Wed.May 19, 2021

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SEO For eCommerce: On-Page vs. Off-Page Optimization

Groove

Increasing organic rank doesn't happen overnight. It involves a great amount of SEO optimization, time and patience. Luckily, there are steps brands can take optimize their eCommerce SEO strategy and beat the competition. SEO For eCommerce: On-Page vs. Off-Page Optimization. There are many technical and non-technical facets of SEO for eCommerce businesses to implement.

SEO 312
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La Marche Vers La Finance Durable Sera Longue

Forrester eCommerce

La finance durable exige des entreprises du secteur financier des changements dans trois domaines clés : les produits, les politiques et les processus.

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How to Use Lucrative Keywords in Question Form to Answer Users’ Queries

Kissmetrics

Want a slice of organic traffic pie without waiting two years for a piece of content to rank? You need to answer users’ queries. Eight percent of Google searches are questions. It doesn’t sound like much, right? Let’s break down the numbers. Google processes 3.5 billion searches per day , which means 28,0000,000 searches are questions.

SEO 291
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Expérience collaborateur: une bombe à retardement

Forrester eCommerce

L’engagement collaborateur s’est amélioré entre 2019 et 2020. Nos indicateurs le montrent, ceux des sociétés spécialisées comme Peakon ou Qualtrics le confirment. Les employés, notamment ceux qui ont pu télétravailler, ont bénéficié d’horaires plus flexibles, d’un meilleur contrôle de leur emploi du temps, de moindre temps de transport, et ont globalement été plus productifs.

Customer 308
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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How to Recover From Any Google Penalty

Kissmetrics

SEO is a complex game full of surprises. Even with best intentions, it’s possible to invest in your SEO only to have your site penalized by a Google algorithm update or manual action. If you notice your website traffic suddenly drop or your position in the SERP ranking falling, your site may have been a victim of a Google penalty. Fixing these penalties should be a top priority, as a drop in your search engine ranking can result in lost customers and lost sales.

SEO 275
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Improving Sales Productivity Is Never A One-And-Done Effort 

Forrester eCommerce

To get the most value from conducting a sales activity study — and to sustain that value — sales leaders need to continuously look for opportunities to fine-tune.

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Forrester eCommerce

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The Kiwi Sizing Shopify App: Is This Right for You?

Ecommerce Platforms

Shopify store owners are always looking for the best apps to help streamline operations and enhance the customer experience. But, plugins are expensive, making choosing the right ones all the more critical – especially if you're on a tight budget. You need to do your due diligence and get to the bottom of what the plugin offers before parting with your hard-earned cash.

Shopify 210
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Digitized In-Store Shopping Experiences are the Future of Retail Marketing

Retail TouchPoints

In March 2021, U.S. retail sales surged 9.8% , thanks to a third stimulus check and the gradual relaunch of in-store shopping. As more and more people get vaccinated, they will return to brick-and-mortar stores in even greater numbers, and that means retailers need to start preparing for an influx of foot traffic. But don’t expect consumers to abandon the digital shopping experiences they relied on during the pandemic.

Marketing 215
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Ecommerce Sales Tax: What You Need to Know About Cross-State Sales

Omnisend

Reading Time: 4 minutes. You set up your ecommerce store and are open for business. Thanks to adopting an automation platform, you’re reaching a broad audience and pulling in more sales. Email marketing and SMS conversion rates are in line with ecommerce merchant trends. Business is great. But what about legal obligations? Specifically, are you confident that you’re compliant with tax regulations, whether you’re selling a pair of pants to someone in New York or a car accessory to a Montana resid

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Rural King Meets Directly With Suppliers to Expand its Product Selection

Retail TouchPoints

Rural King has invited brands to submit products for consideration in its stores through a partnership with RangeMe. Submissions will be accepted from May 11 to May 25, and suppliers who make it through the initial round will be invited to attend an in-person meeting with the retailer on July 30. Rural King focuses on general merchandise at its 100 stores across 13 states.

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Where is Macy's going?

RetailDive

The department store is on the move, away from the mall, into new merchandise categories — and toward some fierce competition.

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Amazon Rolls Out Sweeping Safety Initiative as it Aims to Become ‘Earth’s Safest Place to Work’

Retail TouchPoints

Amazon has announced plans to roll out a far-reaching worker safety program called WorkingWell across its U.S. operations network. The goal of the program — aspects of which have been piloted across the company since 2019 — is to cut recordable incident rates by 50% by 2025. The scope and scale of the initiative make it potentially “the largest experiment in workplace safety culture ever undertaken,” according to CNBC.

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Home Depot outpaces Lowe's in Q1

RetailDive

Even with restrictions easing, the retailers reported double-digit sales gains as consumers continue to take on home improvement projects.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Robotics Provider Creates Academy for Training Retail Associates and Support Vendors

Retail TouchPoints

Alert Innovation will launch a training and career development organization focused on its Alphabot robotics solution, offering interactive programs covering topics including safety, basic operation, troubleshooting, preventive maintenance, overall system management and detailed servicing for experts. The training is designed for retail associates, managers and third-party service providers.

