Retail TouchPoints
FEBRUARY 12, 2021
With COVID-19 case counts declining and vaccination efforts underway, eager consumers and retailers are both looking hopefully toward a future return to normal. And while the timeframe is still fuzzy, one thing is clear — the “normal” that we’ll find ourselves in post-pandemic will be familiar, but also fundamentally different, from the world we knew before COVID-19.
Kissmetrics
FEBRUARY 12, 2021
Did you know that the average American sees over 5,000 ads per day ? That’s a tremendous amount of content to compete with, especially if you’re running a small business or a new startup. To stand out, you must clearly communicate to consumers what’s so great about your products and why they’re superior to competitor models. One strategy by which to do this is comparative advertising.
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Retail TouchPoints
FEBRUARY 12, 2021
It has not always been announced with great fanfare, but the retail industry is increasingly turning to radio frequency identification (RFID) as more benefits are uncovered. With supply chain visibility and inventory accuracy continuing to grow in importance, RFID has gone from a “nice to have” to being foundational to the ecommerce models that are critical for the survival of retail companies today.
Kissmetrics
FEBRUARY 12, 2021
When you launch a new campaign, what are the most important metrics you track? Did you think of conversion or click-thru rate? Cost per conversion? ROI? All of those answers are essential metrics for every marketing or advertising campaign, but they won’t help you pinpoint a single ad’s or campaign portfolio’s monetary success. That’s where ROAS comes in.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Retail TouchPoints
FEBRUARY 12, 2021
Ahold Delhaize USA — which operates grocery chains under the Food Lion , Giant Food , The GIANT Company , Hannaford and Stop & Shop banners — has unveiled a series of new health and sustainability goals. They are part of a detailed, purpose-driven strategy designed to enable customers to make healthier choices, create greater product transparency, eliminate waste and take bold climate action, all in support of developing a more sustainable food supply chain.
Kissmetrics
FEBRUARY 12, 2021
I’m so excited to announce my Digital Marketing and Sales for Small Business Online Summit on Feb. 23, a free summit that focuses on digital marketing strategies for small and medium businesses. According to Small Business Trends , 32 percent of small businesses don’t have a budget for content marketing. That’s a huge missed opportunity for small and medium businesses that could be building awareness opportunities, leads, and conversions through search and social.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Kissmetrics
FEBRUARY 12, 2021
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. The self-hosted WordPress.org wins for giving users a free tool for creating and growing a website just the way they want. There’s a bit of a learning curve, but you can’t put a price on its flexibility that allows you to design, optimize, and monetize your site to your liking.
Retail TouchPoints
FEBRUARY 12, 2021
Commerce technology platform VTEX , which offers retailers marketplace and order management solutions, has acquired cloud commerce platform provider Workarea. VTEX plans to leverage Workarea’s commerce experience to scale growth and strengthen its presence in the U.S. and Canadian markets. Workarea’s customers, including Sleep Number and sustainable fashion brand Reformation , will add more than $1 billion in gross merchandise volume to VTEX, ultimately accounting for 20% of the comp
UpSellIt
FEBRUARY 12, 2021
Despite growing economic concerns at the hands of global pandemic, the online luxury retail market is growing. While traditional conversion strategies work for online retailers, there are specific considerations to be made for luxury retailers. Let’s take a look at what luxury marketing is, how it differs from marketing in traditional retail markets, and ways luxury brands can optimize their sites to boost conversion rates.
Ecommerce Platforms
FEBRUARY 12, 2021
Square and Squarespace might sound like two parts of the same puzzle, but they’re actually very different solutions, with unique benefits to offer. Today, we’re going to look at both Square and Squarespace , to help you decide which one might be right for you. If you want to run a successful business in today’s online world, you need a few crucial things.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
TalkingRetail
FEBRUARY 12, 2021
The NFSP is supporting the Banking Services (Post Offices) Bill that is going to be presented to parliament on 2 March. The bill, to be presented by Duncan Baker MP, will ensure that banking institutions are mandated to maintain a minimum level of banking services for their customers, including the provision of cash via the.
Liveintent
FEBRUARY 12, 2021
A couple of years ago, a few of us at LiveIntent set out to create a group for employees to learn and converse with each other in ways they hadn’t before. We decided the best way to facilitate this was to create an Employee Resource Group (ERG) focused on belonging, inclusion, and diversity, which resulted in the group’s name, BID. For about two years, Belonging, Inclusion and Diversity with Intent, or BID, facilitated conversations on Pride, the gender pay gap, and more.
