Mon.Jul 19, 2021

Google Ads Keyword Planner: Create Content That Ranks

Groove

Creating an organic ranking strategy that drives significant website traffic can be tough if you don’t follow eCommerce SEO best practices. The first step (and of the most essential) to improving organic rank is conducting keyword research.

PPC 123

Direct to Consumer Marketing: The Complete Guide

Ecommerce Platforms

Direct-to-consumer (D2C) marketing is quickly becoming the choice route for CPG (Consumer Packaged Goods) brands and manufacturers to gain entry into the market directly rather than via a middleman structure.

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Is DHGate Legit And Safe? Here’s My Review And How To Avoid Scams

My Wife Quit Her Job

If you look at the DHGate reviews online, you’ll find that DHGate has a reputation for selling poor quality merchandise. As a result, I’m often asked is DHGate safe to buy from and is it a legit company? First off, DHGate is a marketplace and they don’t sell their own products.

Other 156

Direct to Consumer Marketing: The Complete Guide

Ecommerce Platforms

Direct-to-consumer (D2C) marketing is quickly becoming the choice route for CPG (Consumer Packaged Goods) brands and manufacturers to gain entry into the market directly rather than via a middleman structure.

Post-Pandemic eCommerce Growth: Leverage Customer Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

This session will dive into how organizations can still leverage historical customer data but need to also think about how to augment development of strategies with marketing research and other shopper signals to efficient drive e-Commerce growth. Join Phil Irvine, VP & Director of Audience Intelligence, for this in-depth discussion of the current e-commerce landscape. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

3 ways technology is helping retailers boost loyalty

Retail Dive

The dominant role technology plays in not just acquiring customers but also serving and retaining them

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Five Tips From 44 CMOs On Building Trust With Zero-Party Data

SheerID

Learn how marketing leaders are investing in better quality data and other initiatives to create greater consumer trust and richer customer relationships

Echo Falls kicks off luxury hamper competition

Talking Retail

Wine brand Echo Falls is set to run an on-pack competition offering a luxury pamper night.

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How online retailer SurfStitch used range extension to catch the third-party marketplace wave

Retail Dive

Third-party marketplaces open up new channels of growth for retailers; learn how one company did it

How SMNutrition Doubled Its Gross Revenue and Scaled Its Ecommerce Program | Salsify

Salsify

When I first came to SMNutrition in 2019, the company was run by a very small team. We had 35 products, and most of the ecommerce platforms we were working on did not even have our full SKU count. Customer Voices

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Dick's is testing 5 store concepts. Here's why.

Retail Dive

Store revamps are also in progress, and the sporting goods specialist is expanding its private label reach as it looks to maintain a winning position

Inside Smart Commerce: The Future of Brick-and-Mortar is ‘Store as Media’

Retail Touch

When we ponder the future of retail, the store is always involved in discussions.

Walmart teams up with DTC brand Bubble in bid to tap Gen Z market

Retail Dive

Late last week, products created for younger skin, including clay masks, toners and cleansers, were made available in 3,800 stores nationwide

Dunkin Donuts added to One Stop line up

Talking Retail

Dunkin Donuts is rolling out its products into 300 One Stop stores over the next few months, following a trial in 15 stores. The products available to One Stop stores are the Boston Crème double pack (£2.75) and the twin pack Strawberry Frosted Ring Rainbow Set (£2.75).

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5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

'There's nothing like it out there': Dollar General's Popshelf aims to create and conquer a new market

Retail Dive

The new format is expanding rapidly as it courts middle-income suburban shoppers. With success and scale come some big decisions for the discounter

Gifts for teachers provide timely boost to business as the school year ends

Talking Retail

The school year ends for many this week and symbol groups are encouraging retailers to use gifts for teachers as a boost to business.

Gifts 65

With 30 new stores in June and July, Ross sticks to plan for 3K locations

Retail Dive

The off-pricer's brick-and-mortar ambitions were forged pre-pandemic. While openings are down from 2019, long term it's all systems go

70

How To Add A Floating Cart On Your WooCommerce Store?

MakeWebBetter

Shopping cart is an entity from which the store conversion starts. It contains the products that buyers are sincere about purchasing, and therefore as a seller, you too need to be careful enough to make your shopping cart prominent and easily accessible.

The Retailer’s Playbook for Customer Acquisition

This playbook outlines the four phases of program development and illustrates each point with real-world case studies from retailers that have found success.

Dollar General debuts private label skincare line

Retail Dive

Launched within its Believe Beauty brand, the products sell for $5 or less and expand on the dollar store's pursuit of a higher-income shopper

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How to Use Instagram Ads

Neil Patel

Instagram is one of the best social networks to advertise on. It has grown to be just as big of an advertising platform as its parent company, Facebook. In fact, by 2023, the site is likely to exceed one billion users, according to Statista.

Indochino to dress NBC broadcasters for Tokyo Olympics

Retail Dive

The apparel company will be the in-studio wardrobe provider for more than a dozen NBC Olympics and Telemundo broadcasters

Government confirms that 16-year-olds will still be able to sell lottery tickets

Talking Retail

Government confirmation that it will scrap the plan to increase the age for those permitted to sell lottery tickets from 16 to 18 has been welcomed by the NFRN.

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Going Beyond Account-Based Marketing: Why ABM-i is the Wave of the Future

Evolve beyond account-based marketing and create a hyper-personalized approach that considers stakeholders as individuals. Learn 8 strategies to use data and technology to create scalable yet personalized ABM programs.

Amazon sued by federal agency seeking recall of hazardous products on its site

Retail Dive

The U.S. Consumer Product Safety Commission wants to hold the e-commerce giant responsible for children's clothes and other items sold by third parties

Frozen food suppliers hail continuing surge in sales

Talking Retail

Frozen food has increased sales in the past year more than any other category except alcohol, says the British Frozen Food Federation (BFFF). The BFFF commented after the latest Kantar figures revealed frozen food sales outperformed total grocery growth by 7.8% in value and 5.2%

Other 61

Uber Expands Same-Day Grocery Service to 400 Cities with Plans to Go National

Retail Touch

On-demand and scheduled grocery delivery services from Uber Technology have now expanded to 400 towns and cities in the U.S., more than doubling the availability of the offering. Both Uber and Uber Eats are making deliveries in markets including San Francisco, New York City and Washington D.C.,

Don’t set minimum wage too high

Talking Retail

The government should be careful not to set the national living wage (NLW) too high, says the Association of Convenience Retailers (ACS).

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7 Data-Driven Lead Generation Strategies That Drive Growth

Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act.