Retail 166
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Customer experience: Nostalgia, the weapon of the future post-crisis?

365 Retail

It’s an understatement to say that our lifestyles have been totally disrupted by the pandemic. Among many others, one thing we have missed over the past months is without a doubt the real-life shopping experience. The queues formed outside branches of Primark, JD Sports, and TK Maxx as retailers extended their opening hours to meet demand as crowds flooded back to the high street are a reassuring confirmation. .

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What's old is new: Brands craving connection with consumers turn to livestreaming

RetailDive

Video e-commerce is going live in the U.S., and retailers are pinning their hopes on its success.

eCommerce 140
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Nisa’s £5 freezer-filling deal returns

TalkingRetail

Nisa partners are reintroducing the symbol group’s £5 freezer-filling deal. The meal solution comprises six family favourite branded items: Birds Eye Crispy Chicken 2pk, Birds Eye Chicken Burger 4pk, Birds Eye Alphabites 456g, Birds Eye Mixed Vegetables 340g, Walls Solero Exotic 3pk, and Nestle Fab Strawberry 6pk – all for just £5. The promotion, which.

Retail 100
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Facebook launches summer livestream shopping series

RetailDive

The social media giant joins other livestream shopping newcomers and veterans vying for homebound consumers' attention.

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ACS calls for tougher measures to tackle theft and abuse against retailers

TalkingRetail

The Association of Convenience Stores is calling for amendments to the Police, Crime, Sentencing and Courts (PCSC) Bill to help the police and criminal justice system tackle repeat offending. In evidence submitted to the Public Bill Committee on the PCSC Bill, ACS called for the introduction of tougher penalties for attacks on shopworkers, recognising their.

Retail 99
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Why Eastbay turned to video to drive engagement during the pandemic

RetailDive

Champs Sports has been building up its content series for years, and Senior Vice President Guy Harkless sees benefits in Eastbay following its lead.

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C-stores see increased visit frequency in April

TalkingRetail

The UK convenience retail channel has seen growth in average shopper visit frequency and average weekly shopper value in the four weeks ended 2 May. The latest insight from Lumina Intelligence’s Convenience Tracking Programme shows visit frequency to a convenience store was 2.6 times per week (+8%), the average weekly shopper value was £29.09 (+4%), This story continues at C-stores see increased visit frequency in April.

Channel 84
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Target's comp sales up 23% as its private brands hit record growth

RetailDive

The retailer's fulfillment services and portfolio of private labels across multiple categories have kept shoppers hooked post-2020.

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Retail Industry Awards selects judges for 2021

TalkingRetail

The expert judges have been selected for the Retail Industry Awards’ prestigious Independent Retailer of the Year prize. Independent Retailer of the Year is split into four categories – one for stores up to 1,200sq ft, one for stores between 1,200sq ft and 3,000sq ft, one for stores between 3,000sq ft and 6,000sq ft, and. This story continues at Retail Industry Awards selects judges for 2021.

Retail 81
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Knix raises $40M as it looks to expand retail fleet, grow brand

RetailDive

The intimates brand says it is on pace to generate $100 million in sales and is "highly profitable.

Retail 77
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Government strengthens Horizon inquiry

TalkingRetail

The Post Office Horizon IT inquiry will be given more powers and converted into a statutory inquiry. The move will give the inquiry new powers to compel witnesses and demand documentary evidence. Parties who fail to comply with the new inquiry or take actions to hinder it could face a fine, imprisonment, or both. The. This story continues at Government strengthens Horizon inquiry.

Retail 78
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Moving from Oracle ATG to Microservices-Based Commerce

Fabric Blog

Over time the problems of e-commerce platforms can start to rack up, and making changes can seem tricky. Luckily, there are solutions, so you don’t need to stay locked into the same software forever. With the right help, you can retain the best parts of your existing setup while gaining the benefits of a more modern approach.

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More high streets to receive funding boost

TalkingRetail

More than 70 high streets will receive money to improve transport links, build new homes, and transform underused spaces as part of the government’s ‘levelling up’ agenda. The government has announced that 72 English high streets will share more than £830m, with 57 of these areas announced today (19 May). Confirmed plans include: £17.28m for.

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Peloton releases software fix for treadmills following massive recall

RetailWire

Peloton has announced the release of a software fix to help protect young children from injury on its Tread and Tread+ treadmills, which were recently part of a nationwide recall. A new “Tread Lock” features requires a code to be inputted before one of the treadmills can be used and it locks the machines from being used after 45 seconds of inactivity following a class.

Article 52
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Q&A with Angel Maldonado, CEO, Empathy.co

365 Retail

365 Retail recently caught up with Angel Maldonado, CEO of search and discovery platform Empathy.co to discuss the company’s record growth, recent consumer research and discuss retail trends following the Covid-19 pandemic. Angel Maldonado, CEO, Empathy.co. What inspired you to found Empathy.co and why? Two simple ideas. First, the realization that evoking positive feelings in a digital product is the ultimate objective.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib