Tue.Apr 13, 2021

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Is Your IT Operating Model A Speedbump In Waiting?

Forrester eCommerce

Learn the key design principles to making your IT operating models more adaptive.

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The Honest Company Rides ‘Conscious Consumerism’ Wave Toward Potential $100M IPO

Retail TouchPoints

Ethical consumer goods brand The Honest Company filed for its long-anticipated IPO on April 9, 2021. Co-founded by actress Jessica Alba in 2012, the company touts a line of hypoallergenic, ethically sourced products in the baby, beauty and home cleaning categories. According to the SEC filing , The Honest Co. will seek to list on the Nasdaq under the symbol “HNST” at a value of $100 million.

eCommerce 278
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GRC Platforms: What You Need To Know Before You Buy

Forrester eCommerce

Businesses always need to adapt their operations to changing circumstances, and the pandemic has only exacerbated the need to rethink risk management strategies. COVID-19 has simultaneously highlighted the necessity of risk management and exposed the gaps that exist in many governance, risk, and compliance (GRC) programs today. The pandemic also accelerated digital strategy and transformation […].

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What Are Influencer Engagement Marketplaces (and How to Use Them)

Kissmetrics

Influencers are everywhere. There are roughly 37 million influencers on Instagram, and around 1.5 million of them work on YouTube. Every day, these creators promote brands across social media, talk up great products, and directly influence how people spend their hard-earned money. Sounds great, right? There’s just one problem. It’s really hard to actually find a great influencer to grow your business.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Core Web Vitals: What It Is, Why Google Is Doing It, And What It Means

Forrester eCommerce

SEO Hasn’t Put User Experience (UX) First SEO has gone through lots of changes over the years — from link farms to keyword stuffing. The customer has not always been at the heart of the SEO process. I’ve told you before about how my high school computer teacher gamed Google’s search algorithm years ago. Even […].

SEO 285
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How to Advertise on VOD Platforms

Kissmetrics

With an ever-increasing number of consumers looking to e-commerce to replace their in-person shopping experiences, many advertisers are searching for innovative new ways to reach the surge of online shoppers. One such method is to advertise on VOD (video on demand) videos. What Is Video on Demand (VOD)? Video on demand means exactly what it sounds like: videos that are available at the viewer’s convenience.

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A Complete Guide to App Monetization

Kissmetrics

You finally did it. You built your app idea , you refined the product, and now you’re ready to launch your mobile app. Hold on, if you’ve spent time and resources creating this app, don’t you want to earn something in return? App monetization is essential to the success of your mobile app. Whether you plan to charge for downloads or use subscription services to generate income, your app will never be profitable without a monetization strategy.

Payments 212
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How to Offer Sustainable Packaging for Your Online Store

Ecommerce Platforms

Every time you ship a product the packaging either gets thrown in the landfill or recycling bin. This means that your business creates waste on a regular basis, and it's even possible that those recyclable materials don't end up getting recycled or reused. Luckily, switching to sustainable packaging could lead to advantages for both you and your customers, not to mention a strong environmental impact.

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SAP’s Newly Independent Financial Services Entity Could Bring Lots Of Benefits To The Industry, But Will It?

Forrester eCommerce

Today, SAP announced a strategic shift: Its financial services entity will become a separate firm. German investment company Dediq and SAP will form a separate financial services firm, which will be jointly owned by the two companies. The new firm is meant to take up its operations in the second half of 2021 and “fully […].

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CCS 2021: Levi’s, 1-800-FLOWERS, Under Armour Reveal How They’re Meeting Fast-Changing Consumer Expectations

Retail TouchPoints

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. The 15 sessions, now available on demand, encompass critical areas of the retail enterprise, including: customer loyalty strategies; visual tech developments such as AR and 3D modeling; fulfillment and delivery management; the power of social networks; fast-growing Buy Now, Pay Later services; and the al

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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22 Ecommerce Experts to Follow on Twitter

SellBrite

Most people think of Twitter as a dumpster fire of strong, opinionated content—not a library of knowledge. But for ecommerce sellers, the platform is incredibly valuable for learning how to build and grow an online store. Finding people to follow isn’t that hard. But filtering through the noise and finding ecommerce content that both come from reputable sources and provides quality information can be a little trickier.

eCommerce 156
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How to Run Facebook Ads for Health Supplements & Increase ROAS

Inflow Insights

When you’re in Facebook marketing, the last thing you want is to invoke the wrath of the Zuckerberg machine. Unfortunately, when you’re advertising for a health and wellness company, avoiding that is often easier said than done. We could debate all day the effectiveness of Facebook advertising regulations across other verticals, but there’s no doubt that health and wellness products are on a tight leash.

Supplies 153
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eCommerce Pricing: How to Price for Marketplaces vs. Your Website

Wiser

Quantity or quality. At the risk of oversimplification, these are the two buckets that make up your eCommerce traffic. You can get a lot of people checking out your brand online. Or you can get the right people. It’s finding that balance that is so critical to success. We’re going to focus on the quality side of things in this blog—specifically, how you can convert more visitors into paying customers through effective eCommerce pricing.

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Ecommerce Data Shows How Consumer Expectations Have Changed | Salsify

Salsify

Ecommerce data plays a vital role in scaling and growing a brand. It helps business owners make better strategic decisions, improve marketing plans, reduce costs, and more.

eCommerce 117
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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What Is Product Bundling? How to Sell More, and Faster

ecomdash

What is product bundling and how can it increase sales? Here are some strategies and best practices to help you sell more. The post What Is Product Bundling? How to Sell More, and Faster appeared first on Ecomdash.

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Carling kicks off football shirt competition

TalkingRetail

Carling is partnering with sportswear brand Umbro to launch an on-pack competition to win one of 10,000 limited-edition football shirts. To be in with a chance of winning, shoppers will need to find a golden can hidden in promotional 10-can and 18-can multi-packs of Carling and redeem a code found on each pack on the. This story continues at Carling kicks off football shirt competition.

Retail 122
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Shares in retailers struggle despite high street reopening

365 Retail

The fact that shops were allowed to welcome customers again for the first time in months did not boost the share prices of some of the UK’s biggest retailers. Next and B&Q-owner Kingfisher helped push down the value of London’s FTSE 100, which ended the day down 26.63 points, or 0.4%, to 6,889.12. High street companies started to open their doors on Monday.

Retail 119
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Bahlsen unveils new TV advert

TalkingRetail

Biscuit brand Bahlsen has launched a TV advert to support the launch of its new pack design. The advert will be on air until 28 May and supported by a £5m media investment across TV, digital, print, social media and shopper activity in-store and online. The advert will air during prime-time programmes such as Gogglebox, This story continues at Bahlsen unveils new TV advert.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Timberland launches first ‘Community Loyalty Program’ in the UK

365 Retail

Global lifestyle brand Timberland is launching its first-ever membership program, echoing its mission to create a movement of purpose for a greener planet. The program will give loyal customers product exclusives, prizes, the chance to attend exclusive launch events, plant trees through Treedom and claim a 10% birthday promo-code. Customers will be able to sign up in-store and online via the Timberland website, earning an introductory offer of 100 bonus points as well as the opportunity to recei

Gifts 119
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Hardest hit: Who is still at risk after last year's retail tribulations?

RetailDive

Party City, Nordstrom, Macy's, GameStop and others still have weak scores on measures of financial health, according to RapidRatings data.

Retail 127
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HMV welcomes back ‘regulars’ as stores reopen after lockdown

365 Retail

Shoppers have been hunting out hidden nuggets at HMV stores as the retailer welcomed back “all the usual faces” following the easing of lockdown restrictions. The entertainment giant reopened all 93 stores across England and Wales and was expecting to see in-store shopping return to pre-lockdown levels amid strong demand for vinyls and original CDs.

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Trebor celebrates 100 years with consumer competition

TalkingRetail

Mint brand Trebor is celebrating its 100th anniversary with an on-pack competition, offering shoppers the chance to win cash prizes. The Big 100 competition is running from 15 April to 21 May across the entire Trebor portfolio, offering a range of cash prizes up to £10,000, as well as daily £100 giveaways and limited edition. This story continues at Trebor celebrates 100 years with consumer competition.

Consumer 110
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Just Eat orders soar 79% in three months amid lockdown takeaway boom

365 Retail

Takeaway delivery giant Just Eat said order numbers soared by 79% over the past three months as lockdown measures sparked demand from housebound customers. The Just Eat Takeaway.com group told investors on Tuesday morning that it processed around 200 million orders in the first quarter of 2021. The company – created through the £6.2 billion merger between Just Eat and Dutch rival Takeaway last year – said growth was particularly strong in the UK market.

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Urban Outfitters taps Nordstrom vet to lead Anthropologie

RetailDive

The brand has underperformed namesake Urban Outfitters and Free People, and analysts expect new chief Tricia Smith to make significant changes.

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How to Choose the Best Ecommerce Pricing Strategy for Your Store

Omnisend

Reading Time: 7 minutes. Choosing an ecommerce pricing strategy is often one of the most difficult decisions you can make. It calls for a delicate balance between customers’ purchasing power, product value, and bottom line. For many merchants, this can result in going around in circles. How do you consider these aspects and choose a pricing strategy your customers will agree to?

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Grove Collaborative to enter physical retail for first time via Target

RetailDive

The DTC brand's best-selling items will be sold in stores along with educational displays debunking myths about sustainable products.

Retail 119
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Nisa overhauls partner rebates

TalkingRetail

Nisa Retail has revealed its new partner rebate terms, Fresh Rewards, which gives independent retailers the opportunity to unlock up to 5.5% rebate. The new terms reward partners based on their weekly order value, as well as stocking Co-op own-brand products. The entry threshold for a 1% rebate starts at £4,000 and partners can earn. This story continues at Nisa overhauls partner rebates.

Retail 98
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What is a repeat customer and how to identify them

Omniconvert

An introductive article about what a repeat customer is, how you can identify them to help them become loyal customers and increase profit. The post What is a repeat customer and how to identify them appeared first on Omniconvert Ecommerce Growth Blog.

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Discover How You Can Double Your Conversion Rates

Algopix

Are you interested in mastering the art of multi-channel selling? Then mark 22/4/2020 in your calendar. How to Do Multi-Channel Selling Right is an upcoming webinar featuring Algopix—the only cross marketplace research platform and popular eCommerce order fulfillment solution Cahoot. Our live webinar will offer a clear-cut roadmap to multiplying your sales across multiple channels, including Amazon, Walmart, and eBay.

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Amazon Prime Day 2021 News, Updates, + Stats [April 2021]

ROI Revolution

Published April 13, 2021. Advertisers and consumers alike are curiously awaiting Prime Day 2021 after last year brought unprecedented changes to Amazon’s annual shopping event. As we approach a post-pandemic market , what can businesses expect this year and what can you do to ensure Prime Day is a success for your brand ? Stay tuned to this blog to be the first to uncover the latest Amazon Prime Day 2021 news, updates, stats, and trends.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib