t exist to the vast majority of your audience. It’s a concerning thought and one reason e-commerce sellers spend so much time fixing and maintaining their on-site SEO.

eCommerce 276

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Transferwise vs N26 (Jan 2021): The Battle of The Mobile Apps

Ecommerce Platforms

The days of traditional walk-in banks can no longer be taken for granted. Why? Because of the advent of digital banking apps that offer competitive, convenient, and easy-to-use services. You can complete transactions at home, at work, or while you're on the go. Many come with a range of attractive features that make it hard for traditional banks to compete against. .

Mobile 104
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DTC Brand Freshly Cosmetics Opens Second Brick-and-Mortar Store

Retail TouchPoints

Natural beauty brand Freshly Cosmetics has opened a flagship store in Madrid, designed by strategic and creative consultancy CuldeSac. The approximately 1,000 -square-foot space marks the online brand’s second physical store, continuing its foray into brick-and-mortar following the success of its first location in Barcelona, Spain. The space is designed as an evolution of the Barcelona store and incorporates Freshly’s iconic curve to reflect the brand’s personality.

Customer 216
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Cadbury football promotion returns with exclusive retailer prize

TalkingRetail

Cadbury Dairy Milk is bringing back its Cadbury Legends promotion, giving shoppers the chance to win VIP experiences with football stars and a new retailer prize. The promotion is running across Cadbury’s chocolate bars, bags, and tablets, offering “money-can’t-buy” VIP experiences for consumers, including video messages from players and vouchers to spend in participating football.

Retail 119
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Walmart Renames Media Business, Puts Focus on Building Omnichannel Experiences

Retail TouchPoints

Walmart is expanding and revamping its media business, with a new name and a greater emphasis on in-store omnichannel experiences. Walmart Connect, formerly known as Walmart Media Group, will work to create ways for the retailer’s brand partners to connect with shoppers no matter how they choose to shop. Walmart Connect will focus on three strategic areas, with the goal of becoming one of the top 10 advertising platforms in the U.S. over the next five years: Introducing innovative in-store exper

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Stores are open, but the pandemic keeps shoppers away

RetailDive

Despite effective vaccines and more government relief, consumers are playing it safe as COVID-19 cases continue to rise and variants emerge.

Consumer 132
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Seller Fulfilled Prime: Answers to Your Questions About Amazon’s Newest Changes

ChannelAdvisor

As most Seller Fulfilled Prime (SFP) participants know, Amazon has set new, stricter requirements for its SFP program, which are in effect as of February 1. . In an effort to “ provide customers with a more consistent delivery experience throughout the week ,” the new rules require SFP participants to use shipping methods that support Saturday delivery and pick-ups, as well as meet targets for one- and two-day delivery promises.

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LVMH, L'Oréal invest in social selling platform Replika Software

RetailDive

The startup, which is currently focused on the fashion and beauty industries, hopes to expand into other areas like healthcare and travel.

Travel 131
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Three Ways Retailers Can Boost Their Rep During Returns Season

RetailMinded

With the holidays now behind us, retailers have another huge challenge to navigate: Return season. Post-holiday returns are a fact of life for retailers, but this year could be especially difficult with forecasts suggesting record-breaking returns and a 23% increase over the 2020 peak period. The increase is down to more flexible return policies implemented by retailers to combat the challenges of retail during Covid-19 and increased eCommerce.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Nike store plots virtual outdoor adventure with mobile tech

RetailDive

QR codes, AR and geofencing are used in an in-store experience that is designed to keep COVID-19 precautions in mind.

Outdoor 126
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Industry Deep Dive: CPG + Online Grocery Trends + Stats for 2021

ROI Revolution

Published January 29, 2021. Almost one year into the COVID-19 pandemic, the ecommerce landscape is continuing to transform in ways that even the most seasoned marketing executive couldn’t have predicted – and the consumer-packaged goods (CPG) and online grocery industries are no exception. CPG and online grocery appeal to consumers because they provide pandemic-safe options for purchasing essential items.

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Retail Therapy: Martha Stewart releases CBD line for dogs

RetailDive

The lifestyle guru partnered with Canopy Growth to produce cannabidiol products for pups. Because they get stressed too.

Retail 124
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January Product Update: PSD2 Compliance, Live Quotes for Sales, and Faster Onboarding

FastSpring

Welcome to the first product update of the new year! We’re here to walk you through January’s most important releases and improvements. If your new year’s resolutions included anything about scaling your business or expanding into other countries, then there’s a lot to be excited about at FastSpring this month. Some of the updates to our platform include faster seller onboarding, support for more languages, and a play-by-play rundown of how we’ve made PSD2 complianc

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Costcutter partners with Appy Shop to meet growing home delivery demand

TalkingRetail

Costcutter has partnered with online shopping platform Appy Shop to expand its home delivery offer for retailers. Appy Shop, which is part of the Appy Tech group of companies, can be used as a stand-alone service by store owners. The cloud-based platform can be accessed via PCs, mobile devices or tills and retailers have the.

Mobile 88
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Three steps to a heavenly Valentine`s

Retail Technology Review

Together or apart, one English manufacturer has got lockdown Valentine’s sorted. Showing you care or getting pulses racing; this Valentine’s Day, say it with the humble candle.

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Illegal tobacco seized in Bradford

TalkingRetail

An operation between West Yorkshire Trading Standards and West Yorkshire Police has resulted in a seizure of 125,000 cigarettes and 4.9kg of hand-rolling tobacco. The Tackling Illicit Tobacco for Better Health Programme, funded by the five Public Health departments, uses multi-agency enforcement and community marketing campaigns to tackle the problems of the illicit trade.

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Personalizing the Consumer Journey with Data

PERQ

We have access to more data than ever before. An online prospect can have over 15 different touch points or data associated with their time on your website. On Season 2 of The Bridge podcast, hosts Andy Medley and Muhammad Yasin chatted with Desiree White. The post Personalizing the Consumer Journey with Data appeared first on PERQ.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Welsh government forges on with deposit return scheme plans

TalkingRetail

The Welsh government is forging on with plans to introduce a deposit return scheme, including it in its new plan to make Wales litter and fly-tipping free. Minister for environment, energy and rural Affairs Lesley Griffiths yesterday (28 January) launched her new plan – A Litter and Fly-tipping Free Wales – which outlines how the.

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Jabong Seller Registration- How to Sell on Jabong

Ecommerce Guru

Jabong is part of the Rocket Internet community, which develops and invests in online businesses that carry established online business models to new, increasingly rising markets. In sectors such as food & groceries, fashion, general merchandise, home & living, and travel, the group is present. With a presence on six continents in over 110 countries, Rocket Internet is an e-commerce powerhouse.

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Batchelors and Call of Duty partnership offers prizes for gamers and retailers

TalkingRetail

Premier Foods is partnering with video game franchise Call of Duty: Warzone, to launch an on-pack consumer promotion and a retailer competition for its Batchelors hot snacks brand. The on-pack promotion gives shoppers the chance to win in-game bonus items and prizes with every pack. Premier Foods said quick meals, such as Batchelors Super Noodles.

Games 75
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Crate and Barrel, Parachute team up for exclusive collection

RetailDive

The partnership will put the DTC bedding brand in 65 of Crate and Barrel's physical stores and on its website.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Asda axes cartoon characters from top-selling own-brand lines

TalkingRetail

Asda has extended a scheme to remove cartoon characters from its own brand-products in a bid to reduce ‘pester power’ and help parents make informed choices about their children’s diets. The supermarket giant removed cartoon characters from 12 of its own-brand cereal boxes last year and has now transformed the packaging on 9 own-brand ice-creams.

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Oreos maker did well during the pandemic

RetailWire

Mondolez International, the maker of Oreos and other snack brands, saw comparable sales grow 3.2 percent in the fourth quarter. The company said its cookie and cracker brands gained market share in the U.S. and its chocolate business made gains in the UK.

Other 52
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Haribo rolls out ‘fruitier’ recipe for Starmix sweets

TalkingRetail

Haribo is adding fruit juice to the recipe for its Starmix sweets, available from February. The recipe “enhances the overall taste of the product and now includes an apple flavoured green bear, a blackcurrant flavoured purple bear, and an apple and lemon flavoured ring”. The new recipe was developed to “meet with the expectations of.

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GameStop shares on the rise again as restrictions lifted

RetailWire

Shares in GameStop doubled in price in premarket trading today after restrictions on individual investors were lifted. The retailer’s stock price has been on a wild up and down ride, which started after angry investors on a Reddit group decided to start buying shares in large numbers to inflict financial pain on hedge funds that shorted the stock, in essence betting on its demise.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib