Forrester eCommerce
MARCH 16, 2021
Building a global campaign content strategy that works across local markets is a challenge for most B2B marketing organisations. In her latest blog post and upcoming webinar, Lisa Gately outlines how regional marketers can drive the conversation in three areas to improve audience-centricity, decision-making, and content collaboration.
Retail TouchPoints
MARCH 16, 2021
Meeting customer expectations is often easier said than done. And during the COVID-19 pandemic, where consumers have been doing more online shopping than ever before, meeting those expectations means incorporating a smooth home delivery experience with sustainability in mind. Online consumers are continuing to show a deep interest in sustainability.
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Forrester eCommerce
MARCH 16, 2021
Two words describe the current situation as the world battles to eradicate the COVID-19 pandemic: hope and uncertainty. The good news is that there are now multiple vaccines paving the path to an eventual recovery of social and economic activity lost to the pandemic since 2020. However, it will not be an easy path due to tremendous challenges ranging from supply chain and distribution difficulties to ethical and policy-related concerns.
Kissmetrics
MARCH 16, 2021
The tourism industry is rich and exciting, full of cultural knowledge, shared experiences, and career-building opportunities for marketers. It’s true. The tourism industry we know today was largely created by advertisers. Before the 1920s, travel was a luxury only available to the wealthy. However, with the introduction of paid vacation time in the 1930s, travel became part of regular American life.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
MARCH 16, 2021
Earlier this month, a US State Department spokeswoman announced that the US had identified three online publications that were attempting to discredit the Pfizer and Moderna vaccines, all of which were directed by Russian intelligence. In Forrester’s annual report on top security threats, we explore the top security threats that security professionals must monitor, including […].
Kissmetrics
MARCH 16, 2021
983079_HowMuchDoFacebookAdsCost_030321. Last year, Facebook made over $84 billion in revenue. Where do you think the majority of that revenue is coming from? If you guessed Facebook ads, you’d be correct. Facebook advertising offers endless opportunities to interact with your target audience on a conversational platform. With 68 percent of Americans logging onto Facebook a day, if you’re not advertising on the platform, you’re missing out on some big opportunities.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Kissmetrics
MARCH 16, 2021
People might think PPC is all about having a huge budget to play with, but I’m here to tell you that’s not entirely true. Yes, your PPC campaigns can be expensive if you haven’t mapped out your ads to the buyer’s journey. However, when you combine PPC with customer journey mapping, you effectively guide your potential customers through all the phases to make a sale.
Forrester eCommerce
MARCH 16, 2021
The separation of media and creative execution 40 years ago sent the advertising industry spiraling. Advertising’s perception has devolved from entertaining to annoying, investment to commodity, channels organized to communication everywhere, audiences obtainable to users elusive. Savvy marketers are actively seeking solutions to join the lower and upper funnel of marketing as a means to […].
Retail TouchPoints
MARCH 16, 2021
Consumers unleashed their fury on social media earlier this week in response to women’s apparel retailer LOFT announcing plans to stop offering plus sizes. When asked by a customer on Twitter if the company was discontinuing its plus-size line, the retailer responded with this message: “Unfortunately, due to ongoing business challenges, we have had to make some difficult decisions, which does impact our plus collection.
Ecommerce Platforms
MARCH 16, 2021
Marketing trends evolve quickly. As customer preferences continue to change, it’s common to find that your advertising efforts transform too. However, despite the arrival of countless new marketing solutions, email advertising has preserved its spot as the ultimate way to connect with customers. Email gives companies an instant way to reach the pockets of their target customers in an increasingly competitive environment.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Retail TouchPoints
MARCH 16, 2021
Target and DICK’S Sporting Goods have added new private label offerings, both aimed at expanding their product assortments into new areas. DICK’S new VRST line of men’s athletic apparel will help the sports retailer expand in the athleisure category, while Target’s Mondo Llama will offer a range of crafting supplies. VRST, which will include a variety of commuter pants, joggers, shorts, tees, hooded sweatshirts and quarter-zips, will initially launch on VRST.com and dicks.com before rolling out
Omnisend
MARCH 16, 2021
Reading Time: 8 minutes. Have you ever received a product recommendation that just didn’t make sense? We’ve all made that “we need this right now” kind of purchase. For me, it was a new toilet seat. According to the emails and ads I received for several weeks after, you’d think I was a grand collector of glamorous toilet seats of all ranges and sizes.
Retail TouchPoints
MARCH 16, 2021
Loop Neighborhood , a convenience store chain with 120 locations across California, has partnered with algorithmic customer engagement provider Algonomy to improve its personalized omnichannel customer engagement. Loop will use the platform to engage each customer in real time with contextually relevant messages based on their behavior and transaction history.
Omniconvert
MARCH 16, 2021
Looking for new ways to create offers that convert new and existing customers? Here are some of the best eCommerce marketing tips to create such offers. The post Best eCommerce marketing tips to create offers that convert appeared first on Omniconvert Ecommerce Growth Blog.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
FastSpring
MARCH 16, 2021
There’s nothing like the word SALE! to get your blood pumping. Discounts are hard to resist and downright exciting. A recent survey found that as many as 80% of shoppers are willing to go out of their way for a deal, and a whopping 92% say they are always looking for a deal when they shop. . Limited time discounts give shoppers a sense of urgency and the opportunity to get in on a great deal.
Wiser
MARCH 16, 2021
Shelf placement. There’s a good chance just reading those words triggers a flashback to an argument over the best location on the shelf for a new product. It’s no secret that shelf placement is valuable for both brand manufacturers and retailers—and that it is also a major pain to balance the demands of both these parties plus the all-important shopper.
SheerID
MARCH 16, 2021
There are nearly 7 million teachers in the United States – marketing to this influential group is a powerful way to create lifelong customers.
TalkingRetail
MARCH 16, 2021
Home delivery accounts for 7% of convenience store sales, despite only 8% of stores in the sector currently offering delivery, new research from Lumina Intelligence reveals. Online grocery delivery has grown phenomenally throughout the pandemic, with demand for delivery from supermarkets outstripping supply during Spring 2020, creating an opportunity for convenience stores to offer on-demand.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
RetailDive
MARCH 16, 2021
As retailers like Amazon try to police the sale of knockoffs, several congressional bills aim to regulate online merchants to protect consumers and brands.
TalkingRetail
MARCH 16, 2021
The Association of Convenience Stores is encouraging retailers and their employees to become Dementia Friends to better understand and support customers living with dementia. The ACS’ Voice of Local Shops Survey revealed that around 4,500 independent stores have Dementia Friends working in-store. ACS chief executive, James Lowman, said: “Local shops operate at the heart of.
IntelligenceNode
MARCH 16, 2021
2020 coaxed shoppers to adopt online shopping amidst the pandemic. This popularized eCommerce across all demographics and accelerated the shift to online shopping by years. Food & beverage, grocery, and edible CPG goods too saw a massive uptick in online orders and experienced unprecedented online demand during COVID-19. This trend is definitely here to stay […].
RetailDive
MARCH 16, 2021
A judge will allow a group of shareholders to investigate financing that came just a couple months after the menswear retailer exited Chapter 11.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
iVend
MARCH 16, 2021
The past year has seen a massive acceleration in the already increasing trend towards online shopping. In a survey of British shoppers carried out by Mintel , 42% of those surveyed said they had done more online shopping since the start of the COVID-19 pandemic. It’s a story that’s familiar all around the world. Whilst retailers are eagerly looking forward to the rush of ‘revenge shopping’ back in the stores, for many people online shopping is here to stay and consumers won’t be abandoning their
Wiser
MARCH 16, 2021
Do you have questions about eCommerce retail? How your business can adapt and excel in today’s COVID-influenced, fast-paced marketplace? What can be done to optimize your eCommerce shopper journey to increase sales and capture more happy customers? We have answers in this webinar, held on March 12, 2021, and hosted by the Category Management Association.
Omniconvert
MARCH 16, 2021
Become a Certified Customer Value Optimization Expert to master leveraging the power of customers inside an eCommerce business. Join the CVO Academy! The post How can you become a Certified Customer Value Optimization Expert? appeared first on Omniconvert Ecommerce Growth Blog.
Salsify
MARCH 16, 2021
Omnichannel marketing is when brands communicate with consumers across the many channels available today using unified, targeted messages and imagery to create effortless, seamless channel-to-channel interactions.
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Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.
Fabric Blog
MARCH 16, 2021
E-commerce is hardly static. New sales channels emerge and consumer wants and needs are always shifting. That said, there are still some core fundamentals that brands and retailers can follow to best position themselves for success.
TalkingRetail
MARCH 16, 2021
Ice-cream manufacturer Unilever is expanding its Wall’s ice-cream portfolio with three new launches. The brand’s Cornetto range now includes Cornetto Soft, a soft-serve ice-cream cone that will “help retailers bring the experience of the traditional ice cream van and soft-serve ice cream into the home”. The variant is available now in Strawberry, Salted Caramel and.
RetailDive
MARCH 16, 2021
The retailer named the designer, who has worked with Lady Gaga and Michelle Obama, as creative director for some of its elevated private brands.
TalkingRetail
MARCH 16, 2021
Nisa partners will be reintroducing the Big Deal promotion this month to help consumers enjoy some great value treats during a weekend or big night in at home. Consumers can still treat themselves to two Co-op Thin & Crispy Pizzas – Double Pepperoni or Margherita – and a 4-pack of San Miguel or San Miguel. This story continues at Nisa’s Big Deal promotion returns.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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