Customer Retention Strategies for Experienced eSellers
Payoneer
FEBRUARY 22, 2019
Many eSellers cite acquisition campaigns as being their top priority. However, research shows that retention is 5-25 times more expensive, making it less than ideal if looking to boost profit. While bringing in new customers is important, over 40% of a business’s profits come from existing customers. As a result, customer retention is just as important, if not more so, then acquisition.
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