Mon.Dec 23, 2019

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Nike Is Setting The Standard For Omnichannel Loyalty In Every Industry

Forrester eCommerce

Shifting from treating loyalty as a standalone marketing practice to weaving it into the entire customer experience is hard. Enter Nike.

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Three Reasons To Take Your Contact Center Into The Cloud

RTP blog

By Anand Janefalkar, UJET In order to stay ahead in today’s highly competitive environment, the realization is that businesses must prioritize digital transformation or be passed by. For retailers, this has meant investing in cloud-based technologies and finding new ways to connect with their customers and expand their digital footprint. While there has been significant growth across e-Commerce, mobile apps, alternative payments options and much more, one area that is currently ripe for digital

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Call For Participation: Forrester’s 2020 ECM Panel Survey Is Open

Forrester eCommerce

Forrester’s?2020 Global Enterprise Content Management Online Survey is open… and we’re looking for your participation! This survey is intended for?ECM?or?content services decision makers and influencers?in end user organizations. If you are a practitioner inside the private or public sector and make or influence decisions around content management (including document management, records management, content platforms, intranets, or content-centric collaboration), […].

Document 240
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The Key to Survival in a Post-Cookie World

Liveintent

Who stole the cookies from the cookie jar, you ask? Safari and Firefox. Allow me to explain. Safari and Firefox block third-party cookies on their browsers. These cookies carry consumer data between different sources, such as brands, publishers, and various technology platforms like demand-side platforms (DSPs), supply-side platforms (SSPs), and data management platforms (DMPs).

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

Thanks for checking out the last FORRward perspective for 2019. We’ll be back in 2020 with more fresh ideas and thoughtful commentary. Wishing everyone a wonderful holiday! Healthcare CIOs are pushing US Congress to block patient data sharing across mobile apps The College of Healthcare Information Management Executives (CHIME), representing more than 3,200 CIOs and […].

Marketing 195
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Top 10 Get Elastic articles of 2019

GetElastic

As we all prepare for the new year and set our sights on 2020, we can’t ignore the great year that is about to wrap up. We covered a lot of interesting topics on Get Elastic ranging from voice, chatbots, B2B and Amazon. Reflecting on what resonated the most with you, our valued readers, we pulled the top 10 ecommerce articles from 2019. Check ‘em out: The truth about Apple Pay for ecommerce Apple reported retail giants J.Crew and Lululemon have raised mobile conversion with Apple Pay by 20% or m

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The All-in-one Guide For WooCommerce Order Bumps

MakeWebBetter

A 10 to 30% growth in your conversion rate and Average Order Value (AOV) would be great, wouldn’t it? And it’ll be icing on the cake if you can achieve it in the simplest way. So if you’re willing to get this at your WooCommerce store, the best move you can make is leveraging WooCommerce […]. The post The All-in-one Guide For WooCommerce Order Bumps appeared first on MakeWebBetter.

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6 Ways Product Matching and Consolidation Facilitate Sales and Efficiency

Algopix

Every day, 85% of users (3.4 billion) spend six and a half hours browsing the Internet, according to Nielsen. Ecommerce is obviously a highly popular sales channel. However, there are so many online options out there that shopping is becoming increasingly complicated. Above all, today’s online buyers seek smooth and convenient shopping experiences. One of the main advantages of marketplaces and large enterprise websites is that they carry a huge range of products all under one umbrella.

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December 2019 Social Media Water Cooler: Q4 Wrap Up

ROI Revolution

Published December 23, 2019. The holidays are a time for reflection and relaxation. So while you’re sipping hot cocoa in front of the fireplace, we’ve compiled some of the top social media advertising updates from Q4 for you to reflect on. Our December 2019 Social Media Water Cooler highlights a new tool from Pinterest, a new feature from Instagram, and a handful of updates from Facebook.

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The secret to engaging young adults (18-24s) online? Personalisation

Retail Technology Review

18-24-year-olds (44%) are more likely to be influenced to buy a product or service online if they’re given a personalised offer, compared to those aged over 55 (24%), research has revealed. However, while it’s been established that the younger generation is influenced by a more bespoke approach, a shocking 57% of all those surveyed agree that the offers they receive online are ‘mostly irrelevant’.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Episode 100 – eCommerce Predictions for 2020 from Top Guests

eCommerce Evolution

For our 100th episode we wanted to do something different. Rather than one guest, we invited 6 of our most popular guests we’ve ever had on the show. Since we’re wrapping up 2019, we decided to ask these super smart eComm pros what their top predictions were for 2020. They did NOT disappoint. We cover some GREAT predictions including: How and why some merchants will shift some of their focus away from Amazon (we’re already seeing this with Nike).

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Shoppers Stop achieves 33% increase in purchases with personalization

Dynamic Yield

Learn how India’s premier clothing retailer has connected the online and offline worlds, generating a 33% increase in purchases year-over-year. The post Shoppers Stop achieves 33% increase in purchases with personalization appeared first on Dynamic Yield.

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The Best CRM Software Guide (10 Top CRM Tools in 2020)

Ecommerce Platforms

Yes, we’ve heard your requests and finally, here’s the ultimate guide to 10 of the best CRM software you can get for your business. But, before we begin exploring them, have you ever wondered why most people in the ecommerce space now consider sales CRM systems to be critically important? Well, the thing is, managing a growing business, however small, is a lot like having an extensive circle of tight friends.

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Tottenham Hotspur tailors the fan experience with personalization

Dynamic Yield

Learn how Tottenham Hotspur links its media and eCommerce sites, tailoring digital experiences for fans at the individual level. The post Tottenham Hotspur tailors the fan experience with personalization appeared first on Dynamic Yield.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.