Tue.Apr 10, 2018

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Two Important Video Questions Answered

Forrester eCommerce

Brands know that video resonates with their buyers, but if you’re new to producing video, the format can be daunting. There’s a great opportunity for B2B marketers to use video to help distill and showcase their company’s big ideas. In our report A Blueprint For Successful B2B Video Marketing we outline 3 steps that marketers […].

B2B 270
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Why Your Chatbot Must Speak With Your Brand’s ‘Voice’

RTP blog

By Adam Blair, Executive Editor When your advertising slogan is “Just the right amount of wrong,” and your commercials feature a combination of kinky S&M imagery with bunnies, puppies and kittens romping through the halls of your hotel, you just can’t have a boring chatbot. That’s why the Cosmopolitan of Las Vegas created Rose, a bot that is “witty, sassy, bossy and confident — exactly who you would want to show you around Las Vegas,” according to Mamie Peers, VP of Digital Marketing for the

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AI Will Drive Product Improvements In ePurchasing And CLM, But Not New Revenues

Forrester eCommerce

Artificial intelligence (AI) is a widely-discussed topic in the software market. To assess how software vendors are using AI, we conducted a survey of two dozen ePurchasing and contract lifecycle management (CLM) vendors about how they were creating, sourcing, offering, and pricing AI features and functions.

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The Beginner’s Guide to Selling on Amazon with Amazon FBA: 2018 Edition

Bootstrapping Ecommerce

This guide will take you through the steps of understanding what Amazon FBA is, how it works and how you can start selling through it. The post The Beginner’s Guide to Selling on Amazon with Amazon FBA: 2018 Edition appeared first on Bootstrapping Ecommerce.

eCommerce 118
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Where To Invest Your Adtech And Martech Dollars

Forrester eCommerce

As a B2C marketer, do you know how you should spend your technology budget? Where should you invest and from which technologies should you divest? These questions can keep marketers up at night as they think about ways to provide contextually relevant experiences to their consumers. However, nearly two dozen Forrester colleagues and I just […].

B2C 218
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5 Facebook Retargeting Ads That Combat Abandoned Carts

ecomdash

As an online retailer, you know the struggle with abandoned shopping carts all too well. Find out how to implement five Facebook retargeting ads that combat abandoned carts and help recover those lost sales. Read more. The post 5 Facebook Retargeting Ads That Combat Abandoned Carts appeared first on ecomdash.

More Trending

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Default Segments For Making Money Fast

Klaviyo

Segmentation is the cornerstone of effective digital marketing. It gives us the ability to cluster our customers into small groups to whom we can send highly targeted, personalized communication. In fact, segmentation is so effective that in January of this year, Klaviyo customers earned 11x higher revenue per recipient on segmented emails vs. email blasts to their entire mailing list.

Games 104
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Managing increasing customer demand proving difficult for online retailers

Retail Technology Review

Online retailers need greater automation in the warehouse to help meet delivery schedules during peak periods and to improve customer service, shows independent market research from Conveyor Networks.

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The Global Luxury Market: The New Exclusive

Klaviyo

Businesses and marketers who want to conquer the luxury consumer market need to learn the new rules of communication, localization and design if they want to be successful. From established luxury brands like Louis Vuitton , to new brands like Sugarfina , selling exclusivity online has become a requirement for high class companies that want to stick around.

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Attention Bloggers: Why You Should Clean Your Email Lists

Webbula

Here at Webbula, we talk a lot about why it is important for businesses to regularly keep up with email hygiene in order to deploy a successful email campaign, but. The post Attention Bloggers: Why You Should Clean Your Email Lists appeared first on Webbula.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Trend Watch: What You Should Be Learning from Amazon's Private-Label Clothing Boom

Salsify

It's not just Alexa. Amazon has launched a growing array of private label branded products, and it's probably not much of a surprise to learn that most of these products sell pretty well on Amazon. So what can your brand team learn from the success of Amazon's private label brands?

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Advanced Omni-Channel: Hub and Spoke

OrderDynamics

Advanced Omni-Channel: Hub and Spoke. Ok, you have your omni-channel retail systems running. As a matter of fact, you have full and detailed inventory visibility online, right down to the store and shelf level. Your pickup in-store is driving store traffic by the minute. Furthermore, ship-from-store is up and running. Your work is done, right? Yes … … … maybe.

Channel 48
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Integrated eCommerce Systems: The 6 Technical Barriers You Need to Know About

Demac Media

There are many benefits to having the right backend systems in place that will facilitate profitable sustainable growth for your business. However, when looking at Integrated eCommerce Systems to leverage it’s imperative that you note how well your different systems play together. Not every backend system is compatible with every core platform, and of course the integrations you need largely depends your size and business needs ( do you have a technology roadmap?

