Wed.May 29, 2019

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Future Of Retail: B2C Marketing And Loyalty In 2019 

Forrester eCommerce

To help retailers and brands plan for 2019, Claudia Tajima and I are interviewing experts within Forrester for our series, “Applying 2019 Predictions To Retail.” Recently, we spoke to Michele Goetz about how artificial intelligence will affect retailers in 2019. This week, Claudia interviewed Emily Collins, principal analyst on Forrester’s B2C marketing team and an expert in loyalty, on her contributions to the 2019 B2C marketing predictions […].

B2C 359
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Drive Your Brand (+ Online Traffic) With The Perfect Ecommerce Marketing Plan

BigCommerce

Online shopping has steadily grown over the past few years and is expected to reach 17.

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Your Employees Want More (And Better) Training

Forrester eCommerce

Close The Skills Transfer Gap To Enable Purpose Workers The employees that you want working for you want to grow. Engaged employees spend more time than their colleagues trying to improve their work performance through learning and deliberate development. We call these employees “purpose workers,” people who are satisfied and secure in their jobs, inspired […].

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Modern Marketing Infiltrates the Wedding Industry | Veronica Armstrong of Mayflower Venues

Optimizely

As surprising as it may seem, some industries still haven’t fully adapted to the digital world. There are still industries where purchases are made via signed contracts, not through a smooth ecommerce checkout process; where businesses focus on ads in glossy magazines instead of on Facebook and Instagram. But that is changing. Veronica Armstrong is personally looking to infiltrate the wedding industry with an ecommerce mindset.

Marketing 150
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Can RegTech Get Us From Compliance To Competitive Advantage?

Forrester eCommerce

Buzzwords are the bane of my existence! As a former SaaS tech marketer, I’ve used my fair share. Since joining Forrester a month ago as an analyst on the Security and Risk team, one of the buzzwords I’m hearing most is RegTech. RegTech isn’t just hype. Forrester defines RegTech as the technology-enabled transformation of the […].

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257: The Right Way To Outsource Your Business With Nathan Hirsch

My Wife Quit Her Job

Today, I’m really happy to have Nathan Hirsch on the show. Nathan is the founder and CEO of FreeeUp, a platform that connects businesses to freelancers and virtual assistants that specialize in ecommerce and digital marketing. In his prior life, he bootstrapped 2 multi-million dollar businesses and at one point he was managing over a half a million products selling on Amazon with over 1000 suppliers.

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The time for B2B mobile apps is now [infographic]

GetElastic

Mobile B2B apps are picking up steam — what’s fuelling their demand? B2B buyers are mobile at work and on-the-go, and they’re not afraid to research and transact through multiple devices. Mobile is already influencing 39% of transactions and driving 42% of revenue for B2B companies tracked by the Boston Consulting Group. The post The time for B2B mobile apps is now [infographic] appeared first on Get Elastic Ecommerce Blog.

B2B 118
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WATCH: AI Uncovers The Dark Data Of Video

Forrester eCommerce

We’ve got two new reports coming soon on video technology, which address challenges that organizations have both internally and externally with video content. Sam Stern and I worked on the employee experience Now Tech while Laura Ramos and I focused on video for B2B marketing and sales. Check out a sneak peek below of some […].

B2B 313
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Brad Geddes: Machine Learning Will Not Replace Your Job!

Omniconvert

We uncovered the mysteries of machine learning and PPC with Brad Geddes, co-founder at Adalysis and author of Advanced Google AdWords. Brad doesn’t refer to himself as an expert or guru, but trains marketers and lets the results speak for themselves. He is, however, able to flawlessly teach and practice SEO, PPC, CRO, affiliate marketing, product development, product positioning and much more.… The post Brad Geddes: Machine Learning Will Not Replace Your Job!

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Brands Must Revamp Digital Commerce Strategy

Forrester eCommerce

Should all brand sell directly to customers online? How should brands work with marketplaces? What does all this mean for existing retail partner and distributor relationships? Branded manufacturers are facing a myriad of questions. The following video shares highlights from research by myself and fellow colleagues, evaluating how brand manufacturers digital commerce strategies must evolve. […].

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Etsy: Bohemian Marketplace Perfect for Makers

TradeGecko

It is so tempting to do what’s hot and trendy, but to stand out in saturated markets you have to do something different. What we mean is to avoid riding trends, which tend to fade away, and instead go niche. There’s no better example of going niche than Etsy , an eCommerce site focused on handmade goods, vintage items and supplies, as well as unique factory-manufactured items.

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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

Facebook’s Planned ‘Coin’ – Much Ado About We-Don’t-Know-What Given Facebook’s 2.4 billion monthly active users, any move the company makes is noteworthy. Put Facebook and cryptocurrency in the same sentence, and you’re guaranteed headlines. In reality, we still don’t know exactly what or when Facebook is planning to launch; possibly in early 2020 and possibly named […].

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Marketing Technology Dilemma: What Makes Personalization User-Centric

Sailthru

In the next year, nearly half the retail professionals surveyed by SLI Systems intend to add personalization to their ecommerce efforts. But with so many marketing technology options available, do they know where to begin? Personalization has never been hotter. And with thousands of marketing technology vendors purporting to help, it’s never been more misunderstood, either.

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Retail Yesterday, Today, & Tomorrow

Teamwork Retail

Evolution of Retail. The history of retail is completely intertwined with the history of humankind. There is evidence that people have been trading in marketplaces dating back at least 10,000 years. These informal dealings likely involved the barter system and seem to predate the written word. Throughout history, culture and knowledge have spread through trade.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Your essential business accounting year-end checklist

TradeGecko

Whether you’re an eCommerce retailer or a wholesaler, it’s important to start preparing for tax season as early as possible. Tax season is a busy (and stressful) time for SMBs, and it’s important to ensure that you’re prepared, organised and on time when it comes to filing your taxes - otherwise you may cost your business time and expense in penalties.

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Customer Brand Loyalty Increases in 2019

Customer Communications Group

Our second annual Retail Customer Loyalty Study reveals how consumer shopping behavior and the factors driving loyalty have changed since 2018. The post Customer Brand Loyalty Increases in 2019 appeared first on CCG.

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Etsy: Bohemian Marketplace Perfect for Makers

TradeGecko

It is so tempting to do what’s hot and trendy, but to stand out in saturated markets you have to do something different. What we mean is to avoid riding trends, which tend to fade away, and instead go niche. There’s no better example of going niche than Etsy , an eCommerce site focused on handmade goods, vintage items and supplies, as well as unique factory-manufactured items.

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Retail Yesterday, Today, & Tomorrow

Teamwork Retail

Evolution of Retail. The history of retail is completely intertwined with the history of humankind. There is evidence that people have been trading in marketplaces dating back at least 10,000 years. These informal dealings likely involved the barter system and seem to predate the written word. Throughout history, culture and knowledge have spread through trade.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Are you confusing markups and margins?

TradeGecko

No matter the size of your operations, all businesses that deal with selling products has to grapple with selling price and cost price. Although calculating these numbers can range in complexity, the underlying principle is the same - you must price your product in a way to ensure that your costs are covered, and that everyone involved in the process gets a cut of the profits.

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Retail Yesterday, Today, & Tomorrow

Teamwork Retail

Evolution of Retail. The history of retail is completely intertwined with the history of humankind. There is evidence that people have been trading in marketplaces dating back at least 10,000 years. These informal dealings likely involved the barter system and seem to predate the written word. Throughout history, culture and knowledge have spread through trade.

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Episode 75 – Growth Ideas You’re Probably Under Utilizing with Ro Bhatia of Limelight

eCommerce Evolution

Ro Bhatia has some serious eCommerce chops. He started his career at Google, then spent 5 years at Yahoo, then worked for eBay with merchants, then ran the dot com division for Home Depot. Now he’s the Chief Product and Strategy officer at Limelight Ecommerce. In this episode we dig into growth tactics that you probably either haven’t thought of or aren’t leveraging properly.

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How Global Sellers Are Transforming eCommerce – Q1 2019

Payoneer

During the first quarter of 2019, we saw plenty of significant developments in the world of eCommerce, including India’s rapid development as a major eCommerce hub, the massive growth in the number of millennial global sellers and the increase in the number of multi-channel cross-border sellers. These are only a few of the changes discussed in The Global Seller Index – Q1 2019, a quarterly report powered by Payoneer’s data on a sample of over 100,000 merchants.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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How to Perform a Thorough SEO Audit in Less Than 3 Minutes

Kissmetrics

They say there are over 200 ranking factors in Google’s algorithm. But are you going to take the time to optimize your site for each and every single one of them? Well, you should… but you probably won’t. See, SEO has changed… it used to be that you could do a handful of things and rank well. Sadly, those days are gone. Now you have to do every little thing and do it well to dominate Google.

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As Holiday Seasons Stretch, How Should Retailers Prepare?

RTP blog

Now that Memorial Day weekend has come and gone, retailers are in full “summer mode,” although they likely have been preparing for the season for at least a month if not more. But with the rise of Prime Day as an annual shopper extravaganza that, for many retailers, transitions right into back-to-school season, it’s clear that traditional definitions of when “selling seasons” start and end are in flux.