Forrester eCommerce
JULY 10, 2018
When I first saw buttons at Heathrow that let travelers give instant feedback on how they were feeling, I laughed. Measuring and refining customer experience is about long-term strategy, not raw takes on what’s happening now. I was wrong. Forrester’s Customer Experience Index shows that most companies are stuck at “poor” or “very poor” levels […].
Kissmetrics
JULY 10, 2018
You’ve heard people telling you that you need to write in-depth content because that’s what Google wants. And it’s true… the average page that ranks on page 1 of Google contains 1,890 words. But you already know that. The question is, should you be writing 2,000-word articles? 5,000? Or maybe even go crazy and create ultimate guides that are 30,000 words?
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Forrester eCommerce
JULY 10, 2018
Can we address the elephant in the room? Account-based marketing (ABM) is not just about marketing. It’s about accounts — and how to win, serve, and retain them better than your competition. In our new research on the state of ABM, we found B2B marketers are enjoying more measurable, substantial results from their account-based efforts this […].
Bootstrapping Ecommerce
JULY 10, 2018
In this article, we’ll discuss 10 actionable growth hacking techniques to help you reach the next level of success for your ecommerce business. The post Top 10 Ecommerce Growth Hacking Techniques appeared first on Bootstrapping Ecommerce.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Fastr
JULY 10, 2018
Now that we’ve established ecommerce personalization is the future of the customer experience, you might be asking yourself, “That’s great and all, but […]. The post Fake it ‘Til You Make It: Ecommerce Personalization appeared first on Zmags.
Inflow Insights
JULY 10, 2018
People searching for custom Air Force badges or airplane models tend to have something very specific in mind. But just because they search for it doesn’t mean they’re ready to buy. For example, what does it mean if someone searches “Cessna Citation model” in Google? What does this translate to in terms of a Google Shopping Campaign? Is the person ready to buy a model right then and there?
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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ecomdash
JULY 10, 2018
Victoria Sullivan is a Marketing Manager at Payability. She has over eight years of social media, copywriting and marketing experience. Prior to joining the Payability team, Victoria developed social media content and strategies for top technology brands such as Skype and Samsung. She holds a degree in Advertising from Syracuse University’s S.I. Newhouse School of Public Communications.
Steve Dennis
JULY 10, 2018
Last week Cowen and Co. retail analyst Oliver Chen downgraded Nordstrom shares , and the stock promptly tumbled. Among the concerns he cited were declining comparable store sales at both Nordstrom’s full-line department stores and the Rack off-price division. There’s a real risk to misunderstanding what is really going on. One of the things were going to need to get used to, not only with Nordstrom but with many other brick-and-mortar-dominant retailers, is a new way of thinking abo
Klaviyo
JULY 10, 2018
The post Key Steps to Implement Your Email Automation Strategy appeared first on Klaviyo.
Wiser
JULY 10, 2018
There are so many advantages to using in-store crowdsourced data , but are you reaping all of the rewards? Using smartphone apps to crowdsource information has created an extensive data collection capability that is difficult to replicate. With access to smartphone users all over the country, mobile crowdsourcing has enhanced the potential reach and speed of data collection.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Rishi Rawat
JULY 10, 2018
If you are driving paid search traffic to a product listing page I have a simple conversion idea:
Klaviyo
JULY 10, 2018
The post Seamlessly Collect Subscribers with Embedded Forms appeared first on Klaviyo.
AcquireConvert
JULY 10, 2018
Today, online customer service i? a must-have for ?ll bu?in?????. W?b is an inseparable ??rt ?f ?u??ri?r ?u?t?m?r ??r?, and offering omni-channel customer support certainly ensures a greater shopping experience to consumers. Amongst these channels, online chat is probably one of the most important ones as it provides high-quality support – comparable to that of […].
Heartland
JULY 10, 2018
Competition for customers has never been more fierce, and more than ever, retailers need to consider the value of each person who steps foot into their store. When potential customers can shop literally anywhere, anytime, you must make the most of their choice to visit you. I f you don’t capitalize, you will not monetize.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Smile.io
JULY 10, 2018
If you asked an 8 year old what they wanted to be when they grew up, what do you think they’d say?
eCommerceFuel
JULY 10, 2018
Below is your eCommerce News Cart for July 10th, 2018: Subscribe: iTunes | Stitcher. In the News: Amazon Jumps into the Pharmacy Business with $1 Billion Pillpack Acquisition. The purchase includes licenses allowing Amazon to sell drugs in all 50 U.S. states. Shares of Walgreens, Rite Aid and CVS immediately dropped 6-9% on the news. 90% of all pharmacy orders are fulfilled in-store, an industry ripe for online disruption.
PERQ
JULY 10, 2018
The post Help Your Online Consumers By Developing Partnerships appeared first on PERQ.
ItemMaster
JULY 10, 2018
It’s undeniable that internet shopping is on the rise. A recent survey reported that 36% of consumers are planning to grocery shop online in 2018, compared to 22% in 2017. While Americans love ecommerce for the ease and convenience, there is a desire for a thorough and quality shopping experience that imitates the real-world tactile shopping experience through the ‘digital shelf’ of online shopping.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Optimizely
JULY 10, 2018
Sometimes I feel like I’m drowning in emails. Between work emails, catching up with friends on the other side of the world, flash sales from fashion brands, the seven daily emails from Amazon, and the confirmation of orders I’ve placed, my inbox is never even close to reaching zero. The amount of emails being sent is reaching extraordinary levels. In 2017, the total number of business and consumer emails sent and received per day reached 269 billion.
ItemMaster
JULY 10, 2018
It’s undeniable that internet shopping is on the rise. A recent survey reported that 36% of consumers are planning to grocery shop online in 2018, compared to 22% in 2017. While Americans love ecommerce for the ease and convenience, there is a desire for a thorough and quality shopping experience that imitates the real-world tactile shopping experience through the ‘digital shelf’ of online shopping.
ROI Revolution
JULY 10, 2018
Your website probably has lots of content: products, categories, text, images, buttons, articles, links, and more. With that being said, it is important to remember that it is the job of your web design to organize all that content in a logical way ?—?helping users understand what you offer and find what they’re looking for. One of the key principles to effective web design is establishing a strong visual hierarchy.
OrderDynamics
JULY 10, 2018
Is Unified Commerce the New ERP Bloat? ERP Bloat is a term that was popular in the naughts (2000’s) and early part of 2010’s. Enterprise resource planning (ERP) systems were initially created and designed to help very large firms stay nimble. It gave the mid and large enterprise the ability to know its numbers in near real-time. It was supposed to improve efficiency.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Payoneer
JULY 10, 2018
Cross-border online sellers can choose from a number of international marketplaces. Each one has its benefits and its unique market. For sellers interested in tapping the huge French online market, which is the second largest in Europe, CDiscount is one of your best choices. CDiscount_infographic_2018_06_12. What is CDiscount? Established in 1998, CDiscount is part of the Casino group, France’s retail giant.
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