RTP blog
OCTOBER 23, 2017
By Chemi Katz, Namogoo With holiday shopping season nearly upon us, now is the time to make any last-minute tweaks to your e-Commerce strategy. For most online retailers, this means ensuring the customer journey has been optimized to maximize conversions and minimize cart abandonment. Customers personas perfected? Check. Seamless checkout experience crafted?
Ecommerce Platforms
OCTOBER 23, 2017
There are several trends influencing the ecommerce industry as a whole, but arguably the most visible of these is bitcoin. When it comes to payment processors in ecommerce sites, the talk used to be about credit cards, PayPal, COD (cash on delivery), et al. But now it’s shifting towards bitcoins and digital currencies. Digital currencies are the future of ecommerce.
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Profitero
OCTOBER 23, 2017
According to NRF ’s annual Halloween survey, more than 179 million Americans are planning to take part in Halloween festivities – up from 171 million last year. Spending is expected to reach a record high of $9.1 billion, with online search the number one starting point for consumers looking for Halloween ideas and inspiration. Among Halloween online shoppers, a Bizrate Insights survey reveals that more than half (58.6%) are looking to start their Halloween searches on Amazon – which
A Better Lemonade Stand
OCTOBER 23, 2017
Ecommerce chatbots are becoming more popular and these 10 brands are using the best chatbots to drive up their revenue and customer engagement. The post 10 Ecommerce Brands Succeeding with Chatbots appeared first on A Better Lemonade Stand.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Sailthru
OCTOBER 23, 2017
Don’t forget! Download Sailthru’s 2017 Holiday Marketing Guide for last minute tips, tricks and trends to consider for your holiday planning. It’s not even Halloween, but recent forecasts suggest that it’s not too soon for retailers to be showing a bit of holiday cheer. Those who are focusing their efforts on mobile might find a reason to grab an extra mug of eggnog, if this year’s predictions turn out to be accurate.
Rishi Rawat
OCTOBER 23, 2017
Coming up with new ideas is hard and the brain is lazy. So when we think of new ideas the brain shouts, “But things have always been done this way” I’m sure Nikki Sylianteng had those same thoughts when she got thinking about parking signs, which, by the way, are confusing as heck. But Nikki didn’t let the norm hold herself back.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Salsify
OCTOBER 23, 2017
Founded in 1934, Roland Foods is a specialty foods importer sourcing products from across Asia, South America, Africa, Europe, and the Middle East. Marketing specialist Sabina Belser and her team faced rising pressures from profound changes in the industry, including “game-changing digital behemoths like Amazon” and needed a way to compete. With an extensive 1,500+ product assortment from over 300 suppliers, Roland Foods did not have the right tools to support a digital transformation strategy a
ecomdash
OCTOBER 23, 2017
A 3PL provider can help you effectively manage your order fulfillment. Use this list of pros and cons to decide if using a 3PL provider is right for you. Read more. The post Beginner’s Guide to Using 3PL Providers appeared first on ecomdash.
PFS
OCTOBER 23, 2017
It’s the same recipe for operations strategy success that we keep hearing about in the eCommerce world. Customers click and expect their items to arrive in the nick of time – and this pace is accelerating to same-day delivery with Amazon leading the charge. What’s more, shoppers only pull out their wallets when they score free or dirt-cheap shipping rates – or when they have omni-channel options to tap into, such as buy in-store and ship to home, and buy online pick up in-store, to name a few.
ChannelAdvisor
OCTOBER 23, 2017
It’s that time again! This week, thousands of automotive industry pros will flock to the 51st Annual Specialty Equipment and Manufacturing Association ( SEMA) Show 2017 in Las Vegas at the 1 million-square-foot Las Vegas Convention Center. With over 100 training sessions, national and international networking receptions, a multitude of seminar and panel discussions with the automotive industry’s leading experts, SEMA Show is the largest specialty product trade event in the world.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Kissmetrics
OCTOBER 23, 2017
People either do what you want. Or they don’t. And there’s not a whole lot you can do about it. Except react. Except follow-up based on a new set of rules. That doesn’t mean you can’t predict it, though. That doesn’t mean you can’t manipulate it. It doesn’t mean you can’t choreograph it ahead of time. Almost every single customer interaction presents an IF/THEN scenario.
Dynamic Yield
OCTOBER 23, 2017
An Email Service Provider, commonly referred to as an ESP, is the technology a business employs to manage and deliver email marketing communications. These solutions are generally hosted on servers and also operate the necessary hardware and/or software to deliver bulk emails. The exact scope of what an Email Service Provider offers is quite broad, […].
iQmetrix
OCTOBER 23, 2017
Think about the different steps you take before making a purchase. Maybe you browse on a smartphone, then look at product specs from your PC, then finally make it into the store to purchase. Or perhaps you first see an item on social media, and click-through to a product page to find out more before buying an item online. There are endless combinations of channels a consumer might use on their buyer journey—making it increasingly harder for retailers to come up with “one-size-fits-all” marketing
Dynamic Yield
OCTOBER 23, 2017
A promotional email blast, also referred to as a commercial email, is sent to users to drive awareness and encourage the recipient to take some type of action. Promotional emails are manually configured as one-to-many emails and mass delivered to email lists of people who will receive the same or very similar content. This contrasts […]. The post Promotional Email Blast appeared first on Dynamic Yield.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
ChannelSale
OCTOBER 23, 2017
Festive seasons are great opportunities for online sellers to boost their sales. Sadly, many fail to capitalize on the seasonal-impulse and enthusiasm of shoppers to make more revenue. While the process isn’t easy per se given the high market competition, it isn’t complex either. It all depends on the preparedness of the sellers. Do you sell on Newegg Marketplace?
Dynamic Yield
OCTOBER 23, 2017
Triggered emails, also known as behavioral emails or transactional emails, are those sent automatically based on pre-defined events or conditions met by an individual through certain behaviors, actions, or other signals. The primary distinction between triggered emails and general promotional emails is that triggered emails are automatically delivered to an individual on a one-to-one basis, […].
Dynamic Yield
OCTOBER 23, 2017
While traditional web analytics refers to the practice of retrospectively measuring, collecting, analyzing, and reporting on web data for the purpose of understanding and optimizing the user’s online experience and website usability, the practice of predictive web analytics focuses on calculating the statistical likelihood of future online occurrences and events.
Dynamic Yield
OCTOBER 23, 2017
Behavioral segmentation refers to the practice of identifying and grouping online visitors based primarily on their online browsing and decision making patterns. This includes factors such as context and circumstance, as well as current objectives. Traditional segmentation practices tend to group and target visitors by constant and flat attributes like geography (city, state, content), demographics […].
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
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