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Should Your Loyalty Program Offer Transactional or Experiential Rewards?

Smile.io

Have you ever really thought about what’s the best way to reward your customers for their loyalty? While you could stick to traditional methods such as giving 10% back on all purchases, you could also offer new and exciting experiences of access to an exclusive event. Understanding the difference between these transactional and experiential rewards is the key to deciding which type is most valuable to your customers.

Events 38
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Inside Scalefast: What We Mean When We Talk About Client Success

ESW

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Part II: When or Should You Even Sell Your Business?

Payoneer

Editor’s note: This is a guest post from Gregory Elfrink, Director of Marketing of Empire Flippers. Selling your business, whether it is your first one or just one of dozens, is always an intimate process. The time to sell it always comes down more to an art than science. There is no one-size-fits-all for when you should sell your business; instead, you have to align that timing with what you are trying to accomplish.

Arts 35
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11 Ways to Optimize Your eCommerce Site for Speed

ESW

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How to Use Facebook Messenger to Sell More E-Commerce Products

Kissmetrics

Facebook Messenger currently has more than 1.3 billion monthly active users. Not only that, but 2 billion messages are sent back and forth between end users and businesses every month. This is a huge opportunity to move consumers through the sales funnel and to boost your sales. Now that Facebook Messenger has introduced the ability to purchase products directly through the app , the opportunity is even larger than before.

eCommerce 225
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Why B2C Marketers Need to Own All Customer Data

Optimizely

Does this sound familiar? Your B2C brand has a big sale coming up to move excess women’s shoe inventory and make room for next season’s styles. You want to send out a compelling sale offer to drive traffic to your site and convince people to buy high heels. Seems simple? Not quite. In order to do that, you need access to your customer data. You have to know who has purchased women’s shoes in the past year, along with anyone who has browsed those products on your site or liked shoe-related social

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User Engagement: The Most Important Metric You Aren’t Tracking for Your SaaS Business (and how to do so)

Kissmetrics

** Click here to check out Sherlock – our recently released product on Product Hunt now **. User engagement is the lifeblood of every SaaS business. Whether you run a light, freemium prosumer app; or a heavy, enterprise B2B app – the success of your business is dependent on the engagement level of your user base. This is because the business model of SaaS is based on retention.

Events 279
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Standing Up to Sephora: 6 Best Practices for Beauty Brands

Sailthru

While many legacy retailers talk of digital innovation but are slow to adopt and adapt, the beauty industry is doing far more than just putting lipstick on the pig. The industry is transforming by embracing personalization , augmented reality, and virtual reality to acquire new customers and grow long-term relationships. At Shoptalk in Las Vegas, the CEOs of both Ulta and Glossier spoke on the main stage about modernizing the customer experience, which is, in many cases, helping beauty brands ou

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FastSpring Review: High-powered, Global Payments and Subscriptions

Ecommerce Platforms

It's not always easy to sell digital products and services globally. Sometimes you get stuck dealing with international fees, while other times you find out that some customers aren't able to pay in their own currencies. FastSpring works to change all that, seeing as how it provides a full-stack ecommerce platform with subscription support and a wide range of currencies and languages.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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How to Do Catalyst Americas Like a Pro

ChannelAdvisor

Catalyst Americas can be a whirlwind. The two-and-a-half-day event — taking place next week from April 17 through 19 — is jam-packed with e-commerce inspiration, insight and industry networking. But like any other conference, there are right and wrong ways to experience it. It pays to be proactive. It’s best to get your bearings beforehand and chart your course, rather than show up, become overwhelmed and miss out on key opportunities.

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NEW! Free Retail POS Analytics & Metrics Report

Heartland

Do you really KNOW your business? Do you understand why customers come back through your doors? (Or don’t.) Do you collect the right data? And are you prioritizing how you use that data every single day to drive decision-making? Do your metrics help you take strategic actions that improve the health of your business?

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Trump’s tariffs and trade wars have retailers talking

Bamboo Rose

Political upheaval in the form of new tariffs have retailers on edge. Last month, President Trump imposed a 25 percent tariff on steel imports and 10 percent on aluminum (excluding imports from Canada and Mexico) with potential to enforce tariffs reaching as high as 45 percent on goods imported from China. The tariffs have spurred […]. The post Trump’s tariffs and trade wars have retailers talking appeared first on Bamboo Rose.

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