Mon.Jul 19, 2021

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Google Ads Keyword Planner: Create Content That Ranks

Groove

Creating an organic ranking strategy that drives significant website traffic can be tough if you don’t follow eCommerce SEO best practices. The first step (and of the most essential) to improving organic rank is conducting keyword research. Keyword research is the process of finding keywords to rank for in search engines and prioritizing the best keyword opportunities for your company’s website.

SEO 370
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It’s Christmas In July For Three Threat Intelligence Startups

Forrester eCommerce

Christmas came early for three vendors in the threat intelligence and attack surface management space this past week. In a reported all-cash $500 million deal (no need for layaway when your market cap is north of $2 trillion), Microsoft acquired threat intelligence and attack surface management vendor RiskIQ. In Europe, Swedish vulnerability risk management firm […].

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Inside Smart Commerce: The Future of Brick-and-Mortar is ‘Store as Media’

Retail TouchPoints

When we ponder the future of retail, the store is always involved in discussions. In fact, experts and practitioners across the retail spectrum largely agree that the store is a crucial vehicle for customer retention, engagement and loyalty. Even once-digital only brands like Warby Parker have doubled down on their store investments. In fact, the eyewear darling plans to open another three dozen locations by end of this year.

eCommerce 299
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Is DHGate Legit And Safe? Here’s My Review And How To Avoid Scams

My Wife Quit Her Job

If you look at the DHGate reviews online, you’ll find that DHGate has a reputation for selling poor quality merchandise. As a result, I’m often asked is DHGate safe to buy from and is it a legit company? First off, DHGate is a marketplace and they don’t sell their own products. In fact, DHGate is very similar to AliExpress and Ebay in that they provide a platform for others to sell online.

Other 177
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Uber Expands Same-Day Grocery Service to 400 Cities with Plans to Go National

Retail TouchPoints

On-demand and scheduled grocery delivery services from Uber Technology have now expanded to 400 towns and cities in the U.S., more than doubling the availability of the offering. Both Uber and Uber Eats are making deliveries in markets including San Francisco, New York City and Washington D.C., and the company plans to have nationwide coverage by the end of this year.

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How To Add A Floating Cart On Your WooCommerce Store?

MakeWebBetter

Shopping cart is an entity from which the store conversion starts. It contains the products that buyers are sincere about purchasing, and therefore as a seller, you too need to be careful enough to make your shopping cart prominent and easily accessible. In those cases when customers purchase multiple products, accessibility of the cart becomes […].

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Building a retail digital footprint in 2021

Liveintent

Retail giants like Walmart, Target, and Walgreens understand the value of first-party audience data, which is why these and so many other retailers have launched their own retail media networks. By leveraging their customers’ digital footprints — like transactional data, offline and online behavior, and intent data — not only have retailers found ways to serve their customers better, but they’ve also unlocked revenue.

Webinar 127
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Dollar General debuts private label skincare line

RetailDive

Launched within its Believe Beauty brand, the products sell for $5 or less and expand on the dollar store's pursuit of a higher-income shopper.

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What customer acquisition and growth marketers can learn from Ash Ketchum and Pokémon

Liveintent

If you were a child or young adolescent in the 90’s you likely remember the cartoon series Pokémon. The series told the story of a young Pokémon trainer, Ash Ketchum, who vows to catch all 151 Pokémon and become the Pokémon Master. Ash and today’s customer acquisition and growth marketers actually have a lot in common: they want to catch them all.

Customer 124
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Dick's is testing 5 store concepts. Here's why.

RetailDive

Store revamps are also in progress, and the sporting goods specialist is expanding its private label reach as it looks to maintain a winning position.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Echo Falls kicks off luxury hamper competition

TalkingRetail

Wine brand Echo Falls is set to run an on-pack competition offering a luxury pamper night. The competition will kick-off in August and run until October across neck flags on the brand’s 750ml lines and outer case stickers in wholesale, offering shoppers the chance to win one of 500 hampers, featuring products from skincare brand. This story continues at Echo Falls kicks off luxury hamper competition.

Retail 111
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Walmart teams up with DTC brand Bubble in bid to tap Gen Z market

RetailDive

Late last week, products created for younger skin, including clay masks, toners and cleansers, were made available in 3,800 stores nationwide.

Marketing 128
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Five Tips From 44 CMOs On Building Trust With Zero-Party Data

SheerID

Learn how marketing leaders are investing in better quality data and other initiatives to create greater consumer trust and richer customer relationships.

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With 30 new stores in June and July, Ross sticks to plan for 3K locations

RetailDive

The off-pricer's brick-and-mortar ambitions were forged pre-pandemic. While openings are down from 2019, long term it's all systems go.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Retailer Performance: Capturing Your Share of the Digital Shelf with Brand Analytics

ChannelAdvisor

As we continue to explore the tenets within the four essential pillars of retailer performance , one thing is becoming obvious: data matters. And few areas highlight what companies do with data more than the topic of discoverability. . We’ll discuss search positioning and digital shelf performance in this installment. As we examine this cornerstone of e-commerce, it’s important to note that improvements in this particular area often require time to foster and cultivate.

Retail 98
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'There's nothing like it out there': Dollar General's Popshelf aims to create and conquer a new market

RetailDive

The new format is expanding rapidly as it courts middle-income suburban shoppers. With success and scale come some big decisions for the discounter.

Marketing 120
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How SMNutrition Doubled Its Gross Revenue and Scaled Its Ecommerce Program | Salsify

Salsify

When I first came to SMNutrition in 2019, the company was run by a very small team. We had 35 products, and most of the ecommerce platforms we were working on did not even have our full SKU count.

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Amazon sued by federal agency seeking recall of hazardous products on its site

RetailDive

The U.S. Consumer Product Safety Commission wants to hold the e-commerce giant responsible for children's clothes and other items sold by third parties.

eCommerce 116
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Dunkin Donuts added to One Stop line up

TalkingRetail

Dunkin Donuts is rolling out its products into 300 One Stop stores over the next few months, following a trial in 15 stores. The products available to One Stop stores are the Boston Crème double pack (£2.75) and the twin pack Strawberry Frosted Ring Rainbow Set (£2.75). There is also a four-pack available for £4.75. This story continues at Dunkin Donuts added to One Stop line up.

Retail 86
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3 ways technology is helping retailers boost loyalty

RetailDive

The dominant role technology plays in not just acquiring customers but also serving and retaining them.

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Gifts for teachers provide timely boost to business as the school year ends

TalkingRetail

The school year ends for many this week and symbol groups are encouraging retailers to use gifts for teachers as a boost to business. Nisa is among the symbol groups offering promotions to help customers choose presents for teachers who, like many others, have had a particularly tough working year because of the pandemic. Offline. This story continues at Gifts for teachers provide timely boost to business as the school year ends.

Gifts 75
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Indochino to dress NBC broadcasters for Tokyo Olympics

RetailDive

The apparel company will be the in-studio wardrobe provider for more than a dozen NBC Olympics and Telemundo broadcasters.

Apparel 119
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Government confirms that 16-year-olds will still be able to sell lottery tickets

TalkingRetail

Government confirmation that it will scrap the plan to increase the age for those permitted to sell lottery tickets from 16 to 18 has been welcomed by the NFRN. The minister for media and data, John Whittingdale, said: “In order to minimise the impact on retailers and offer additional flexibility, the government intends to introduce. This story continues at Government confirms that 16-year-olds will still be able to sell lottery tickets.

Retail 69
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How online retailer SurfStitch used range extension to catch the third-party marketplace wave

RetailDive

Third-party marketplaces open up new channels of growth for retailers; learn how one company did it.

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Frozen food suppliers hail continuing surge in sales

TalkingRetail

Frozen food has increased sales in the past year more than any other category except alcohol, says the British Frozen Food Federation (BFFF). The BFFF commented after the latest Kantar figures revealed frozen food sales outperformed total grocery growth by 7.8% in value and 5.2% in volume in the year to 13 June. The overall. This story continues at Frozen food suppliers hail continuing surge in sales.

Other 69
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Dick's is testing five store concepts. Here's what they are, and why it can afford to.

RetailDive

Store revamps are also in progress, and the sporting goods specialist is expanding its private label reach as it looks to maintain a winning position.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Don’t set minimum wage too high

TalkingRetail

The government should be careful not to set the national living wage (NLW) too high, says the Association of Convenience Retailers (ACS). James Lowman, ACS chief executive, told the Low Pay Commission (LPC) at an evidence session last week that further increases could threaten the staff levels and even existence of some businesses. He argued. This story continues at Don’t set minimum wage too high.

Retail 64
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Retailer Performance: Capturing Your Share of the Digital Shelf with Brand Analytics

ChannelAdvisor

As we continue to explore the tenets within the four essential pillars of retailer performance , one thing is becoming obvious: data matters. And few areas highlight what companies do with data more than the topic of discoverability. . We’ll discuss search positioning and digital shelf performance in this installment. As we examine this cornerstone of e-commerce, it’s important to note that improvements in this particular area often require time to foster and cultivate.

Retail 52
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Scalable Commerce – Why You Should Be Thinking About This Now

RetailMinded

If, like me, you’re of a certain age, you’ll be able to remember the first version of the Apple website. It was all text, had an appalling layout and was light years from today’s sleek offering. Although that was all of ten years before the first iPhone appeared so we shouldn’t be too hard on them. Today, when a large percentage of their audience were not even born then, demand and expectations are very different.

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Interest-free payments drive buy now, pay later services

RetailWire

A growing number of retailers and consumer-direct brands are making use of buy now, pay later technology that enables customers to buy items interest-free over a short period of time. The idea is particularly attractive to consumers who are making big ticket purchases and may want to avoid paying credit card interest or with a debit card that would empty their bank accounts.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib