Tue.Jan 01, 2019

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What’s the Difference Between Cart Abandonment and Checkout Abandonment?

Optimizely

In ecommerce, we talk a lot about abandonment –– browse abandonment , search abandonment, cart abandonment, etc. But you may not know that what you think of as cart abandonment may actually be checkout abandonment. Not sure about the difference between the two? You’re not alone. One requires you to be almost fully checked out and about to buy, while the other just means you dropped an item in your cart and left.

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Amazon SEO – A Step By Step Process To Rank In Amazon Search

My Wife Quit Her Job

When it comes to ranking your products in Amazon search, there’s a common misconception that amassing a bunch of 5 star reviews is the key to success. Don’t get me wrong. Reviews do matter, but they are just a small part of your overall Amazon SEO strategy. Today’s post will teach you everything you need to know on how to get your product to the top of Amazon search based on my own experiences as a 7 figure seller.

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How to Make the Perfect Product Page: Tips for Success

Bootstrapping Ecommerce

Tips to make the perfect product page for each of your store's products so you can drive more conversions & earn more profit! The post How to Make the Perfect Product Page: Tips for Success appeared first on Bootstrapping Ecommerce.

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The Biggest AdTech and MarTech Stories of 2018

Liveintent

With everyone now looking ahead at what’s to come in 2019, we thought we’d take a moment to look back at some of last year’s biggest stories in AdTech and MarTech that you might have missed while you were watching videos of babies and puppies that are best friends. So without further ado, let’s get all up in it! The post The Biggest AdTech and MarTech Stories of 2018 appeared first on LiveIntent Blog.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Facebook Messenger Bot Guide | How to Master Bots on Social

CPC Strategy

Imagine if someone could answer questions, nurture leads and address customer service concerns all while your entire operation sleeps. Would it save you. > Read More. The post Facebook Messenger Bot Guide | How to Master Bots on Social appeared first on Retail Performance Marketing Blog - CPC Strategy.

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Insta Love – Food Art Feathers & Blooms

Canadian Special Events

Seven Instagram Food Art Stars to Follow Now. By Stacy Wyatt. If you haven’t noticed Instagram exploding with Food Art, then you are not plugged into the right feeds, or you need to get your teenager to show you how to use the app because there is a global fixation with this mind-blowing culinary design. I am captivated with the thought process that goes into these pieces and the sheer artistry of their work which is why my fall Instalove is dedicated to seven fabulous food artists who deserve g

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2019 Week 1 – Epic Job Opps

Canadian Special Events

Freelancer – Event Coordinator on site. TKNL – Edmonton, AB. Digital Marketing & Events Coordinator. Simon Fraser University – Vancouver, BC. Event Coordinator. EY Centre- Ottawa, ON. Event Coordinator. Canadian Blood Services – Dartmouth. Catering and Conference Services Manager. Four Seasons, Whistler, BC. Event Producer – PCO.

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Introduction to website personalization

Dynamic Yield

An introduction to the process of real-time website personalization, including strategies to implement, challenges to consider, and examples to get started. The post Introduction to website personalization appeared first on Dynamic Yield.

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Rewards Case Study: Kellogg's Family Rewards

Smile.io

Cereal is one of my favorite foods. From Froot Loops to Frosted Flakes and everything in between, cereal has been a staple in our family’s diet, which means it’s one of the things that always made it onto the grocery list.

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40 Top Online Store Builders For An Amazing Ecommerce Site

eCommerce CEO

There’s a ton of online store builders out there and I don’t think there’s a single answer for everyone. If you are comfortable using WordPress, WooCommerce can work just fine. If you are geared to dropshipping, Shopify is good for that. In terms of SEO, Shopify is in the middle of the pack. BigCommerce or WooCommerce is much better.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.