TalkingRetail
FEBRUARY 12, 2021
Coffee machine company La Cimbali has launched S15, a “fully automatic and super compact” coffee machine “ideally suited to convenience stores”. The company said the entry-level machine is ideal for stores where space may be at a premium and can produce up to 150 beverages per day. The S15 machine features “patented Cimbali technologies”, such.
RetailDive
FEBRUARY 12, 2021
The launch comes "at a time that feels especially relevant" from a retailer that has sold outdoor and comfortable apparel for more than a century.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
ChannelAdvisor
FEBRUARY 12, 2021
For a brand, monitoring online distribution channels can be a hassle. Online retail teams must regularly visit the sites they are selling on to ensure that all availability, price, search and content metrics are where they should be. The common pain is that it could take hours to read through these product pages when your brand has a large distribution network.
RetailDive
FEBRUARY 12, 2021
Less than a year after its release, the subscription service has attracted up to 8.2 million members, a CIRP study found.
SheerID
FEBRUARY 12, 2021
Military customers strongly prefer to shop with brands that give them exclusive offers. Learn how you can be the go-to brand for the military community.
RetailDive
FEBRUARY 12, 2021
Get a piñata with your ex's name on it from Save the Chimps, and a chimpanzee will break it — for a cause, of course.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Omniconvert
FEBRUARY 12, 2021
During this episode of Ecommerce Growth Stories, Miruna Mitu is telling her story with Mobexpert, selling & making furniture in Romania. The post Sometimes, all you need is a comfortable home. The Mobexpert Story appeared first on Omniconvert Ecommerce Growth Blog.
RetailDive
FEBRUARY 12, 2021
The e-commerce giant has recently teamed up with other brands in court to tackle knockoff sellers.
Omniconvert
FEBRUARY 12, 2021
Check out this list of the top ten eCommerce trends that business owners and entrepreneurs should look out for in 2021 to remain competitive. The post Top 10 eCommerce Trends You Can’t Ignore in 2021 appeared first on Omniconvert Ecommerce Growth Blog.
TalkingRetail
FEBRUARY 12, 2021
Spar is supporting the introduction of a national day to remember those who have died during the pandemic and to show support for everyone who has been bereaved. The National Day of Reflection, spearheaded by end of life charity Marie Curie, is set to take place on 23 March – the anniversary of the UK.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Omniconvert
FEBRUARY 12, 2021
With significant changes in customer behavior and customer journey after COVID-19, it's time to refine customer experience for 2021 and beyond. The post How to Refine Customer Experience for 2021 appeared first on Omniconvert Ecommerce Growth Blog.
TalkingRetail
FEBRUARY 12, 2021
Beefeater is set to launch a Peach & Raspberry flavour exclusively for the UK trade. The variant will be available from the end of April, following a four-week run in Asda, with an RRP of £18.99 and ABV of 37.5%. Chris Shead, off-trade channel director at Pernod Ricard UK, said: “Flavoured gin represents a huge.
RetailDive
FEBRUARY 12, 2021
Radical strategies are needed around consumer engagement, now, to get back to pre-pandemic profitability, write Kearney's Michael Brown, Suketu Gandhi, Cara Cole and Natalie Shield.
TalkingRetail
FEBRUARY 12, 2021
Nisa partners are bringing back a meal for tonight promotion, which offers deals for a classic British mealtime favourite.
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Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.
RetailDive
FEBRUARY 12, 2021
Following its acquisition in bankruptcy last year, the retailer has promoted two executives to top positions as it looks to grow and adapt to a new environment.
TalkingRetail
FEBRUARY 12, 2021
Spar is rolling out a Spar Natural range in selected stores for “customers searching for products with added health and wellness credentials”.
Korona
FEBRUARY 12, 2021
Workplace training and development has a long, complex history. The Industrial Revolution, which began in the early 1900s, was the catalyst for the creation of many of the fundamental tenets of on-the-job training—an approach that we still use today in the retail sector. Later in the 1940s, the post-war boom clarified the need for US-based factories to operate more efficiently in order to meet soaring demand.
TalkingRetail
FEBRUARY 12, 2021
Home-cooking Brits are creating the biggest demand for fruit and vegetables this century, new sales figures reveal. Data from Tesco shows many of its stores across the UK are seeing record-breaking weekly demand for vegetables, fruit, and salad.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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