Wed.Oct 17, 2018

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Digital Myth No. 4: Your Company Needs A Digital Strategy

Forrester eCommerce

When your CEO asks you for your digital strategy, you could go away and huddle up with your team for a month and produce some voluminous document full of TLAs only to have it sit on the shelf for the next two years. Instead, simply give your CEO a copy of your business strategy. After […].

Document 392
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RTP Editors Identify Top E-Commerce Tech Trends To Watch In 2019

RTP blog

Earlier this month, Retail TouchPoints unveiled its fifth annual E-Commerce Technology Preview , which includes insights from industry experts at 12 solution providers. The guide offers an exclusive look at what retailers need to do in order to achieve e-Commerce success in 2019 and beyond. Key themes include: Artificial Intelligence (AI) and Machine Learning; Voice Commerce; Personalization; Product Information Management (PIM); Experience Marketing; and Mobile-First Strategies.

eCommerce 150
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Key Takeaways From Huawei Connect 2018

Forrester eCommerce

Huawei held its flagship Connect 2018 conference in Shanghai from October 10 to 12. The event, which featured more than 200 sessions, attracted over 25,000 visitors and more than 1,500 partners from around the world. By the end of 2017, Huawei’s annual revenue had exceeded US$92 billion — half of which comes from global markets […].

Events 308
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From Halloween to Valentine’s Day: Year Round Holiday Marketing

Sailthru

The temperatures have dropped. Macy’s and Target are selling Christmas decorations. The holidays are fast approaching. But it’s important to note that “the holidays” aren’t just Christmas, Chanukah, Kwanzaa… and OK, Black Friday and Cyber Monday. They’re also Valentine’s Day, Mother’s Day and Halloween.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Online Holiday Sales Will Grow 14% In 2018

Forrester eCommerce

This blog post is part of Forrester’s Holiday 2018 retail series. Online holiday shopping in the US is set to grow to $151 billion this year, up 14% from $133 billion in 2017. Total holiday sales will grow at a more conservative 1.7%. All told, we see approximately one-fifth of all US holiday shopping this […].

Blog 308
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Complete Guide to Amazon Headline Search Ads + 7 Optimization Tips

CPC Strategy

Headline Search Ads (now known as Sponsored Brands) are the first thing a shopper encounters when searching for products on Amazon’s Marketplace. Although. > Read More. The post Complete Guide to Amazon Headline Search Ads + 7 Optimization Tips appeared first on Retail Performance Marketing Blog - CPC Strategy.

Blog 70

More Trending

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Inventory management: How the fastest growing brands master it

TradeGecko

It often flies beneath the radar. Since it runs in the background it’s not always top of mind. In fact, it’s downright easy to ignore. It’s inventory management - and not obsessing over it could doom your business.

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Makers and Marketers

Forrester eCommerce

Fall means that software conference season is in full swing, and that I’m on the road more that I’m off it. This week was an interesting one, as I found myself pin-balling from one end of my coverage to the other. On Monday I spent some time at IBM’s Agile Engineering Summit in D.C. Attendees […].

Marketing 264
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How to Improve Your Product Page with Enhanced Content | Video | Salsify

Salsify

Enhanced content gives you freedom for brand expression that makes your products stand out, without the traditional content requirements and ownership constraints. With Salsify, create and deliver enhanced content alongside the rest of your product experience with no manual labor or complicated vendor relationships.

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Amazon Advertising Q3 Benchmark Report for 2017 vs 2018

CPC Strategy

As an agency managing hundreds of sellers, we know that Amazon Sponsored Products is and will continue to be one of the most powerful tools for. > Read More. The post Amazon Advertising Q3 Benchmark Report for 2017 vs 2018 appeared first on Retail Performance Marketing Blog - CPC Strategy.

Blog 64
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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All Retailers Are Already E-tailers: They Just Don’t Know It Yet

Liveintent

If Amazon had a theme song these days, it would be Olivia Newton-John’s catchy 1981 hit, “ Physical.” Sorry about the earwig, but the point is dead on. Amazon has been putting its focus on getting physical, and has moved rapidly into traditional retail – opening brick-and-mortar stores and pop-ups and buying Whole Foods. But this kind of convergence between online and virtual retailing has actually been happening for years.

Retail 48
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The Commerce Marketer Podcast: Marketplace Bootcamp and the Keys to Successful Selling

Bronto

Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle Bronto Guest: Gregg Shupe, Sr. Product Marketing Manager, ChannelAdvisor When you think of marketplaces like Amazon, Walmart, and eBay, do you think. The post The Commerce Marketer Podcast: Marketplace Bootcamp and the Keys to Successful Selling appeared first on Bronto Blog.

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Data Shows Pet-Friendly Rental Properties in Demand

PERQ

Ever tried to bathe a big dog in an apartment bathtub or corral a squirrel-chasing pup in an unsecured outdoor area in your apartment community? If so, you know the struggle is real. With more renters owning pets, multifamily companies are building pet friendly rental. The post Data Shows Pet-Friendly Rental Properties in Demand appeared first on PERQ.

Outdoor 57
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5X ROI and 20% Conversion Rate Uplift

Dynamic Yield

Online sports retailer increases conversion rate and revenue per user, driving a 5x ROI. The post 5X ROI and 20% Conversion Rate Uplift appeared first on Dynamic Yield.

Retail 31
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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8 Rules for Hiring & Retaining Sales Associates

Heartland

I'll be brutally honest: I can’t promise the retailers who attend my hiring webinar next week will achieve perfection when building their team. Even Hall of Fame hiring managers don’t bat 1.000, especially in retail. But if you apply the principles of this proven process, you will exponentially reduce your number of bad hires and make your successful hires even better.

Webinar 26
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Emerging trends in blockchain for retail supply chains

Bamboo Rose

It’s hard to read your newsfeed each morning without finding a story about blockchain. From cryptocurrency to digital voting to cloud storage, nearly every industry has been touched by the technology – and retail is no exception. While we’ve discussed the major benefits of blockchain for retailers — transparency, validation and traceability — the actual […].

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230: How An 8 Figure Business Launches New Products On Amazon With Bernie Thompson

My Wife Quit Her Job

Today I‘m lucky to have Bernie Thompson back on the show. Bernie is someone who I had on back in episode 157 and in case you’ve forgotten, Bernie runs an 8 figure business called Plugable.com which is a company that sells USB and Bluetooth devices online all over the world. In addition, he’s built all of his own tools in house to manage his Amazon business which he now offers to the public called Efficient Era.

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The Ultimate Free Amazon FBA Calculator for Sellers

CPC Strategy

Fulfillment by Amazon or “FBA” is the single most influential lever third-party sellers can pull to improve Marketplace performance. However, calculating whether FBA. > Read More. The post The Ultimate Free Amazon FBA Calculator for Sellers appeared first on Retail Performance Marketing Blog - CPC Strategy.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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230: How An 8 Figure Business Launches New Products On Amazon With Bernie Thompson

My Wife Quit Her Job

Today I‘m lucky to have Bernie Thompson back on the show. Bernie is someone who I had on back in episode 157 and in case you’ve forgotten, Bernie runs an 8 figure business called Plugable.com which is a company that sells USB and Bluetooth devices online all over the world. In addition, he’s built all of his own tools in house to manage his Amazon business which he now offers to the public called Efficient Era.

Books 127
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Accept Credit Cards Online: The Best Way to Receive Payments in Any Country Using 2Checkout, Payoneer and InvoiceNinja (October 2018)

Ecommerce Platforms

If you come from a place like Pakistan, Peru or Belarus you know that running a business is a little limited when it comes to how you accep credit cards and payments through PayPal and other processors. This is troubling considering it limits options for your business, whether it be a service or product-based business. This means you must resort to an old-fashioned money transfer, which is tedious, time-consuming and expensive.

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Top 5 Questions To Ask Yourself Before Importing

Payoneer

Editor’s note: This is a guest post from Adam Lewis, President and founder of Clearit. International shipping and importing may seem like daunting tasks, but armed with key knowledge, you’ll have the confidence and know-how to see it through. Below are our top 5 questions to ask yourself before importing commercial products into the USA and Canada to ensure you’re ready. 1.